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Tourism Accessibility (For The Disabled) by Adam Gray U1405907 Flóra Barancsi U1429843 Kelly Joannides U1435976 Miglė Balčiūtė U1327618

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Tourism Accessibility For The Disabled

Tourism Accessibility (For The Disabled)

byAdam Gray U1405907Flra Barancsi U1429843Kelly Joannides U1435976Migl Balit U1327618

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Principal Parameters and Characteristics

Enabling the disabled easier access, to function independently through the delivery of universally designed tourism products, services and environments

Various disabilities = Various areas to develop and enhance tourism accessibility.

Bundle other already existing innovations together and foregrounding them by designing an app

TechnologicalProduct Destination development

(Buhalis, Darcy & Ambrose 2012)

ADAM

Making tourism accessible would involve a collaborative process in order to enable people with either a mobility, visual or hearing disability the access to function independently and with dignity, through the delivery of universally designed tourism products, services and environments

As there is no one type of disability, there are many areas that could be worked on in order to develop and enhance tourism accessibility. For example, where an elevator may be useful and effective for a wide range of disabilities, it wouldnt necessarily benefit someone who is deaf.

Our innovation is essentially to bundle other already existing innovations together and foreground them by designing an app

So our innovation will be covering technological, product and destination development, which we consider the most vital aspects of making tourism accessible

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Why Propose Tourism Accessibility For The Disabled?

Accessibility is a central element of any responsible and sustainable tourism policy. It is both a human rights imperative, and an exceptional business opportunity. Above all, we must come to appreciate that accessible tourism does not only benefit persons with disabilities or special needs; it benefits us all. -Taleb Rifai, UNWTO Secretary-General

(UNWTO, 2013)

KELLY3

15% of the world population having a physical, mental or sensory disability.

Environments for temporary disabled, families with young children and ageing population

10% of the world population were over 60 in 2009, an increase of 20% since 2000.

2050 predicts an increase of a further 20% of the worlds population- 1/5 being over 80 years old

(UNWTO, 2013 and Buhalis, Darcy & Ambrose 2012)

KELLYAccording to the World Health Organisation (2011) there are approximately 1 billion persons with disabilities in the world. This equates to approximately 15% of the world population having a physical, mental or sensory disability.

Accessible tourism is not only for people with disabilities, but creates environments that can support people with temporary disabilities, families with young children and the ever increasing ageing population- a huge market at the moment

More than 730 million people (10% of population) were over 60 in 2009, an increase of 20% since 2000. By year 2050 this demographic is predicted to increase by a further 20% of the worlds population- 1/5 of this group being over 80 years old

Catering to the ageing demographic is beneficial as most are retired and as a result, have expendable income and more free time to travel, of which they are not limited to peak seasons, helping reduce seasonality of demand and open up opportunities to increase revenue during low peak seasons when other market segments decline

Due to the aging population in industrialised countries, the rate of disability among people with the capacity to travel is increasing, adding to the demand of an accessible environment, transport and services

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Trends and collaborations Booking via the internet/social media = most efficient way to reach a wide audience.

Translated in many languages, including Mandarin, so people can book from all over the world

Potential partners/collaborators:Hostel world, STA Travel, Thomas Cook Surf Canaries located in Gran Canaria

(Bramwell and Lane, 2000)

Migle

This app would require a lot of collaboration between many different companies (hotels, transport, leisure, attractions and other). Digital collaboration would be probably one of the most important in terms of marketing (Airbnb, Tripadvisor).(Bramwell, B. and Lane, B., 2000. Collaboration and partnerships in tourism planning. Tourism collaboration and partnerships: Politics, practice and sustainability, 2, pp.1-19.)

As booking via the internet/social media is now considered a major trend, we can presume that an app would be the most efficient way to reach a wide audience.

Translated in many languages, including Mandarin (in response to the rise in Chinese tourists), so people can book from all over the world

Hostel world, STA Travel, Thomas Cook and tourism excursion companies e.g Surf Canaries ( a surf school) located in Gran Canaria could all be potential partners/collaborators, all connected through the app

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MIGLE

This chart shows the locations of where people with the most disabilities come from. As you can see, UK is in 6th place, meaning that our market segment would have to target a global geographic audience, in order to really be successful. With China being at the top, we think the app should also cater to the Chinese, as this is already a growing market

Making these destinations more accessible would not only promote international tourism but would also be really beneficial for the locals as well, potentially promoting an increased amount of domestic tourism as well. Which is why investing in developing accessible tourism would clearly make for a profitable cause.

