Communications Africa 2 2014

Afrique

Issue 2 2014Édition 2 2014

Systems forsuperior service

How business support systems compare

with business enablement suites

Offshoreconnections

Satellite technologies for

oil & gas operations

Digital contentand creativity

DStv connects with key players at

the Loeries Roadshow

Des logiciels et de laformation

Des nouvelles opportunités pour

accroître le chiffre d’affaires

Europe m15 - Kenya KSH300 - Nigeria N400 - South Africa R20 - UK £10 - USA $16.50

Satellite-based solutions to provide superior flexibility for the delivery ofDTT signals across Africa

Africawww.communicationsafrica.com

FEATURES: ● Internet ● Mobile ● InfrastructureREGULAR REPORTS: ● Bulletin - Agenda ● Equipment - Équipement

CAF 2 2014 Cover_Layout 1 04/04/2014 12:45 Page 1

S01 CAF 2 2014 - Start_Layout 1 04/04/2014 14:28 Page 2

Afrique

Issue 2 2014Édition 2 2014

Systems forsuperior service

How business support systems compare

with business enablement suites

Offshoreconnections

Satellite technologies for

oil & gas operations

Digital contentand creativity

DStv connects with key players at

the Loeries Roadshow

Des logiciels et de laformation

Des nouvelles opportunités pour

accroître le chiffre d’affaires

Europe m15 - Kenya KSH300 - Nigeria N400 - South Africa R20 - UK £10 - USA $16.50

Satellite-based solutions to provide superior flexibility for the delivery ofDTT signals across Africa

Africawww.communicationsafrica.com

FEATURES: ● Internet ● Mobile ● InfrastructureREGULAR REPORTS: ● Bulletin - Agenda ● Equipment - Équipement

A note from the EditorTHIS ISSUE OF CommunicationsAfrica/Afrique addresses issuesassociated with the development ofnew technologies, systems and modelsto improve operational management,market access and monetisation, andcommunity engagement. As thearticles herein indicate, both satelliteand fibre infrastructure are keycomponents to such developments, andthe increasing digitalisation Africaneconomies is a major driver.

Main Cover Image: GSMAInsert: Eutelsat

Une note du rédacteurDANS CE NUMÉRO de CommunicationsAfrique/Afrique, il y a des articles surles technologies qui sont utiliséespour servir le développement desinfrastructures de réseau etl'entreprise de professionnels oud'entreprises. La plupart dessolutions promues dans ce magazineont été expliqués au Mobile WorldCongress. Toutes les solutions sontdisponibles en ce moment auxcompagnies de télécommunicationsafricaines., à utiliser pour améliorerl'efficacité du réseau - en ce quiconcerne les opérations, lafourniture de services etl'optimisation des revenus.

Bulletin 4

Events 8

Agenda 10

Equipment 32

FEATURES

Revenue 17A fresh approach to business systems support for the delivery and monetisation of services

Industry 20How satellite technology enables efficient management of offshore oil & gas operations

Commerce 22What mPOS does to bring businesses and individuals into financial ecosystems

Media 24The measures undertaken by satellite operators to prepare Africa for digital terrestrial television

Fibre 28An initiative intended to improve connectivity for the educational community in Kenya

Content 30Digital channels are growing in East Africa, encouraging new business models

ARTICLES

Bulletin 6

Agenda 14

Commerce 19La Maroc et le baromètre digital des entreprises

Événements 23Au Mobile World Congress, le grand rassemblement du secteur des télécommunications; mais de plus en plus

Logiciels 27De nouvelles compétences axées sur les logiciels pour aider des revendeurs

CONTENTS

Managing Editor: Andrew Croft - andrew.croft@alaincharles.com

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Communications Africa Issue 2 20144

BULLETIN

Orange's healthcare hotline in CameroonA PREVENTIVE MEDICAL service is being launched by Orange inCameroon in collaboration with the country's Ministry for Health,allowing remote medical advice in real time; My Healthline providesquick, easy access by text, which allows anonymity and confidentiality.The service is to be provided in French, English and Pidgin (the mainlocal dialect in Cameroon).

Aviat Networks commits to expanded servicescontract with MTN NigeriaMICROWAVE NETWORKING SOLUTIONS specialist Aviat Networks hassigned an expanded managed services agreement with MTN Nigeria,which commits the firm to managing the flow of material into controlledfacilities on behalf of MTN Nigeria - so material can be managed,marshalled and kitted in support of specific customerimplementations; Yahaya Ibrahim, senior manager core andtransmission implementation, NID-Network Group at MTN Nigeria, said,"The agreement reduces our overall costs and pain points andimproves visibility to better plan future inventory requirements."

Africa’s next Internet SummitAFRINIC (AFRICAN NETWORK Information Centre) and AfNOG (AfricanNetwork Operators Group) is set to host the second edition of the AfricaInternet Summit - AIS’14 - in Djibouti, 2-6 june 2014; a multi-stakeholder event combining conference, training and networking forthe Internet industry, AIS’14 will include the eighth meeting of theAfrican Government Working Group (AfGWG), with the intention ofstrengthening the collaboration between AFRINIC, African governmentsand regulators.

The Rockefeller Foundation and the World Bankcollaborate to deliver ICT growth in GhanaTHE ROCKEFELLER FOUNDATION has committed to a US$3.8mn grant tothe Ghanaian government in partnership with the World Bank tosupport the establishment of world-class facilities that will attract ITand IT enabled firms, including business process outsourcing (BPO)firms to Ghana and create jobs for Ghanaian youth; the grantcomplements the World Bank’s US$5mn provided under the eGhanaProject and is part of the Foundation’s Digital Jobs Africa initiativelaunched in 2013, a US$100mn initiative aimed at improving onemillion lives through ICT skills and jobs for high potential butdisadvantaged youth.

Econz management apps work for BlackBerrysmartphones in SAMOBILE DATA COLLECTION company Econz Wireless has introduced itswireless workforce management applications for BlackBerry 7 andBlackBerry 10 smartphones in South Africa; its solutions helpbusinesses of all sizes to improve efficiency and boost profitability byusing mobile technologies to streamline the management of theirworkforces.

HTA achieves OSHAS 18001 in DRCINDEPENDENT TELECOMS TOWERS company Helios Towers Africa (HTA)- which has operations in Ghana, Tanzania and Democratic Republic ofCongo (DRC) - has achieved the internationally-recognised OSHAS18001 standard in the DRC, completing a clean sweep for HTA, makingit the first and only OSHAS 18001 certified tower company in each of itsexisting markets; Chuck Green, CEO of Helios Towers Africa said, “Weare particularly pleased to have achieved the OSHAS 18001 certificationin all of our existing markets as it underlines our commitment to ourcustomers and our focus on quality of service.”

Benie TV and Ouest TV choose Globecast for WestAfrican serviceBENIE TV AND Ouest TV, two recently-launched African channels, havechosen Globecast to distribute their programming via satellite to new

audiences in West Africa; both Benie TV and Ouest TV are now part ofthe CANALSAT bouquet available on the SES-4 platform.

PCCW Global gains improved access to Nigeriannetworks via Phase3 Telecom’s fibre infrastructureHONG KONG-HEADQUARTERED INTERNATIONAL operating division ofHKT, PCCW Global has signed a collaborative agreement with Phase3Telecom, a West African provider of telecommunications infrastructureand broadband solutions; Stanley Jegede, Phase3 Telecom’s chiefexecutive officer, said, “PCCW Global’s extensive network provides uswith an unrivalled offering for corporate and institutional clients lookingfor a truly global solution, locally.”

FTS and Camtel expands convergent billingrelationshipBILLING, CHARGING, POLICY control and payment solutions providerFTS has extended its relationship with national telecommunicationsprovider Cameroon Telecommunications (Camtel), which has signed asignificant licensing expansion contract and renewed its agreementwith FTS for convergent charging and billing support; FTS is also due toimplement a major hardware upgrade project on behalf of the provider,which offers a wide range of voice, data, VSAT and Internet services toits residential and business customers in Cameroon.

Custom Consoles achieves success at CABSAT 2014A MANUFACTURER OF project-specific and modular broadcast, process-control and security furniture, Custom Consoles reports a highly

successful CABSAT 2014, whichwas held recently in Dubai, inthe UAE; Custom Consoles salesmanager Gary Fuller said, “Actual sales leads were almosttriple the level we haveexperienced at other broadcastshows, thanks in part to theeconomic prosperity now beingexperienced in the Middle Eastand African broadcast marketsand to an excellent CABSATstand location.”

Broadband can solve the global development gapACCESS TO BROADBAND could be the catalyst that lifts countries out ofpoverty and puts access to health care, education and basic socialservices within reach of all, according to the UN BroadbandCommission for Digital Development; the Commission reiterated its callrecently to international community to recognise the potential of high-speed networks and ensure broadband penetration targets areincluded in the UN post-2015 Sustainable Development Goals.

N1MS expands Advance Airtime footprint with TNMSOUTH AFRICA-BASED NET1 Mobile Solutions (N1MS) and Supa Pesahave expanded N1MS’ Advance Airtime African footprint with thelaunch of TeleKom Networks Malawi (TNM) Airtime Credit service,Pasavute - which means ‘No worries’ in Chichewa, and allows TNMsubscribers to buy airtime in advance and pay the face value of theairtime voucher later; TNM CCO Charles Kamoto said, “Pasavute hasbeen designed to provide flexibility and convenience to TNM's prepaidcustomers whenever and wherever they run out of money for talk time.”

Big Dog Q-KON and Ruckus Wireless join forcesQ-KON, A TIER 1 provider of integrated access services and solutions,has joined Ruckus Wireless’ Big Dog partner programme, committing itto representing the Ruckus brand in Africa and adding value to projectsby helping companies to monetise Wi-Fi; Juan Prinsloo, seniorexecutive at Q-KON, said, “This is an important building block and nextstep in our efforts to master Wi-Fi offloading and value added servicesto secure unprecedented quality of user experience.”

Custom Consoles’ stand was busy withvisitors every day, with people frombroadcast and telecommunicationsorganisations as well as systemsintegrators and product distributors

www.communicationsafrica.com

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BULLETIN

La première hotline santé d’Orange au CamerounORANGE CAMEROUN A lancé un service de prévention médicale, encollaboration avec le Ministère de la Santé camerounais; Avec 2médecins pour 10.000 habitants (contre 33 en France) et la moitié de lapopulation en zone rurale, l’accès à des structures médicales estactuellement très difficile au Cameroun - ainsi, sans se substituer aucorps médical, My Healthline contribue à améliorer la préventionmédicale dans tout le pays.

Des chaînes africaines choisissent Globecast pouraccéder au bouquet Canalsat sur SES-4BENIE TV ET Ouest TV, deux chaînes africaines récemment lancées, ontchoisi Globecast pour accéder à de nouvelles audiences en Afrique viasatellite; grâce aux services offerts par Globecast, Benie TV et Ouest TVfont désormais partie du bouquet CANALSAT sur SES-4.

Un accord de capacité aux besoins de connectivitécroissants du secteur pétrolier et gazier libyenSES A SIGNÉ un accord de capacité avec Alruya, un intégrateur desystèmes et opérateur VSAT de premier plan basé en Libye, visant àfournir une connectivité aux gisements pétroliers et gaziers dans lepays; Alruya utilisera la capacité sur le satellite NSS-7 de SES situé à20 degrés Ouest pour offrir des services de voix sur IP et un accèsInternet à haut débit, via son réseau VSAT, aux sites pétroliers etgaziers isolés de ses clients professionnels en Libye.

Une nouvelle norme de l'UIT pour l'échange dedonnées de santéSUITE AUX APPELS lancés en faveur d'une plus grande coordinationmondiale des normes pour la cybersanté, l'UIT a validé la premièreétape de la procédure d'approbation d'une spécification importantepermettant l'échange de données multimédias de santé entre unprestataire de soins de santé et un patient, au moyen d'une fonction decommande; cette nouvelle norme, qui permettra à différents systèmesde cybersanté d'échanger sans encombre des données relatives à lasanté des patients dans différents contextes, que les ressources soientfaibles ou élevées, pourra être utilisée de manière optimale aussi biendans les pays développés que dans les pays en développement.

L’audience du pôle audiovisuel Eutelsat-Nilesatfranchit la barre des 50 millions de foyersEUTELSAT COMMUNICATIONS A dévoilé au salon Cabsat de Dubaï lesrésultats de sa étude sur les modes de réception de la télévision et lestendances observées dans la région Moyen-Orient et Afrique du Nord,qui confirme l’audience franchit le cap des 50 millions de foyers, grâceà son choix de programmes sans équivalent de 1 050 chaînes arabes etinternationales; Commentant ces chiffres, Michel de Rosen, président-directeur général d’Eutelsat a déclaré : « Notre nouvelle étude confirmela dynamique exceptionnelle du marché de l’audiovisuel au Moyen-Orient et en Afrique du Nord et le rôle clé joué par les satellites quidesservent à présent plus de neuf foyers sur dix dans la région. »

Alcatel-Lucent et Intel accélèrent le passage aucloud dans le secteur des télécommunicationsUNE COLLABORATION ENTRE Alcatel-Lucent et Intel Corporationaccélèrent la commercialisation, et accroître l’efficacité opérationnellede nouveaux produits et services à destination des consommateurs etdes entreprises clientes, grâce à l’utilisation des technologies ducloud; les deux entreprises sont convaincues qu’il s’agit detechnologies sous-jacentes clés pour y appliquer leurs ressources etexpertises combinées, et que ces technologies contribueront à fairefortement progresser le secteur des télécommunications.

Un prix abordable pour le premiermobile de la gamme Nokia XLE PREMIER MOBILE dela gamme Nokia X dotéd’un design élégant,reprend le styleemblématique de Nokia,et il dispose d'un écrantactile capacitif de 4’’ etde coqueséchangeables qui se déclinent en une variété decouleurs vives; « Ensemble, nous permettrons àdavantage de clients de vivre une expérience multimédiariche, » a déclaré Marc Rennard, Directeur Exécutif AMEA chez Orange.

Anglo American déploie Box en Europe, en Afrique,en Amérique latine et en AustralieBOX ONT ANNONCÉ le déploiement de sa plateforme de partage decontenus et de collaboration pour les 10 000 employés d’AngloAmerican, l’une des plus grandes entreprises de production et detransformation minière au monde; Anglo American a choisi Box pourrépondre aux besoins des utilisateurs en matière de collaborationinterne et externe, et d’accès à distance aux documents stratégiquesde l’entreprise, ainsi qu’aux exigences informatiques de l’entreprise enmatière de gestion et de sécurité centralisées des données.

« La capacité d’une entreprise à partager età gérer ses informations de manière

sécurisée peut faire la différence sur unmarché qui est aujourd’hui de plus en plus

compétitif » - David Quantrell, directeurgénéral EMEA de Box

ZTE devient leader mondial de la télévision sur IP,sur les segments middleware, VOD et décodeursFOURNISSEUR MONDIAL D’ÉQUIPEMENTS de télécommunications, desolutions de réseau et de terminaux mobiles, a été classée numéro unmondial dans trois principaux segments de marché : middleware,vidéo à la demande (VOD) et décodeur, dans l’édition 2013 du IPTVGlobal Market Leader Report (rapport des leaders mondiaux de latélévision sur IP) publié par Multimedia Research Group (MRG); ZTEdétrône notamment Microsoft Mediaroom (racheté par Ericsson) de laplus haute marche du podium middleware, après 5 ans de leadership.

