w w w. c o a c h - i n . c a

mEdia kit 2013

m a g a z i n e

h E a lt h a n d w E l l n E s s a d v i c E srégimE Protéiné :

maigrir toUt En aPPrEnant À miEUX s’alimEntEr

ParFois décrié Et soUvEnt méconnU, lE régimE Protéiné

Est Un Plan alimEntairE À la misE En ŒUvrE gradUEllE associant PErtE dE Poids

À amélioration dEs haBitUdEs alimEntairEs.

FLASH

SANTÉ

UnE solUtion adaPtéE aUX cas dE sUrPoids lEs PlUs EXtrÊmEs

« des contre-indications existent à son égard, mais le régime protéiné s’adresse cependant à toutes les personnes cherchant à perdre du poids - les individus en état d’obésité tout particulièrement » insiste anita grasser, spécialiste en nutrition. celle-ci précisant qu’« en moyenne, il permet de perdre environ 1 lb par semaine, pour un résultat fi nal de 2 lb. ce qui permet, en d’autres termes, d’éliminer, en moyenne, 7 200 calories ». largement focalisée sur la consommation de légumes et de protéines végétales, cette diète s’accorde par ailleurs très bien avec le végétarisme.

Devant la quantité de régimes existant à ce jour, il n’est pas aisé de choisir une solution adéquate pour perdre du poids. Et ce d’au-tant plus que, dans le monde de la nutrition, la désinformation est courante. Développé aux États-Unis entre les années 1960 et 1970 par le professeur Blackburn, le régime protéiné est sans doute l’un des plans alimentaires souf-frant le plus de ce phénomène : perdu entre les régimes hyper-protéiné et Dukan, celui-ci se re-trouve régulièrement incriminé, voire décrié, à tort. Toujours est-il que cette diète o� re des avan-tages qui sauront séduire ceux souhaitant perdre du poids tout en boni� ant leurs habitudes ali-mentaires.

En QUoi consistE lE régimE Protéiné ?Bien qu’il ait pour but premier la perte de poids, le régime proté-iné se démarque grâce à l’aspect graduel des étapes le composant : l’objectif de fond demeurant le maintien d’un poids maîtrisé et l’établissement d’une alimen-tation soutenant cette � nalité. « Nous utilisons cette méthode car elle est e� cace et rapide mais aussi car elle mêle à la perte de poids l’éducation alimentaire. Le

but ultime étant d’aider l’indi-vidu à maintenir son poids op-timal en changeant ses habitu-des alimentaires », précise Anita Grasser, thérapeute en nutrition et propriétaire de Mince Alors !, un centre thérapeutique montré-alais spécialisé dans la santé et le bien-être. En faisant en sorte qu’un apport journalier adéquat en protéines soit respecté – soit environ 1 g de protéines pour 1 kg pesé – et que les aliments gras et sucrés soient évacués, ce plan ali-mentaire vise à libérer le corps de sa dépendance vis-à-vis des li-pides et des glucides (le gras et le sucre) ; le tout en lui procurant les apports nutritifs indispensables à sa survie. Puisqu’il repose sur quatre étapes successives et pro-gressives, celui-ci permet de ré-gler le problème d’hyperinsu-linisme lié à la dépendance au sucre et, ainsi, d’établir de bonnes routines alimentaires.

commEnt FonctionnE cEttE diÈtE ?« L’insuline, qui est sécrétée par le pancréas, est chargée de régu-ler le taux de sucre dans le sang, mais elle agit aussi comme une hormone de stockage. Lorsque nous ingérons trop de sucre, elle le transforme en gras », explique

