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I s s u e 1 0 W I n t e r / s P r I n G 2 0 1 2
W M
OnlIn
e
COuPOnCO
Des
Page35
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Weleda Magazine
Winter-pring 2012 Issue 10
(published since 2007)
Published by Weleda orth America:
1 Closter Road, P.O. Box 675
Palisades, Y 10964
Weleda Magazine is a free
biannual publication
Weleda MagazineEdior in Chief
Carrie Ruehlman
for Weleda orth America
Tel: 1.800.241.1030
Fax: 1.800.280.4899
usa.weleda.com
editor@weleda.com
Reprinting of articles is not
permitted without permission
Ediorial Conribuors
atascha Blank (nb), loria Dawson (gd),
Dena Moskowitz (dm), rik Preuss (ep),
Carrie Ruehlman (cr), usan Hunt tevens (shs)
Phoo Conribuors
Christian Aeberhard, 4-6. Johannes Courtens,
3031. Michael Cozine Photography, cover,
2, 18-25. Tillman Franzen/Jung von Matt,
33, back cover. Jason Howlett, 11. Carrie
Ruehlman, 8, 25. Lulu Plasticpirate alias
adine chemmann/Berlin, illustrations 29.
Dmitriy hironosov/Dreamstime.com, 26.
uzanne Tucker/hutterstock.com, 34.Weleda Archive, 12, 17.
Ar Direcion/Design
Michael Kelly Designs,
michael@mlkelly.com, www.mlkelly.com
Prining
Allied Printing ervices, Inc.,
an PA green power partner
Biodynamic is a registered certicationmark of the Demeter Association, Inc.
ingredients
at WOrK WItH
tHe WOrlD
4 One Enchanting Flower
sPa-IFICatIOn
8 Ask the Esthetician
retaIler sPOtlIGHt
11 The Big Carrot, Toronto
Feature
12 The Journey to Natural
COVer Feature
18 Raising a Happy, Green Baby
24 Behind the Scenes with the Wahls
au naturel
26 Weathering the Winter
BIODYnaMICs
30 Making the Connection
OVer tHe COunter
32 First Aid from the Garden
EE GZNE NESNG 20123
W M
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he Magic of the early morning hangs over the
lush elds near the village of houbra Beloula,
in the heart of gypts fertile ile Delta. The light
falls softly onto the scented jasmine bushes that extend their
ne, luminous white owers toward the sky. People move
quietly through the elds, deftly plucking blossoms from
the twigs and collecting them in woven baskets. Its harvest
season for the Biodynamic jasmine grown by Weledas
cultivation partner A. Fakhry & Co., manufacturers of exqui-
sitely scented, plant-based oils.
Jasmine, which means spirit of dreams in ancient
Persian, is harvested at night, around three oclock in the
morning. Its pollinated by moths instead of bees, so its
owers open when its dark. Picking them before sunrise
preserves most of the precious indole the compound they
contain that gives the plants their characteristic aroma.lowly the baskets are lled with white jasmine ow-
ers. A. Fakhry & Co. uses only sustainable cultivation
methods and believes in paying a fair wage; they help
thousands of people make their living. With the wages
from the jasmine harvest, which lasts from May to
cultivating
Weledas
BiodynaMic
JasMine
FloWers
in egyPt
T
One Enchanting
FlOWer
at WOrKWItH tHe WOrlD
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ovember, families can secure an income
for six months. To supplement their
incomes, many of them work with A.
Fakhry & Co. throughout the year to help
harvest other plants.
More than a Busine ss Partner Weleda
uses the precious jasmine extract, one
of the most valuable fragrances in the
world, to create sensuous scented blends
for the companys natural skin-care prod-
ucts, including Wild Rose moothing
Facial Care and Body Care. Weleda and
A. Fakhry & Co. have been working in
partnership for almost four years. ince
then, A. Fakhry & Co. has consistently
shown its commitment to Biodynamic
cultivation and is internationally certied
according to the strict requirements of
Demeter, the global Biodynamic certier.
As an employer, A. Fakhry & Co. is directly
involved in ensuring the well-being of the
people at the houbra Beloula cultivationand production site a health center is
being developed there in cooperation with
doctors.
In addition to managing their own two
farms with a total of 148 acres and the fac-
tory in houbra Beloula, Hussein Fakhry
and his wife, Chrifa, have established
a national network of certified-organicfarmers in the last ten years. They use
their farms as a training environment for
small-scale farmers who wish to convert
from conventional to organic cultivation. A.
Fakhry & Co. assists the farmers many of
whom cannot read or write through the
challenging process of organic certication.
They regularly develop new initiatives to
teach the local population how to treat the
earth and the environment and therefore
how to protect their livelihood.
an intact ecosysteM Khaled, the farm
managers right-hand man, is responsible
for the overall management of the cultiva-
tion. When he talks, his eyes light up and
its obvious that he loves the land and thework that goes with it. He tells us about the
beautiful jasmine plant and the ecosystem
in which it lives. The young seedlings are
nurtured for a year in a greenhouse and
then planted into the ground. They need a
ab, f: t jm w b
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E G Y P T
ISR.
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Mediterranean Sea
Nile River
Shoubra Beloula
T H I L R I R D L T A
NESNG 20125EE GZNE
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good four years to develop into bushes that
are 32-inches tall and ready to be harvested.