Anevia et Conax réunissent les dernièrestechnologies de sécurité et de streamingUNE NOUVELLE COLLABORATION entre Anevia et Conax simplifiel’équation OTT pour les opérateurs du monde entier; « Nos partenairesmais également l’ensembe des clients que nous avons en communvont pouvoir bénéficier de cette collaboration et profiter desnombreuses opportunités commerciales qui en découlent sur lesecteur de l’OTT, » explique Damien Lucas, Vice-président et co-fondateur d’Anevia.

Le pôle audiovisuel Eutelsat-Nilesat à 7/8° Ouest confirme sa position deleader avec une audience de 51,5 millions de foyers

Le Nokia X offre desservices propres à Nokia,

comme Here Maps etMixRadio, ainsi que des

services Microsoftpopulaires comme

Outlook.com

AGENDA

MAY/MAI6-7 Cloud World Forum Africa Johannesburg, South Africa www.africa.cloudworldseries.com

13-14 Cards & Payments Middle East Dubai, UAE www.terrapinn.com

19-22 SatCom Africa Johannesburg, South Africa www.terrapinn.com

19-22 The Broadcast Show Africa Johannesburg, South Africa www.terrapinn.com

20-21 East Africa Com Nairobi, Kenya www.eaafrica.comworldseries.com

20-22 DISTREE Middle East Abu Dhabi, UAE www.distreevents.com

27-29 Critical Communications World Bangkok, Thailand www.criticalcommunicationsworld.com

28-30 eLearning Africa Kampala, Uganda www.elearning-africa.com

JUNE/JUIN3-4 Oil and Gas Cyber Security Oslo, Norway www.oilandgas-cybersecurity.com

4-5 Broadcast, Film & Music Africa Nairobi, Kenya www.aitecafrica.com

10-11 Connecting West Africa Dakar, Senegal www.westafrica.comworldseries.com

11-13 Card, ATM & Mobile Expo Lagos, Nigeria www.intermarc-ng.com

17-19 DISTREE Africa Nairobi, Kenya www.distreevents.com

24-25 Digital Services Africa Johannesburg, South Africa www.vasafrica.comworldseries.com

JULY/JUILLET9-10 Banking & Mobile Money West Africa Accra, Ghana www.aitecafrica.com

15-16 Banking & Mobile Money West Africa Lagos, Nigeria www.aitecafrica.com

Events/Événements 2014

THE KEY POINTS of interest at Mobile World Congress this year may be summedup by three key words: architecture, devices, and services.So, distributed architecture and virtualisation opens up possibilities for newforms of service delivery and content provision, and for greater engagementbetween communications service providers (CSPs) and consumers ofcommunications services. Think how software-defined networking (SDN) alreadyoffers greater network control and opportunities for network interrogation.Think, then, of the agility that comes with virtualised radio access networks(VRANs), virtualised IP multimedia subsystems (VIMSs) and that which mighteven come from new entities such as virtual - yes, virtual - mobile virtualnetwork operators (VMVNOs).

From old to newAt the top end, the communications industry can offer ecosystems that are trulybased on an Internet of things - even, for example, as Bell Labs president MarcusWheldon has proposed, the possibility of search for objects as well as text. At thelegacy end, software integration and enhanced controls deliver to operatorslevels of agility now that might not have otherwise been available for five, six, orten years - or whenever the next big capex round might take place.

Getting closer Allied to this are deeper relationships with consumers. So, for example,Comverse enables network users, both pre- and post-paid, to structureconsumption through online interfaces. On the device side, of course there arethe wearables and phones from Samsung, LG, Sony and others - but the realinterest is Nokia's latest step into the device market with the Nokia X, an Androidphone that is designed to look and feel like a Windows phone. This is interesting

because whilst Windows is clearly the more robust platform, Android is thecheaper option and hence the option with wider appeal. Nokia has recognisedthe potential in capturing market share for lower-end device users - in order towiden its base but also to up-sell to its superior handhelds, the Lumias.

Alcatel-Lucent’s suite of virtualised network functionsOne of the prime initiatives revealed at MWC was Alcatel-Lucent’s portfolio ofvirtualised mobile network function applications – evolved packet core (EPC),IP Multimedia Subsystem (IMS) and radio access network (RAN) - and theirapplication to the cloud. Mobile operators will deploy these networkapplications to drive breakthrough scalability and elasticity, becoming moreagile, efficient and responsive as they innovate with new service offerings,speed deployments on a massive scale and expand into new markets.Alcatel-Lucent’s NFV portfolio combines its networking technical acumen withits cloud capabilities to help guide customers through the complexvirtualisation journey without compromising operational performance andintegrity. It is already working with 20 service providers as they begin toleverage NFV in their networks.NFV appeals to mobile service providers now because it allows them toinnovate more quickly and easily while providing the best return on theirinvestments in an all-IP network infrastructure such as LTE. It enables networkautomation and efficient use of resources for rapid scaling up and down ofservices. Applied correctly, it will optimise delivery of services such as voiceover LTE (VoLTE), Web real time communications (Web RTC), secure mobilecommunications for enterprises and machine-to-machine (M2M)communications. In addition NFV will cut the time and costs of bringing theseand other new services to market.

New networking opportunities at Mobile World Congress

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CLOUD IS READY for business, but is business readyfor the Cloud? This was the question put to delegatesat an information session on the impact of Cloudcomputing as a business differentiator held recentlyat Microsoft in Bryanston in Johannesburg, SouthAfrica, in March. The session was hosted by Pamoja inassociation with its network of solution partners andMicrosoft South Africa.

Pamoja is the value-added services businessentity and strategic arm leading Seacom’s entry intocontent aggregation and Cloud computing services.The company is using its rich pool of expertise andleveraging off access to Seacom’s establishedbandwidth connectivity to bring Cloud computing toAfrica through the creation of market-related Cloudservices.

Brian Herlihy, founder of SEACOM and Pamoja andcurrent CEO of SEACOM delivered the keynote inwhich he explained the symbiotic relationshipbetween the two companies. In essence, the Cloudrequires Internet capacity and SEACOM as an Internetcompany benefits from the Cloud services distributedby Pamoja.

Albie Bester, general manager at Pamoja,reiterated the strategic importance of the company infacilitating the transfer of business-building services,including Software as a Service, Infrastructure as aService and Platforms as a Service, to the market via

its reseller network. The company is poised to helpbusinesses across the continent take advantage ofthe shift towards Cloud, the impact of the internet andsocial networks on the corporate space and therelevance of Cloud computing to core operationsacross most businesses.

Presentations made reference to the significanceof this shift, with one statistic - attributed to ForresterResearch - which forecasts that the global market forCloud computing will grow from US$40.7bn to morethan US$241bn in 2020.

A number of Pamoja partners used the opportunityto explain how they have utilised the company’sCloud platforms in Africa to roll out their products,solutions and services to the market. Representativesfrom operations across several industries, includingHR payroll, security and corporate software solutiondevelopment and integration, offered details of howthe Cloud has helped to add value to service delivery.

Bester, along with representatives from Seacomand Microsoft, said that Cloud has evolved locally tothe point where take-up is a reality and there’s adefinite advantage that could be attained throughstrategic acquisition and the right service provider.

“We are very excited about drivers like the internetand consumerisation… clearly, technology hasevolved to the point where it has a real opportunity tostake its claim in a growing market,” Bester said.

AGENDA

ACCORDING TO DEAN Young,senior sales consultant IT at T-Systems in South Africa,increased capabilities inmobility and the bring your owndevice (BYOD) trend are drivingthe uptake of unifiedcommunications (UC), asorganisations strive to giveusers the ability to work,communicate and collaborateremotely and on the move, witha wide variety of differentdevices. However, while UCdelivers a host of benefits, italso comes with a number ofchallenges.

These challenges includethe need to integrate multipleoperating systems and devicesinto communication platforms,as well as the substantial costof infrastructure to support this.This is leading manyorganisations to examine thepotential of hosted UCsolutions.

ACCORDING TO OVUM Research, next-generation broadband and Cloud-based ICT services are two of the topemerging trends in the telecoms,media and technology space. Thesetwo trends are intrinsicallyinterlinked, as the Cloud requires fast,efficient and available bandwidth inorder to deliver services and enableorganisations of all sizes to leverageits many advantages. Therefore,delivering next-generation bandwidth,which offers improved speeds andhigher quality essential for the Cloud,is a critical challenge in enabling thedelivery of effective Cloud-based ICTin South Africa and the Africancontinent. Paul Fick, chief technology officer atthe Jasco Group, observed recentlythat, with terrestrial infrastructurenot widely available in emergingmarkets across Africa, adoption offixed-line services has been limited,which in turn has limited theavailability of services and solutions,like the Cloud, which requireconnectivity. As a result, mobiletechnologies have seen massiveuptake in these markets, where thenumber of mobile devices exceeds the

number of people in many instances.It is therefore a logical next step frommobile phones to mobile broadband,and the next evolution of mobilebroadband will open up the marketdramatically.“There is no doubt that Cloud-basedICT is the future and is set toexperience dramatic growth the worldover. However, the delivery of next-generation bandwidth is critical to thewidespread business adoption ofcloud services, as fast, reliable andubiquitous broadband services areessential in ensuring the requiredlevels of uptime for corporates andlarge enterprise. Service providerswishing to capitalise on the move intonext-generation broadband shouldtake heed of a number of pointers,” heobserved. “The delivery of next-generation broadband requires analignment with government.Government currently regulates theentire telecommunications space, anduntil such time as this marketbecomes further deregulated, large-scale adoption can only be deliveredin partnership. It is also necessary toembrace wireless as a means fordelivering broadband technologies.”

Improving broadband to utilise the CloudGLOBECAST, GLOBAL CONTENT management and distribution provider,and Arabsat have extended their relationship for the distribution of theGlobal Arabic Bouquet (GAB), a grouping of premium Arabic channelsfrom the Arab States Broadcasting Union (ASBU) that has been madeavailable across the world since the establishment of this relationshipin 2004. Since the launch of their partnership, Globecast, Arabsat and ASBU haveexpanded the Global Arabic Bouquet’s potential viewership and footprint,

offering a single global coverage toASBU members. Arabic languagechannels are now able to join thebouquet and reach viewers on allfive continents free to air. Globecast– Arabsat and ASBU’s partner for theworldwide distribution of the GAB –is providing all the technical servicesrequired for end-to-end delivery. Georges Baroud, CEO GlobecastMiddle East, said, “It’s pleasing thatthis partnership is being extendedfor a further five years. This is areflection of our continued technicalleadership and also our customerservice. We look forwards to anotherfive years as we believe that in

partnership with Arabsat and ASBU we have created a strong, globalplatform for expats and newcomers to the Arabic world alike.”Khalid Balkheyour, Arabsat president and CEO, added, “We need toensure both quality of service and cost-effectiveness and partnering withGlobecast achieves this. This has been proven across the years of ourrelationship.”

Connectivity for UCWhy Pamoja says Cloud cover is good for Africa

Arabsat and Globecast extend Arabic distribution

Khalid Balkheyour, Arabsat presidentand CEO

AGENDA

MILLICOM HAS APPOINTED Roshi Motman as its newgeneral manager (GM) at Tigo Ghana. She replacesAdil El Youssefi who will be leaving to take up asenior role outside the group.Roshi joins Tigo after almost ten years withvarious companies in the Kinnevik Group, a keyinvestor in Millicom. She progressed in a variety ofmanagement roles at Tele2 in Sweden coveringproduct management, sales and most recentlycustomer operations. Prior to Tele2, Roshi wasresponsible for the development of mobileentertainment at Modern Times Group, parentcompany of TV channel Viasat. She studiedelectrical engineering and business developmentat Chalmers University in Göteborg, Sweden.Commenting on the appointment, Arthur Bastings,Millicom’s executive vice-president for Africa, said,“Roshi takes the helm as Tigo continues its journey oftransformation as a digital lifestyle company. We arelooking forward to benefiting from her track recordof innovative and customer centric leadership.”Motman added, “I really look forward to joining theteam in Accra to help make Tigo an even strongerbrand that offers attractive digital services toGhana’s consumers. I am excited to take on thischallenge together with my colleagues and ourstakeholders in Ghana.”In a message to Tigo’s staff, Bastings praised AdilEl Youssefi as being instrumental to the recentgrowth of the firm and warmly wished him well inhis new role outside the group. The company alsoannounced its intention to appoint a deputygeneral manager for Ghana.

Tigo gains new leadership in GhanaTwitter activity in Africa during the lastquarter of 2013 peaked on the day of NelsonMandela’s death, according to How AfricaTweets, a new study analysing Twitter activityon the continent. In a follow up to its 2012study, strategic communications agencyPortland analysed geo-located tweetsoriginating from Africa during the final threemonths of 2013. The second How AfricaTweets study dives deeper into Twitter use onthe continent, looking at which cities are themost active, what languages are being usedthe most and what issues are driving theconversation online.

How Africa Tweets found that, during the finalthree months of 2013:• Johannesburg is the most active city in

Africa, with 344,215 geo-located tweets,followed by Ekurhuleni (264,172) and Cairo(227,509). Durban (163,019) andAlexandria (159,534) make up theremainder of the top five most active cities.

• Nairobi is the most active city in East Africaand the sixth most active on the continent,with 123,078 geo-located tweets.

• Accra is the most active city in West Africaand the eight most active on the continent,with 78,575 geo-located tweets.

• English, French and Arabic are the mostcommon languages on Twitter in Africa,accounting for 75.5% of the total tweetsanalysed. Zulu, Swahili, Afrikaans, Xhosaand Portuguese are the next mostcommonly tweeted languages in Africa.

• Tuesdays and Fridays are the most activetweeting days. Twitter activity risessteadily through the afternoon andevening, with peak volumes around 9pm.

• The day of Nelson Mandela’s death – 5December - saw the highest volume ofgeo-located tweets in Africa.

• Brands in Africa are becoming increasinglyprevalent on Twitter. Portland tracked majorhashtag activity from top brands such asSamsung (#SamsungLove), Adidas (#Adidas)and Magnum ice cream (#MagnumAuction).

• Football is the most-discussed topic onTwitter in Africa. Football was discussedmore than any other topic, including thedeath of Nelson Mandela. The mostmentioned football team wasJohannesburg’s Orlando Pirates

(#BlackisBack, #PrayForOrlandPirates,#OperationFillOrlandoStadium).

• Politically-related hashtags were lesscommon than those around other issues,with only four particularly active politicalhashtags tracked during the time period.This included #KenyaAt50 – celebration ofKenya’s independence – and thecompeting #SickAt50.

SatLink Communications Ltd., a teleport, content management and HD playout centre, has today announced that SatLink has been selected by the Ethiopian Radioand Television Agency (ERTA) for the global distribution of its ETV news channel. TheEthiopian Government owned television channel, whose broadcasts include news,entertainment, music and sports content, will extend its audience reach across

Africa, North America, Europe and the Middle East over SatLink’s global satellite andfibre network. SatLink will broadcast ETV, whose aim is to broadcast informative,educating and timely information of the development of Ethiopia to the Africanmarket - utilising SatLink's capacity on AMOS-5 C-band to allow effectivedistribution of their content easily to Africa’s multi-channel platforms.

