CES 2017 TREND SNAPSHOT
Contact: Perry Simpson, Directorpsimpson@cogniance.com+1-805-895-2842
Welcome To Age of Smart Everything.
The annual Consumer Electronics Show provides a view into the near future of what products will hit the shelves and app stores in the coming year. Though more importantly, it signals the trends that will shape technology innovation in many years to come.
Our main takeaway was that not only are sensors, connectivity, and intelligence being applied to a broader range of product categories - were evolving from the novelty products of the past, to much more impactful experiences.
Weve synthesized our impressions into a snapshot of key trends - enjoy!
Cogniance 2017 | CES Trend Snapshot
Cogniance 2017 | CES Trend Snapshot
AI Is Getting A Personality And Becoming Everyones New Best Friend
AI blanketed the show floor, powering predictive and assistant services in products for our home, workplace, and car. Some are visible to the user, such as the Kuri Home Robot, while others are (intentionally) not apparent to the user - iRobots Roomba vacuum cleaner leverage AI to optimize how your floors are cleaned.
What was really fascinating was the impact of Amazons Alexa AI platform. Large brands and startups alike are building Alexa technology straight into their products, enabling them to leapfrog new and existing products into AI-powered experiences.
Its clear that the age of intelligent products has arrived. Yet we also know that AI technology is improving rapidly. Were excited to see what use cases this will enable at home, on the go, and in our workplace.
INTERACTIVE SURFACES All Surfaces Are Being Turned Into
We observed many unconventional yet familiar surface displays such as walls, mirrors, and tables. The Sony Xperia Projector was especially impressive - it beams a 23-inch touch capable projection onto your wall or table. Another interesting examples was the Ekko Mirror - it provides personalized news, notifications, and entertainment through a gesture-controlled interface.
As new use cases for display surfaces are developed, there needs to be a better understanding of how the blending of voice, gesture, and touch interactions can produce useful and desirable outcomes.
Were excited to see what this technology will bring: What use cases will trigger mainstream adoption? What interactions have yet to be defined? And as these technologies become usable in public space, how will privacy concerns affect consumer adoption?
www.sonymobile.com Cogniance 2017 | CES Trend Snapshot
AR / VR
Better Headset Options Will Open Up AR/VR For Wider Adoption
In 2016 AR/VR started feeling tangible, as long-awaited headsets like the Oculus Rift finally launched. Yet adoption seems to be slowly progressing - computing requirements made the price points high, setup proved to be cumbersome, and smartphone-powered solutions seemed to not excite consumers.
The emergence of stand-alone headsets, such as Intels Project Alloy concept and ODGs sub-$1,000 smart glasses, will improve mobility and accessibility. This in turn will allow the potential of AR/VR across a wider set of use cases to be realized.
We are particularly curious to see how the availability and quality of content and apps will improve in 2017. Stronger design and development tools are needed, and the lack of an experienced talent tool in this new domain has to be addressed.
www.osterhoutgroup.com Cogniance 2017 | CES Trend Snapshot
Intelligent and Experiential Voice User Interfaces Have Arrived
The use of voice technology in products has evolved from one-way communication to enabling AI-powered experiences. Voice has become a user interface (VUI), with a natural language that facilitates interactions between machine and people.
Today, VUIs exists in peoples homes mostly in the form of speakers like Amazon Echo and Google Home, and smartphones. CES showed VUI being used in many new products, for instance robots and refrigerators. But many products take a simpler approach, by adding compatibility with an existing VUI platform (e.g. Amazon Alexa) to piggyback on its adoption.
We believe that in the future, the desire for hands-free and eye-free experiences will continue making its way into the home, office, car, retail, institutions, and public spaces.
VOICE USER INTERFACE
www.amazon.com Cogniance 2017 | CES Trend Snapshot
Robots Are Increasingly Expressive In Their Quest To Change Social Norms
Robots where everywhere at CES. We noticed the robots appeared more emotive and cute - clearly an attempt by brands to make robots more approachable to help gain broader consumer acceptance.
