glacer hd

8/3/2019 glacer hd..

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Project on

Micro Refrigirator

Sub

Marketing Management

Prof

Sugam Chaubal

Group members

Akshay shetty

Yaseen khan

Vidita vanage

Vishmita vanage

Goma nepali

Hemanhci hublikar


2/13

Redefining the cooling

Micro Refrigerator


3/13

We came up with a mini refrigerator

y which is portable and compact

y which can be used in travelling

y which can be used in workplace as well as home

y which can also be used in vehicles

introduction about the mini refrigerator

y This mini-fridge is great for those who eat at their desk, on the road or who need a colddrink or snack close by.

y Healthy people who need a healthy perishable snack or meal will love this unit.

y The mini fridge works without any liquid refrigerants (like freon), noisy motors or messycondensation.

y The quiet environmentally friendly semiconductor system keeps your items cold or hot asyou choose.

y Fits neatly into a small office space or discreetly in your home or bedroom, or take it on

the go.y The hinged door with it's locking latch keep the unit well sealed and insulated from cold

or heat loss.

y The convience-sized 4 liter interior fits 6to 8 cans of soda or other items.

Features

y Refrigerators run in most climates!y Rugged scratch resistant galvanized steel

y Easy to clean aluminum interior

y Automatic control with adjustable thermostat

y Shelf which can be detachable and attachable


4/13

We would launch this product in 15 cities

y Mumbai

y Goay Nagpur

y Delhi

y pune

y jaipur

y gujrat

y Punjab

y Chennai

y Hydrabad

y Kerala

y Banglore

y Calcatta

y kochi.

We hav 5 skus

1.Battery

2.Electric

3.Cigratte lighter

4.All the above in comes in black colour

5.And also in stainless steel


5/13

Total midcap

4 Ps:

Price= RS 5000/-

Place: India(15 cities mentioned above)

Product:

Brand name: GLACER

Model : INTO 3 TYPES AND IN 2 COLOURS

Design: STYLISH

Style: Classy

Size: 4 LITERS

Promotion: brand ambassadorSHRADHHA KAPOOR

Midcap particulars

2 cr. Brand ambassador

10 cr. Plant

10 cr. Advertisement

10 cr. Disturbution

15 cr. production

47 cr. Total


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Swot analysis

STRENGTH

y VERY INNOVATIVE AS IT HAS ALL THOSE FEATURES THAT HAV BEEN

DESCRIBED EARLIER ..

y IT IS A UNIQUE PRODUCT.

y THIS PRODUCT IS MADE FOR PORTABILITY

y .STYLIST AND & classy LOOK.

y QUALITY IS GOOD.

WEAKNESS

y NO ONLINE PRESENCE i.e. may be people cannot come to know more about

the fridge .

y Narrow market segment because this product is mainr for the compactness

and the portability which can be used in travelling rather thatn in home ingeneral .

y Being a new brand new product in market it has to face strong competition.

y Beinga latest product in market it cannot set a brand name like lg or

Samsung. .

Opportunities

y Cost should be lower.

y Online presence of of should be there,

y Market shift to globalization as to get more goodwill and more profit the

launching of the mini refrigerator should be done internationally .

y If the product shows good success in share it may invite more investors.


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Threats

y If the product does not shows success in share then it may not invite

more investors .

y Threat of competition from existing companies {especially china}

Advertising

1)Electronics exhibitions:

As auto expo happen to display the upcoming car we will use

electronics exhibition to display our product

2) Banner:

Banner near mall etc

3)Hoarding

On best buses railways etc

4)Paper

Deaturing in any nknow newspaper as many people read news

paper

5) tv add

this is costly but most effective method

6)brand ambeseder:

our product would be launch by shraddha kapoor daughter of

shakti kapoor new face ofd bollywood7)promotion

in croma, next, vijay sales


8/13

Food Storage Information

Fresh Food

When storing fresh food, which is not prepackaged, be sure to wrap or

store food in airtight and moisture proof material unless otherwisenoted. This will ensure proper shelf life and prevent the transfer ofodors and tastes. Wipe containers before storing to avoid needless spills. Eggs should be stored in an upright position in their original carton tomaximize shelf life. Fruit should be washed and dried then stored in sealed plastic bagsbefore storing in the refrigerator. Vegetables with skins should be stored in plastic bags or containers. Leafy vegetables should be washed and drained and then stored inplastic bags or containers.

Hot food should be allowed to cool before storing in the refrigeration.This will prevent unnecessary energy use. Fresh seafood should be used the same day as purchased. When storing meats in the fresh food section, keep in the originalpackaging or rewrap as necessary. Follow the suggestions below forsafe storage: Chicken 1-2 Days Ground Beef 1-2 Days Cold Cuts 3-5 Days Steaks/Roasts 3-5 Days Smoked/Cured Meats 7-10 Days

All others 1-2 Days

OVERVIEW:Your Medi-Fridge Portable Micro-Refrigerator was designed to provide a convenient and

affordable way to keep medicines (such as insulin or other medicines that are injected) at a safetemperature during:

-Travel Travel often exposes medicines to extreme temperatures: Luggage compartments, Hotel rooms

(when guests are out of the rooms, climate control is often turned off), Taxis, Airlines, andother forms of transportation.

- Work and Home Many work environments reach extreme temperatures; evenclimate controlled areas can be shut off at the end of the business day. Most people prefer


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privacy for their insulin storage, rather than placing it in a shared refrigerator. Similarly,there may be temperature and privacy issues at home.