SatLink in Ethiopian Radio and Television Agency distribution deal

Roshi Motman, the new generalmanager at Tigo Ghana

Africa’s top tweeting cities

MTN MOBILE MONEY users, who are also Ecobankcustomers in 12 African countries, will soon beable to withdraw cash from Ecobank ATMs. Theywill also be able to transfer money between theirMobile Money and Ecobank accounts. The servicewas piloted in Ghana in February 2014, and is nowset for Benin, Cameroon, Ivory Coast, Ghana,Guinea Bissau, the Republic of Guinea, Liberia,Congo Brazzaville, Rwanda, South Sudan, Ugandaand Zambia.

Incorporated in Lomé, Togo, EcobankTransnational Incorporated (ETI) is the parentcompany of the leading independent pan-Africanbanking group, Ecobank. It currently has apresence in 35 African countries. Launched in1994, the MTN Group is a leading emerging marketoperator, connecting subscribers in 22 countriesin Africa, Asia and the Middle East. MTN andEcobank have partnered to improve access tomobile financial services in the African continent.Both pan-African multinationals have vastexperience in extending financial services inseveral of their markets, with MTN’s Mobile Moneyregistered subscriber base growing 57.3 per centto 14.8mn in 2013.

“We are extending our co-operation in Africa toexpand the range of services provided, as well asto further explore the development of mobilefinancial services in these countries. MTN is

particularly excited by this agreement as it fits inperfectly with our on-going efforts to improveaccess to financial services for our customers andbroader communities in the countries where weoperate,” says Pieter Verkade, MTN Group chiefcommercial officer.

MTN and Ecobank are also looking to partner indeveloping a unique mobile savings offeringwithin their countries of mutual presence.

Patrick Akinwuntan, Ecobank’s group executivedirector for domestic banking, added, “This roll-out further demonstrates our commitment to makebranchless banking a reality by activating multipleservice channels in every country in which weoperate. Our unique pan-African footprint will alsoenable us to be at the forefront of developing themarket for cross-border mobile money services inAfrica.”

The collaboration with Ecobank forms part ofMTN’s renewed focus to deliver a distinctcustomer experience by providing value-addedproducts and services.

MTN Mobile Money enables users to performlocal and international money transfers, makeutility and other service payments, purchaseairtime and access range of mobile financialproducts. As of 31 December 2013, MTN MobileMoney had 14.8mn registered users and wasavailable in 14 countries.

AGENDA

MOTOROLA SOLUTIONS ANDAVX Corporation haveexpanded Solutions for Hopeto the Province of North Kivu,the conflict-prone area of theDemocratic Republic of theCongo (DRC). The Solutions forHope platform allows tantalumfrom the DRC to be used inMotorola Solutions and AVXproducts “conflict free”,without the involvement ofillegal armed groups.Tantalum is used to makecapacitors enabling electronicproducts and is derived fromthe mineral coltan, which is inrich supply in the DRC. RichValin, chief procurementofficer, Motorola Solutions,said, “While the problem ofconflict minerals cannot besolved by one company or asingle industry, Solutions forHope underscores MotorolaSolutions’ commitment toresponsible sourcing."

EMAGINE INTERNATIONAL, A specialist provider of real-time contextual marketingsoftware and managed marketing services for communications serviceproviders (CSPs), has identified an as yet untapped opportunity to leverage theenormous amount of data they have access to in order to achieve exactly that.Using machine learning and advanced big data analytics, Emagine’s AdaptiveContextual Marketing platform lives up to the promise of one to one marketing,moving beyond market segments to the individual, extracting more value fromdata and enabling faster, more intelligent customer interactions.Revealing deep insights into the customer’s “Behavioural DNA”, Emagine’splatform dynamically adapts marketing offers and customer interactions toprovide better user experiences and generate higher returns than traditionalsegmented campaigns. Typical incremental revenue increases are three and fiveper cent - one operator made US$150mn in one year.Emagine’s CEO and founder Dave Peters has been speaking recently aboutEmagine’s work with global operators including Vodafone, Vodacom, Du, MTN,Etisalat and Telstra, in relation to industry issues including:• How carrier-OTT relations can be improved to: stop cannibalisation of

revenues and claw back control via new business models.• Beyond voice commoditisation and the importance of data for today’s

operators, with respect to lifecycle management.• Using quality data and meaningful analysis to drive customer satisfaction and

revenue.• The importance of context in adapting every part of the marketing mix to

connect customers with the brand.

Dave Peters said, “Technology is now at the point where it can live up to thepromise of one-to-one marketing made in the ‘80s.“The market has moved beyond segments to the individual, making campaignmanagement all the more relevant. Combine this with the increasing need forCSPs to differentiate themselves in a saturated marketplace.”

Context is king for Emagine

AS PART OF a multi-milliondollar (US) investment in itssatellite business, LiquidTelecom has become the firstoperator to build a satellitehub at Teraco’s vendor-neutralearth station in South Africa -enabling Liquid Telecom toroute African traffic in Africarather than backhauling it viaEurope as many operatorsneed to do. By keeping Africandata in Africa, Liquid Telecom has reduced latency and increasedconnectivity speeds for its customers.

Satellite is usually deployed to provide connectivity to national parks,out of town offices, remote mining and exploration companies. However,most VSAT services are neither fast nor robust enough to manage MPLSor private VPN services which businesses frequently need.

Liquid Telecom’s latest satellite investment means that Africanbusinesses will feel the benefits of high-speed broadband connectivityand associated business tools no matter where they are physicallylocated. Liquid Telecom will also be able to connect customers to itssatellite network very quickly and has sourced best-in-market VSATequipment.

Nic Rudnick, CEO of Liquid Telecom, said “Our fibre and satellitenetworks complement each other and enable us to meet the ever-increasing demand for connectivity from across Africa. Teraco is the mostconnected point in southern Africa and our investment in the earthstation and the expansion of our satellite capabilities reflects ourcommitment to building Africa’s digital future.”

More Hope from AVXand Motorola Solutions

MTN and Ecobank improve access to mobile financial services

Liquid Telecom expands African satellite operation

Liquid Telecom’s fibre and satellitenetworks provide a variety of wholesalebroadband services

THE FOUNDER AND chiefexecutive officer of ComputerWarehouse Group (CWG),Austin Okere, has beeninducted as an honoraryfellow of the Institute ofInformation Management(IIM) Africa in the maideninduction and investitureceremony of the institute, heldrecently in Lagos, Nigeria. TheIIM-Africa Honorary Fellowmembership is conferred onindividuals in recognition oftheir accomplishments and their contribution to the growth of theNigerian nation. Okere’s nomination was very well received across theindustry, as he has contributed exceptionally in information technologyand entrepreneurial development in Africa.

The event also featured the induction of practitioners in information management as new members of the institute. The event wasunderscored by a presentation by Professor Alegbeleye Oluwabunmi,titled “The Dawn of a New Era in Information management in Africa”.

The IIM is a body of professionals in the field of informationmanagement, with the mandate of improving professionalism in thefield through mobilizing, training and inspiring practitioners using thetools of synergy and certification.

According to the president of the Institute’s governing board, Dr.Oyedokun Oyewole, “sound policy, clear standards, competence,certification, research and effective processes are all aspects of firstclass records and information management, and are pillars upon whichthe institute aims at empowering professionals globally”.

AGENDA

A NEW REPORT by McAfee, a division of Intel Security,examines the controversy and confusion surroundingAdvanced Evasion Techniques (AETs), and the role that theyplay in advanced persistent threats (APTs). A Vanson Bournestudy, commissioned by McAfee, surveyed 800 CIOs andsecurity managers from South Africa, the USA, the UK,Germany, France, Australia and Brazil, and showed thatthere are misunderstandings, misinterpretation, andineffective safeguards in use by the security expertscharged with protecting sensitive data. Recent high profile data breaches have demonstrated thatcriminal activity can still evade detection for long periods oftime. Survey respondents acknowledged this and of the 13%of organisations in South Africa that suffered a networkbreach last year, 46 per cent were the victim of known orsuspected AETs. Global figures reflect one in five (22 percent). Nearly 40 per cent of those breached believe thatAETs played a key role. On average, SA companies whoexperienced a breach in the last 12 months reported a costto their organisation of upwards of US$500,000. “Hackers already know about advanced evasion techniquesand are using them on a daily basis,” said Carlo Bolzonello, engagement manager – EMEA. “What we’re hoping to do iseducate businesses so they can know what to look for, andunderstand what’s needed to defend against them.” “We are no longer dealing with the random drive-by scannerthat is just looking for obvious entryways into your network.

In today's interconnected world, we are dealing withadversaries who spend weeks or months studying yourpublic facing network footprint, looking for that one smallsliver of light which will allow them to gain a foothold intoyour networks,” said John Masserini, vice president andchief security officer, MIAX Options. “Advanced EvasionTechniques are that sliver of light. When deployed, McAfee’sNext Generation Firewall technology adds an extra layer ofdepth to protect against such threats, making that sliver oflight that much harder to find.”

Why current firewall tests hide the existence of AETs Forty-two per cent of decision-makers in South Africa andnearly 40 per cent globally do not believe they havemethods to detect and track AETs within their organisation,and almost two-thirds said the biggest challenge whentrying to implement technology against AETs is convincingthe board they are a real and serious threat. “Many organisations are so intent of identifying newmalware that they are falling asleep at the wheel towardadvanced evasion techniques that can enable malware tocircumvent their security defences,” said Jon Oltsik, seniorprincipal analyst, Enterprise Strategy Group.“AETs pose a great threat because most security solutionscan’t detect or stop them. Security professionals andexecutive managers need to wake up as this is a real andgrowing threat.”

(L-R) Founder and CEO of ComputerWarehouse Group, Austin Okere, receivingthe certificate of induction from Instituteof Information Management president, DrOyedokun Oyewole

McAfee examines advanced evasion techniques in high profile data breaches

TEACHERS MEDIA INTERNATIONAL (TMI), a global provider of onlineprofessional development services for the education sector, todayannounced an agreement with SES to launch an e-learning pilotproject in Liberia through an incubator programme for education.

The scheme will use a satellite connection to deliver TMI’seducational resources to improve teacher competency. Anassessment of what the e-learning scheme should include and howit should be delivered will be carried out before the plan isimplemented, with SES Broadband Services delivering the satelliteInternet required. The project will be partly funded by BizClimthrough the incubator programme and will add to SES’s proven trackrecord of providing broadband access for education in Africa.

Angela Ney, founder and head of international businessdevelopment, TMI, said, “With broadband connectivity TMI is nowable to reach rural Liberian schools and provide sustainableAmbassador Teacher and Literacy Support Programs, which canactually be replicated throughout Sub-Saharan Africa.”

With e-learning, teachers are able to acquire knowledge, learnhow to process information and collaborate. It also imparts ICTskills to teachers in primary and secondary schools, as well asenhancing the quality of students’ results by connecting teachers totraining programmes.

“The project with TMI is a concrete example of the e-learningprojects that we want to lead in Africa,” said Christine Leurquin, VP,Institutional Relations, SES. “In addition, we recommend that theAfrican Government identify and immediately deploy major e-schoolpilot projects in two to three African countries.”

The partnership follows recommendations made during the fifthEU-Africa Business Forum, which aimed to engage the private sectorin sustainable and inclusive growth.

A SUPPLIER OF network and customeranalytics, network monitoring andtest solutions for the telecommarket, Polystar has opened a newregional sales and support office inJohannesburg, South Africa, tosupport expansion in Africa.The newly-opened office focuses ona full range of Polystar productsand services with the primaryobjective to improve interactionwith the African clients, provideworld class, local support toPolystar’s rapidly expandingcustomer base, and help customersand business partners to get moreout of their business.Fredrik Hultner, business regiondirector for Middle East and Africaat Polystar, said, "The Africancontinent shows a very stronggrowth. Adding another office toour region is a further step inPolystar’s commitment to thismarket that will enable us tosupport the sub-Saharan regioneven better and faster."

Polystar’s SA office

CWG boss honoured by IIM Africa Teachers Media International partners with SES todeliver e-learning education project in Liberia

LE GROUPE DE la Banque africaine dedéveloppement (BAD) et le gouvernement duSénégal ont signé le 27 mars 2014, à Dakar, unaccord de prêt de 3,38 millions d’UC (soit prèsde 2,5 milliards de Francs CFA) pour lefinancement du Projet d’appui à l’universitévirtuelle du Sénégal (PAUVS).

Ce projet vient s’ajouter à la longue listedes opérations financées par la BAD au profitdu Sénégal, portant ainsi le portefeuille à 13opérations actives pour le guichet public. Cequi représente un niveau d’engagements netsde plus de 227,7 millions d’Unités de compte(UC), soit environ 167,3 milliards de FCFA.

Le document a été co-signé par le ministrede l’Economie et des Finances, Amadou Ba etMamadou Lamine N’Dongo, représentantrésident de la BAD au Sénégal. Pour N’Dongo,« Le PAUVS est une réponse spécifique à laquestion de la formation des jeunes, enmettant l’accent sur une utilisation intensivedes technologies de l’information et de lacommunication, en liaison avec le marché del’emploi ».

En conséquence, le projet vise à contribuerà une croissance plus inclusive, se traduisant

par l’égalité de traitement et d’opportunités.Toute chose qui va favoriser l’accès équitabledes jeunes (garçons et filles) bacheliers à uneformation supérieure favorable à leurinsertion professionnelle.

Les activités du projet consistent à la miseen place de la plateforme de l’UVS, à savoir laconstruction du siège de l’Université virtuelledu Sénégal (UVS, le renforcement descapacités et la construction et l’équipementde cinq (5) espaces numériques ouverts. Cesinfrastructures permettront d’atteindre lesjeunes dans la banlieue de Dakar, à SaintLouis (nord), à Thiès (ouest), à Kaolack(centre-ouest) et à Ziguinchor (sud).

A terme, le projet permettra d’atteindre lesrésultats suivants : plus de 6 000 étudiantspourront être admis annuellement; un taux deréussite de 75%, dont 77% chez les filles en2018, en dernière année; 50% des diplômésde l’UVS, dont 60% chez les filles en 2018,pourront trouver un emploi décent, 12 moisaprès leur sortie.

Le montant total des engagements duGroupe de la BAD depuis 1972 à ce jour,s’élève à environ 1,27 milliard d’unités de

compte (UC), soit plus 940 milliards de FCFA.La BAD qui intervient dans le secteur de

l’éducation depuis 1986 a financé cinqprojets pour un montant total de 76 millionsd’UC, soit 55 milliards de FCFA, avec unimpact réel sur les populationsbénéficiaires. Entre autres réalisations, oncompte la construction et l’équipement de12 lycées de proximité, 8 collègesd’enseignement moyen, 123 centresd’alphabétisations fonctionnelles d’adulteset 2046 salles de classe.

