IS A NEW CONCEPTION OF TERRITORIAL INTERVENTION POSSIBLE?An example: “Brittany Green Transport Plan”

Fanny DUFOUR, Jean-Claude COULET, Gérard GUINGOUAIN, Jean-Luc HANNEQUIN, Alain SOMAT

IT-GOMarch, 25th 2010

Presentation’s content Stakes and future of the car industry in

Brittany Proposition of a method that will help to

understand the dynamics of an activity The “Brittany Green Transport Plan” Back to the method again Questions

Stakes and future of the car industry in Brittany A century rich in technological and

organisational improvements A continuing improvement of cars using a heat

engines destined to customers owners No genuine reconsideration of the underlying

conceptualisations of this activity or of the place it occupies in a larger context of mobility

New external constraints that challenge the foundation of its economical model In Brittany : PSA factory’s production annual

capacity is of 400 000 vehicles; in 2009, it assembled less than 120 000

A new playground upcoming

Vehicle weight(Ton)

100 % Thermal 100 % electricHybrid

2

1

0,5

Core of the market led by the vehicle's performanceHeavy series with a large

panel (95% of the manufacturers' offer)

The market of the future, supported by States and led by the

use of vehicles within a car-free chain of

mobility

New playground

Pressure on pricesExacerbated regulation

constraints

Limited progression margin High progression margin

Vehicle motorisation

Our proposition The car’s industrial future does not

exclusively depend on the evolution of its only performance anymore How to explore other possibilities ? By the description of the activity dynamics :

Resorting to individual and collective competency models

Anticipating the activity’s adaptation levers Identifying possible directions of its evolution

The concept of competence A competence is defined as ‘a dynamic

organisation of the activity, mobilised and regulated by a subject to face a given task in a determined situation’

A collective competence is a coordination of individual competences

A competence is the organisation of an activity

2 forms of regulations (the activity dynamics) : Proactive regulations (to the specificity of the

situation) Retroactive regulations (depending of the results)

Dynamic Analysis Model used to Describe and Evaluate Competences (MADDEC)

MADDEC (from Coulet, to be published)

A method that will help to understand the dynamics of an activity Our analysis method of the collective

competence evolution features three steps, which respectively allow to: Name, localise and precisely describe, at an

instant T, the characteristics of the activity organisation which is linked to those of the environment in which it exercises.

Give an account of the 3 modes of retroactive regulation, that are mobilised or can be mobilised, so as to make the activity evolve.

Name, locate and describe, at the t+1 instant, the characteristics of the activity which results on the development of one of the 3 regulation forms.

The car industry’s activity dynamics A “short loop” dynamics: an evolution based

on the continuous improvement of the heat engine production for a customer owner;

A “long loop” dynamics: a new conceptualisation of a lightened and electric car (use of composites)

A type of loop dynamics: the integration of the car production activity to a more global one, a user-oriented mobility chain

The “Brittany Green Transport Plan” 2 collaborative projects between car

manufacturers, mobility operators, users, institutions : Create a centre of excellence for electric cars Set up a carbon-free mobility chain of excellence

on a regional scale by : The integration of the electric car in an aging fleet in

which thermal vehicles prevail; The creation of an infrastructure network of electric

recharges so as to make their use more accessible; The creation of mobility services in order to facilitate

the self-share, the soft modes and the modal report, as well as the maintenance activities and e-paying systems.

Back to the method again Setting up of a territorial intelligence by

creating: “Agents of change” : give the territorial experts

a new and shared representation of their activity

“Shortcuts of comprehension”: consider different possible ways of adaptation (regulation loops)

“Training accelerators”: create and expand new collective competences which are at the base of new value chains

Any questions?Thank you