In December, after the harvest season,
the jasmine bushes are cut back doing
so allows one jasmine bush to be used forup to 20 years. The twigs that have been cut
o are broken up and used to surface path-
ways to protect from dust, or theyre used in
the companys own composting plant and
reapplied to the fields as a natural fertil-
izer. Once a week, essential groundwater is
brought to the elds via a network of irriga-
tion channels. Robust lemongrass, planted
at the edge of the channels, helps reinforce
them and prevent weeds. ven the local
herons, known as the farmers friend,
play a useful role in the ecosystem. They
stalk through the fields, picking parasites
o plants with their long beaks, like a truly
organic pesticide.
FroM Fie ld to Factory At nine oclock inthe morning, the jasmine harvesters work
is done. Donkeys pull the carts transport-
ing the fragrant cargo to A. Fakhry & Co.s
nearby production site. At the incoming
goods station, the baskets containing the
days harvest are checked for quality the
owers need to be as dry and undamaged as
possible and then they are weighed again
and recorded.
In the production hall, experienced work-ers place the fresh jasmine flowers into
large metal boilers. In a two-stage extraction
process, whats known as the concrete is
rst extracted from the owers. Concrete is
a hard substance, almost half of it is made
of wax, and around 880 pounds of jasmine
owers are needed to produce one pound of
jasmine concrete. The absolute, the purest
jasmine extract, is extracted next. very year,
around 66 pounds of this valuable ingredi-
ent are set aside for Weleda, so that after
strict quality controls, it can be incorporated
into essential oil blends for Weledas Wild
Rose Facial Care and Body Care.
After night has fallen on the jasmine
fields in houbra Beloula, the lights still
shine at the factory the owers harvestedtoday are best processed when theyre still
fresh. The people in the village have long
since gone to sleep. At three oclock the next
morning, they will be back in the elds to
visit the spirit of dreams once more. nb
lf: tw m b b
f f jm w bp; ab: F fm
, jm w
f
f p.
NESNG 2012 6 EE GZNE
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oMegranate or Wild rose?
Body oils or lotions? Weleda hasmore than 100 natural skin-care
products to choose from, so discovering which
ones are best for you and your skin can be
tricky. The Weleda website (usa.weleda.com)
is a useful resource for information about our
ingredients, philosophy and products, and
youll even find an FAQ with more than 50
questions and answers. Cant find the answer
to your query there? Send it to us via Twitter
(@weleda), Facebook (facebook.com/weleda)
or email it to edior@weleda.com. We might
even include it here on these pages, where
Weleda holistic skin-care expert and estheti-
cian Patricia Pol, pictured above, answers some
of the most commonly asked questions we get
from you our amazing fans! cr
a p f f
p? d, nw y cFortunately, being pregnant doesnt mean
you have to give up your favorite Weleda
products! Our personal-care products are
completely safe for use during pregnancy.
We even have products just for moms-to-be,
including our tretch Mark Massage Oil (for-
merly known as Pregnancy Body Oil). With
all of the hormonal changes happening in
your body, your skin may be more sensitive
or break out more than usual. In that case,
you may want to use our Almond oothing
Facial Care for sensitive skin until things
calm down. Although its not harmful, one
product you dont really need to use is the
Birch Cellulite Oil. These nine months are
not the time to worry about detoxifying or
cellulite. Instead, we recommend that youembrace and celebrate all of the miraculous
changes your body is experiencing, use the
tretch Mark Massage Oil daily to help calm
itching and maintain skins elasticity, and
break out the Birch Cellulite Oil after the
ask th e estHetIC Ian
P
sPa-IFICatIOn
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baby arrives. As for Weledas homeopathic
and anthroposophic remedies, we recom-
mend that you ask your healthcare provider
before using them during pregnancy.
i b W W rsm F c f i .
i m w m 40, m q
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Weleda offers several different facial care
lines suitable for all skin types. For example,
we recommend our Iris Hydrating Facial
Care for youthful skin, Wild Rose mooth-
ing Facial Care to smooth first lines and
Pomegranate Firming Facial Care for aging
skin. While both the Wild Rose and Pome-
granate lines contain plant ingredients that
help support your skin as it ages, the active
ingredients in the Pomegranate line are more
powerful. ince we all have different skin
types and lifestyles, our skin-care needs will
differ. If your skin is glowing and healthyinto your 40s, with perhaps a few ne lines,
then you can continue to use the Wild Rose
moothing Facial Care, but you may want to
add the Pomegranate Firming erum to your
routine. Apply it daily under your moistur-
izer to help support your skins cell renewal
process and repair sun damage. You can also
use the Pomegranate Firming ye Cream for
an extra-rming boost around the eyes. We
dont usually recommend switching to the
Pomegranate Firming Facial Care in your 30s
unless you really need it. Pomegranate has
many active ingredients specifically suited
for that time in our lives when the skins cell
renewal significantly slows down. Just like
you wouldnt give a baby food that its not
ready to digest, you dont need to give your
skin ingredients that it doesnt yet need. But
regardless of whether youre using rose or
pomegranate, remember to always embrace
and celebrate your natural beauty.
i b am s F
c f f-f,
b i m . W ? M B, s F
Your nose is not fooling you! Weledas Almond
oothing Facial Care products do have a soft
natural aroma, but they are indeed fragrance-
free. The light scent you smell comes from the
sweet almond and plum kernel oils. We use
pure essential oils to fragrance our Iris, Wild
Rose and Pomegranate Facial Care lines, but
we leave them out of the Almond line because
they have a stimulating eect and can some-
times irritate sensitive skin. enerally though,
natural essential oils are well-tolerated by
the skin and provide numerous physical and
psychological benets, including balancing,
nourishing and rejuvenating our body, soul
and spirit. ssential oils, sometimes called
the soul of a plant, also help to preserve thequality of our formulas, so we are able to avoid
using chemical preservatives. And we never
use synthetic fragrances, which can mimic
the aroma of whats found in nature but can
never transcend it.