En outre, ont été fournis 850.000 manuelsscolaires pour l’enseignement élémentaire,4460 ouvrages annexes, et 20 bibliothèquesscolaires. Ces infrastructures, équipements etfournitures de manuels ont contribué àaugmenter le taux brut de scolarisation et àaméliorer l’environnement scolaire enréduisant les abris provisoires.

Par ailleurs, dans le cadre du projet d’Appuiau développent rural en Casamance(PADERCA), la Banque a soutenu laconstruction, la réhabilitation et l’équipementde 180 salles de classes, dans les régions deZiguinchor et de Kolda, au sud du pays.

AGENDA

PREMIER GUICHET UNIQUE de données du continent,l’“Autoroute de l’information en Afrique” a étéofficiellement lancée lundi 24 février à Pretoria, enAfrique du Sud.La cérémonie d’inauguration, durant laquelle a étéfaite une démonstration en direct de cette nouvelleplateforme, s’est tenue au Centre de ressources del’Afrique australe de la Banque, en Afrique du Sud.Mthuli Ncube, économiste en chef et vice-présidentde la BAD, et Pali Lehohla, statisticien général deStatistics South Africa, présidaient, ensemble,l’événement.Conçue et développée par le Département destatistiques de la Banque, l’Autoroute del’information en Afrique (AIA) est une plate-forme degestion et de diffusion de données révolutionnaire,qui aura un impact sur la façon dont celles-ci sontcollectées, stockées, et finalement utilisées parquiconque y aura accès.Cette plateforme aux multiples bénéficiaires a étéinaugurée devant une large assemblée, en présencenotamment des représentants des plus grandsétablissements universitaires et instituts derecherche d’Afrique du Sud, de responsables dugouvernement, d’organismes du secteur privé,d’analystes économiques et financiers, de chambresde commerce, de partenaires de développementmultilatéraux et de représentants des médias.Remerciant toutes les personnes et les institutionsprésentes, l’économiste en chef et vice-président dela BAD Mthuli Ncube a dit combien il étaitenthousiaste à partager cette Autoroute del’information en Afrique et à pouvoir faire la

démonstration, en direct, de ses nombreuxavantages pour toutes les parties prenantes enquête de données sur l’Afrique. « La véritable valeurdes données tient à leur facilité d’utilisation. Ce quisignifie qu’elles doivent être facilement accessibles,récentes, pertinentes et exactes. La demande dedonnées ‘ouvertes’ ne cessant de croître, la Banque aouvert l’accès à ses propres données et aide les paysafricains à mettre en place des systèmes ‘Open Data’.Grâce à l’Autoroute de l’information en Afrique, lesutilisateurs peuvent désormais accéder à un largeéventail de données sur développement, provenantdes 54 pays africains, » a-t-il déclaré.

Le moteur du développementPahli Lehohla, de Statistics South Africa, a exprimé sagratitude envers la Banque africaine dedéveloppement – son Département des statistiquesen particulier – qui a été le moteur dudéveloppement de la plateforme qui hébergel’Autoroute de l’information en Afrique, avant deprésenter les progrès de taille enregistrés enmatière de collecte de données et d’accès à celles-ci.« Par le passé, le recensement national était la seulefaçon d’accéder à l’information, or un telrecensement n’était pas toujours facilementdisponible ou accessible, » a-t-il déclaré.« L’Angola en est un bon exemple : grâce aux effortsde la BAD et d’autres partenaires, le pays a puprocéder au recensement de sa population en 2013,plus de 40 ans après son dernier recensement,fournissant les données de base qui permettentd’assurer le suivi du développement du pays. »

Une plateforme de l'Autoroute de l'information

La BAD injecte 2,5 milliards FCFA en appui au projet d’université virtuelle du Sénégal

Conçue et développée par leDépartement de statistiquesde la Banque, l’Autoroute de

l’information en Afrique (AIA)est une plate-forme de

gestion et de diffusion dedonnées révolutionnaire

En Afrique du Sud, la BAD procède au lancementofficiel de la plateforme de l'Autoroute del'information en Afrique

S04 CAF 2 2014 - Report AA - BA_Layout 1 4/4/2014 12:12 PM Page 15

How Ericsson has shaped the telecommunications of the present, andenabled opportunities for improved connectivity in the future

Managed servicesfor more business

WE ARE ON the brink of the NetworkedSociety, where everything thatbenefits from a connection will be

connected. People, business and society willstart using the networks in new and unexpectedways, resulting in new possibilities andfundamentally changing the world we live in.

The development of the Networked Societyis changing the world of telecom from a worldwith technology at its core, to one wherepower has shifted towards the user. In order tomeet the needs of consumers who expectmore for less, the industry will rely oninnovative business models that offer newways of monetising services.

Managed services plays a vital part inhelping operators to remain competitive andprofitable. It is a partnership between a vendorand a customer where the vendor takes overresponsibility for activities such as designing,building, operating and managing the day-to-day operations of the customer’s network orsolution. This could involve either the entirenetwork or solution, or only a portion of it.

The need to evolveIn recent times, there has been an explosion inuptake of mobile data in sub-Saharan Africa.Our research estimates that between 2013 and2019, mobile data traffic in the region will growaround 17 times; compared to 10 times growthanticipated globally. This growth will be drivenpredominantly by the uptake in smartphonesand the increased viewing of video.

This combined with consumers’ desire to beconstantly connected has put a lot of pressureon operators to provide high-speed, high-quality data services on an ever- increasingscale. To accommodate this rising demand,operators have had to invest heavily in theirnetworks, while simultaneously striving todifferentiate them from the competition.

In order to evolve what they offer, how theyoperate and the way they do business,operators need to reassess who they partnerwith and what they ask of them. Now morethan ever there is a market for new managedservices engagement models designed to drivebusiness evolution. Models created with the

customer in mind offer new and effective waysof generating differentiated subscriberexperiences, which in turn has a positive impacton revenue growth and customer perception.

Managed services can be a competitiveadvantage, offering an operator the opportunityto focus even more on quality of service and onsales and marketing activities, such as theintroduction of new multimedia services

Beyond traditional managed servicesNo two operators are the same. In everyproject there are unique requirements thatdemand a unique solution. Differentiatedengagement models make this possible byadjusting to the individual requirements ofeach customer.

Until recently, managed services revolvedaround one primary engagement model. Nowit is evolving into several different models,each at different levels of maturity. Theseinclude the traditional telecoms managedservices model, the experience-centric model,and sharing models.

Traditional managed services models offercost efficiency, complexity shielding, access tocompetence and network performancemanagement. However, operators stand togain benefits far greater than this.

The experience-centric modelThis model takes managed services further,going beyond what operators have come toexpect from traditional offerings and helpingthem to create targeted, differentiatedcustomer experiences that enables themdeliver a level of customer experience thathonestly reflects their brand promise.

The experience-centric managed servicesmodel creates substantial business valuethrough the right combination of technical,service and customer experience measures.With customer experience as the central focus,a value-based relationship is created ratherthan one that is purely transactional.

The new model creates value and businessdifferentiation by taking a holistic approachthat covers both network and IT operations.The aim is to create a partnership between

vendor and operator that successfully fulfilsthe business objectives of both sides.

A proven pathTo accommodate an experience-centricmanaged services model, there must be a shiftin culture and competence. In today’s world,technology is a multi-layered architecture. Inthe wake of convergence, consumer serviceswork across an end-to-end infrastructure. Asoperators transform their networks, they needpeople with a breadth of skills who understandhow services work across the spectrum, inaddition to those with specialist knowledge.

When it comes to creating a successfulmanaged services partnership, a lot relies uponthe people and culture of the businessesinvolved. When both parties are engaged andmotivated, working together for the mutualbenefit of both sides, this is reflected in theoutcome. An ideal working culture is one basedon shared knowledge and cooperation.

At Ericsson, we consider our employees tobe our greatest asset. We know thatempowered employee’s equal success — notonly for us, but for our customers too. Now andthroughout our long history, we have alwaysbeen and will continue to remain a people-oriented company.

For over a decade, Ericsson has shaped thetelecom managed services industry into what itis today. Throughout the years we haveremained at the forefront of development,with highly industrialized processes and a trulyglobal delivery model. Today, we are theindustry leader having managed servicescontracts with major operators in 21 countriesacross sub-Saharan Africa.

Having been in Africa for over 100 years, wehave extensive experience and understandingof individual markets on the continent.Through our 3,000 employees across Africaand two service delivery facilities in Nigeriaand the Democratic Republic of Congo, Weoffer a truly universal, vendor-agnosticapproach based on years of innovation andglobal best practice. Building on our existingheritage, we will continue to pioneer theseservices into the future. ✆

PROFILE Ericsson

Communications Africa Issue 2 201416 www.communicationsafrica.com

REVENUEBSS/BES

Communications Africa Issue 2 2014 17www.communicationsafrica.com

There is a need for a fresh approachto service provision, using businesssystems to deliver and monetiseservice experiences moredynamically

Business systems supportto enable digital economies

THE BUSINESS SUPPORT system (BSS)is largely designed for the age ofvoice, text, and data, but in the digitaleconomy, the dumb pipe threat looms

large over CSPs, and BSS now must bridgethe gap between network infrastructure andservice innovation that often starts from theInternet world. BSS must evolve from servicesupport to service enablement, culminatingin an entirely new platform — the BusinessEnablement Suite (BES).

Network-centric BSS is no longer validWhen telco profits derive from voice, text anddata, a network-centric business supportsystem (BSS) is quite useful, as thebusiness/service being supported is thenetwork itself. But in the digital economy, themost appealing services are from the Internetworld, including micro-blogging, streamingvideo, gaming, and instant messaging, amongmany others. We expand network capacity andevolve to LTE largely to improve the quality ofthese services, with BSS still largely supportingthe network, not the services.

CSPs are struggling to adapt through eithercooperation or competition with the over-the-top (OTT) players, but they have thus far beenthe followers, and this is reflected in the iconsseen on any smart device, where the operatorsare often relegated to the folder that the mediadubs bloatware. A network-centric BSS is oflimited usefulness here.

In the halcyon days of mobile telco, networkdeployment speed translated to moresubscribers and more revenue, so it wasconsidered preferable to simply build a newBSS or a new charging system to accommodatea new technology/business rather than spendmonths or even years modifying the legacygear. This has led to a tangled mess that couldbe called “business service spaghetti”.Business flexibility is hampered because of acomplex and heavily customised BSS, whiletime to market (TTM) for new services usuallytakes weeks or even months, as opposed tothe days or hours of the Internet world.

From BSS to BESMost of the services being churned out todayare long-tailed and flame out quickly, makingthem ill-suited to siloed management. A newphilosophy of enablement is needed, suitablefor an ecosystem where innovation could comefrom anywhere, and this is why the businesssupport system must evolve into the businessenablement suite (BES).

A BES would be something completely newto the telecom industry, but it’s not difficult tofind precedents in cyberspace. Internet playersare good at building an open ecosystem (over aservice platform) that attracts as many partners

as possible in order to deliver the best serviceexperience to end users, often monetising itafter the fact through reverse charging,freemium services, etc. Empowered by thisopenness, and other elements, every partnercan run and manage their business/serviceautonomously. Amazon and its ilk are goodexamples here. People often say, “I bought thisfrom Amazon” — but, if you look carefully at thetransaction details or at your credit card bill,you will notice that the party that you dobusiness with is often not Amazon itself but athird-party retailer; in this case, Amazon itselfjust provides the platform, much as a telcowould provide infrastructure or billing.Amazon’s BES also encompasses otherelements, such as storage leasing for SMEs.

BES: A neurodynamic treeAs a concept new to telcos that will serve vastlydifferent business functions depending on anoperator’s comfort zone, BES can be thought ofas a “neurodynamic tree”, as opposed totraditional BSS, which grows more like anordinary tree.

With the neurodynamic structure of a BEStree, each of its many leaves acts as a customer

Any BES will act as a business enabler for building an entire ecosystem. Success will depend largely onhow many partners are attracted and how many business opportunities are created

With the neurodynamicstructure of a BES tree,each of its many leavescould be used for query,subscription, billing,payment, delivery, orcatalogue purposes, amongother needs

REVENUE BSS/BES

touch point, and could be used for query,subscription, billing, payment, delivery, orcatalogue purposes, among others, and isequipped with the necessary skills,information, knowledge, and tools toinstantaneously respond to changes in thesurrounds, just like how a nerve detects a hotstove and tells the hand to pull away, allwithout instructions from the brain.

A good example here is a retail channel,which is capable of defining flexible businessrules on its own. When a customer accessesthis channel, the context (location) is obtainedand the customer’s preferences (indicated bydozens or hundreds of tags) are matchedagainst these pre-defined business rules. Aftermatching, a comprehensive set of actions suchas promotion, billing, notification, andadvertising can be triggered instantly, in a user-friendly manner.

Within this neurodynamic tree, each leafacts autonomously, as does the tree itself, withbig data acting as the soil that nourishes it. Asthe ecosystem grows more robust, more ofthese trees can thrive, with each leaf receivingthe nutrients (customer insights broken downfrom big data) it needs on demand.

Key attributes of BES: There are four keyfeatures that make the neurodynamic structureof BES what it is

Experience on demandThe selection of goods online, and theinformation about them, is virtually limitless.Both of these trends make customers moredemanding. A premium experience is critical toboth converting and retaining a prospect, and itshould last throughout the entire purchase andconsumption lifecycle. Thanks to the seamlesscollaboration of online and offline channels, aswell as synergy between IT and communicationnetworks, the boundaries between digitalgoods, physical goods and communicationservices are blurring. Goods and servicesshould be tailored to the customer (throughconfiguration) and delivered on demandwithout waiting, in a well-advised and well-informed fashion.

Business agilityCSPs typically provide all services themselves,monopolising the entire lifecycle; with agility inthis case relating to internal operations such asprice configuration, business processorchestration, and bill formatting. In the digitaleconomy, if CSPs want to move beyond dumbpipe services, they need to aggressively partnerwith retail channels, virtual network providers,service providers, and vertical industrypartners, and this means no more monopolies.Instead, they must enable their partners towork autonomously, defining their ownbusiness rules and orchestrating their own

business processes, with the entire process asautomated and simplified as possible, so thatefficiency and a better user experience areassured.

Cultivating innovationAny BES will act as a business enabler forbuilding an entire ecosystem. Success willdepend largely on how many partners areattracted and how many businessopportunities are created. A BES will be open,as it will provide internal capabilities to allpartners through standardised interfaces,while allowing a certain level of sharing amongpartners in accordance with in-placeagreements. It will also consist of lightweightmodules that can be tailored to support avariety of business models.

Data-driven value realisationBig data is still largely an unexploited resourcein the telco industry, but this has to change asthis data will prove the soil through which anyoperator’s neurodynamic tree will thrive.Although big data is less exploited in thetelecom industry than in the Internet world,telco has the advantage as data from networks,services, and the Internet can all be combinedto better the customer experience and createmore opportunities.

How BES is utilisedThere are four levels of utilisation for BES thatan operator can exploit. The first is simply the

infrastructure level, and encompassesbroadband pipe and basic communicationservices such as voice and messaging. In thiscase, the BES makes what was once a dumbpipe smart through a differentiated andmonetised customer experience.

