D4.5 – Europeana Food and Drink Open Innovation Challenge 3 / Incubation
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Revision History
Revision Date Author Organisation Description
V0.1 December 2015 Donatella Capaldi Uniroma1 First draft
V0.2 December 2015
Giovanni Ragone
David Villalón
Julio Rodríguez
Uniroma1
IAPH
Incorporating suggestions
V0.3 January 2016 Donatella Capaldi Uniroma1 Second Draft
V0.4 January 2016
Giovanni Ragone
Silvia Ortolani
Julio Rodríguez
Uniroma1
IAPH
Incorporating suggestions
and changes
V0.5 February 2016
Donatella Capaldi
Giovanni Ragone
Uniroma1 Third Draft
V0.6 February 2016
Julio Rodríguez
David Villalón
IAPH
III Challenge sub-
deliverable
V0.7 February 2016
Donatella Capaldi
Silvia Ortolani
Mariella Guercio
Uniroma1
Incorporating suggestions
and changes
V0.8 February 2016 Enrico Turrin Fep-Fee First Review
V0.9 February 2016 Andrea De Polo Alinari Second Review
V1.0 March 2016 Susie Slattery CT Final Review
Statement of originality:
This deliverable contains original unpublished work except where clearly indicated
otherwise. Acknowledgement of previously published material and of the work of
others has been made through appropriate citation, quotation or both.
D4.5 – Europeana Food and Drink Open Innovation Challenge 3 / Incubation
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Contents
1. General Introduction ................................................................................................................ 6
2 EFD Open Innovation Challenge 3: The Outcomes (D4.5 - Part 1) .......................................... 8
2.1 3D and Virtualized World. A Bit of Theory ............................................................................. 8
2.1.1 A Perception Paradigm Change ...................................................................................... 8
2.1.2 FabLabs and Creative Digital Content Reuse ................................................................. 9
2.1.3 3D Digital Heritage ........................................................................................................ 10
2.1.4 A Three-dimensional Challenge ............................................................................... 11
3 Third Challenge Structure ....................................................................................................... 11
3.1 Third Challenge Policy ......................................................................................................... 12
3.2 Digital Artisans and Europeana Food & Drink ...................................................................... 13
3.3 Europeana Food & Drink in 2D - 3D .................................................................................... 13
3.4 The Challenge Concept ....................................................................................................... 14
4. Launching the Challenge ........................................................................................................ 14
4.1 Communication Plan (Uniroma1) ......................................................................................... 15
4.1.2 Maker Faire Rome 2015 ............................................................................................... 16
4.2. Communication Plan (IAPH) ............................................................................................... 16
4.3 The Contest Platform ........................................................................................................... 17
5. Developing the Third Open Innovation Challenge ................................................................ 17
5.1 Challenge Issues and Problems .......................................................................................... 18
5.1.1 Content Availability in Europeana ................................................................................. 18
5.1.2 Europeana Reuse Restrictions ..................................................................................... 18
5.2 Defining 2D Category .......................................................................................................... 19
5.3 Defining 3D Category .......................................................................................................... 19
5.4 Data Processing and Rights Statements .............................................................................. 19
6 Evaluation ................................................................................................................................. 19
6.1 Jury Composition ................................................................................................................. 20
6.2 Evaluation Criteria ............................................................................................................... 20
6.3 Competitors and Winners .................................................................................................... 22
6.4 Awards ................................................................................................................................ 24
7 Final Event ................................................................................................................................ 24
7.1 Final event location .............................................................................................................. 24
7.2 Event programme ................................................................................................................ 24
7.3 Final Event: a Brief Report ................................................................................................... 25
8. Challenge lessons learnt ........................................................................................................ 26
9 Europeana Food and Drink - Incubation paths (D4.5 – Part 2) ............................................ 28
9.1 First Open Innovation Challenge Incubation: Pafos with Bite .............................................. 28
9.2 FoodNode and The Mulberry Affaire Incubation (Incubation Second Phase) ....................... 29
9.3 Key Skills: Legal frame and Licensing ................................................................................. 29
9.3.1 Sonnino’s Feedback ..................................................................................................... 30
D4.5 – Europeana Food and Drink Open Innovation Challenge 3 / Incubation
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9.3.2 Marandola’s Feedback .................................................................................................. 31
9.4 Storytelling ........................................................................................................................... 31
9.4.1 A Moodle Platform for Storytelling Topic ....................................................................... 31
9.4.2 Advantages of an Incubation on Platform ...................................................................... 31
9.4.3 Transmedial storytelling video ....................................................................................... 32
9.4.4 Storytelling incubation program ..................................................................................... 32
10 First Challenge Incubation: Sonnino’s Learning Path ......................................................... 33
10.1 Sonnino and FoodNode Businnes Plan ............................................................................. 33
10.2 Europeana Food and Drink FoodNode Communication ..................................................... 34
10.3 Business Plan Skills through Enterprise Consortium .......................................................... 34
10.4 Creating a Startup.............................................................................................................. 35
10.5 Uniroma1 Marketing Key-skill Contribute ........................................................................... 36
10.5.1 Social Media Marketing Topic ..................................................................................... 36
11 Making a Video (II Challenge Incubation) ............................................................................. 36
11.1 About The Mulberry Affaire ................................................................................................ 37
11.2 Incubation Audio-video items ............................................................................................. 37
11.3 Marandola Incubation Step (II Stage): Video Products ....................................................... 38