Anita Grasser. Et celle-ci d’ajou-ter : « Pour perdre du poids, la solution idéale est donc de re-tirer ce qui fait grossir, soit le sucre et le gras ». En déplaise à bon nombre d’entre nous, les des-serts, les fruits, l’alcool et le fro-mage sont donc à bannir. « Nous ne mettons pas en danger nos clients, se défend par ailleurs la thérapeute. Ce plan alimentaire consiste en des apports régulés en protéines, ces macromolécules capables de restructurer la masse musculaire et de procurer, par le biais des huit acides aminés es-sentiels, le glucose dont le corps a besoin. Face à l’élimination du gras et du sucre de l’alimentation, le corps va aller puiser dans ses propres réserves ». En poussant

ainsi l’organisme dans un état de cétose, le régime protéiné va ame-ner le corps à consommer le sucre et le gras qu’il a stocké. « Ce mé-canisme illustre le fait que notre corps est bel et bien programmé pour survivre face à ces restric-tions. Il s’agit d’une machine qu’il faut apprendre à connaître » sou-ligne Anita Grasser.Notons que le processus décrit ci-dessus est initié durant la pre-mière phase du régime. Le but est de mettre immédiatement « le pancréas au repos » et d’ob-tenir une perte de poids dès le début des opérations. Les trois autres étapes qui le structurent se centrent quant à elles sur la réé-ducation de l’organisme : lors de la seconde phase, l’accent est mis

42 COACH-IN.CA mai - juin 2013 43

FLASH SANTÉ ENTREVUE

42 COACH-IN.CA mai - juin 2013 43

FLASH SANTÉ ENTREVUE

cro

ss-m

Edia

2

oUr Plan and oUr tEam

coach-in magazinE - table of contents

a message from the chairman

since its creation back in 1985, our company kept growing and evolving in order to maintain its leading position in its field.leader in the knowledge management industry, mondo-in gradually became specialized in several activity sectors.

our employees’ expertise and integrity have allowed us to stand out in our industry. always concerned about our clients’ wellness, our service quality is incomparable.

Based on strong values and foundations, our company keeps innovating and relays on young and dynamic workforce.

ronald BriseboiscEo and founder of mondo-in

comPanY ProFilE

oUr modEl

oUr contEnt

oUr concEPt

intEractivitY

natUral hEalth ProdUcts

liFE goals

oUr rEadErshiP

Editorial calEndar

toPics

ratEs

UPcoming Editions

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Pages 10/11

Page 12

Page 13

Pages 14/15

Page 16

Page 17

3

oUr Plancoach-in magazine is monthly published on two supports : paper and digital. it provides an aggregated content covering nutrition, emotion management, workout and environment.

these four elements work in harmony to allow for equilibrium between health and wellness,

coach-in magazine hopes to become a daily part of its readers’ lives by presenting quality articles written by specialists from a variety of fields (nutritionists, naturopaths, aroma therapists, psychologists, kinesiologists, etc.)

Each issue of coach-in magazine includes interviews, reports and natural health product descriptions. our articles are highlighted by our original photographies.

oUr tEamcoach-in magazine relies on a multi-disciplinary team that is passionate about health and current events.

coach-in magazinE - our Plan and our team

PErrinE FaillotManaging director

christina alonsoPhotograPher

FrancE BoUchardherbalist, nutritional technicianboutique santé l.d.

sonia BoUchardnutrition counselorboutique santé l.d.

vincEnt FErlatgraPhic artist

cathErinE BoivingraPhic artist

aUgUstin dElPortEnews editor

oliviEr B. magnEnJournalistblogger

mélaniE P. martinwriternaturoPath

michEl arhaBcorrector

améliE chiassonPhotograPher

4

in keeping with our philosophy,

coach-in magazine revolves around four themes:

nutrition, the body,the enviromnent and emotions

thus, each month the magazine contains recurring themes such as diet, technology, and natural health

products.

nUtrition·diet·natural health products·recipes

thE BodY·training programs·sports equipment·natural health products

thE EnvironmEnt·companies and entrepreneurs profiles

·tourism and health agenda·technology

·human resources

Emotions·sexuality

·literature·training·games

coach-in magazinE - our concept

hEalth & wEllnEss

5

a comPlEtE oFFEring

coach-in magazine is available in both paper and digital formats, allowing access to a broad variety of entertaining and interactive multimedia displays.