Infrastructure enablement is the secondlevel, where CSPs provide infrastructure as aservice (IaaS) to enterprises and SMEs, orenter vertical industries with partners byexploiting their industry-specific expertise andcapabilities. CSPs are well-positioned here asthey are already trusted providers of reliableand secure communication services.

The third level is consumer serviceenablement, and this is where CSPs form analliance with OTT players to provide innovativeservices that deliver a superb user experience.CSPs can expose their internal capabilitiessuch as billing, charging, communicationservices, payment, customer preferencestorage, and service context to facilitateservice innovation for OTT players, and get aslice of their revenue.

The top level is simply consumer services,where an aggressive CSP might competedirectly with OTT players to establish theirbrand in the consumer market. With a BES inplace, a CSP will become a local or regionaleconomic leader, with all the advantage thatthis implies. Market cases currently includeTelefónica Digital and SingTel Digital Media.

Many CSPs will prefer to stay in theircomfort zone with simple pipe services, buteven they will need BES to stay ahead of agilecompetitors, while those looking to takeenablement further, such as Vodafone (withits stated intention of being the Amazon oftelcos), will certainly need it. In the digitaleconomy, differentiation is profit, and BES ishow we get there, through its innovation,agility, value creation, and on-demandexperiences. It is a neurodynamic tree that canthrive in any climate, responding to user needswith a speed that will make the other treesseem like just part of the landscape. ✆

Jiao Aijun, manager at Huawei

The selection of goods online, and the information about them, is virtually limitless

A BES will be open, as it willprovide internal capabilities

to all partners throughstandardised interfaces,while allowing a certainlevel of sharing among

partners in accordance within-place agreements.

Communications Africa Issue 2 2014 19

La Maroc pays africain le mieux classé dans le baromètre digital des entreprises

Des entreprisesdigitales d’Afrique

COMMERCEInstitutions

L’AGENCE DE COMMUNICATIONHopscotch Système Africa publie sonbaromètre digital des 50 entreprisesd’Afrique francophone les plus

performantes sur internet.Hopscoth Système Africa, filiale de Public

Système Hopscotch, un groupe decommunication français leader en relationspublics et en e-réputation, a developpé AfricaDigital Lab, une plateforme d’analyses desenjeux d’image, de la réputation et dudéveloppement des marques.

L’évolution digitaleUne entreprise sur trois ne possède aucuneprésence sur les réseaux sociaux L’AfricaDigital Lab suit l’évolution des pratiquesdigitales et des institutions les plus influentesen Afrique. L’agence vient de publier sonpremier baromètre digital des 50 entreprisesd’Afrique francophone les plus performantes

sur le net basé sur des critères comme lavisibilité, la maîtrise des liens et l’activité surles réseaux sociaux, résultat: «la présence surle web est encore timide et ne suscite pasbeaucoup d’intérêt auprès des internautes»,souligne Salima Haddour, directrice généraled'Hopscotch Système Africa.

En moyenne, l’impact des médiasreprésente 30 % de la visibilité d’une marqueafricaine, pourtant, près d’une entreprise surtrois ne possède aucune présence corporatesur les réseaux sociaux et 24% des entreprisessondées disposent uniquement d’une pagegénérée automatiquement par Wikipédia.

Les sociétésLes entreprises marocaines sont les mieuxclassés Les entreprises marocaines sonttoutefois les mieux classées, le Maroc faitfigure de première élève en Afrique avec untaux de pénétration de 55%. Royal Air Maroc et

Maroc Telecom occupent d’ailleurs les deuxpremières places du top 5 en termes devisibilité. En ce qui concerne la maîtrise decontenu (évaluation de la maîtrise des liens lesplus visibles sur Google), c’est la sociétésénégalaise de télécommunication OrangeSénégal (Sonatel) qui se place en premiersuivie les marocaines Afriquia, Alliances etAttijariwafabank.

Le baromètre place Inwi en tête desentreprises les plus vivaces sur Facebook(évaluation de la vivacité de l’entreprise ennombre de publication par jour), pendant queMeditel occupe la deuxième place sur Twitter.A noter que 25 % des entreprises africainesqui possèdent un compte Twitter n’ont postéaucun tweet en 2013 tandis que 60% desentreprises actives sur le réseau nerépondent jamais aux interpellations de leursfollowers, ce qui est susceptible de nuire àleur image. ✆

LORS D'UN FORUM tenu aujourd'hui à Dubaï, l'UIT a présenté l'Indice de lacybersécurité dans le monde (GCI), créé dans le cadre d'une initiative unique lancéepar l'UIT et ABI Research, afin de mesurer le niveau de cybersécurité des pays. Cetteinitiative témoigne de la détermination de l'UIT à promouvoir la cybersécurité dansle monde et à remédier aux disparités existantes, tout en renforçant les capacitésau niveau national, en particulier dans les pays en développement.A long terme, la création de cet indice vise à mobiliser davantage les efforts enfaveur de l'adoption et de l'intégration de la cybersécurité à l'échelle mondiale.

La comparaison des stratégies nationales en matière de cybersécurité permettra desavoir quels pays sont les plus performants dans certains domaines, et ainsi demettre en évidence des stratégies moins connues pour lutter contre lescybermenaces. "Alors que la frontière entre le monde physique et le monde virtuels’estompe, il devient de plus en plus nécessaire de relever les défis qui en résultent,à savoir garantir la sécurité, les droits de l’homme, la primauté du droit, la bonnegouvernance et le développement économique," a commenté le Secrétaire généralde l'UIT, Hamadoun I. Touré.

L'UIT prend la tête des efforts destinés à renforcer la cybersécurité

Offshore communications powered by mobile satellite technology

Making the right connection

INDUSTRY Oil & Gas

WITH ASSETS WORTH millions ofdollars at stake, oil and gasoperators demand advancedcommunications equipment to

boost field effectiveness, enable asset trackingand coordination, and keep employeesconnected during emergency situations.

As such, satellite communications has apivotal role to play in ensuring a high level ofoperational efficiency at offshore explorationand production facilities. This is especiallyevident in cases where companies arerequired to expand their exploration andproduction activities further into remoteregions, where satellite networks are often theonly viable option for delivering reliable,“always on” connectivity.

Besides establishing vital communicationslinks between offshore workers and headoffices, satellite technology can make a keydifference in improving morale of employeeswho are required to operate in remoteenvironments for extended periods, byallowing them to stay connected with theirfamily and loved ones. The growing demand forapplications such as video conferencing, e-mail communication and data transfer hasfurther driven up bandwidth requirements.

Another key trend is the emergence ofmachine-to-machine (M2M) communicationsto support remote facility monitoring and real-time asset management across the energysector. From facilitating oil pipeline monitoringat remote, unmanned sites to trackingoperational assets that are constantly on themove, the widespread adoption of M2Mapplications will in turn lead to growingdemand for more bandwidth and higherthroughput speeds.

Fuelling the demand for mobile satellitetechnologyIt’s for these reasons that mobile satelliteservices (MSS) have become a mainstay in theoil and gas community, particularly inaddressing the gap between thecommunications capabilities enabled by GSMbackhaul services and VSAT networks.

Service reliability is the foremostrequirement for successful offshoreoperations. L-band satellite technology is notaffected by rain fade, and has long been anattractive option for oil and gas operators inmaintaining offshore communications. Forgeographically remote locations that are notserved by GSM networks, offshore workerscan leverage the strength and capacity of L-band networks to enjoy uninterrupted

connectivity — even while operating underadverse weather conditions.

The cost and complexity associated withoffshore exploration — where the search forenergy resources often takes operators deepinto the world’s most remote environments —present another key operational challenge.

Besides being less expensive to install thanVSAT offerings, MSS products are alsorelatively easier to deploy and manage. Forinstance, operators can easily set up L-bandterminals to establish high-speed internetbroadband access — in a matter of seconds,and without technical assistance. By contrast,VSAT systems often require trained personnelto handle the installation process.

Delivering better value and greater flexibilityTo ensure users gain the maximum valuefrom their communications expenditure,Thuraya takes a highly tailored approach ofworking with its customers that are engagedin oil and gas exploration — by deliveringcustomised MSS solutions that offer reliableperformance over Thuraya’s congestion-freenetwork to accommodate a wide range ofoffshore activities.

Satellite phones remain an important part ofthe communications mix for oil and gasoperators, serving as the most fundamentalmeans of connecting onshore offices to remotefacilities. To this end, the Thuraya XT handsetshave long established a strong marketreputation as a flexible and cost-competitivechoice for satellite telephony delivered acrossa broad geographic footprint. Thuraya’sruggedised hardware has been proven towithstand the toughest operating conditions,while the low-latency of Thuraya’s L-bandnetwork further enables operators to minimisevoice call drop-out.

Addressing data communications needsA key part of Thuraya’s commitment to boost itsdata product portfolio, the Thuraya IP+ is fastgaining interest among oil and gas operatorslooking to tap into its innovative capabilities toaddress increased bandwidth demands andthe need for secure data transmission.

The main draw to the Thuraya IP+ is in thesimplicity of its setup and operation, requiringno specialised training to establish fast andsecure communications. Fulfilling the demandfor high-speed data services, the Thuraya IP+currently offers broadband speeds of up to444kbps on standard IP and 384kbps onstreaming IP with an integrated antenna —

Satellite technology can make a key difference in improvingmorale of employees who are required to operate in remote

environments for extended periods, by allowing them tostay connected with their family and loved ones.

S05 CAF 2 2014 - Report CA_Rapport DA_Layout 1 4/4/2014 12:09 PM Page 20

INDUSTRYOil & Gas

ready for connection in any location, to provideusers with the capabilities they need toimprove operational effectiveness at theiroffshore facilities.

Because of its portability and robust design,Thuraya IP+ can be deployed on relatively shortnotice to enable the transmission of criticaloperational data, support remote monitoringprocesses, and facilitate crew calling via VoIPsolutions. In situations where high levels ofbandwidth traffic are concentrated in a specificlocation, Thuraya’s network resources can bedynamically re-allocated to ensure uninterrupteddata connectivity for broadband users.

The IP throughout speeds achieved are farsuperior to any other comparable service, andThuraya’s ability to offer a range ofcompetitive pricing packages tailored to theenergy industry, from unlimited data plans toon-demand consumption rates, makes for avery compelling business case. Theasymmetrical streaming capabilities of theThuraya IP+ is another unique feature to helpusers better manage costs, by controllingtheir upload and download speeds based onspecific usage requirements.

The introduction of Thuraya SatSleeve, theworld’s first and only satellite adaptor for theiPhone®, adds another interesting dimensionto Thuraya’s efforts to deliver game-changinginnovations that transform the mobile satellitecommunications arena. A significant milestonein Thuraya’s efforts to make satellitetechnology more accessible and intuitive forend users, the Thuraya SatSleeve facilitatesvital business communications and allowsoffshore crews to stay connected using familiarsmartphones while stationed outside thecoverage of terrestrial networks.

Thuraya is workingclosely with an ecosystem ofproduct developers and solution partnersto drive future technology developments thathave the potential to enhance operationalefficiency at offshore exploration sites.

This commitment to understanding andaddressing our customers’ requirements is atthe core of Thuraya’s innovation strategy.Going forward, Thuraya seeks to continuedelivering mobile satellite products that meetthe energy sector’s evolving demands for

reliable voice connectivity andoptimised data speeds at cost-competitive rates. ✆

Fahad Kahoor, director of marketdevelopment for energy, Thuraya

SATELLITE SERVICES PROVIDER Intelsat andtelecommunications group Vodacom have committedto an agreement under which Intelsat will provide amanaged broadband service to Vodacom. Thesolution will strongly position Vodacom to offer adifferentiated broadband service targeting the smalloffice/home office (SOHO) and small/mediumenterprise (SME) users across sub-Saharan Africa.The growth of SMEs in Africa is viewed as a criticalcomponent in driving the continent’s furthereconomic development, job creation and increase inGDP. In order to support that growth, SMEs will needconsistent broadband connectivity to help ensurethat their businesses thrive in an already complexand competitive landscape.“Our agreement with Intelsat will enable Vodacom toprovide our SME and enterprise customers with highquality, reliable, secure and cost-effective connectivity,”stated Vuyani Jarana, chief officer of Vodacom Business.

Under the agreement, Intelsat will provide Ku-bandsatellite broadband capacity to Vodacom on Intelsat28 at 32.8ºE and deliver a fully integrated andmanaged solution, powered by Hughes broadbandsatellite technology. The solution will enableVodacom to manage its service platform anddetermine the service levels while maintaining directengagement with their SOHO and SME customer base.In addition, the scalability of the platform supportsVodacom’s plan to offer broadband service tomillions of potential customers across Africa.When the Intelsat 33e satellite enters service,scheduled for 2016, Vodacom will be able toseamlessly access a high performance overlay thatwill provide additional throughput for its busiestregions. The Intelsat EpicNG open architecture andflexible broadband platform will enable Vodacom toleverage its existing infrastructure and enhanceVodacom’s Satellite Connect (VSC) product line. This

will result in the delivery of more reliable, secure andcost efficient broadband connectivity to theSOHO/SME market across sub-Saharan Africa, Nigeria,Zambia, Kenya, Tanzania and DR Congo. Grant Marais, Intelsat’s regional vice president inAfrica, stated, “This new and innovative solutiondemonstrates Intelsat’s leadership in satellitebroadband connectivity. We worked closely withVodacom to address their future business demands,providing capacity through traditional wide and high-throughput satellite spot beams to locations whereour customers need it most. It also reinforces ourability to work with our customers such as Vodacomto anticipate their emerging business demands andtailor our broadband solutions to best fit theirbusiness needs and economic model. We lookforward to working closely with Vodacom and Hughesto bring the next generation of satellite broadbandsolutions to the African SME market.”

Intelsat and Vodacom deliver high performance broadband connectivity to the sub-Saharan African SOHO and SME markets

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From bank-led models in competitive and more sophisticated markets to solutionsenabling basic financial transactions for the masses in less developed regions

Mobile moneyand MPOS developments

COMMERCE mPOS

MOBILE MONEY IS big in Africa. m-Banking, m-Commerce,m-Payments, m-Money, Africa – well perhaps not everymarket - has them all and has embraced the concept ofmobile finance in all its guises with gathering

enthusiasm and need for many years to the point that several marketscan pretty much regard themselves as the experts in the field. M-Pesa, for example, has really done wonders for millions of peoplesince it was launched seven years ago in Kenya by mobile operator,Safaricom, in which Vodafone holds a 40 per cent stake. The serviceallows people to manage a bank accounts and routine financialtransactions, such as depositing, withdrawing and transferring moneyusing basic text messaging on simple feature phones - nosmartphones required. To say M-Pesa has been a runaway success inKenya is an understatement but even so, Vodafone’s announcementon the last day of March this year that it would be launching its M-Pesa mobile payments service in Romania, seven years after theKenyan launch, is a turn-up for the books. Michael Joseph,Vodafone’s director of Mobile Money, was quoted in a statementsaying, “Vodafone M-Pesa is already used regularly by nearly 17mncustomers.” Since its launch it has flourished in East Africa – Kenya –and, operated by Vodacom subsidiaries, is also now in use in SouthAfrica, Democratic Republic of Congo, Egypt, Lesotho, Mozambique,Tanzania and Uganda. Beyond Africa it is also operating in Afghanistan,Fiji and India.