Dont miss out on skin-care tips!
isit usa.weleda.com/signup to
subscribe to Weleda Magazine.
NESNG 20129EE GZNE
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NEWOne-Step Cleanser & Toner
One-Step Cleanser&Toner
usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda
2012We
ledaInc.
100% CERTIFIED
NATURAL SKIN CARE
Available in-storesJanuary 2012
Currently availableat usa.weleda.com
Normal to combination skin
Our NEW One-Step Cleanser & Toner is a refreshing, milky
lotion for normal to combination skin that claries and
perfects without over-drying. Perfect for those looking
to simplify their facial-care routine, this rinse-off lotion
works its deep-cleansing action with natural olive oil soap
and tones with witch hazel extractall in just one step.
A fresh citrus fragrance, derived from pure essential oils,
revives the skin and stimulates the senses.
Your skin is left pure, fresh and perfectly prepared for
the next step in your facial-care regimen with our IrisHydrating Facial Care, Wild Rose Smoothing Facial Care or
Pomegranate Firming Facial Care.
Cleanses and refines all in one step
7/30/2019 Weleda Magazine Spring 2012
11/36
he Big carrot, one of Torontos
most-loved natural health food
stores, first opened in 1983.
Today, the store has become as much a locallandmark as an organic grocer, and it sells
more Weleda products than any other store
in Canada. What makes The Big Carrot so
special, besides a seemingly endless array
of organic goodness? Our
employees, says PR Coordina-
tor Patrick Conner. They are
our greatest asset.
The Big Carrot began as a
nine-person, worker-owned
co-op. The store has grown a lot since
then, but its still managed the same way it
always has been. very employee who has
worked there for more than a year gets an
opportunity to become part owner. There are
currently more than 65 owner-workers. They
hope their passion for sustainably grownproduce and natural skin care is contagious.
Located in Torontos vibrant Danforth
neighborhood, The Big Carrot is surrounded
by a wide variety of bustling cafs and shops.
Big Carrot customers, many of whom live in
the neighborhood and walk to the store, love
organic food and are on the cutting edge of
social issues, according to Conner. To keep
up with their shoppers, all employees mustbe knowledgeable about the products in
their departments.
There are strict guidelines in Canada
about which products can be labeled organic,
and to Conner, that is a very good
thing. My most memorable
moment in the natural industry
was in 2009, when the Canadian
Organic tandard was passed,
he says. This law created a set
of guidelines that were required to be met
in order for a product to be labeled organic.
It gave legitimacy to organic products and
eliminated a stigma it showed there was
scientific evidence backing up claims that
certain products are organic. It proved that
choosing natural skin care and organicfoods is indeed a healthier choice for people
and the planet. ep
r e t a i l e r s P o t l i g h tThe Big Carrot, Toronto | www.bigcarrot.ca
e
t B c
pb .
T
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NESNG 201211EE GZNE
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W M
P
t n?
Over the years, as natural
products have grown in
popular i ty and weve
become more conscious
about what we put on our
bodies, eco claims on conventional products
have exploded. But how can you be certain if
a product is really natural and what makes
a product natural anyway? Unfortunately,
terms like natural, organic an d eco-
friendly have no legal def inition, so
companies can make claims on their prod-
ucts without it being true, says Alexandra
punt, who co-authored the book No More
Dirty Looks with iobhan OConnor. To ndout how clean a product is, ignore the mar-
keting claims and look at the ingredient list.
With a little research, you can become an
ingredient expert in no time. No More Dirty
Looks, tacy Malkans book Not Just a Pretty
Face and GoodGuide.comare good places to
turn for helpful information and tips for
nding truly natural products.
Rene Loux, author ofEasy Green Living,
says if you cant pronounce a products
ingredients, dont use it. But Loux adds
that some companies, especially those like
Weleda that follow uropean labeling stan-
dards, use the botanical or Latin names for
plants. Because these names may look unfa-
miliar, companies will often put the nglish
names in parenthesis for clarity.
Another helpful tip is to look on the
packaging for certications that have clearly
defined parameters, such as the aturalProducts Association (PA), F and
aTrue, which is the uropean standard
under which Weleda products are certied
natural. If you just see the word natural
or organic but no certication, then its up
Finding skin-care products that you love can be quite
a journey. But many of us are choosing to make that
journey a natural one, switching our conventional
products for chemical-free alternatives. Still, its a choice
that can be wrought with many questions: What makes
a product truly natural? Why should I switch? And will
the products really work? Read on for the answers.
NESNG 201213EE GZNE
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to the company whether that means some-
thing real, says Loux.
aturalness is not just about ingredi-
ents, however its also about how those
ingredients are treated. I often compare
natural cosmetics to organic apples, saysincent Letertre, technical director at
aTrue. You can pick an organic apple
o a tree and eat it on the spot. Cosmetics
are dierent. You cannot pluck owers and
just put them in a bottle. You have to treat
the ingredients in some way, and its the
way they are treated that matters. This is
where the denition of natural cosmetics
becomes really important, because these
boundaries must be strict. That is why
aTrue allows only very few processes,
including saponication (the process used
to make soap) to chemically transform
natural ingredients. He adds that if a prod-
uct passes aTrues natural-certification
process, you can trust that it has met the
strictest standards for natural productspossible.
W s
i sw
n?