We do believe though that we have a long ways to go before social norms change and people begin to accept and trust robots as an integral part of their lives.
Questions also persist around the value that robots bring to people - theres a need for better understanding peoples wants, needs, desires, fears, and concerns. Are intelligent robots a solution looking for a problem?
www.heykuri.com Cogniance 2017 | CES Trend Snapshot
Moving Beyond Core Functionality Into Passenger Well-Being
Automotive OEMs and Tier 1 vendors showcased an array of new solutions for entertainment, navigation, and predictive services. Autonomous car concepts and prototypes dominated as well, but here OEMs are facing stiff competition from startups and tech titans. Its fair to say that the driving experience is rapidly evolving.
We were inspired seeing new layers of human experiences being developed for people and their cars. An example was a heart monitor sensor on the steering wheel to detect levels of stress, and aromatherapy misting to help increase energy and counter fatigue.
Considering how many hours the average person spends daily on the road, we expect to see more innovation and rethinking of how cars can augment or extend peoples health and wellbeing.
www.mercedes-benz.com Cogniance 2017 | CES Trend Snapshot
Drones Are Finding A More Distinctive Purpose
Drones have so far been primarily adopted by enthusiasts with a deep fascination for drone technology, as well as a few niche commercial domains. The usage has mostly evolved around capturing photo and video, either for entertainment, news reporting, or surveillance.
At this years CES, drones showed much more variety when it comes to use cases. A great example is the PowerRay Fishfinder underwater drone, which creates an immersive and more productive fishing experience.
The commercial application of drones was also incredibly interesting and displayed clear value propositions, being used in domains like research, construction, and logistics.
However, practical, regulatory, and ethical questions remain. What are the use cases that add value and impact people and businesses alike?
www.powervision.me Cogniance 2017 | CES Trend Snapshot
Discreteness And Style Is Becoming The Imperative For Wearables
Wearable technology once again had a dominant presence at CES. The most established wearables categories, smartwatches and fitness trackers, continue to see loads of new product launches. There was also an expectedly large swath of new wireless earbuds.
A noticeable trend was that wearables sought to be more stylish and unobtrusive than previous years. Sensors are being built into clothing, such as the Under Armour Athlete Recovery Sleepwear. Proven functionalities are being put into smaller and more subtle form factors, a great example being the Motiv Ring which tracks activity and sleep while maintaining a fashionable and minimalist look.
As our bodies become more colonized with technology, addressing product attributes like visibility, form factor, and interactions will become increasingly important to consider. How will we interface with our wearable devices, environments, and product in the future?
www.mymotiv.com Cogniance 2017 | CES Trend Snapshot
Evolving From Quantified Self To Diagnosed Self
The mainstream perception of connected health has been shaped by fitness-tracking products like Fitbit. They helped create the quantified self movement, where data was plentiful but actionable insights to improve your health were rarely provided consistently and effectively.
Were seeing an evolution towards products that focus on preventative care and self-diagnosis solutions uses cases. The user experience is thereby also shifting from frequent and active monitoring to infrequent and outcome-driven interaction.
The Netatmo Healthy Home Coach is a good example of this trend - it monitors your homes air, temperature, and noise to ensure a health home environment. Your interaction with the product is limited to adjusting your environment only when improvement is needed, through actionable insights such as the air quality in Jacks room is getting poorer, you should open a window for 15 mins. to circulate in some fresh air.
Cogniance 2017 | CES Trend Snapshotwww.natatmo.com
IIoT Goes Under The Radar But Still Has Huge Unrealized Potential
Perhaps the most under-appreciated category at CES this year was Industrial Internet of Things (IIoT), but we believe this area has the some of greatest business potential within IoT.
The combination of sensors and connectivity with software intelligence becomes especially potent in the industrial domain. Cost savings, derived from increased efficiencies in operations, production, mainte