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Accessible Destinations Transportation Seats for disabled and airport assistance

Vans, Buses, Trains, Boats

Accessible local transportation

AccommodationHoliday accommodations (hotels, apartments, b&b)

Equipment rental

Assistance at the hotels

(disabilityholidaysguide.com, visitlondon.com, Munar, 2012 and Hjalager, 2010)

FLORA

To introduce our innovation I am going to talk about already existing accessible destinations, transportation and accommodation providers.

Most traditional and budget airlines offer different services for disabled. This includes airport assistance, guide dogs and equipment rental. . For example: British Airways are one of the transportation companies that cater to the disabled. By using this app, people could choose a preplanned route most suitable for their disability.

Different holiday accommodations provide different services for disabled. Most of the big hotel chains are designed to be accessible for everyone-. Equipment rental and assistance are available in many places. It is also very important that disabled people from all social classes can afford to pay for a holiday accommodation.

Hjalager, A. M. (2010) A review of innovation research in tourism. Tourism ManagementMunar, A. M. (2012). Social media strategies and destination management.http://www.visitlondon.com/traveller-information/getting-around-london/taxishttp://www.disabilityholidaysguide.com/disabled-activity-and-adventure-holidays.aspx7

City-break: Paris, France14,981,700 arrivals in 2014 the most visited city on the world

The regional tourism board of Paris Il-de-France has worked with accessible tourism since 2002.

Most of the big hotel chains provide accessible accommodation

Accessible bus lines, trams and taxis

Museums, Attractions and Guided ToursSki Holiday: La Plagne, FranceFor people with mobility problems and mental illness

Qualified ski instructors for disabled

New technologies: SkiCart, HandiSki

All the residences and shopping areas are fully equipped for disabled

(parisbytrain.com, sagetraveling.com, louvre.fr, theguardian.com and laplagnet.com)

These are some examples of different accessible destinations which could be available for the app users.

Paris is the number one cultural destination on the world. It was the most visited city in 2014, with almost 15 million international arrivals. The regional tourism board of Paris focuses a lot to improve the tourism for disabled and have worked on accessible tourism since 2002.

Hilton and Marriott in Paris are some of the hotels made accessible for disabled.

Most of the stations have became accessible: Wheelchair accessible Paris Bus lines with bus stops, trams and taxis are common around the city.

They also have existing activities and guided tours, workshops for blind and available sign language.Chteau de Versailles have trainings courses in accessible tourism for travel agencies and accessible guided tours.

And for ski holidays, the most accessible ski resorts in the world are in Canada, Norway, Switzerland and France. In the French Alps, La Plagne is a very well equipped ski resort for disabled. Including those with mobility problems and mental illness. This is one of the very few ski resorts which have qualified ski instructors for disabled. Furthermore, disabled visitors can hire the newest equipment for skiing, like the Ski Cart and HandiSki lessons.

http://parisbytrain.com/map-paris-wheelchair-reduced-mobility-accessibility-metro-rer-bus-tram/http://www.sagetraveling.com/accessible-paris-hotelshttp://www.louvre.fr/en/accessibilityhttp://www.theguardian.com/travel/2007/mar/20/skiing.sweden.travellingwithdisabilitieshttp://www.laplagnet.com/ski-area/disabled

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Beach Holiday: Mallorca, SpainThe most visited European country 66,939,300 arrivals in 2015

1,482,600 visitors to Mallorca in 2014

Viva Zafiro Spa Hotel - accessible pools

Protur Playa Hotel equipment hire: shower chairs, hoists, scooters

Beach Wheelchair

Overseas Holiday: Walt Disney Resort, Florida, USA182,967,600 inbound visitors to the USA in 2015Walt Disney Resort - over 52 million visitors annuallyAccessible Hotel RoomsEquipment HireGuest Assistance Card programReturn time for attractions Special assistance

(euromonitor.com, custombeachwheelchair.com, disabledholidays.com and wdpromedia.disney.go.com)

In 2015, Spain was the most visited European country. Mallorca is one of the most visited beach holiday destinations in Europe with around 1,5 million international visitors every year. There are many hotels on the island providing different services for disabled. Some examples: Viva Zafiro Spa Hotel have accessible pools

Protur Playa Hotel provide a wide range of equipment rental, such as shower chairs, hoists and scooters.

There is also an accessible beach within this area. The Beach Wheelchairs aka Sand Riders are engineered to be light and easy to push even on sand. They include accessories like travel bags, drink and umbrella holders.

Globally speaking, the USA is the most visited country, with around 183million inbound visitors per year.