There are many reasons
to go natural, but perhaps
the biggest reason is
health and safety. What
we put on our skin has
tremendous impact on our health and theenvironments. Our skin is our largest organ
up to 60 percent of what we put on it is
absorbed in our bloodstream. Right now, its
not a requirement in the U.. that ingredi-
ents be tested for safety before use. Weleda,
along with several other natural product
manufacturers, has been working on nal-
izing the details of The afe Cosmetics Act,
currently in Congress, which would require
product ingredients to be proven safe
before they can be used.
But why do companies use these syn-
thetic chemicals in the first place if they
are potentially harmful? According to Loux,
one reason is because they are cheap and
seemingly eective, but in the long run, this
comes at a cost that doesnt show up on thesticker price. Preservatives like parabens, for
Weledas new One-Step Cleanser & Toner
gently cleanses and renes normal to combi-
nation skin without drying. To the right is the
ingredient label, as required by the European
INCI labeling standards that Weleda follows.
Due to the full ingredient disclosure policy,
the INCI standards help you make informed
purchases and avoid ingredients you may beallergic to. Heres how to dissect the label.
reaDInG a WeleDa laBel
NESNG 2012 14 EE GZNE
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ingredients (inci)
Water (Aqua)Fgc (Pfm)*
Potassium Olivate
Ii Gmic roo exc
Hmmi Vigii(Wich Hz) Distillate
Lanolin
Alcohol
limo*
Linalool*
Citral*
The * indicates that a fragrance
from natural essential oils is
included in the product. Weleda
never uses synthetic fragrances.
Ingredient form
(i.e., oil or ower extract)
Botanical name
English name
A component of natural
essential oils
example, are used in formulas because they
are eective at keeping products from going
rancid, but they are also a common cause of
allergic reactions and contact dermatitis, she
says. They have even been
linked to endocrine disrup-tion, because they mimic
hormones, and reproduc-
tive toxicity. Formulas can
also be unintentionally
contaminated with poten-
tially harmful byproducts,
such as 1,4-dioxane and
formaldehyde, during the
manufacturing process.
With repeat use of these
products day in and day
out, were talking about disrupting things
in our body, says Loux. I question, what
is the real cost?
Also, by using the chemical equivalents
of natural ingredients, conventional manu-
facturers avoid inconvenient fluctuationsin the availability of raw materials. With
natural ingredients, you never know how
much raw material you can harvest year
to year because of the climate and other
variables, says Letertre. It takes time, risk,
money and eort to grow
plants organically.Many people choose
natural products because
of their lesser environ-
mental footprint. Loux
reco mmen ds tha t we
think beyond the drain.
Look not only at what the
product is made of, but
also at the life cycle and
what happens when were
done with it. Look at the
companys values. Personally, it makes me
feel good to contribute to companies that
are mindfully doing business, both for their
employees and the environment. Our dollar
is our most powerful vote. With every trans-
action, were supporting the world we livein for better or worse.
W
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w w
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w.
* from natural essential oils
NESNG 201215EE GZNE
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Just as the beautiful iris stores moisture in its roots, our
Iris Hydrating Facial Care helps your skin keep its own
natural moisture.
Blended with Biodynamic iris root and other hydrating
organic ingredients, this pure, natural formula protects
your skin from moisture loss while promoting your skins
ability to regulate and preserve its best moisture levels.
This long-lasting hydration also protects your skin from
dehydrating environmental elements so it keeps the fresh
radiance of beautifully moisturized skin.
IrisHydrating Facial Care
Hydrates for perfect moisture balance
+9% after 14 daysIncreased moisture
What women experienced usingour Iris Hydrating Day Cream:
Iris Hydrating Facial Lotion | Iris Hydrating Day Cream | Iris Hydrating Night Cream
usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda
2012We
ledaInc.
100% CERTIFIED
NATURAL SKIN CARE
Youthful skin
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araising
NESNG 2012 18 EE GZNE
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nw bb mp .
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haPPy
green BaBy
7/30/2019 Weleda Magazine Spring 2012
20/36
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present potential health risks to their
newborn. A line in the Presidents Cancer
Panel report, in 2010, said, Our babies
are being born pre-polluted. The very rst
recommendation focused on children, stat-
ing: It is vitally important to recognize
that children are far more susceptible to
damage from environmental carcinogens
and endocrine-disrupting compounds than
adults. The report went on to recommend
that parents and childcare providers choose
foods, house and garden products, play
spaces, toys and medicines that will mini-mize a childs exposure to toxins as much
as possible before conception and early life,
when the potential for harm is the greatest.
I have experienced rsthand the eects
that synthetic chemicals can have on a child.
ix years ago, my infant son was diagnosed
with serious food and environmental
allergies. I started reading labels and was
shocked to nd out what was in our every-
day products. It was also an extraordinary
amount of work to nd healthy and eec-
tive alternatives. But we persevered, found
chemical-free options, and his allergies
improved step by step. I feel really lucky
that we started taking those steps as early in
his life as we did. It was my desire to help
others take the same steps that prompted
me to start Practically reen, a website thatmakes embracing healthy and green actions
simple, relevant and fun.
o how do parents choose which prod-
ucts to worry about and which ones are
totally safe? Fortunately, whether through
NESNG 2012 20
P
EE GZNE
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Practically reen or other wonderful
sources, todays parents have better access
to information, more useful research toolsand even better science about their products
than parents in any previous generation.
Healthier alternatives to conventional baby
products are also becoming much more
available, both online and in large retailers.
However, it can still be daunting to gure
out where to start. Here is a useful frame-
work for thinking about reducing babys
exposure to toxins: on your baby, in your
baby and around your baby.