Though M-Pesa has had things all its own way for some time it is nowfacing a new kid on the block in the form of Bharti’s mobile money service

- Airtel Money - which was rolled out late last year in nine countries. Bhartipartnered with pan-African banking group Ecobank and people in BurkinaFaso, Chad, Democratic Republic of Congo, Ghana, Niger, Zambia, Kenya,Gabon and Sierra Leone can now use the system.

And yet not all African markets are advancing at the same pace in themobile money sector. At last year’s MobileMoneyExpo in Lagos, forexample, the country’s need for a Mobile Money Transfer system wasunderpinned by the fact that more than 70mn of the country’s 177mnpopulation have no access to financial or banking services of any kind.One of the problems holding the Nigerian market back is that mobileoperators are unable to obtain banking licences and must rely onpartnerships of one kind or another with the banking community,something Safaricom with its M-Pesa did not need. What is needed in theNigerian landscape is to bring operators much closer to the bankingprocess and only with regulatory changes to allow this will the mobilemoney picture in Nigeria improve for the millions who remain withoutbanking services.

mPOS – a crucial part of the mobile money ecosystemAt last year’s MobileMoneyExpo in Lagos, Mobile Point of Sale (mPOS)technology was one highlighted at the event by several players,including VeriFone Joint Venture, VeriFone Mobile Money, whose director, Mobile Money Project Finance, Francis Salvesen, who said atthe time saying that integrating a POS system into existing mobile moneydeployments would be crucial for instilling trust for mobile transactionsin the consumer. He was quoted saying: “For consumers to accept andfrequently use mobile money, we have to be able to spend and accesscash at any time, in any place. Having an integrated POS system is keyto having a mobile money system that works for the consumer, as wellas for the entire mobile money ecosystem of partnerships.” ✆

Tim Guest

The 54 African countries are developing at different paces and sustained bydifferent drivers; the key target markets for a mobile POS solution are indeedthe ones that are moving faster: Nigeria, Kenya, and South Africa

“The big difference in emerging countries isthat there is no acquiring infrastructure in

place. You need to cover the whole range ofpossible customers. In Nigeria, for example,they have 20K mPOS machines in the whole

country where, considering the size ofcountry, they should have half a million. In

all emerging countries there is a strongtrend towards the cashless society; also

worth considering is the strong fraud ratio.It is fair to think that the POS

infrastructure will likely be built on mobilePOS and not on traditional POS. Lots of

players are looking at the opportunity tojump into Africa and start delivering mPOS

solutions.”- Stefano Calderano, CEO of JUSP

Alcatel-Lucent a participé fin février 2014, à Barcelone au Mobile World Congress, le grandrassemblement du secteur des télécommunications; mais de plus en plus, cerassemblement ne concerne pas uniquement le monde des télécommunications

Un tournant pourle secteur des télécommunications

ÉVÉNEMENTSMWC

L’ÉMERGENCE DES TERMINAUXintelligents, associée àl’accroissement spectaculaire desréseaux de données pour les

entreprises et les grandes institutions, etl’augmentation des services très haut débitpour l’accès fixe et mobile, transforment nonseulement la dynamique du secteur destélécommunications, mais transformentaussi en profondeur l’expérience humaine.

Le réseau, et l’infrastructure, etl’expérience humaineLe réseau, l’infrastructure qui nous connectevous et moi, est au cœur de ce changement.Aujourd’hui, malheureusement, c’est nousqui sommes redevables au réseau et nonl’inverse. Nous devons paramétrer nos smartphones et tablettes pour rechercher lesréseaux WI-FI ou services 4G disponibles. Etpourtant, compte tenu de l’utilisationcroissante de terminaux connectés, qu’ils’agisse de téléphones, tablettes, gadgetspour évaluer vos performances sportives,voir de voitures connectées, et compte tenudes quantités élevées de données généréespar les entreprises et les institutions tellesque les banques ou les gouvernements, leréseau, dans son état actuel, ne pourra pastenir la route.

Pour faire simple, un embouteillage seprofile à l’horizon. Récemment, les Bell Labsont conduit une étude de modélisation quiprévoit une croissance de 440 % du trafic surles réseaux métropolitains optimisés pour lecloud et les data centers d’ici 2017.

Le réseau, qui repose sur un schéma héritéde longue date, avec un cycle sans fin de misesà jour onéreuses, n’est pas durable. Unchangement s’impose dans la façon de leconcevoir, et afin de créer un cadreréglementaire qui laisse place auxinvestissements.

Considérons, dans un premier temps,l’architecture réseau - une conception rigidequi repose sur le principe que ce sont lesusagers qui doivent s’adapter plutôt quel'inverse- cette architecture ne dispose pas

de l’évolutivité et de la souplessenécessaires pour faire face à cettecroissance exponentielle. C’est pourquoi lessociétés du web, ces géants de l’Internet,conçoivent leur propre infrastructure, qui faitde plus en plus appel au cloud et auxinnovations réseau pour résoudre lesproblèmes de congestion du trafic.

Les principaux opérateurs detélécommunications arrivent à la mêmeconclusion : le réseau et le cloud doivent nefaire qu’un. Plus important encore, noussommes convaincus que le réseau doit devenirun environnement global, avec un cœur et unepériphérie, où le cloud et la virtualisation desfonctions réseau jouent un rôle clé, pasuniquement pour désencombrer le trafic auniveau du cœur de réseau, mais aussi pourfournir un accès en périphérie, au plus prochede l’utilisateur final.

Qu’est-ce que cela signifie en langagehumain ? Imaginez une petite station debase proche de votre domicile ou de votrebureau, qui répond à tous vos besoinsréseau – le Wi-Fi, la 4G ou toute autretechnologie mobile existante – mais qui yrépond de façon très efficace, avec uneprésence géographique réduite, grâce auxcouches réseau rendues possibles avec leremplacement des éléments matériels pardes logiciels. Et si le réseau, dans son cœurmême, s’élargissait, comme les artères d’unpatient, pour transporter un « débit sanguin» de données plus important et faire ensorte que le cœur d’Internet continue àpomper ? Plus important encore, et si leréseau était simplement conçu pours’adapter efficacement au trafic, et ce dèssa conception ?

C’est précisément ce que le réseau devraitêtre : un réseau hautement distribué, quis’adapte intelligemment aux besoins desutilisateurs en périphérie et allège lacongestion dans le cœur de réseau. Ce réseau

doit être en mesure de supporter ladatamasse (Big Data), de gérer les terminaux,les contenus et l’infrastructure selon lesbesoins des utilisateurs et non pas selon sespropres contraintes.

Le réseau doit également être sécurisé.Nous ne pouvons pas ignorer les menacesréelles à la cyber-sécurité à l’échelle mondiale; cela signifie que le réseau doit apporter àl’utilisateur final (qu’il s’agisse d’un usager oud’une institution) l’assurance complète queses données et son expérience du réseau sonttotalement sécurisées.

Bien évidemment, le réseau doit égalements’adresser à l’opérateur, qui cherche àoptimiser ses dépenses de capital et defonctionnement. Dans ce cas précis, lavirtualisation des fonctions réseau est lemoyen idéal de réduire les coûtsd’exploitation tout en accélérant ledéploiement de nouveaux services.

Les fournisseurs comme Alcatel-Lucent, lesopérateurs, et les utilisateurs finaux font touspartie d’un grand écosystème, auquel il fautajouter les constructeurs automobiles, lesentreprises du secteur énergétique, lesgouvernements, le monde de la finance, tousceux qui peuvent bénéficier du réseau ou avoirune influence sur la façon dont il est conçu,géré et étendu.

Le réseau de demain doit être conçu encollaboration avec toutes ces partiesprenantes, y compris la communauté politique.Les investissements, en particulier, sontessentiels. Il y a plusieurs semaines, j’ai rédigéun billet pour ce même blog dans lequelj’encourageais l’Europe à accroître sesinvestissements et à assouplir les législationsactuelles, pour révéler tout le potentiel dusecteur de la communication. Les États-Unis, etdans une certaine mesure, l’Asie, ont pris latête de la course en termes de croissance dumarché dans le secteur destélécommunications. ✆

Les Bell Labs ont conduit une étude de modélisation quiprévoit une croissance de 440 % du trafic sur les

réseaux métropolitains optimisés pour le cloud et lesdata centers d’ici 2017

Le réseau doit égalementêtre sécurisé

The preparations are in place for Africa’s switch to digital terrestrial television in 2015

A new world for digital television

MEDIA DTT

THIS IS A momentous chapter in Africa’s digital history. Direct-to-home (DTH), digital terrestrial television (DTT) and exponential

growth in global demand for African contentis driving the flow of media services usageacross the continent. New technology roll-outs are taking place including multi-channelper carrier (MCPC) media platforms whichprovide a cost-effective solution for bothregional and international programmerswishing to expand their distribution to cableand DTH services across sub-Saharan Africa.

Nations and networksCountries across Africa are making plans toshift to DTT as the 2015 analog switchoverdeadline looms.

Industry commentators agree that theswitch to DTT will bring many benefits to thecontinent, including improved receptionquality, a more efficient use of spectrum(facilitating economic growth) and the deliveryof a wider assortment of channel line-ups andenhanced multimedia applications, such asvideo-on-demand and entertainment services.

Satellite remains a crucial part of thecontent delivery chain for DTT in Africa, as withanalog distribution. Satellites carry DTT signals

from the multiplexing facilities that bundletogether packages of television channels to thedigital transmission towers that send thesignals into homes. An added advantage isthat satellite signals can be beamed directly toprivate residences, reaching people who live inmore remote areas - ideal for many parts of theAfrican continent.

Several factors need to be taken intoconsideration before a country or licenseholder decides on a strategy for theimplementation of DTT, and no two nations orregions are the same. This includes decidingon a technical solution for DTT distribution. Theorganisation in charge of deploying thedistribution network will need to understandand manage the ownership of spectrallicenses, determine the responsibilities of thelicense holder, identify timelines forimplementing digital distribution, schedule the

shut-off date for analog signal broadcast,decide on the type of signal encryption, deviseset-top box acquisition and distribution plans,and determine subsidisation schemes, if any.Some nations or license holders may want todeliver only state channels, while others seekto deliver a broader bouquet of programming.

Solutions for signallingThen there is the physical signal distributionsolution itself. Nations that are small, denselypopulated and flat are suitable for a terrestrial-only solution, in which fibre or line-of-sightmicrowave links deliver programming from acentral node to a network of wireless towers forover-the-air distribution.

For larger nations with dispersedpopulations (Mali), island nations(Madagascar, the Seychelles) or nations withmountainous terrain (Côte d'Ivoire, Tanzania), asatellite-based solution may be ideal.

Another factor to consider is that manyAfrican countries also experience high rainfall,which leads to rain fade issues if Ku-band isused. In these areas, C-band is much moreresistant to rain fade and a better choice for DTTdistribution.

Satellite-based solutions provide thehighest amount of flexibility for the delivery of

The Intelsat EpicNG satellite platformwill launch at the beginning of 2015

Satellite-based solutionsprovide the highest amount

of flexibility for thedelivery of DTT signals

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S06 CAF 2 2014 - Report EA - FA_Layout 1 4/4/2014 12:05 PM Page 25

MEDIA DTT

DTT signals. Another option for satellitedelivery other than via terrestrial TV towers is todeliver programming via satellite directly toindividual homes via small direct-to-hometerminals.

A hybrid approach, in which satellitesdeliver signals to terrestrial TV towers indensely populated areas and directly toindividual homes in sparsely populatedregions, may be the most cost-effectivesolution.

Serving from the skySatellite distribution remains one of themost reliable and effective means ofdelivering broadcast content to many users

over a large area. As the demand for a widerrange of programming and contentlocalisation grows, new solutions will berequired to meet these demands. With thisin mind, Intelsat has announced plans todeploy the next-generation Intelsat EpicNGsatellite platform beginning in 2015. Intelsat33e, which is scheduled for launch in 2016,will serve the Africa region.

This approach to satellite architectureutilises C-, Ku- and Ka-bands, wide beams,spot beams and frequency-reuse technologyfor increased throughput and performance.With this platform, channels can becustomised for a specific region or beam. Spotbeams and frequency reuse provide greaterthroughput and drive lower cost per Mbps,changing the economic model for deliveringlocalised content.

With a tight deadline to meet for the switchto digital broadcasting, African countries orlicense holders need to consider the variousoptions available to them and decide whichsolution works best to meet the needs of theirrespective populations.

One strategy certainly does not fit allregions. A phased, carefully consideredapproach needs to be taken to ensure asmooth and successful transition to theexciting new world of digital broadcasting. ✆

Grant Marais, head of Africa at Intelsat

Countries across Africa aremaking plans to shift to DTT

A phased, carefullyconsidered approach needs

to be taken

As the demand for a widerrange of programming andcontent localisation grows,

new solutions will be requiredto meet these demands

A hybrid approach, in which satellites deliversignals to terrestrial TV towers in denselypopulated areas and directly to individual

homes in sparsely populated regions, may bethe most cost-effective solution

De nouvelles compétences axées sur les logiciels pour aider les revendeurs partenairesde Dell à vendre davantage de solutions de bout en bout

Les nouvelles formationspour des revendeurs

LOGICIELSFormation

DELL A DÉVOILÉ les dernièresavancées de ses programmes departenariat, parmi lesquelles quatrenouvelles compétences axées sur

les logiciels pour les membres PartnerDirect,ainsi que de nouveaux programmes pouraccompagner les fournisseurs de services etrétribuer les partenaires qui recommandentles logiciels Dell.

Son objectif est de permettre à sespartenaires de vendre des solutions de bout-en-bout au travers d’un programme unique simplepour multiplier leurs ventes et leurs recettes.Les fournisseurs de solutions associantmatériel et logiciels Dell pourront désormaisprétendre au statut « Premier » grâce à unecompétence mixte, tout comme les partenairesspécialisés, au travers d’une compétenceavancée. Les membres des différentsprogrammes en vigueur en Amérique du Nord etdans la zone EMEA, Quest Partner Circlenotamment, rejoindront tous le programmePartnerDirect, emboîtant le pas aux partenairesKACE, AppAssure et SonicWALL, récemmentintégrés, qui peuvent déja bénéficier des quatrenouvelles compétences proposées par Dell.

Des solutions d’administrationPensé à l’origine pour faciliter et promouvoir lavente de matériels, le programme PartnerDirecta été étendu l’année dernière aux offreslogicielles de Dell, dont l’objectif est d’offrir auxentreprises des solutions complètesd’administration de datacenters et de Clouds,de gestion de l’information, de mobilité ouencore de sécurité et de protection desdonnées. La stratégie offensive de Dell apropulsé sa division « Software » et les 6000personnes qu’elle emploie au sommet dumarché mondial de l’édition de logiciels, avecun chiffre d’affaires de 1,2 milliard de dollars,une clientèle comptant 90 % des entreprisesdu classement Fortune 1000.

