Csr n Globalisation

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    GLOBALISATION

    WITH SOCIALRESPONSIBILITY

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    GLOBALISATIONGlobalization refers to the increasingly globalrelationships of culture, people and economicactivity.

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    BENEFITS OF GLOBALISATION

    COMMERCE AS A PERCENTAGE OF GROSSWORLD PRODUCT HAS INCREASED IN 1986FROM 15% TO NEARLY 27% IN RECENTYEARS

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    foreign direct investmentresources has increased

    rapidly

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    Technological innovationsMigration and movement of people

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    DISADVANTAGESglobalization isthe increasingnumber of the

    loafer.

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    globalization cause some cultures loss.

    Globalization damages small cultures which are inrisk of being extinct.

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    STRONG ANDTOUGHCOMPETITION

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    RESPONSIBILITY OF THE

    BUSINESS TOWARDS THESOCIETY CONSUMERS,

    EMPLOYEES, COMMUNITIES,

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    BENEFITS OF CSR

    RISK MANAGEMENT

    HUMAN RESOURCES

    BRANDDIFFERENTIATION

    LICENSE TO OPERATE

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    BARRIERS OF CSR

    THE INDIVIDUAL MANAGER

    THE ORGANISATION

    THE INDUSTRY

    THE DIVISION

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    Pyramid of csr

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    CSR ISNT JUST ABOUT DOING THE RIGHT THING.ITMEANS BEHAVING RESPONSIBLY AND ALSO DEALINGWITH SUPPLIERS WHO DO THE SAME. IT ALSOOFFERS DIRECT BUSINESS BENEFITS.

    vThe shrinking role of governmentvDemands for greater disclosurevIncreased customer interestvGrowing investor pressurev

    Competitive labour marketsvSupplier relations

    DRIVERS THAT PUSHING BUSINESSTOWARDS CSR

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    BENEFITS

    1. Company benefits:

    .Improved financial performance;

    .Lower operating costs;

    .Enhanced brand image and reputation;

    .Increased sales and customer loyalty;

    .Greater productivity and quality;

    .More ability to attract and retain employees;

    .Reduced regulatory oversight;

    .Access to capital;

    .Workforce diversity;

    .

    Product safety and decreased liability.

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    2. Benefits to the communityand the general public:

    Charitable contributions;Employee volunteerprogrammes;Corporate involvement incommunity education,employment and homelessnessprogrammes;Product safety and quality.

    3. Environmental benefits:

    Greater material recyclability;Better product durability andfunctionality;

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    DISADVANTAGES

    Corporate social responsibility (CSR) is aprominent 21st century business ideologythat heightens expectations of companiesregarding social and environmental

    standards.

    Role of ProfitCompetitive Disadvantage

    Loss of FocusLasting Impact

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    4/11/12AN

    AL

    YS

    IS

    AN

    AL

    YS

    IS

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    Coca cola company

    The Coca Cola Company is one of the most famoussoft drinks companies in the world. It operates in200 countries across the globe and is a major playerin the soft drinks industry. What also makes it

    unique, is its instantly recognisable product, CocaCola which sets itself out from its competition.

    Coca Cola Companys overall CSR strategy is calledLive Positively. The name of the strategy is veryunique. It gives you hope that the Coca ColaCompany can actually make a contribution toactively make people's lives better.

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    In 2009 we

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    4/11/12In 2009, webecame thefirst beveragecompany to

    make a globalcommitment toplace calorieinformation onthe front of allof ourpackages.

    Since2006,

    Coca-Cola

    haspart

    nered

    withRecyclebank,am

    eaningfu

    l

    rewardspro

    gramt

    hatmotivate

    s

    pe

    opletore

    cyclebyr

    ewarding

    them

    fortheirefforts.

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    Together with World

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    4/11/12Together with WorldWildlife Fund and peoplelike you, Coca-Cola ishelping to establish a

    safe refuge for the polarbeara goal that willrequire working withlocal communities,supporting research and

    carrying out additionalconservation work. Aspart of this initiative,Coca-Cola has createdArctic Home, our biggesteffort to date to protectthe polar bear and itshabitat. Coca-Cola haspledged $2 million to

    help fund the creation ofa safe refuge andwith

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    Ten thousand villages

    Ten Thousand Villages (TTV) is a non-profit corporation of theMennonite Central Committee, an international relief anddevelopment agency based in Winnipeg, Canada. It providesvital income to Third World people by selling their handicraftsin stores across North America. The company works with

    artisans who would otherwise be unemployed orunderemployed, providing them with both market and productdevelopment assistance.The income earned by the producers helps pay for food,education, healthcare and housing.

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    http://www.tenthousandvillages.com/http://www.tenthousandvillages.com/
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    Kingfisher plc

    Kingfisher has devised a 'ladder' model to simplify theassessment of CSR within operating companies. The ladderhas four rungs. The bottom rung is 'Managing the risk', and thenext rung up is 'Managing the issues', followed by 'Creating anopportunity' and finally 'Leadership' at the top. Companymanagers will have to decide where their businesses currently

    stand on each of 12 separate 'ladders', each representing a keyissue such as waste climate chan e or communit relations

    Kingfisheris Europe's largest home improvement retailer, with1,300 stores and 9,000 employees in 16 countries. Its operatingcompanies include BCC (The Netherlands), Promarkt(Germany), Vanden Borre (Belgium), Darty (France), Comet

    (UK), B&Q (UK), Kotas (Turkey) and Rno-Dpt (Canada).

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    http://www.kingfisher.co.uk/http://www.kingfisher.co.uk/
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