First steP: on your BaBy
Your skin is your largest organ and
absorbs what is put directly on it,
whether its personal-care products
or clothing (anyone itching from a
sweater can vouch for this!). Two simplesteps can keep babies skin from absorbing
toxins and concerning chemicals into their
bloodstream.
First, choose personal-care products
made with natural instead of synthetic
ingredients. Many everyday products for
baby shampoo, soap, lotion, sunscreen
contain synthetic chemicals, like phthal-
ates and parabens, linked to endocrine
(hormone) disruption and even cancer.
They can also contain harsh detergents that
aggravate a babys sensitive skin. By switch-
ing to products made from only natural
ingredients, you can keep baby safe from
the direct eects of those chemicals.
Keep in mind, however, that the term
natural is not regulated, so you really haveto look at the ingredients to be sure that the
product is natural, or nd products that are
certied-natural by BDIH, atural Products
Association or aTrue, the uropean certi-
cation found on Weleda products. You can
also check out GoodGuide.com, which rates
products for environmental and personal
health, or choose a product from a com-
pany that has signed the Compact for afe
Cosmetics.
ow consider those cozy blankets and
adorable onesies that come into contact
with a babys body. iven that babies spend
up to 80 percent of their life sleeping, focus
rst on pajamas and sheets. Conventional
cotton is a pesticide-intensive crop and toxic
chemicals formaldehyde, brighteners,
heavy metals and flame retardants are
used to convert it into clothing. There aremany options available that are grown
with organic cotton and processed without
harmful chemicals. It may be a little more
expensive up front, but organic cotton is
also signicantly more durable.
1
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Final steP: around your BaBy
Your home is your sanctuary, espe-
cially those first few months after
baby is born, when youre spending
quality time indoors getting to know
one another. There are three simple
steps that can dramatically improve the air
quality your baby is exposed to at home,
assuming that the obvious rst step no
smoking has been accomplished.The rst few ideas are remarkably simple.
One is to remove your shoes at the door and
open the windows. Removing shoes can
reduce chemicals, like lead and cadmium,
coming into your home by nearly 60 to 80
percent. iven babies spend so much time on
the oor, this easy step is particularly impor-
tant. Also, did you know indoor air is ve to
80 times more polluted than outdoor air?
Yes, even in a big city. By opening windows,
you keep fresh air circulating in the home
and provide cleaner air for baby to breathe.
Finally, consider what you are putting
into the air through furniture and carpets,
paints and cleaning products. olatile
Organic Compounds (OCs) are chemicals
that waft into the air, particularly from newsynthetic products. They can accumulate,
particularly in infants, and trigger respira-
tory issues as well as long-term health
issues. ome major sources of harmful
OCs are new paints, dry-cleaning solvents,
synthetic carpets, adhesives and sealants,
and also products made from vinyl and
foam. To keep these chemicals out of your
nursery, you can switch to using no-OC
paints, natural wood furniture and toys, a
natural cotton or wool rug and a mattress
that does not contain vinyl, petroleum-based
foam or synthetic ame retardants in it.
Most experts, including the Presidents
Cancer Panel, agree these steps will likely
have positive eects on the long-term health
of a child. And that can help calm any
new parents well-founded concerns about
chemicals and get them re-focused on that
next most-pressing concern: how to get
baby to sleep. shs
Susan Hunt Stevens is the founder of the website
Practicallyreen.com.Visit Practically Green
to discover more easy ways you can green your
babys life and your own.
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EE GZNE
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Nine-month-old Crosby Wahl, with his ador-
able dimples and big brown eyes, was the
winner of the Weleda Raising Your Baby
Green Facebook photo contest in August. He
won a trip with his family to fly from their
hometown in San Francisco to
New York City for a weekend,
where they spent a day with the
Weleda team on a photo shoot
forWeleda Magazine.
When packing for her cross-
country ight to ew York City,
Meghan Wahl spent as much
time in the kitchen as she did
in her closet, preparing carrots and hummusand almond butter sandwiches for Crosby
and his big brother Brody, age 3, to eat on
the plane. Food is a really big deal for me,
says Meghan. I try to feed my kids the purest
products I can and only use ingredients
on their skin that are as close to nature as
possible.
The Wahls shop for fruits and vegetables
at their local farmers market, and Brody
helps out by carrying his own reusable bag.
Their bedding and much of their clothing is
organic, but Meghan also purchases some
things at consignment stores or swaps items
like clothes and toys with friends and family.
They spend their free time in nature, playing
in olden ate Park or looking for dinosaur
tracks in a nearby canyon. Meghans goal is
to have a zero-waste household.
This is denitely one green family all
the way down to their compostable diapers.
Three years ago, tephen Wahl, Crosbyand Brodys dad, started a compostable
diaper service. Having worked as a product
designer for many years, he had developed
an appreciation for the amount of waste
that ends up in landlls. I once visited the
B e H I n D t H e s C e n e s
with the Wahls
NESNG 2012 24 EE GZNE
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25/36
an Francisco transfer station to see where
all of the trash and recycling goes. I wanted
to understand the challenges. Things dont
just disappear they end up in a pile some-
where. This inspired me to try and make
products that are more sustainable.
Once Brody was born, tephen saw that
there was no good solution that would help
cut down on the enormous amount of waste
created each year by disposable diapers,
which take an estimated 300 to 500 years to
degrade. There were compostable diapers
but nobody was composting them, he says.
They were just going to landlls where the
lack of oxygen would prevent them from
breaking down. Together with a friend hestarted arthBaby, the first compostable
diaper service in the world, turning dirty
diapers into dirt. It was really about my
kids future, says tephen. We cant solve
everything, but my philosophy is that we
can try. If everybody just tried to make one
thing better, wed go a long way to solving
our problems.