- Vehicles and Outdoors Vehicle temperatures can exceed 100F within minuteswhen the a/c is turned off. Refrigerated medicine storage is needed forAutos, Trucks, Boats,

RVs, and Motorcycles, as well as outdoor activities.

Pricing strategy

Penetration pricing:

Charging a low price when entering the market to capture market share.

Used when competitors are closing in with similar or better products.

We are going to use this strategy as we have some competitors .

Also if we were the only one in market we would have charge high price by using

skimming strategy .

But as we have some competitors but not that much so we can use intermediate

pricing

which is somewhere in between the skimming strategy and the penetrationstrategy.


10/13

Competitor analysis

VOX Portable Mini Refrigerator For Home &

Car

The product VOX Portable Mini Refrigerator for home & car has

super cooling effect and it also works as a heater.

Low noise, brushless motor for long life.

It is less in power consumption and the folding handle suitable for

outdoor use. Has cool control switches as Hot/Cold, On/Off function

and movable shelf.

Red/Green colour LED^to indicate warming or cooling. It is ideal for car, boat, office home, hotel, house,

apartment, bar and vehicles.

Brand : VOX Price Range : Rs. 2,999

Godrej's Nano: Chotukool

The worlds lowest-cost refrigerator will be launched in March.

The bullock cart stops in one of the dusty alleys in Osnamabad, a small town in the Marathwada

region of Maharashtra. And two village girls, dressed in traditional Marathi Kasta Saree, step outin style with the products they have helped co-create with engineers at Godrej & Boyce.

The quality of the sales pitch of the Class 10-pass girls would do an MBA proud. For, they know

the products well, as the company involved them right from the conception stage to designingand marketing its nano refrigerators, named Chotukool (Little Cool).

The refrigerators, which are being test marketed in a few towns in Maharashtra, are set for anationwide commercial launch in March.


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For Chotukool, the Godrej group has junked the traditional model of a proprietary channel with asales force and a distributor-dealer chain and has joined hands with micro-finance institutions.

This new distribution ecosystem is just one of the unique experiments that Godrej is trying out to

make a splash in the bottom of the pyramid refrigerator market. There are many more.

Chotukool does not have a compressor. It looks like a 43 litre cool box, which is loaded from thetop, and can run on battery. The refrigerator weighs only 7.8 kg, runs on a cooling chip and a fan

similar to those used to cool computers. Given the power shortage in the countryside, it also useshigh-end insulation to stay cool for hours without power. The operational cost is low: the

refrigerator consumes half the power consumed by regular refrigerators.

But the clear winner is its cost. At Rs 3,250, it costs almost 35 per cent less than the cheapest

category of refrigerators available in the market today. Apart from involving village girls inselling the products at a commission ofRs 150 per product sold (something that the company

claims will reduce the distribution and marketing costs by 40 per cent), Godrej has gone in for

several engineering innovations to keep the price low. The size is small and the number of partsin Chotukool has been reduced to just 20 instead of 200 that go into regular refrigerators.

Its a reverse engineering of sorts, says G Sunderraman, vice president, corporatedevelopment, Godrej & Boyce.

Sunderraman says the idea to target the bottom of the pyramid customers was given shape at a

workshop with Clayton M Christensen, Harvard University professor, best known for his ideason disruptive innovation. The idea discussed in the workshop was to involve villagers right from

the design to selling of the product.

The company did that in right earnest ever since it unveiled the first prototype of Chotukool inSeptember last year. The product has gone in for several alterations after every little detail,including pricing and colour (red and blue were the clear winners) was discussed with a select

group of villagers and micro-finance institutions.

The Godrej group is betting big on Chotukool. It will certainly help us in overtakingcompetition, says Sunderraman. The group lost its leadership position to Korean giants LG and

Samsung and Whirlpool of the US a few years ago. Godrej & Boyce is currently the fourthlargest player in the over three million units market.

But analysts say the cheapest segment is not the largest selling category in refrigerators. The

largest selling category with over 50 per cent market share is the 160 to 170 litre size modelspriced at about Rs 6,500 to Rs 7,500. Hence, making Chotukool a success will be a long haul for

the group, more so in a category which needs volumes to compensate for the ultra-thin margins.

But Sunderraman is unfazed. We are trying to create a market segment which would evolve

gradually. Eventually, it should have a significant share of the market, he says.


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In any case, Chotukool is bound to attract a huge new group of consumers in a country wherefewer than one in five homes has a refrigerator. It is also in tune with what Management Guru C

K Prahalad has been saying for some time now serving the poorest of the world can andshould be good for business.

Prahalad would be happy with the inventiveness of the people connected with Chotukool.

KPM INDUSTRIES

Description/ Specification of 4 Litre Car Mini Fridge

We are offering our customers a wide range of 4 Litre CarMini Fridge, which are available following Specifications :-Volume: 4L

Rated voltage:DC 12V:AC 220V/DC 12V:AC 110V/DC12V

Cooling temperature: 0-5 degrees (lowest temperature,environment temperature: 20-25 degrees )

Heating temperature: 60-65 degrees (highest temperature)Product dimension (L*W*H): 259*280*188mm

Interior dimension (W*H*H): 139*141*280mmColor case dimension (L*W*H): 285*205*285mm

Supplier Product Code : KPM- CMF

Min Quantity : 1

Price Information : 3499 INR

ProductName :

Videocon VCE08Z

Product Code: 88134

Viedocon VCE08Z direct door has come Round Door with recessed Handle, Table top, Opaque Interiors,

Adjustable shelf .

Category : Refrigerators

Brand : Videocon Price Range : Rs. 4750


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Documents

glacer hd