Five cases of statistics usage in administrative and marketing Five cases of...آ  2018-09-28آ  ذںذ°ذ²ذµذ»

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  • Five cases of statistics usage in administrative and

    marketing decisions. RU domain experience.

    Pavel Khramtsov p.khramtsov@msk-ix.ru

    APTLD-74 Tashkent - 2018

  • 2 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    Statdom Project: Short overview

  • 3 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    Statistics and market share maintenance

  • 4 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    Fight for expired domains. Birth of Auctions. Regulation change.

  • 5 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    DNS Statistics. Amplification. DGA. DNSSEC. Safety and stability of Zone.

  • 6 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    Reputation of Zone. Netoscope project.

  • 7 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    Price policy and renewal Statistics

    4800000

    4900000

    5000000

    5100000

    5200000

    5300000

    5400000

    5500000

    5600000

    J u ly

      2 0 18

    J u ne

      2 0 18

    M a y 

    2 0 1 8

    A p ri

    l  

    2 01

    8

    M a rc

    h  

    2 01

    8

    F e br

    u a r y 

    2 0 1 8

    J a nu

    a r y   2 0 1 8

    D e ce

    m b e r 

    2 0 1 7

    N o ve

    m b e r 

    2 0 1 7

    O c to

    b e r   2 0 1 7

    S e pt

    e m b er

      2 0 17

    A u gu

    s t  

    20 1 7

    J u ly

      2 0 17

    J u ne

      2 0 17

    M a y 

    2 0 1 7

    A p ri

    l  

    2 01

    7

    M a rc

    h  

    2 01

    7

    F e br

    u a r y 

    2 0 1 7

    J a nu

    a r y   2 0 1 7

    D e ce

    m b e r 

    2 0 1 6

    N o ve

    m b e r 

    2 0 1 6

    O c to

    b e r   2 0 1 6

    S e pt

    e m b er

      2 0 16

    A u gu

    s t  

    20 1 6

    J u ly

      2 0 16

    J u ne

      2 0 16

    M a y 

    2 0 1 6

    A p ri

    l  

    2 01

    6

    M a rc

    h  

    2 01

    6

    F e br

    u a r y 

    2 0 1 6

    J a nu

    a r y   2 0 1 6

    New price

    Forecast of zone`s decrease

    Assumption:

    1.Domainers is the most sensitive category because their budget is fixed;

    2.They use the cheapest tariff plans

    Assessment of number of domains:

    1.Well known parking – 600 000 domains

    2.Non delegated – 200 000 domains

    3.There is no IP-adressed – 600 000 domains

    Summary: 1 400 000 domains

    Price increase – 40% => There won’t be renewal – 560 000 domains (83 Rub/Domain) 450 000 domains (120 Rub/Domain)

    Nowadays we lost 473 371 domains

    0

    50000

    100000

    150000

    200000

    250000

    300000

    350000

    Renewal

  • 8 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru

    Resume:

    1. There are a lot of cases for statistics implementation

    2. Statistics is a long term thing 3. Statistics needs a lot of resources 4. Statistics covers wide scope of practical fields

    (from DDoS mitigation to increase of income)

  • Questions?

    9 Павел Храмцов, MSK-IX, p.khramtsov@msk-ix.ru