To date, arthBaby has diverted more
than 1 million pounds of diaper waste from
an Francisco landlls. Its an example te-
phen and Meghan hope their kids can learn
from. You hear about climate change and
what the earth could be like in the future,
says Meghan. If our children can learn to
have a lesser impact, then they can also have
a better planet in the future.
And, of course, when you have kids,
adds tephen, you want to do something
that they can be proud of. o doubt they
will be. cr
To learn more about EarthBaby, visitearth-
baby.com. Visit Weledas YouTube channel to
check out behind-the-scenes videos: youtube.
com/weledanorthamerica.
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NESNG 201225EE GZNE
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7/30/2019 Weleda Magazine Spring 2012
27/36
deplete our skins natural, protective oils,
which it needs to be healthy.
Another of Dr. Dattners simple solutions
is to protect your face from the elements
when youre taking part in outdoor activi-
ties. A cream like Weledas new CalendulaWeather Protection Cream will help prevent
the unpleasant side eects harsh weather
has on the skin. Made with natural ingre-
dients like pure beeswax and sweet almond
oil, it provides a breathable protective layer
and is ideal for the whole family.
And its not just the cold air outside that
can sap moisture from our skin. Over-
heated indoor air is also a culprit. Using a
humidier in your room will add moisture
back into the air and help alleviate some of
the radiators drying effects.
M o i s t u r i z e . t h e n M o i s t u r i z e s o M e
More Throughout the winter, make sure
you moisturize often and use products
made with natural ingredients that helpskin effectively retain moisture. Patricia
Pol, Weledas holistic skin-care expert and
esthetician, says to look for products with
nourishing plant, nut and seed oils
these ingredients protect your skin from
dryness without clogging pores or inhibit-
ing its ability to breathe. atural oils, like
those from almonds, pomegranate and
sesame, penetrate deeply into the skin,
helping improve its health while maintain-
ing moisture and elasticity.
Pol also recommends using Weleda
Cold Cream, a nutrient-rich balm that
protects skin from the elements and
deeply moisturizes. Its rich in the essen-
tial fatty acids found in sweet almond
oil to support and maintain the skins
protective lipid barrier.
If you use Weledas facial lotions, like
Wild Rose or Iris, you may want to switch
to the richer facial day creams during the
winter, suggests Pol. They provide the extra
protection and moisture the skin needs in
the winter. Heres another tip: Apply a fewdrops of the Almond oothing Facial Oil
to your favorite Weleda cream or lotion at
night for an added moisture boost. Massage
it into your skin to increase circulation and
create a rosy glow.
shoW your Body soMe love Our face is
not the only part of our body that faces the
winter head on. The skin on our hands is
For an extra
amount of
skin-calming
nourishment andmoisture, try a
Calendula Weather
Protection Cream
mask. Just follow
these easy steps:
1. tart with clean, patted dry skin.
2. Add a thick layer of the new Weleda
Calendula Weather Protection Cream
to face, avoiding eyes but dont forgetyour lips!
3. Leave on for 20 minutes or more.
4. Apply a warm wet towel to your face and
gently rub it o. Your skin will be left
glowing, plump and soft.
MAE A CAEA MAS
et Au aturel in your inbox!
isit usa.weleda.com/signup to
subscribe to Weleda Magazine.
NESNG 201227EE GZNE
7/30/2019 Weleda Magazine Spring 2012
28/36
As we get older, our skin seems to slow down. But what if we
could help our skin continue to function at its best? We can.
Containing a blend of highly effective natural ingredients,
Pomegranate Firming Facial Care is the ideal companion toyour skins natural aging process.
Containing organic golden millet, rich in vitamin E, and precious
organic pomegranate seed oil, rich in antioxidants and essential
fatty acids, it actively aids your skins own ability to regenerate
and helps reduce signs of aging while protecting from
damaging free-radicals.
No wonder our Pomegranate Firming Facial Care improves your
skins elasticity and makes visible wrinkles disappear. It gives
your aging skin a new beauty that lasts and lasts.
PomegranateFirming Facial Care
Regenerates your skin for timeless beauty
+29% after 28 days
+39% after 30 minutes
Wrinkle reduction
Increased moisture
What women experienced usingour Pomegranate Firming Serum:
Pomegranate Firming Serum | Pomegranate Firming Day Cream |
Pomegranate Firming Night Cream | Pomegranate Firming Eye Cream
usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda
2012We
ledaInc.
100% CERTIFIED
NATURAL SKIN CARE
Aging skin
7/30/2019 Weleda Magazine Spring 2012
29/36
constantly exposed and can easily become
dry. For a quick fix, Pol suggests apply-
ing kin Food in the evenings as needed
to your hands and feet and sealing it in
with cotton gloves and socks overnight.
Youll wake up to supersoft skin in themorning. tash a travel-size kin Food in
your handbag for touch ups throughout
the day.
As for the rest of your body, Pol recom-
mends applying 100-percent natural body
oils right after you shower, when the skin
is still damp. The water that remains on
your skin becomes a delivery system that
allows the oil to deeply penetrate, she says,
adding that plant oils are like a blanket for
your skin during the winter. They are rich
in vitamins and essential fatty acids, which
the body cant produce itself but requires for
good health.Remember that just as you adapt your
wardrobe for the winter, pulling out your
mittens and winter coat for warmth and
protection, you should do the same for
your skin. With extra care and the use of
nourishing products made with natural
ingredients, you and your skin can
weather the winter well.gd
When combined with nourishing plant
oils, the gentle touches of a facial mas-
sage can help restore moisture to dry skin,
increase circulation and elasticity and
promote relaxation. At least once a week
or as needed, apply a few drops of Weledas
Almond Soothing Facial Oil to the palm of
your hands and follow these steps to leave
your skin with a beautiful natural glow.
