Europeana Open Innovation Challenge 3 ... D4.5 – Europeana Food and Drink Open Innovation Challenge

Grant Agreement 621023

Europeana Food and Drink

Europeana Open Innovation Challenge 3

Report

Deliverable number D4.5

Dissemination level PU

Delivery date February 2016

Status Final

Author(s) Donatella Capaldi (Uniroma1) Mariella Guercio (Uniroma1) Silvia Ortolani (Uniroma1) Giovanni Ragone (Uniroma1) David Villalón (IAPH) Julio Rodríguez (IAPH)

This project is funded by the European Commission under the ICT Policy Support Programme part of the

Competitiveness and Innovation Framework Programme.

D4.5 – Europeana Food and Drink Open Innovation Challenge 3 / Incubation

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Revision History

Revision Date Author Organisation Description

V0.1 December 2015 Donatella Capaldi Uniroma1 First draft

V0.2 December 2015 Giovanni Ragone David Villalón Julio Rodríguez

Uniroma1 IAPH

Incorporating suggestions

V0.3 January 2016 Donatella Capaldi Uniroma1 Second Draft

V0.4 January 2016 Giovanni Ragone Silvia Ortolani Julio Rodríguez

Uniroma1 IAPH

Incorporating suggestions and changes

V0.5 February 2016 Donatella Capaldi Giovanni Ragone

Uniroma1 Third Draft

V0.6 February 2016 Julio Rodríguez David Villalón

IAPH III Challenge sub- deliverable

V0.7 February 2016 Donatella Capaldi Silvia Ortolani Mariella Guercio

Uniroma1 Incorporating suggestions and changes

V0.8 February 2016 Enrico Turrin Fep-Fee First Review

V0.9 February 2016 Andrea De Polo Alinari Second Review

V1.0 March 2016 Susie Slattery CT Final Review

Statement of originality:

This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both.

D4.5 – Europeana Food and Drink Open Innovation Challenge 3 / Incubation

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Contents

1. General Introduction ................................................................................................................ 6

2 EFD Open Innovation Challenge 3: The Outcomes (D4.5 - Part 1) .......................................... 8

2.1 3D and Virtualized World. A Bit of Theory ............................................................................. 8

2.1.1 A Perception Paradigm Change ...................................................................................... 8

2.1.2 FabLabs and Creative Digital Content Reuse ................................................................. 9

2.1.3 3D Digital Heritage ........................................................................................................ 10

2.1.4 A Three-dimensional Challenge ............................................................................... 11

3 Third Challenge Structure ....................................................................................................... 11

3.1 Third Challenge Policy ......................................................................................................... 12

3.2 Digital Artisans and Europeana Food & Drink ...................................................................... 13

3.3 Europeana Food & Drink in 2D - 3D .................................................................................... 13

3.4 The Challenge Concept ....................................................................................................... 14

4. Launching the Challenge ........................................................................................................ 14

4.1 Communication Plan (Uniroma1) ......................................................................................... 15

4.1.2 Maker Faire Rome 2015 ............................................................................................... 16

4.2. Communication Plan (IAPH) ............................................................................................... 16

4.3 The Contest Platform ........................................................................................................... 17

5. Developing the Third Open Innovation Challenge ................................................................ 17

5.1 Challenge Issues and Problems .......................................................................................... 18

5.1.1 Content Availability in Europeana ................................................................................. 18

5.1.2 Europeana Reuse Restrictions ..................................................................................... 18

5.2 Defining 2D Category .......................................................................................................... 19

5.3 Defining 3D Category .......................................................................................................... 19

5.4 Data Processing and Rights Statements .............................................................................. 19

6 Evaluation ................................................................................................................................. 19

6.1 Jury Composition ................................................................................................................. 20

6.2 Evaluation Criteria ............................................................................................................... 20

6.3 Competitors and Winners .................................................................................................... 22

6.4 Awards ................................................................................................................................ 24

7 Final Event ................................................................................................................................ 24

7.1 Final event location .............................................................................................................. 24

7.2 Event programme ................................................................................................................ 24

7.3 Final Event: a Brief Report ................................................................................................... 25

8. Challenge lessons learnt ........................................................................................................ 26

9 Europeana Food and Drink - Incubation paths (D4.5 – Part 2) ............................................ 28

9.1 First Open Innovation Challenge Incubation: Pafos with Bite .............................................. 28

9.2 FoodNode and The Mulberry Affaire Incubation (Incubation Second Phase) ....................... 29

9.3 Key Skills: Legal frame and Licensing ................................................................................. 29

9.3.1 Sonnino’s Feedback ..................................................................................................... 30

D4.5 – Europeana Food and Drink Open Innovation Challenge 3 / Incubation

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9.3.2 Marandola’s Feedback .................................................................................................. 31

9.4 Storytelling ........................................................................................................................... 31

9.4.1 A Moodle Platform for Storytelling Topic ....................................................................... 31

9.4.2 Advantages of an Incubation on Platform ...................................................................... 31

9.4.3 Transmedial storytelling video ....................................................................................... 32

9.4.4 Storytelling incubation program ..................................................................................... 32

10 First Challenge Incubation: Sonnino’s Learning Path ......................................................... 33

10.1 Sonnino and FoodNode Businnes Plan ............................................................................. 33

10.2 Europeana Food and Drink FoodNode Communication ..................................................... 34

10.3 Business Plan Skills through Enterprise Consortium .......................................................... 34

10.4 Creating a Startup.............................................................................................................. 35

10.5 Uniroma1 Marketing Key-skill Contribute ........................................................................... 36

10.5.1 Social Media Marketing Topic ..................................................................................... 36

11 Making a Video (II Challenge Incubation) ............................................................................. 36

11.1 About The Mulberry Affaire ................................................................................................ 37

11.2 Incubation Audio-video items ............................................................................................. 37

11.3 Marandola Incubation Step (II Stage): Video Products ....................................................... 38