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8/9/2019 Sebastian Go - Planner Résumé
http://slidepdf.com/reader/full/sebastian-go-planner-resume 1/1
ACCOUNT PLANNER MetaTHINQ - The Marcus Graham Project
06/10 – 08/10 Dallas, TXClients: Globe Aware and AT&T
• Created, presented and oversaw the execution of strategy for ano-budget, full-scale campaign utilizing print, video, businesspartnerships, social media, and a dinner party and concert
• Conducted street interviews and traditional research to uncoverconsumer and industry insights and pinpointed target segmentations,giving direction to the campaign’s big idea
• Wrote and conducted creative briefs to keep the work strategically potent and to leverage consumer insights
• Worked in team to plan and execute a benet event that raisedapproximately $1,200
MARKETING INTERNNETexponent
06/09 – 08/09 New York, NY • Worked in team to rebuild and optimize search campaign to provide
more relevant trafc at lower cost and improve client’s ROI• Redesigned the account structure, generated new list of keywords,
improved monitoring, and facilitated the process of changing bids• Evaluated afliate applications and current afliate partners to ensure
company standards were met• Identied and actively recruited potential afliate partners through
emails and follow ups
• Quickly learned new information and software
“Sebastian quickly established himself as an important part of our teamand showed a tremendous amount of initiative and desire for learning.
He’s a quick learner, very dependable and I would love the opportunityto work with him again.”
- Chris Kramer, Media Director & Co-Founder
MARKETING INTERNMainly Mozart
05/09 – 06/09 San Diego, CA
• Worked in team to organize a promotions campaign for a series of tenclassical music concerts• Managed a team of three promoters to run a promotional kiosk, sell
tickets and merchandise, and street-canvas• Planned meetings to design promotional materials, brainstorm new
ideas and discuss current progress and goals• Contributed to the development of an evolving marketing plan.
Identied local business community partnership candidates andsecured promotional opportunities
ABOUT ME A curious, strategic mind with expertise in
inspiring ideas, building stories, and
uncovering truths
Ambitious about moving people’s heartsand changing the world
Addicted to the euphoria that comes whenthinking creatively and solving problems
DESIRES TO BE PART OF
• An organization that feels human andproduces great work • A place that values free communication
and innovation• A group that loves what it does
BELIEFS• The golden insight needs a lot of
digging to be found, but it’s there.• It’s essential to both inspire others to buy into your ideas and to help themgrow their ideas.
• Making a thing clear and simple
actually means making it poignantand thoughtful.
• It’s not what you say; it’s how you say itthat motivates others.
• A good brieng should give yougoosebumps.
• Different departments need to respectand listen to each other for it to work.
DUKE UNIVERSITY - 2010
B.A. in Art History, with a concentation in ARCHITECTURE;
MARKETS & MANAGEMENT Certicate;
Minor in Sociology
Dean’s List Spring 2009
GPA: 3.34; Certicate GPA: 3.5
Studied abroad in summer 2008 in
BERLIN, Germany
S E B A S T I A N G O
2077 Lakeridge Circle Unit 203, Chula Vista, CA 91913 • 619.863.3310 • gogoseb@gmail.com
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