StEP OE
sim bood cicio Place your
hands on your face and gently pat,
moving outwards to where your earlobes
touch the face.
StEP tO
Pmp d x Lay the fingertips of
both hands on your temples and slowly
move your fingers in circles from the
front to the back, consciously balancing
your movements with your breath to
support relaxation.
StEP tEE
Bc d cm Make gentle outward
stroking motions with your fingertips
from one side of your forehead to the
other and alternate with placing your
hands crossways on your forehead and
sliding them away.
StEP FO
rx h y mc d m io
wik With your ring fingers, tracegentle circles around your eyes, start-
ing at the bridge of your nose, moving
across your eyebrows and around
below to the corners of your nose and
back again.
trY tHIs 4- ste P HYDratInG FaCIal MassaGe
1. 2. 3. 4.
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s the sun rises over the Hudson alley, Roxbury
Farm comes to life. heep meander through thefields alongside Kinderhook Creek. Bees buzz
about while farmers take to the elds to pick vegetables.
Roxbury farm unfolds across 400 acres in Upstate ew
York; from the highest point, you can see clear across the
Catskill Mountains. In the 1850s, the land was part of the
estate of Martin an Buren, eighth president of the United
tates. Today, Jean-Paul Courtens and his wife, Jody, grow
vegetables, herbs and raise grass-fed pork, lamb and beef
for more than 1,400 local families within a 130-mile radius,
including many in ew York City.
Roxbury Farm is community supported. Consumers can
purchase a share a membership and receive a box of
seasonal produce 23 times throughout the farming season.
Members can also purchase fruit, pork, beef, lamb and
chicken shares. Community supported agriculture (CAs)
give people the chance to reconnect with the land and the
source of their food by buying directly from a local farmer.Roxbury members are invited to visit the farm to learn how
the produce is grown and to see how the animals are treated.
Roxbury is also a Biodynamic Farm, which means the
farmers follow the agricultural principles developed by
Weleda co-founder Dr. Rudolf teiner in the early 20th
hoW one
BiodynaMic
FarM helPs
locals
reconnect
With the
land
A
M a K I n G t H e
connect ion
BIODYnaMICs
NESNG 2012 30 EE GZNE
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century. teiner believed that everything in
nature is interdependent, and that a farm is
perhaps the greatest example of this.
A Biodynamic farm is comprised
of many different elements all working
together. Courtens compares it, ttingly, toa great symphony orchestra. He says, A
Biodynamic farmer allows a great diversity
of living organisms on his or her farm to
thrive every aspect of the farm makes
its own unique contribution to the whole.
When a farm is Biodynamic, it is trans-
formed from a factory, producing food and
generating prot, to a being that has its own
characteristics, with associated strengths
and weaknesses that are honored.
The Courtens have created an environ-
ment that is as beneficial as
it can be to the land, workers,
plants, animals and people
who are nourished from it.
Our members eat veggies
that are picked the day beforeor the morning of delivery, says Courtens.
The food only travels 130 miles at most,
not thousands. People who have been mem-
bers of our CA for 21 years talk to us about
how eating the food is a transformational
experience. ew members say they nally
know what a real tomato tastes like.
Courtens has been farming biodynami-
cally for 30 years. He studied at the school
for Biodynamic agriculture, Warmonder-
hof, in the etherlands. It was here that he
came to the realization that, as a farmer, he
would need and want to get to knowthe people who ate the food he produced.
When he started Roxbury Farm more than
20 years ago, he wanted it to operate not
only as a Biodynamic farm but also as a
farm that had a relationship with the people
it served.
Today, Roxbury is as Courtens always
envisioned it. Roxbury members have
become as integral to the farm as the rain,
the seeds and the soil, and each member is
able to develop a personal connection to the
place. Its these personal rela-
tionships, Courtens believes,
that help maintain the integrity
of organic and Biodynamic
farming. A farm should be
a place of beauty, where allindividuals are given the opportunity to nd
meaningful work, the integrity of all living
things is valued, and the food produced is a
source of true nourishment, says Courtens.
After all, it is the earth that sustains us;
therefore, it is our responsibility to sustain
the earth. cr
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NESNG 201231EE GZNE
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F I r s t a I D
F O t E G A D E walk through a garden reveals natures secrets.
Tiny mushrooms peep out from piles of leaves,
while jewel-like flowers beckon with their fra-
grances. Our ancestors, in their curiosity about the natural
world, discovered that certain plants have healing qualities.
They learned, for instance, that fresh juices from calendula
and chamomile owers could be used to heal skin irrita-
tions. They realized that the herb arnica was effective at
soothing muscle aches and pains and that echinacea could
keep the snies at bay.
Today, Weleda makes a variety of homeopathic and
anthroposophic medicines using many of the same ingre-
dients our ancestors relied on. A lot of what we do is
grounded in ancient herbal traditions, says Petra Augen-
stein, who compounds plants into medicines in her role aschief pharmacist at the Weleda headquarters in ew York.
The natural ingredients we employ have been used for
hundreds of years in healing and skin care.
atural forms of self-healing are becoming increasingly
popular, as science backs up the efficacy of these plant
Four Must-
have Weleda
reMedies For
every Medicine
caBinet
A
OVer tHeCOunter
NESNG 2012 32 EE GZNE
7/30/2019 Weleda Magazine Spring 2012
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ingredients and as we learn to embrace the
wisdom of old family remedies. The latest
study from the ational Center for Comple-
mentary and Alternative Medicine indicates
that $14.8 billion was spent on natural
products in 2007. Homeopathic medicinesoffer fewer side effects than conventional
products, which often merely mask symp-
toms, says Augenstein. Our approach is to
support the bodys own healing abilities.
