CLAIRE WON - PORTFOLIO (2016) ver.3

PORTFOLIOClaire Won

PROFILE

Industrial designer

2013. 02 Hong-Ik University. B.A Industrial design.

2012. 07 - 2015. 07 CASAMIA Design LAB.

VMD (Visual Merchandising) - Assistant Manager.

2015. 07 - 2016. 05 Region Love Youth Center. Art Designer/ Teacher.

WORKEXPERIENCE

■ Store Open & Renewal

: Interior/ Furniture design/ Display planning/ Execution

2013. 02 CASAMIA O-po Outlet OPEN (12,454 ft2)

2013. 03 CASAMIA Paju Outlet OPEN (14,233 ft2)

2013. 04 CASAMIA Bu-cheon Store OPEN (1,068 ft2)

2013. 10 CASAMIA Busan Gwang-Bok Store OPEN (17,792 ft2)

2014. 03 CASAMIA Bun-Dang Store RENEWAL OPEN (7,117 ft2)

2014. 08 CASAMIA Su-Won Store RENEWAL OPEN (14,233 ft2)

2015. 02 CASAMIA Seo-Kyo Store OPEN (14,233 ft2)

2015. 05 CASAMIA Mun-Jung Store OPEN (15,301 ft2)

2015. 07 CASAMIA Ap-gu-Jung Store RENEWAL OPEN (23,841 ft2)

■ Seasonal Display

: Display planning/ Manual/ Execution

2013. 03 CASAMIA Spring Seasonal Display

2013. 06 CASAMIA Summer Seasonal Display

2013. 08 CASAMIA Fall Seasonal Display

2014. 03 CASAMIA Spring Seasonal Display


2014. 08 CASAMIA Fall Seasonal Display


■ Employee Education & Store Maintenance

Created training tools & store display manuals.

Mentored store teams throughout the planning and launch process.

CONTENTS

STORE INTERIOR & DISPLAY

FURNITURE DESIGN

SEASONALDISPLAY

OTHERS

#01

#02

#03

#04

#01-INTERIOR-DISPLAY

#01-INTERIOR-DISPLAY

#01FLOOR PLAN

CASAMIA SEO-KYO STORE (2015.02 OPEN)AUTO CAD DRAWING

INTERIOR ZONING - FLOOR PLAN - ELEVATION - MATERIAL

Kids Bedding Bedding

Style room1

Styleroom2

Style room3

Bedroom6

Bedroom5

Bedroom4 Bedroom3 Bedroom2 Bedroom1

Dining

Tall closet

Counter

ENT

EXIT

#01ZONING - FLOOR PLAN - ELEVATION - MATERIAL

MATARIAL

ELEVATION

ZONING

INTERIOR

#01ANALYSIS - RESEARCH - PLANNING - EXECUTION

DISPLAY - TARGET ANALYSIS

Target 1

“Wise grandmothers are trying to find happiness”

URBAN- GRANNY

ACTIVE SENIORSenior generation today, who wants to seek their own happinessdoes not commit themselves to their family members but enjoys their lives by spending their own money.They are young and active consumers who spends their money actively followed by their mental ages not by physical age.

Target 2

“focused on small pleasure in the presentsrather than the far future”

SINGLES, HOUSE NOMAD

SINGLESRather be alone than together. They choose single-life to spend time only for themselves.

HOUSE NOMADThey proactively change their residence and lifestyle followed by their own personal taste.

Target 3

“HOME SWEET HOME”

FAMILY, KIDS

HOME DRESSINGToday, people make an effort to feel connection with their family members at home. Especially they focus on how maximize the use of existing space.

#01ANALYSIS - RESEARCH - PLANNING - EXECUTION

DISPLAY - TREND RESEARCH

RAW RAW RAW DOMESTICIZED NATURE BASIC INSTINCTS URBAN JUNGLE

2015 Living Design Trend Keyword : NATURE

#01

PLANNING

EXECUTION

CASAMIA MUN-JUNG SHOWROOM2015. 05 OPEN

DISPLAY - Garden party

ProductFloor plan

Reference Image

ANALYSIS - RESEARCH - PLANNING - EXECUTION

#01

PLANNING


DISPLAY - Home office

Floor plan

Reference Image

EXECUTION


ANALYSIS - RESEARCH - PLANNING - EXECUTION

#02FURNITURE

DESIGN

PLANNING - DRAWING - 3D MODELING - PRODUCTION

#02MATERIAL

SHELF TYPE FURNITURE

PAINTWHITENR7001

STEELØ25

WOODSPRUCE

THK 30mm

DRAWING & 3D MODELING

PRODUCTION

#02

PRODUCTION

3D MODELING

MDF3mm THK

PAINTWHITENR7001

TABLE TYPE FURNITURE -1

DRAWING & MATERIAL


#02MATERIAL

TABLE TYPE FURNITURE -2

PAINTWHITENR7001

STEELØ25

WOODTHK 30mm

DRAWING & 3D MODELING

PRODUCTION


#02

PRODUCTION

REFERENCE IMAGE

PAINTWHITENR7001

LAG TYPE FURINTURE

STEELØ25

DRAWING


#03SEASONALDISPLAY

CONCEPT - DESIGN - DISPLAY

#03

DESIGN

SEASONAL DISPLAY -1

DISPLAY

CASAMIA 2015 SUMMER SEASON DISPLAYADOBE ILLUSTRATOR PROPOSAL

CONCEPT

Escape From Daily Life

#03

DESIGN

SEASONAL DISPLAY -2

DISPLAY

CASAMIA 2015 SUMMER SEASON DISPLAYADOBE ILLUSTRATOR PROPOSAL

CONCEPT

Taste of Mediterranean

CONCEPT - DESIGN - DISPLAY

#04OTHERS

POP UP HOTEL DESIGN (2012)

CONCEPT

#04

FLOOR PLAN

ZONING

FURINTURE

CONCEPT SKETCH

BRAND: NESPRESSO SITE: GAROSUGIL/SEOUL TAGRET: 20-30’S WOMEN

Multi-conceptual hotel: Utilized as a hotel, showrooms and private parties.

POP UP HOTEL DESIGN (2012)

ELEVATION

#04

FRONT VIEW

BACK VIEW

MOCK-UP

MATERIAL

FAÇADERUSTED STEEL

DECKWOOD

WALL-1CONCRETE

FLOORREMITAR

WALL-2PAINT

Multi-conceptual hotel: Utilized as a hotel, showrooms and private parties.

MUSEUM LOBBY DESIGN (2012)- Leave a Trace

#043D RENDERING

MOTIVATION

Media based “Nature History Museum Lobby” design.The Natural History Museum will break away from the stereotype of the Natural History Museum’s lobby design where it always begins with dinosaur skeleton sculptures. Prior to the museum entrance, the nature space area will provide to the audiences that can experience the nature and in between stratum, there will be a media area where people can leave their own traces. The trace that has been left by audiences will bring audiences back to the museum and provide affordance. Also the audience’s traces will connect between the past and future history with metaphor message.

TECHNOLOGY

Touchable LCD media wall & Record system

Geological stratum shape

PUBLIC SPACE DESIGN (2010)- Walking with a sound and light

#04MOCK-UP

TARGET

TUNNEL SYSTEM

SITE

Blind people Central Park

Sound systemAs changing the height of tunnels, the length of string changes together. Blind people can pass through the tunnel without canes.

Light systemHoles are located on the wall to help blind people guide right way.

FRONT VIEW

SIDE VIEW

Documents

CLAIRE WON - PORTFOLIO (2016) ver.3