With over 52 million people visiting the Disney Resort in Florida every year.

certain room types are equipped with accessible features, for instance, they have a visual alarm or telephone call alert are available for the deaf. Customers can arrange the hire of commode shower chairs, mobile hoists, wheelchairs and other mobility equipment as well. Guests who arent able to wait in the queues can also use the Fast-Pass services with the card.

Well now take a look at accessible products to consider for the app

https://wdpromedia.disney.go.com/media/wdpro-assets/dlr/help/guest-services/guests-with-disabilities/Disney-Parks-Disability-Access-Service-Card.pdfhttps://custombeachwheelchair.com/http://www.disabledholidays.com/Disneys-All-Star-property-17534.htmlhttp://www.portal.euromonitor.com/portal/statistics/rankcountries9

Producthttps://www.youtube.com/watch?v=52kU3ocoZ8c&feature=youtu.be

KELLY10

Potential Costs and Time To Produce The Products

Scuba diving chair would range from 20,000 - 35,000 and take around 3 months to make

The tankchairs range from $15,000 -$53,000, take around 3 months to make and last up to 20 years.

Alternatively, there are existing scuba tours for wheelchair users without the use of the scuba chair, and cheaper tankchair alternatives could be mobility scooters and SkiCarts

(Soden, 2014)

KELLY

Scuba diving chair would range from 20,000 - 35,000

The Tankchairs range from $15,000 -$53,000- although the tankchair worth $53,000 it not necessary for what we are trying to achieve The first time Soden made a tankchair, it took 2 years to make, having no previous egenering experiance... However he has cut down that time since and with some help, we estimate that it shouldnt take any longer than 3 months to make just 1. Soden also claims that they can last from 15-20 years, which makes them very durable and worth the investment to make them avaiable in relative locations.

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Colour code:

Tank Chair locationsScuba Diving Chair LocationsTaga Bike-Stroller Locations

KELLY

These are some of the holiday destinations we considered the products to be available from

Possible TankChair Locations could be:- La Plagne, France- Gran Canaria (sand dunes) - appealing to European tourists Egypt (Sinai desert)- attracting European tourists Lapland, Finland Canada appealing mostly to AmericansAustraliaHawaii

Best diving locations:Great barrier reef, Australia Sharm el Shiek, Egypt The Maldives HawaiiBahamas

Taga Bike-Stroller Locations:Spain UK Florida, USAAustralia

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Implementations and Principle Drivers12% of persons who engaged in domestic tourism in the UK in 2009, had a disability or long-term health problem. They stayed longer and spent more than average

(UNWTO, 2013)

ADAM

Our app would make the planning and bookings easier for disabled people, as we would locate all the already existing accessible transportation, accommodation and activities for them so that they dont have to do the research themselves.

Users can make a profile/account to filter results, showing them exactly what is available for their specific needs, and then they can simply book the transportation accommodations and activities they would like

UNWTO point out that several studies showed that 12% of persons who engaged in domestic tourism in the UK in 2009, had a disability or long-term health problem. They also stayed longer and spent more than average. Studies in US and Australia have found similar results

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Potential Costs and Time To Produce The App On average app developers charge 70 an hour with small apps costing between 2000 and 5,500

Depending on complexity, the app would take around 18 weeks to develop with back-end and front-end development.

Introducing the app to the market could be time-consuming and costly.

Start small with a narrow target market and build slowly will help reduce initial costs.

Revenue could be earned similar to other apps basing their model on the sharing economy

Measured by reviews on app

ADAM

Introducing the app to the market has the potential to be time-consuming and costly but there are multiple ways to spread word of the app without over-spending. Posting the app in niche blogs that are related to your intended target market will allow people with the most potential interest in the app read about it, try it , and spread the word. Social media has the potential to be effective as you can be very specific about who your advertisements reach as you can filter people who have liked certain pages and topics in an attempt to reach your intended demographic. Introducing the app to market

Mark Zuckerberg originally only offered Facebook to Harvard students before his idea took off and became the biggest social media site to date. build slowly

As our app would revolved around a sharing economic concept our revenue would be produced in a similar manner to apps such as Just Eat and Airbnb. Airbnb charges the guest a 6%-%12 non-refundable fee on their booking as well as charging the host a %3 charge to process the payments. Just Eat takes a similar approach and charges commission on the meals that are ordered from their website but also charges an initial sign up fee of 699 which can be earned back by the restaurant if they dont receive that amount of money through orders in the first 180 days. Both of these are potential avenues for our app.

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Impacts and Benefits of Accessible TourismMore visitors

Longer seasons

New incomes

New job opportunities

More tax revenue

Accessible environment for both inhabitants and visitors

(UNWTO, 2013)

ADAM Describe and evaluate the potential impact of the innovation(s) on the chosen business and/or destination (how will it improve business etc..) and how this is to be measured.