« Les partenaires logiciels ont des besoinsbien spécifiques, auxquels SonicWALL atoujours répondu, tout en leur conférant desavantages stratégiques et financiersincomparables », explique Joe Thompson, vice-président d’Abacus Solutions en charge despartenariats. « La transition des sociétésrachetées, telles que SonicWALL, versPartnerDirect ne peut qu’être bénéfique pourles partenaires, que Dell met un point

d’honneur à récompenser équitablement.Nous sommes impatients de pouvoir faireprofiter nos clients du portefeuille complet dessolutions Dell. »

Les compétences et les partenairesDell a souhaité instaurer de nouvellesexigences et des seuils de revenus pourconditionner l’obtention du statut « Premier »ou « Preferred Partner » par les partenaireslogiciels. Avec ces nouvelles compétencesaxées sur les logiciels, Dell entend mieuxsatisfaire les attentes de ses fournisseurs desolutions matérielles, logicielles et mixtes.

Les compétences PartnerDirect serontl’occasion pour les partenaires de gagner enrentabilité et en compétitivité en sespécialisant et en validant leur expertise dansles domaines suivants :• Sécurité : gestion des identités et des accès,

protection des réseaux, des terminaux et desmessageries électroniques.

• Administration systèmes : gestion desclients, surveillance des performances,administration Windows Server,virtualisation et Cloud.

• Protection des données : sauvegarde/restauration, protection des donnéesvirtuelles, protection des applications etreprise après sinistre.

• Gestion de l’information : administrationde bases de données, Business Intelligence/analyse, intégration d’applications et dedonnées, analyse du Big Data

Les partenaires Dell Software peuvent d’ores etdéjà tirer parti des avantages suivants dans lecadre de PartnerDirect :• Nouvelles compétences pour obtenir le statut

« Premier » et multiplier leurs opportunitéscommerciales, y compris de vente desolutions associant matériel et logiciels Dell.

• Récompenses « Dell Partner AdvantEdge »

pour les formations et les ventes.• Financement des activités marketing et de

développement de marché.• Services de conseil et d’assistance des experts

du « Certified Partner Resource Desk »Accès gratuit ou à tarifs préférentiels à

des formations en ligne ou dispensées parun formateur.

« Un partenaire correctement formé vendquatre fois plus qu’un partenaire non formé »,affirme Marvin Blough, directeur exécutif despartenariats et alliances à l’international de DellSoftware. « Le nouveau programme de Dellpromet quantité d’avantages et de nouvellesopportunités aux partenaires pour accroître leurchiffre d’affaires et consolider leurs relationsclient, notamment la possibilité de vendre dessolutions de bout-en-bout, adaptables auxbesoins de chacun de leurs clients. »

Fournisseurs de servicesDell a également étoffé son programmePartnerDirect d’un nouveau programme pourfournisseurs de services Dell, qui met à leurdisposition quelque 150 logiciels Dell poursimplifier leur conduite commerciale. Ilsbénéficient de conditions de tarification et defacturation flexibles, adaptées à leur businessmodel, et leurs obligations administratives serésument généralement à un contrat, un rapportd’utilisation et une facture par mois ou partrimestre. Ils peuvent ainsi utiliser les solutionsDell de gestion des messageries Windows, degestion de la collaboration et des identités,ainsi que d’administration des environnementsvirtuels, des bases de données et desapplications, sans investissement de départ nirépercussion des coûts sur les clients. Leprogramme « Dell Service Provider » lesaccompagne également dans leurs démarchesmarketing, de planification commerciale, deformation et de certification.

Programme de rétribution desrecommandationsDell ont annoncé également la disponibilité d’unnouveau programme de rémunération despartenaires qui recommandent et contribuentindirectement à la vente des solutions DellSoftware. A l’instar des autres récompensesPartnerDirect, les commissions de ce programmesont fixées en fonction du statut des partenaireset de leur contribution aux ventes. ✆

Ce nouveau programme deDell promet quantité

d’avantages et de nouvellesopportunités aux partenaires

pour accroître leur chiffred’affaires et consolider leurs

relations client

Fibre for Nairobi pioneers connectivity in educational institutions across Kenya

Striking the right chord with Gen Y

FIBRE Education

ON MARCH 11TH, 2014, at the 50-year-old famous Moi Girls’ SchoolNairobi (MGSN), some 10 km fromthe Nairobi CBD to the west, the

Wananchi Group and its renowned Brand,Zuku, in partnership with the Nairobi Countyand Kenya Education Network (KENET)among other partners officially launched ‘thefibre to schools’ project nicknamed (WazEd)in Nairobi County.

At a colourful event where students andpupils from other neighbouring Nairobi Countyschools — including StateHouse (girls), StGeorge’s (girls), Upper Hill High (boys), LenanaHigh (boys), and St Ann’s Primary Schoolamong a few others), it was learnt that this is apioneer initiative that will cost nearlyUS$289,000 in fibre connection and an extraUS$1.3mn in service provision for 240 schools.

Eventually, the initiative, (that essentiallyprovides free Internet), will help more than2,000 primary and secondary schools inNairobi at a cost of US$138mn (b) yearly,before it is implemented in other parts ofKenya.

According to the MGSN’s chief principal JaelMuriithi, the Internet will not allow access tosocial media and will be purely for academicpurpose with packages able to block unfitcontent including pornography. The school hasconducted research on the students’ needsand abuse of Internet.

Christopher Khaemba, education minister ofNairobi County represented Evans Kidero,governor of Nairobi County in a team of otherdistinguished guests that included MeoliKashorda, executive director of KenyaEducation Network (KENET), Richard Bell, vicepresident and non executive director of the

Wananchi Group, Mark Matuga, head ofeducation at Microsoft; Peter Okoth, CEO ofFibrelink Communications Ltd and severalmembers of the Nairobi County Executive TheKenya Primary Schools Heads, and KenyaSecondary Schools Heads Associations werealso represented by their chairpersons Karugaand Saina respectively.

As the former principal of Alliance BoysHigh School (currently one of Kenya’s leading

high schools) Khaemba had a lot to share withthe guests. He told journalists ‘off the cuff’ thatall schools need to be informed, andempowered to inculcate values in pupils andstudents so they can voluntarily tap into goodresources on the Internet.

“I’m very excited about this project and urgeall teachers and schools to empower childrento make the right choices while using theInternet,” he added.

Chris Khaemba, Nairobi County educationminister receives a flower bouquet at the school

According to the MGSN’s chief principal Jael Muriithi, theInternet will not allow access to social media and will bepurely for academic purpose with packages able to block

unsuitable and offensive content

S07 CAF 2 2014 - Report HA - GA_Layout 1 4/4/2014 12:02 PM Page 28

Communications Africa Issue 2 2014 29

FIBREEducation

He revealed that the Nairobi CountyEducation Task Force, headed by Dr Matuga, iskeen to provide a laptop to every secondaryschool student in Nairobi as soon as the fibreconnection project is complete. “Microsoft,which had initially won the Kenyangovernment’s approval to provide laptops toClass One pupils all over the country, is alsoleading a consortium in this secondaryschools’ laptop project that will involve 85schools,” said Khaemba.

A Nairobi County Education Stakeholdersforum held on 29 January 2014 raised severalpertinent issues on the status of educationstatus in the county that included very poorperformances at the end of the primary leveland an equally poor transition to secondaryschools. This lacklustre performance wasblamed on poor and deplorable infrastructure,among other factors.

Consequently, Dr Kidero formed the CountyEducation Task Force, comprising specialistsincluding surveyors and quantity surveyorsamong others, whose policy is due to belaunched in May, 2014. Its implementation willinclude revamping and refurbishment ofinfrastructure including hostels, dining andsanitation and ablution blocks in schools.

The congestion in dormitories at the MGSN,which its chief principal had alluded to earlier,shall be tackled in the process. While the costof the refurbishment would be a full packagewhich will be revealed by the task force, theCounty has already set aside US$23mn todevelop infrastructure, according to Khaemba.The launch of the fibre is thus a great relief inthe efforts to improve the same.

A responsible agenda:The Wananchi Group expressed its happinessto be part of the initiative which is part of itscorporate social responsibility (CSR) agenda;Bell was hopeful that all students would passtheir exams and eventually make millions toably subscribe to Zuku, the Kenyanentertainment channel.

The unique public-private -partnership (PPP)initiative was hailed as a trailblazer that mustbe emulated by other companies in training,connectivity and content production amongother endeavours. Akin to the egg-and-chickendilemma, the content versus connectivitydebate has to be taken forward and thatexplains why the Wananchi Group is goingahead to connect schools as it looks forward tocontent growth and development from otherpartners in the education sector.

From the event, other interesting andcritical facts emanated. The free Internetconnectivity would be provided to both privateand public (Government-aided) schools andeventually allow for national and internationalconnectivity for schools in the country. Whileaccess to local, regional and international

information resources shall be enhanced,human capital shall increase initially inNairobi County retaining its position as one ofKenya’s premier counties. While specialefforts will be encouraged to develop local andrelevant content, the connectivity will alsotarget informal schools in informalsettlements in Nairobi.

In the past, KENET (a not-for-profit bodyformed in 1989) has ably provided affordablebroadband connectivity to higher learninginstitutions, especially universities in Kenya,thus enhancing education and researchendeavours. So far, 140 universities, servingmore than 450,000 students, have beenconnected. KENET has also received requestsfrom individual schools within and outsideNairobi and is bracing itself to connect the30,000 schools in the entire country — a task itconsiders daunting.

While teachers, who aggregate knowledgeand its resources, shall be the main beneficiariesof this project, students and pupils will alsobenefit from the supplementary learning availed;

“We shall distribute local content as well aslessons of expert teachers. We shall alsodistribute extra-curriculum content from thenational music and drama festivals withsharing of resources as our core objective. Welook forward to working amicably andeffectively with teachers and institutionalheads,” averred Prof Kashorda. ✆

John F N Ng’ang’a, Nairobi, Kenya

In the past, KENET (a not-for-profit body formed in 1989)has ably provided affordable broadband connectivity to

higher learning institutions, especially universities in Kenya,thus enhancing education and research endeavours

“Microsoft, which had initially won the Kenyangovernment’s approval to provide laptops to Class One

pupils all over the country, is also leading a consortium inthis secondary schools’ laptop project that will involve

85 schools,” said Khaemba

Guests at the high table singingthe Kenyan national anthem

The joy of free Internet accessevident on this student's face

Television, radio and outdoor are still dominant forms of brand communication in EastAfrica, but digital content delivery is gaining market share

Kenya's digital potentialin communicating content

CONTENT Digital Communication

ATHRIVING AND COSMOPOLITAN citywith as many billboards as there aregreen spaces, Nairobi is a feast forthe senses. It is a beacon for East

Africa, with a growing number ofinternational companies setting up officeshere in order to reach the region moreeffectively. And with Kenya's large stake inthe East African market and its manyadvances in terms of infrastructure andmobile connectivity, it offers lots of potentialto brands in the region.

As part of its roadshow across Africa, theLoeries joined forces with DStv to connect withkey players in the industry at the luxuriousVilla Rosa Kempinski hotel in Nairobi on 28March. The Loeries Roadshow and DStv VIPShowcase was well received by a veryenthusiastic audience from agencies,marketers, and local media. FahmeedaCassim-Surtee, sales director of DStv MediaSales opened the session, speaking on thefuture roadmap in media. She was followed byDaryn Wober, CEO of Ventra Media Group, whoshared his insights on leveragingsponsorships, and how to effectively andcreatively use digital platforms.

Digital penetrationTelevision, radio and outdoor are still dominantforms of brand communication in the country –although digital is slowly beginning to jointhem. Mobile and digital penetration is at anall-time high in Kenya, but there are still manywho do not quite know how to reach theiraudiences through this medium.

“It takes a bit of education to explain tobrands, broadcasters and radio stations whythey should invest in digital,” Wober said,“but I think once you start talking to them andthey understand that it gives them a newplatform to engage with their audiences, thenthey start to get it.”

Wober also said that the nation plays animportant role in Africa's development.

“Kenya, from an East African perspective,tends to hold the key budget-wise to a fewcountries in the region, so it's very much aboutlooking at the East African region as opposedto just one country,” Wober said. “Kenya hasalso proven to be a very, very positive hub fortech start-ups, and a lot of money has beeninvested in tech hubs to facilitate

entrepreneurs, great ideas, to build businessesand to take advantage of the expertise that'scoming in internationally.”

After Wober's presentation, FarzanaKhubchandani, head of marketing at GoogleKenya, took to the stage. She shared herinsights on using current technology andinternet connectivity to its full potential, usingrelevant case studies to engage the audience.The talks were rounded off by Andrew Human,CEO of the Loeries, who presented the 2013Loerie winners from across the continent,shared his tips for entering the awards andgave an overview of the exciting line-up forLoeries Creative Week Cape Town inSeptember 2014.

Everyone attending was left very inspiredby Human’s talk, especially his commentsthat it takes hard work and persistence tomake great things happen. “Across the world,people deal with small budgets and peoplewho say ‘no’,” said Human. “You have toreally believe in an idea and overcome thehurdles in your path to do something new,something remarkable.”

“It's very challenging working in Kenya.This market is fairly conservative so trying todo breakthrough advertising is a battle,” saidCraig Wakelin, creative director at JWT Kenya.

“I've been here for four years and I think interms of creativity the industry has not mademajor progress,” said Neil Drewitt, businessdevelopment director, Wunderman. “It's acommonly held view and I think that's why weneed award ceremonies like the Loeries andwe need to push it along. Creativity hasbecome a little bit complacent and a bitcookie cutter. Markets have an era ofcreativity and Kenya did have an era ofcreativity but funny enough, the market'sgrown but creativity hasn't.”

“In East Africa I'd say we have the mostintellectual brand communication industry,”said Fridah M Kaburu, account executive EastAfrica at DStv Media Sales. She added thatadvertisers have begun to localise theircampaigns in order to successfully reachtheir target markets. “If you look at thebillboards in Kenya, you'll find what we call'sheng' – it's a mixture of English andSwahili. We've also noticed a lot of trendstargeting the youth. There's a lot ofaspirational advertising going on.” ✆

Ogilvy and Mather creative director TillAurousseau and Channel O TV presenter DenreleEdun celebrate East African content and creativity

Graphic designer Martin Sasia and photographerLouis Nderi at the Loeries Roadshow

S08 CAF 2 2014 - Equipment_Layout 1 04/04/2014 14:19 Page 31

EQUIPMENT

ANRITSU COMPANY HAS introduced TETRA analyserand TETRA coverage mapping options to its LMRMaster S412E handheld analyser. Combining the LMRMaster’s best-in-class performance and compactdurable design with the new TETRA measuring andanalysis tools makes the handheld analyser the mostcomprehensive test solution for deploying, installing,and maintaining public safety, transportation, utilityand critical communication networks, including thoseutilising the TETRA technology.

Equipped with the new options, the LMR MasterS412E can be used by field technicians and engineersfor over-the-air and coverage analysis of TETRAnetworks. For advanced field analysis, the TETRAanalyser includes a special TETRA Summary display sousers can view key data, such as base and mobilecolor codes, mobile network code, location area code,and mobile station maximum transmit power level.This new capability, coupled with the industry-leadingreceiver technology of the LMR Master S412E , allows

users to quickly, easily and accurately diagnose andtroubleshoot system performance of TETRA networksusing over-the air analysis without preamplifiers.