PaPEr20 000 copies

distributed in Quebec.

moBilE aPPlicationsavailable for tablet or smartphone (ios and android)15 000 subscriptions via email

Blog / intErnEt sitEavailable online

15 000 subscriptions via email

3 waYs to accEss

1

2

3

coach-in magazinE - our model

M A G A Z I N Eww

w.c

oach

1-in

.ca

C O N S E I L S E N S A N T É & M I E U X - Ê T R E

No 3 - Juin - Juillet 2013 | 2,25 $

RUBY BROWN

PORTRAIT

E S S E N C E W O R K S H O P

4 RECETTES ESTIVALES

SEXUALITÉ LE TANTRA

SE SENTIR MIEUX DANS SA PEAU

MIEUX PROTÉGER SA PEAU

S'HYDRATER TOUTE LA JOURNÉE

VIVRE PLUS LONGTEMPS

ARTSSPÉCIAL

6

coach-in magazinE - our content

a cross-mEdia PlatForm

• a paper version• internet platforms (blog and portal)• mobile applications (tablet and smartphone)

an aUdiEncE oF 250 000 PEoPlE

15 000 E-mail sUBscriPtions

availaBlE For FrEE in QUEBEc• health stores : santé l.d., avril, coopérative d’alentour, rachelle-Béry, la grande ruche, ...• sports and leisure stores• restaurants and groceries : tapeo, crudessence, kusmi tea, hostaria, Première moisson, Folie

en vrac, marché des saveurs, ...• Public markets : Jean-talon and atwater• hospitals sainte-Justine and royal-victoria• Université de montréal• Bibliothèque et archives nationales du Québec• health centers : mince alors!, clinique de l’aube, ...• spas and golf clubs : strom and golf Île des soeurs

PartnErshiPs with hEalth conFErEncEs throUghoUt QUEBEc

• ma santé globale, from september 28 to 29, 2013, in montreal• salon international du mieux-Être, from september 6 to 8, in levis• Expo manger santé, in march 2013, in montreal and Quebec

a rich contEnt

• a broad variety of reports and interviews with beautiful illustrations• a vast selection of products and special offers• advices from health experts

a commUnitY

• an important contribution aspect (testimonials, community blog and social networks).• an intuitive and learning approach (trainings, advices, games, …).• a team of health specialists.

7

accEss thE coach-in aPP on YoUr moBilE dEvicE

all coach-in magazine content is available as an app for smartphones and tablets :

• coach-in magazine app guides you through all of the available producs and browses participating advertisements

• accesses archived issues

• integrates social networking for commenting or sharing content

• Updates will bring new and innovative features to the users’ experience

ProdUct Promotion andvirtUal coachPresentation and advice about featured products

online purchasing

Personalized health advice

accEss all articles and complementary materialarchived issues

links to articles sources and advertisers’ sites

coach-in magazinE - interactivity

8

natUral hEalth ProdUcts

natural health Products (nhP) continue to grow in popularity, especially in canada:

coach-in - natural health Products

sales of health and wellness products(diets, supplements, organic products, ...)

•77%ofCanadiansbelievethatNHPshelpmaintainandpromotehealth.•68%ofCanadiansbelievethatNHPscanbeusedtotreatillness.•78%ofCanadianwomenand64%ofCanadianmenuseNHPs.

•73%ofCanadiansregularlyuseNHPssuchas:vitamins,minerals,medicinalplants,

homeopathic remedies, etc.

source : health canada - ipsos-reid

in Us$ / source: Euromonitor, 2011

Year worldwide north america

2011 $630 billion $180 billion

2015 $780 billion $210 billion

9

thE nhP markEt

health and wellness has been one of the fastest growing sectors over the last few years. the outlook for growth between now and 2015 is phenomenal.

coach-in magazinE - our readership

- coach-in magazine covers monthely natural health products. naturally, it arouses the interest of its readership for alternative medicine.

- From general public to health and wellness specialists, the first target of coach-in magazine are women between 30 and 60 years old.

- with its diverse topics and contexts, coach-in magazine is intended for anyone interested in maintaining a healthy lifestyle.

- Focused on physical activity, coach-in magazine appeals to both athletes and all those interested in improving their physical and psychological well-being.

Estimated readership (multiplatform):17 million canadians*

who rEads coach-in magazinE ?

according to the last report on canadian and worldwide tendencies for the sale of health foods and wellness, our target market corresponds to what is associated with “lifestyles of health and sustainability” lohas.

