03 novembre 2009

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unrestricted

some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec

Comment créer une communauté virtuelle favorable à sa marque et à son entreprise ?Yann Gourvennechead of Internet & digital media

http://orange-business.com

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... worldwide solutions, local support ...... worldwide solutions, local support ...

international presence, local support

> 3,750 multinational customers

> the world’s largest seamless voice and data network, with local support in 166 countries and territories

> mobile phone networks in 17 countries

> 110 million Orange mobile customers including 8 million business customers

> 300,000 IP VPN access points around the world

> more than 850,000 Business Everywhere customers

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a footprint supporting business around the world

local support in 166 countries and territories a seamless network covering 220 countries and

territories

local support in 166 countries and territories a seamless network covering 220 countries and

territories

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my personal research online… since 1995

> http://visionarymarketing.com

> http://visionary.wordpress.com

a French Web 2.0 website

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le marketing ?

03 novembre 2009

some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec

8

On Marketing AccountabilityA Reflection

FUTURELAB

Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)

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le manifeste

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si vous avez une bonne idée …

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meatball sundae?

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interactivity matrix

wikis+

interactivity

-- +

e-commerce

onlinediscussions

forums

blogs

Internetpresence

onlineproduct

catalogue

fully fledgede-commerce site

Information drivenInternet presence

mash ups aggregators

ideagoras

closed UGshared online space

closed UGextranets

- needs facilitation- contents to be generated prior to opening the wiki- user expertise required

build content collectivelly+ very interactive

open to all/ unstructured.Can be monitored.Best suited for consumer or support

Co. Marketing / expertfacilitation ++++job in itself

online discussions : co_market / design+ interactive/  - facilitation+++ - initial content required

easy to setup

no risk - a must in services

ultimate goal for website- require database and flow

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présence / implication

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faire ses gammes

http://geekandpoke.typepad.com/

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http://blogs.orange-business.com

www.tinyurl.com/orange0708