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Présentation de John Sadowsky, professeur Distingué de Grenoble Ecole de Management et Auteur de « Email, social marketing and the art of storytelling » lors de la conférence First "Storytelling et viral marketing : Co-créer l'histoire de marque avec la communauté web" du 13 octobre au Centre Patronal de Paudex (VD)
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John Sadowsky I Auteur, coach
13 October 2011
Storytelling et marketing viral :
co-créer l’histoire de sa marque avec la communauté web
13 October 2011
‘‘ God made man because he loves stories ’’
Elie Wiesel,
Nobel Peace Prize Laureat
The power of the story
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Bike Friday
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Bike Friday
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Bike Friday
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Bike Friday
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Bike Friday
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Lien vers la vidéo : http://www.youtube.com/watch?v=fQscBxx7wLE
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“ Stories create the emotional context people
need to locate themselves in a larger
experience ”
Scott Bedbury,
Former Brand manager at Nike & Starbucks
Starbucks
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mydeco.com
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mydeco.com
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“ In order to speak, one must first listen,
learn to speak by listening ”
Rumi,
13th century Persian poet
Mathon
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Mathon
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Mathon
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Mathon
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Mathon
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“ The most important story is not the one we
tell, it is the one we generate in the mind of
the listener ”
Stephen Denning,
Former Director of Knowledge Management,
The World Bank
Filofax
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Filofax
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Filofax
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“ There is a general story to human existence.
It is the story of how we use story ”
Mark Turner
The Literary Mind
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Contact and Information
Website:
www.johnsadowsky.com
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Thank you!
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