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Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board

Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Page 1: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

Forward Momentum for Growth

Barbara Bouquegneau

AF Boston & Cambridge, Executive Secretary of Federation AF USA Board

Page 2: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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• Membership

• Student enrollments

• Annual appeal

• Campaign

• Sponsors/partners

• Donors

Page 3: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

Membership, student enrollments, annualappeal

Barbara Bouquegneau, Executive Director, AF Boston & Cambridge

Page 4: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Membership

Page 5: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Membership

• Survey

• Members-only events

https://frenchculturalcenter.org/member-events/• Conversation group

• Educational workshops

• Social events (trivia, desserts, yoga in French, etc).

Increase membership value

Page 6: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Membership

Discounts• Bastille Day

• Spring New Member Event (guests only)

• Members at all Travel Clubs

• Marché de Noël

Page 7: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Membership

Make some calls!

Page 8: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Membership

• $5 off discount code as incentive to

renew in month of renewal

• Advertise

• on social media

• as top spot in e-news

• Duolingo

Page 9: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Membership

Club Ambassadeur

• Advertise for our events on their social media

• Conversation groups in suburbs

• Initiative to get groups together at the AF

• Brainstorm themes for group events

• Gather general thoughts on weekly e-news

Page 10: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Student enrollments

Page 11: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Student enrollments

• Survey students and gather direct feedback

• Constantly re-evaluate programs (variety, consistency)

• As much as possible - usually for 3 sessions in a row- keep the same teachers→ sense

of stability

• Advertise in newspapers/magazines/MBTA

• Develop partnerships with schools for DELF exams → awareness of the AF

• Direct outreach to teachers/universities/companies/public libraries/daycares/preschools

and showcase what we do

Page 12: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Student enrollments

Discounts• 10% early bird with all of our programs

• 5 to 10% off associated with ads (codes)

• Sibling discount

• Referral discount

• For Summer program, we offer 5% off for families registering 2 or more children

for 2 or more weeks.

• On-site 10% off when we have an open house.

Page 13: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Open House

Open house

• Placement tests

• Library book sale

• Tours in English and French

• Mini wine tasting

• French conversation corner

• Food and wine

• Raffle to win a week of classes

• Bingo/scavenger hunt activity

• Discounts on membership and classes

Page 14: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Open House

Page 15: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Open House

2018 Number 2019 Numbers

Total Number of Visitors 153 296

Memberships Sold 20 44

Additions to MailChimp (weekly

e-news)

68 71

Classes sold (adults, kids) 17 adults; 4 kids 23 adults, 3 kids

Page 16: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Annual appeal

• Frequency

• The letter

Page 17: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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Annual appeal

Page 18: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

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• Appeals by departments

Annual appeal

Bonjour << First Name >>,

As you know, the French Cultural Center/Alliance

Française strives to provide French language instruction and

educational programs of the highest quality to inspire you

and our diverse community of children, teens, and adults to

explore, understand, and embrace today's global world.

As a valued part of this community, you can help support

the Center, including our year-round educational programs

for children, teens, and adults, with a gift to our annual fund.

With each donation, you honor your favorite Center teachers

and advance us closer to our $25,000 goal. We are so

grateful for the tremendous support that…

Page 19: Forward Momentum for Growth · Forward Momentum for Growth Barbara Bouquegneau AF Boston & Cambridge, Executive Secretary of Federation AF USA Board. Cliquez et modifiez le titre

Merci!