* sources Euromonitor 13/06/11 market size

10

aPr

il/m

aY 2

013

diEtthe first issue of coach-in magazine includes a health Flash focused on sports and veganism. we examine multiple facets of diets: wellness, psychology, gastronomy, …

maY

/JU

nE

2013

artsin June and July, skin, teeth, eye and hair care will be on the spot. this new coach-in magazine issue is focused on art-therapy and on well-being.

JU

nE/

JUlY

201

3

BEaUtYwith summer approaching, it’s time to take special care of your body. weight loss, detox, body cleansing and fashion are just a few of the subjects featured in this month’s issue of coach-in magazine.

aU

gU

st 2

013

PsYchologYin this issue, guy corneau, psychoanalyst and author, will talk about psychology and art-therapy. our readership will also enjoy our recipes created for vegetarian brunches.

sEP

tEm

BEr

201

3

FamilYto help you get right back in shape, in-coach will feature discussions on a variety of issues related to health and chrononutrition. a special coverage will be dedicated to gluten-free diets.

oct

oB

Er 2

013

watEr sPortsthis special issue is all about swimming and water sports. loutres de granby club coaches will give you professional advices and recommandations.

coach-in magazinE - Editorial calendar

11

Ja

nU

arY

201

4

nov

EmB

Er 2

013

wEll-BEingFrom viral infections to stress management and energy loss, november will be devoted to health and wellbeing.

dEc

EmB

Er 2

013

travElit is always great to get away and discover new things. in addition to tips for healthy travel, december’s coach-in publication will include information regarding inuit medecine practices.

FEB

rU

arY

201

4

lovEwell-beingness is a result of good physical and psychological health which is why moods are so important. February is the month of love and coach-in plans on helping stimulate its readers.

ma

rch

201

4

chocolatEwith its chocolate recipes, coach-in magazine’s march issue will feature a variety of cacao-based creations and flavors.

aPr

il 2

014

diEtdiet is an important matter for coach-in magazine readers. Balanced diets, healthy recipes and biologic products are among this month’s featured topics.

hEalthviruses and cold weather often make staying in shape difficult around January. this month, coach-in magazine readers can find advices on natural products and treatments to improve their well-being.

coach-in magazinE - Editorial calendar

12

tra

inin

gs

ali

Men

tati

on

hea

lth

dis

ease

sPs

ycho

logy

othe

r

coach-in magazinE - topics

toPicsaPril/maY 13

maY/JUnE 13

JUnE/JUlY 13

aUg. 13 sEPt. 13 oct. 13 nov. 13 dEc. 13 Jan. 14 FEB. 14 mar. 14

cardio X X X XPosture X X Xwinter sports X X Xwater sports Xdigestion and balanced diet Xveganism Xchrononutrition Xgluten-free diet Xdiet plans X X XFlower foods Xorganic foods X XJoint pain and stiffness Xallergies

Body detox and cleansing X XBody treatments X X X Xstrengthening the immune system Xsleep Xinuit medicine Xtravel health X Xviral infections X X Xdiabetes / cholesterol X X Xsmoking X Xcardiovascular diseases Xstress management X Xlibido X X X X XEating disorders X XBipolar disorder XBack to school X XEnergy X X X XEssential oils X X

13

coach-in magazinE - life goals

april-may 2013diet

- improving the immune system- decreasing stress - soothing joint pains and stiffness

may-June 2013Beauty

- Feeling better about its skin (cutaneous problems)- optimize its vision (eyes)- improving general appearance (hair)