Weleda has four over-the-counter oint-
ments that are a must in any homeopathic,
at-home rst-aid kit: Arnica Ointment, Burn
Care, Calendula Ointment and Wound
Care. They work with our bodys natural
healing abilities, are free of petroleum and
mineral oils and are the perfect comple-
ment to a healthy, natural lifestyle. These
products are safe for use by adults and chil-
dren. Read on to discover the benets and
uses of these four over-the-counter Weleda
ointments and why they should be a staple
in any medicine cabinet.
arnica to the rescue Arnica is an herb
that has become increasingly popular lately
for its ability to soothe sore muscles and
reduce pain. It has been used in traditional
remedies for centuries. Dr. Lynn Madsen,
a physician practicing traditional and
anthroposophic medicine at race Cottage
Hospital in ermont, recommends arnica
to alleviate bruising. Arnicas proven track
record of eectiveness may even be enough
to convince a skeptical friend that naturalproducts really do work. A study published
in the journal Rheumatology International
in 2004 looked at 204 people with osteo-
arthritis in their hands and found that an
arnica gel preparation worked just as well
as daily ibuprofen, and with minimal side
effects. The arnica Weleda uses is made
with wild-harvested arnica, grown sustain-
ably in Romania.
Burn Be gone Weleda Burn-Care is made
using the homeopathic principle of like
cures like. Tiny amounts of natural ingredi-
ents, which in large quantities would cause
a symptom, are used to trigger a healing
response in the body. For example, Burn-Care
is made with stinging nettle, an herb with tinyhairs on its leaves and stems that sting the
skin when touched. But when diluted with
alcohol and combined with arnica extract
for use in Burn-Care, stinging nettle actually
helps soothe the stings of minor burns and
ease the itch of insect bites. With Burn-Care,
YOur WeleDa FIrst-aID KItarnica ointMent
Burn-care
calendula ointMent
Wound-care
NESNG 201233
+EE GZNE
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the whole family can seek relief from sun-
soaked summer days, buggy nights camping,
or a burn from making breakfast. Keep the
tube in the refrigerator to enhance the cool-
ing effect.
calMing calendula For irritated skin and
rashes, Dr. Madsen recommends calendula.
This bright, orange herb is found in Weleda
Calendula Ointment. Weleda grows the
calendula in the companys Biodynamic
Medicinal Plant ardens in ermany. Bio-
dynamic farming places great emphasis
on healthy, life-giving soil, so that the plants
it produces are extremely vital and nutrient-
rich. Combined in a base of beeswax and
organic sesame seed oil, the healing, anti-
inflammatory calendula extract soaks in
deep to soothe red, irritated skin. Calendula
Ointment is ideal for all sorts of skin irrita-
tions and can be useful for mosquito bites
and even acne.
Wound tlc Calendula is also found in
Weleda Wound-Care, along with Peruvian
balsam and Mercurialis perennis, herbs
that have skin-healing and antibacterial
properties. Cleanse the wound gently with
soap and water, then apply Wound-Care
followed by a bandage to help speed the
healing of cuts, skin abrasions and wounds.
Outside in the natural world and even
in the comfort of home, there is always the
possibility of a cut, bump or bug bite. A
doctor should always be consulted for seri-
ous conditions, but treating the small stu athome with healing natural ingredients allows
you to take care of your loved ones without
unwanted side eects. The gifts of the garden
can help heal the whole family. dm
Old-time remedies called poultices consist of
a soft mass of healing herbs spread on a cloth
and applied to the skin to treat everything
from bruises to swelling, depending
on the type of plant used. Follow
these steps to make a homemade
calendula poultice that will
help treat bruising, sores and
skin conditions such as rashes
and dermatitis.
1. Crush fresh calendula owers
and a few drops of water or almond oil
into a pulp using a pestle and mortar.
2. Apply a bit of the pulp directly to the
aected area and cover with a band aid. If
the wound or rash is large, place the pulp
material onto a sterile bandage and then
apply it directly to the aected area.
3. ecure the bandage with adhe-
sive tape and leave on for a
sufficient amount of time
while the herbs release their
healing properties.
4. You can also use dried
calendula flowers. Just mixwarm water and equal amounts
of the herb and bran to make a paste.
Place the paste between two pieces of thin
cloth and apply it to the skin while its
still warm.
AE A OEADE CAEDA POtCE
NESNG 2012 34 EE GZNE
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Weleda Luxurious Natural Body Oils
sv $2.00o h pch of y WdBody Oi .wd.com. e pomo cod
MaGOIls12 chcko. Expires 8/31/12.*
Weleda Calendula Baby Care
sv $2.00o h pch of y WdCd Bby C podc. e pomo cod
MaGCalenDula12 chcko. Expires 8/31/12.*
Weleda 100% Certified-NaturalFacial Care
sv $2.00 o h pch of y Wd FciC podc fom h Cig, amod, Ii, Wid
ro d Pomg li .wd.com.
e pomo cod MaGFaCeCare12 chcko.
Expires 8/31/12.*
WeleDa eXtraCts
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the hashtag #weledamagazine will
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and
naturalbabyand
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alab;itssomething
rightfromtheearth.
ingly.Andcerta
inly
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ook
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will
herbs.Fruitextracts.
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ningfulproducts
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