L'E t i ll b ti t llL'Entreprise collaborative et ses nouvelles interactions sociales - Enjeux et responsabilités

Christian De NeefFast Track Consulting BrusselsFast Track Consulting – Brussels

Enterprise 2.0

0.0

1.0!

2010-06-24 22.0?

Enterprise 2.0

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed”most effectively have prevailed

Charles Darwin

“It is not the strongest of the species that survives, nor is it the most intelligent that survives. It is the one that is the most adaptable to change ”adaptable to change.

Charles Darwin

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Enterprise 2.0 This model worked pretty well in the 2nd

half of the 20thWhere do we come from?

Taylorism (standardization)Pyramid hierarchies

half of the 20th century! So why

would we change, and what has Pyramid hierarchies

Command & controlSilo structuresIn search of efficiency and cost reduction

changed?

In search of efficiency and cost reductionClosed innovation (secrecy)Controlled company imageMass communication/marketingMass communication/marketingClient/supplier relationships

= Predictable environment

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Enterprise 2.0 The world is changing! What

worked “pretty well”Where do we go?

Size is not a strength anymore... (look at Dell, Google, etc.)Roles are shifting (today’s partners may be tomorrow’s competitors

worked pretty well in the last century

doesn’t work anymore…Roles are shifting... (today s partners may be tomorrow s competitors,

and vice versa)Traditional geographies become irrelevant... (look East and South)Deregulation hits many traditional (protected) industries... (such asDeregulation hits many traditional (protected) industries... (such as communications, finance, travel, etc.)Traditional (successful) business models are failing in the new economy... (such as music, press, travel)Innovation has become too expensive, even for the largest companies...The new marketplace is now global...ICT is everywhere!

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Enterprise 2.0

What does the new economy look like?Individualism (creativity)Flat hierarchiesFlat hierarchiesOpen collaborationGen Y entering the work forceIn search of innovation and differentiationIn search of innovation and differentiationOpen innovation (crowd sourcing)Communities define your company reputationSocial mediaSocial mediaPartner relationships

= UNPredictable environment

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Enterprise 2.0

In search of a definition...“Enterprise 2.0 is the emergence of new social relationships within companies, or between companies and their competitors, partners or customers, often facilitated by social software” (inspired by Professor Andrew McAfee’s recent book: Enterprise 2.0)p )

Enterprise 2.0 is also blurring the traditional boundaries and role modelsboundaries and role models

Private/Business life/relationships are blendingToday’s client may be yesterday’s competitor and tomorrow’s partnerp

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Enterprise 2.0 Vocabulary

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Enterprise 2.0

What has changed, in a nutshell

e1.0 e2.0HierarchyAuthorityTop down

NetworkResponsibilityBottom up (grassroots?)Top-down

ClosedControlled

Bottom-up (grassroots?)OpenUncontrollable (empowered?)

StabilitySpecializedProfessional

FlexibilityMultitaskingSocial (conversation?)( )

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Enterprise 2.0

e1.0 e2.0What has changed, also…

Centralized…‐ Central center of power‐ Governs all local units Controls all communications

Decentralized…‐ No center of power‐ No common governance No inter unit communication control

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‐ Controls all communications  ‐ No inter‐unit communication control 

Gracefully borrowed from Dr. Frank Habermann, © Becota 2009, with special thanks to Karen Schmidt

Enterprise 2.0

New Workforce, New Economy, New QuestionsWhat’s the role of technology in enterprise 2.0?How should we behave to be successful in this economy?How should we behave to be successful in this economy?How can we collaborate successfully across generations?What are the enterprise 2.0 expectations towards us?Are we moving ahead to enterprise 3.0?, or...... Are we moving back to enterprise 1.0?

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