In addition to new capabilities for TETRAnetworks, Anritsu has updated and enhanced theLMR Master Options 721 and 722 to match technicaland lexical changes in the ITC-R Positive TrainControl (PTC) standard. Among the updates are thealignment of symbol rates to “Half Rate” and “FullRate,” and support for new “burst/packet” airinterfaces in the ITC-R standard, including updatedsignal generator patterns.

Further extending the capabilities of the LMR MasterS412E, Anritsu has added support for the MA2700AInterferenceHunter Handheld Direction Finding System.Equipped with a built-in electronic compass, GPSreceiver, and Preamplifier, the MA2700A can beattached to a wide variety of directional antennas.

The TETRA options expand the already-comprehensive measurement capabilities of the LMRMaster S412E, which combines all of the tools requiredto install, maintain, and certify analogue and digitalland mobile radio (LMR) and professional mobile radio(PMR) networks in the shop or field. All LMR MasterS412E analysers come with a 42dB directivity/100dBtransmission dynamic range VNA-based cable andantenna analyser, ultra-low noise spectrum analyser,

signal generator, internal power meter, and analogueFM analysis and coverage mapping.

Users can extend the value of their LMR MasterS412E investment by adding options, such asinterference analyser, external power sensors(inline and terminating), distance-to-fault (DTF),and vector voltmeter. Signal analyser/generatoroptions are available for APCO P25 (Phase 1 FDMAand Phase 2 TDMA), NXDN, MotoTRBO/DMR, andTETRA. The LMR Master S412E also offers analysis ofLTE and WiMAX (IEEE 802.16 fixed and mobile) formobile broadband networks. When equipped withthe optional internal GPS, coverage analysis for allsignal analysers is available. All this testingcapability is designed into a rugged, portable,handheld, battery-operated touchscreen package.

www.anritsu.com

FLEET OWNERS CAN ensure more efficientmanagement and performance of their vehiclesthrough a recently launched fleet managementinterface solution developed by asset managementsolutions provider QCIC, and satellite navigationtechnology developer and global positioning system(GPS) manufacturer Garmin.The fleet management interface involves the linkingof a Garmin navigation device to QCIC's flagship QIC-FLEET solution, which is designed to enable fleetowners to effectively and affordably managenumerous variables related to the location andperformance of individual vehicles and equipment bytransmitting relevant data on the GSM network, via apreferred network partner.QCIC director Brian McKenzie reveals that the newinterface, launched in late 2013, providessubstantially improved communication and vehiclemanagement in an interactive manner through aGarmin navigation device. “Any newer model GarminGPS unit can be effortlessly connected to the QIC-FLEET device via a fleet management interface (FMI)connection cable.”McKenzie pointed out that this new interface providesmeasurable value to numerous industries, including;couriers, meter taxis, towing companies, emergencyservices and businesses that are heavily reliant ontravelling sales representatives. He said, "Theinterface provides two-way communication to ensurethat a central control room can clearly communicatewith the driver of any specific vehicle in the fleet."

What's more, the QIC-FLEET/Garmin interface enablesthe user to track the exact location of any vehicle atany given time. Through this improvedcommunication channel, the Garmin GPS unit informsdispatch on the estimated time of arrival (ETA) of thevehicle, and the parcel or load that it may be carryingfor delivery to a site. It also gives employers theflexibility to employ people that may show potential,but do not necessarily have a good knowledge ofcertain areas or regions, as the Garmin interface willguide the newly appointed representative to theexact sales area."The ETA is updated in the software every twominutes in order to ensure accurate and near realtime updates. As part of this two-way communication,the QIC-FLEET device 'replies' to the Garmin GPS unitand provides the driver with detailed travelinformation, and plots the entire day's journey

according to the most efficient routes for eachdestination," he continued.McKenzie added that the QIC-FLEET/Garmin interfacealso boasts the ability to pre-plan a route for thefollowing working day. “While the vehicle is standingstationary overnight, the interface is able to load thenext day’s business or sales calls onto the GarminGPS unit for the sales person to start their navigationthe next day upon entry of the vehicle.”Should the driver wish to decline any of thepredetermined stops, a message is sent via QIC-FLEETinforming dispatch that the destination has beendeclined, thereby enabling accurate tracking of alldeliveries and work that is being done. Uponaccepting the destination point, the Garmin GPS unitguides the driver along the most suitable route to thesales area. Another major benefit of the QIC-FLEET/Garmin interface is the fact that it alertsdispatch when the driver reaches a destination."This value added feature ensures that management isable to determine whether the driver is utilising timeto maximum efficiency and productivity. With risingfuel and toll costs, together with increased trafficvolumes, the interface also assists companies indetermining the most cost effective routes. It alsoprovides a record of the driver's driving habits, andcostly habits such as speeding, over-revving or harshbraking can be identified and rectified within a shorttimeframe," he said.

www.qcic.co.za

The QIC-FLEET Management System

Fleet management is streamlined through new GSM and GPS interface

Anritsu adds TETRA analysis and coverage mapping to its LMR Master

Anritsu’s S412E handheldanalyser allows field engineers,

technicians to diagnose andtroubleshoot TETRA networks

quickly and easily

For advanced field analysis, theS412E analyser includes a

special TETRA summary displayso users can view key data

EQUIPMENT

MOBILITY SOLUTIONS PROVIDER MahindraComviva has launched digital wallet platformmobiquity Wallet, a fully-integrated digitalwallet platform that supports NFC, QR codesand Bluetooth Low Energy (BLE). It offerssecurity, ease of use and rich features to thecustomers of banks, telecom operators andretailers across the globe. The platform bringsin agility to develop an ecosystem and increaserevenues from existing customers andsimultaneously boost customer acquisitions. Mahindra Comviva’s mobiquity Wallet is asecure, easy to use and feature-rich digital walletsolution that works on multiple connecteddevices. It offers support for personalization,multiple value-added services and paymentmethods to enrich consumers’ path to purchase.To the wallet provider and their partners, it offersa robust and flexible platform, combininginnovations in payments with attention tohuman factor, behavior-centered experiencedesign and cutting edge digital technology.Srinivas Nidugondi, senior VP & head of mobilefinancial solutions at Mahindra Comviva, said,“Consumer needs are constantly evolving andwe are proud to launch a digital wallet solutionthat focuses on consumer experience andpurchase journey for payments. mobiquity

Wallet aims to deliver a connected experienceto the consumers and is designed to support alarge and complex ecosystem.”

An enabling solution mobiquity Wallet leverages enablingtechnologies such as NFC, QR code and BLE forenhancing user experience by offering contextaware payments. It bundles location basedpromotions, automated coupon redemptionand loyalty card selection during checkoutenabling single click payments. It can supportintegration into a merchant’s existing mobileapplication or web portal through checkout orallow in-app shopping by simply integratinginto the merchant’s ERP.

“Our mobiquity Wallet will allow businesses tore-engage and connect directly with theirconsumers, drive growth, and deepen theirbrand image by staying relevant to the changein markets and behaviours,” added Srinivas.The solution will enable businesses and theirpartners to fully leverage the potential of socialmedia and data analytics for word of mouthadvertising and one-on-one marketing. It willalso help realize the full potential in acustomer’s path to purchase, from discovery &payments to inducements & loyalty.Mahindra Comviva’s award-winning mobiquityplatform is a widely deployed solution that isscalable, flexible and feature-rich. Its ability toseamlessly integrate with third party systemsfosters an open eco-system. With more than120 deployments, Mahindra Comviva hasgarnered extensive experience of deployinglarge scale mobile payment projects withnumerous integrations to banking systems andother ecosystem partners. Mahindra Comviva isamong the top three mobile financialtechnology providers across the globeprocessing more than US$20bn in paymentflows, handling millions of transactions everyday and serving more than 700 mn consumersglobally.

TELECOMMUNICATIONS INFRASTRUCTURE PROVIDER UTStarcom continues todeliver on its promise of creating products that embody its "Simple Network,Simple Operation" philosophy with the launch of its latest MPLS-TP and carrierEthernet-based packet optical transport network product to helptelecommunications carriers quickly and easily deploy new technology andservices to meet the rapidly evolving needs of consumers.The Company formally launched its TN765 packet optical transport product inMarch, bolstering UTStarcom's TN700 product family that is the bedrock of itsbroadband infrastructure business. This launch closely follows the August 2013debut of the TN701, an Ethernet Access Device (EAD), which extends UTStarcom'sTN series to the network edge.These products demonstrate the strength of UTStarcom's product pipeline andability to commercialise innovations that improve quality of service, networkthroughput maximisation and operational efficiency to create a new class oftelecommunications network infrastructure."We continue to expand the TN700 series product platform with innovations thatdemonstrate our technical leadership and further strengthen our competitivemarket position," said William Wong, UTStarcom's chief executive officer."Our technical superiority is a key driver of our growth as we commercialisetechnical breakthroughs that make us more valuable to our customers. This newentry to our TN series also provides a 'future proof' upgrade path to our SOOTMSoftware Defined Networking platform."

Innovations in broadband infrastructure designUTStarcom is dedicated to developing technology that will serve the rapidlygrowing demand for bandwidth from cloud-based services, mobile, streaming andother applications. It works with carriers globally to meet this demand through arange of innovative broadband packet optical transport and wireless/fixed-lineaccess products and solutions. The company's end-to-end broadband productportfolio, enhanced through in-house software defined networking (SDN)-basedorchestration, enables mobile and fixed-line network operators and enterprises

worldwide to build highly efficient and resilient future-proof networks for a rangeof applications, including mobile backhaul, metro aggregation, broadband accessand Wi-Fi data offload.Its latest broadband technology innovations are specifically geared toward theadvanced needs of its customer base of telecommunications and broadbandservice providers who need to bulk up their networks to handle "4G" traffic andmeet consumers' growing desire for mobile, video and "on demand"entertainment. The TN700 line offers new features to allow quicker deployment,greater reliability and improved network operational efficiency, while reducingcost significantly.The TN765 builds on the attributes and features of UTStarcom's TN700 productfamily. These include:• MPLS-TP and Carrier Ethernet technologies.• Carrier-class sub 50ms protection.• QoS/SLA guarantees• Centralised network management capabilities.• Network-wide time/clock synchronisation.• High bandwidth efficiency of packet networks.• 100 Gigabit Ethernet (GE) support.The innovations that the TN765 product adds to this product platform includingenhanced throughput (1Tbps) to support higher aggregation levels, 100 GE interfacesupport and multiple 10GE interfaces for more efficient network deployment.

www.utstar.com

UTStarcom adds to broadband infrastructure product suite

Mahindra Comviva’s power-packed digital wallet solution

UTStarcom’s expanded broadbandinfrastructure product suite demonstrates R&D

strengths in broadband infrastructure design

Srinivas Nidugondi, senior VP & head of mobilefinancial solutions, Mahindra Comviva

EQUIPMENT

ANRITSU INTRODUIT LESoptions de démodulation et demesure de couverturegéographique TETRA, surl’analyseur portable leader del’industrie, le LMR MasterS412E. La combinaison desperformances les plus élevéesde sa catégorie et du designcompact du LMR Master avecles nouveaux outils d’analyseet de mesures TETRA, fait decet analyseur portable lasolution de test la pluscomplète pour le déploiementdes réseaux de sécurité publique et de transports, y compris ceux utilisant latechnologie TETRA.

Equipé de ces nouvelles options, le LMR Master S412E peut être utilisé parles techniciens de terrain et les ingénieurs pour l’analyse du signal radio et dela couverture des réseaux TETRA. Dans le cas d’une analyse terrain avancée,l’analyseur TETRA propose un résumé spécial pour que les utilisateurs puissentvisualiser des informations clés telles que les codes couleur des mobiles et desstations de base, le code réseau des mobiles, le code de localisation ainsi quele niveau de puissance maximal d’émission du mobile. Ces nouvelles capacités,couplées avec la technologie leader de l’industrie du récepteur du LMR MasterS412E , permettent aux utilisateurs de rapidement et facilement diagnostiqueret dépanner, avec précision les performances des réseaux TETRA en utilisantune analyse par voie hertzienne sans préamplificateurs.

LA DIVISION ENTREPRISE d’Alcatel-Lucent offre une suite d’applicationsde collaboration et de communication pour entreprises, qui seront misesà disposition en tant que services (AaaS). Ces applications serontproposées aux salariés, aux équipes ou aux départements de toutestailles, permettant ainsi aux entreprises d’exploiter pleinement lepotentiel du cloud, pour elles-mêmes et pour leurs clients.

Alors que les applications transcendent le quotidien jusque sur le lieude travail – ce qui n’est pas sans créer des difficultés pour les servicesinformatiques des entreprises – la technologie cloud apparaît comme unmoyen de plus en plus viable de fournir ces applications. Cela incite lesentreprises à identifier de nouveaux modèles pour connecter leursemployés partout,à tout moment, et sur tout type de terminal.

Les activités numériques d’un nombre accru de salariés ne se limitentplus à un seul terminal, et ne sont plus déterminées par les moyensutilisés pour la diffusion de contenus. Cette liberté ouvre une foule depossibilités fascinantes. Offerte en tant que solution superposée(overlay) hébergée dans le cloud, la solution OpenTouch Personal Cloud(OTPC) permet aux utilisateurs et aux entreprises de choisir les outils decommunication qui répondent le mieux à leurs besoins. Les entreprisespeuvent les déployer sans interrompre les services existants, sansinvestissement initial et sans avoir à installer de nouvelles technologies.Fournie via les partenaires de distribution d’Alcatel-Lucent Entreprise, lasolution OTPC propose aux entreprises une série d’applications pourchaque utilisateur. Elle est conçue pour aider les membres decommunautés d’utilisateurs à résoudre les difficultés de communicationdans leur vie professionnelle quotidienne.

Anritsu ajoute l’analyse TETRA et la mesure decouverture géographique au LMR Master

Alcatel-Lucent Entreprise personnalise le cloud avec une nouvelle solution

Company .................................................................................... page

Anritsu A/S ........................................................................................7

ArabSat ............................................................................................25

Ericsson Nigeria..........................................................................15, 36

GL Communications Inc. ..................................................................19

Informa Telecoms & Media................................................................9

Intelsat..............................................................................................35

Kirloskar Oil Engines Ltd. ..................................................................5

Liquid Telecommunications ..............................................................2

Netia Groupe ....................................................................................31

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L’analyseur portable S412E permet auxingénieurs et techniciens de terrain dediagnostiquer et de dépanner facilementet rapidement les réseaux TETRA

LA SOCIÉTÉ THURAYA Telecommunications Company, l'un des leadersmondiaux en matière de services de téléphonie mobile par satellite, etBharti Airtel International BV, ont annoncés avoir conclu un partenariatstartegique afin d’offrir aux clients d’Airtel Africa des produit et desservices mobiles par satellite dans 17 pays Africains. Les clients d’AirtelAfrica bénéficieront grâce à ce partenariat d’une connectivité voix etInternet (large bande) via le réseau satellitaire Thuraya dans les régionsles plus isolées du continent.

Christian de Faria, PDG d’Airtel Afrique a affirmé, « Les services parsatellite de Thuraya seront combinés avec des appels téléphoniques dehaute qualité et de l'accès à internet large bande auxquels nos clientssont habitués dans nos centres urbains. »

Le SatSleeve, le téléphone satellite Thuraya XT

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