As more individuals enjoy the opportunity to travel, the tourism industry gets more visitors, longer seasons and new incomes. Society as a whole benefits from new job opportunities, more tax revenue and an accessible environment for both inhabitants and visitors

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Reference ListAnon, (2016). Guests with disabilities, Available at: https://wdpromedia.disney.go.com/media/wdpro-assets/dlr/help/guest-services/guests-with-disabilities/Disney-Parks-Disability-Access-Service-Card.pdf [Accessed 20 Apr. 2016].

Aplagnet.com. (2016). Disabled Skiing in La Plagne, France. Available at: http://www.laplagnet.com/ski-area/disabled [Accessed 20 Apr. 2016].

Associated Press (2013) Museum Hosts Touch Tour for the Blind. Available at: https://youtu.be/MrvMfEUKGwI (Accessed: 21 Apr. 2016)

Bloomberg (2014) The Extreme Wheelchair That's Built Like a Tank. Available at: https://youtu.be/rNV2n8hqF_c (Accessed: 21 Apr. 2016)

Bramwell, B., Lane, B., (2000). Collaboration and partnerships in tourism planning, Tourism collaboration and partnerships: Politics, practice and sustainability, 1(2), pp.1-19.

Britishairways.com. (2016). Disability and mobility assistance. Available at: http://www.britishairways.com/en-gb/information/disability-assistance/disability-and-mobility-assistance [Accessed 20 Apr. 2016].

Buhalis, D., Darcy, S., Ambrose, I. (2012). Best Practice In Accessible Tourism: Inclusion, Disability, Ageing Population and Tourism. Great Britain: Short Run Press Ltd

Disabledholidays.com. (2016). Accessible Hotels in the UK for people with disabilities - DisabledHolidays.com. Available at: http://www.disabledholidays.com/search/uk-l23/hotel-at92/ [Accessed 20 Apr. 2016].

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Reference List cont.Entertainment media (2016) A Deaf Blind, Harvard Trained Lawyer Goes Surfing. Available at: https://youtu.be/25u5mzs9dqw (Accessed: 21 Apr. 2016)

Hjalager, A. (2010). A review of innovation research in tourism, Tourism Management, 31(1), pp.1-12.

Horan, J. (2007). A disabled person's skiing experience in Sweden. Available at: http://www.theguardian.com/travel/2007/mar/20/skiing.sweden.travellingwithdisabilities [Accessed 20 Apr. 2016].

Lam, B. (2008). Map Paris Wheelchair Reduced Mobility Accessibility Available at: http://parisbytrain.com/map-paris-wheelchair-reduced-mobility-accessibility-metro-rer-bus-tram/ [Accessed 20 Apr. 2016].

Louvre.fr. (2016). Accessibility - Louvre Museum - Paris. Available at: http://www.louvre.fr/en/accessibility [Accessed 20 Apr. 2016].

Munar, A. M. (2012). Social media strategies and destination managemen, Scandinavian Journal of Hospitality and Tourism, 12(2), pp. 101-120, doi: 10.1080/15022250.2012.679047

Noisette Place (2015) Taga Bike/Stroller. Available at: https://youtu.be/Bd1EKlAylsw (Accessed: 21 Apr. 2016)

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Reference List cont.Norman Lomax (2013) Sue Austin Underwater Wheelchair- the directors cut. Available at: https://youtu.be/lEWHOtLWjmM (Accessed: 21 Apr. 2016)

Portal.euromonitor.com. (2016). Euromonitor International Available at: http://www.portal.euromonitor.com/portal/statistics/changemeasure

Portal.euromonitor.com. (2016). Euromonitor International, Available at: http://www.portal.euromonitor.com/portal/statistics/rankcountries [Accessed 20 Apr. 2016].

Sagetraveling.com. (2016). Paris Wheelchair Accessible Hotel Reviews By John Sage. Available at: http://www.sagetraveling.com/accessible-paris-hotels [Accessed 20 Apr. 2016].

Small, J., Darcy, S. (2010). Tourism, Disability and Mobility, In Cole, S., Morgan, N. (Eds.), Tourism and Inequality: Problems and Prospects, pp. 11-31 Wallingford: CABI

TED (2013) Deep sea divingin a wheelchair. Available at: https://youtu.be/PCWIGN3181U (Accessed: 21 Apr. 2016)

World Tourism Organization (2013). Recommendations on Accessible Tourism for All, UNWTO, Madrid

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