June-July 2013art

- living longer- skin protection- staying hydrated

august 2013taste and smell

- how to improve its mood- Feeling younger- strengthening muscles

september 2013Family and a gluten-free diet

- optimizing diets- improving concentration- managing moods

october 2013water sports

- improving cardiovascular health- lowering cholesterol- improving posture

november 2013wellness

- improving sleep quality- getting ready for mountain climbing- managing emotions

december 2013travel

- Preparing for a trip- digestion and balanced diet- inuit remedies

January 2014health

- keeping healthy- improving libido- cutting down or quitting smoking

February 2014love

- increasing energy- weight loss- regulating the body

march 2014chocolate

- improving coordination and reflexes- improving muscular endurance- restful sleep

calEndar oF wEllnEss oBJEctivEs

14

intErior Format 1x 3x 6x * 11x **

double page per sheet 3 600 $ 3 400 $ 3 250 $ 3 050 $

1 page per sheet 2 050 $ 1 950 $ 1 850 $ 1 750 $

1/2 page horiz. or vert. 1 300 $ 1 210 $ 1 100 $ 1 040 $

1/4 page horiz. or vert. 990 $ 900 $ 810 $ 740 $

1/8 page horiz. or vert. 550 $ 500 $ 450 $ 400 $

covEr

4th cover 3 950 $ 3 750 $ 3 450 $ 3 300 $

3rd cover 3 350 $ 3 150 $ 2 850 $ 2 550 $

2nd cover 2 350 $ 2 200 $ 1 850 $ 1 700 $

advErtising ratEs 2013 : PaPEr

* FrEE ! a free editorial advertising is offered with the purchase of 6 ads.

** FrEE ! a free ad is offered with the purchase of 11 ads.

For additional information contact us at: pub@coach-in.com

doUBlE PagE PEr shEEt16.25 x 10.875 + 0.1969 in (bleed)

1 PagE PEr shEEt8.125 X 10.875 + 0.1969 in

(bleed)

1/2 PagEhoriz : 7.4951 x 4.965 invert : 3.59 x 10.2451 in

1/4 PagE3.59 x 4.965 in

sPEcsmode: cmYk colorresolution: 300 dPi File type: PdF, EPs or tiFF

ads sUBmission :FtP address: ftp.isacsoft.comUser name: pubPassword: Pub1759

or

coach-in magazinE - rates

1/8 PagE2.48 x 1.795 in

15

coach-in magazinE - rates

device vertical banner horizontal banner Full page

iPhone 320 x 40 pixels 480 x 40 pixels 480 x 320 pixels

iPhone 5 640 x 40 pixels 1136 x 40 pixels 1136 x 640 pixels

android* 640 x 40 pixels 1136 x 40 pixels 1136 x 640 pixels

tablets* 1536 x 40 pixels 2008 x 40 pixels 2008 x 1536 pixels

with the purchase of any advertisement, coach-in offers a triple visibility: paper –mobile application- blog

advErtising ratEs 2013 : digital

all measures are expresses in width by height. . *variable according to type.

YoUR aD hERE

YoUR aD hERE

YoUR aD hERE

YoUR aD hERE

16

coach-in magazinE - Upcoming issues

issUE rEsErvation dEadlinE visUals sUBmission PUBlication

april-may march 15th april 1st april 15th

may-June april 15th may 1st may 15th

June-July may 15th June 3rd June 15th

august July 8th July 15th august 1st

september august 5th august 12th september 2nd

october september 9th september 16th october 1st

november october 7th october 14th november 1st

december november 11th november 18th december 2nd

January december 6th december 13th January 2nd

February January 13th January 20th February 3rd

march February 10th February 17th march 1st

17

mondo-in’s mission is to develop multimedia content and technological innovations that help promote and improve health and wellness.

on a daily basis, 5 million users in 11 countries rely on products and services developped by mondo-in.

coach-in magazine is a multiplatform product from mondo-in, a major international publisher in the field of information management for the last 25 years.

Firmly reinforced by its advanced technological expertise, mondo-in has the essential resources to achieve the good development of coach-in magazine’s diffusion platform as well as its complementary ecosystem : internet sites, blog, mobile applications, online sales, ...

montréal, canada

Québec, canada

sherbrooke, canada

Paris, France

kôln, germanydover, Usa

amsterdam, netherland

mondo-in has 7 offices distributed through 5 countries.

coach-in magazinE - company profile

w w w . c o a c h - i n . c a

magazinE managEmEnt and advErtising

Perrine Faillot+1 (514) 337-3000

ext. 224perrine.faillot@coach-in.ca

augustin delporte+1 (514) 337-3000

ext. 232augustin.delporte@coach-in.ca