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CETTE PART DE MARCHÉ PREND EN COMPTE TOUS LES VENTES À L’INTERIEURE DE NOTRE
GROUPEMENT D’ACHATS ENTRE LE 1ER JANVIER 2018 ET LE 30 NOVEMBRE 2018.
L’INFORMATION CI-DESSOUS EST CONFIDENTIELLE.
GROUPEMENT D’ACHATS BPG
PART DE MARCHÉ 2018
Page | 2
TABLE OF CONTENTS
BÂTONS………………………………………………………………………………………………………………………..P. 3
- DRIVERS
- BOIS D’ALLÉES
- HYBRIDES
- FERS
- WEDGES
- PUTTERS
- BÂTONS JUNIORS
AUTRE ÉQUIPEMENT……………………………………………………………………………………………………..P. 7
- BALLES
- BALLES DE PRATIQUE
- SACS DE GOLF
- GANTS DE GOLF
VÊTEMENTS…………………………………………………………………………………………………………………..P. 9
- POLOS HOMMES
- BERMUDA & PANTALON HOMMES
- POLOS FEMMES
- BERMUDA, JUPES, PANTALON FEMMES
- VÊTEMENTS EXTÉRIEURES
- VÊTEMENTS JUNIOR
- CEINTURES
- SOULIERS DE GOLF
- CASQUETTES & CHAPEAUX
- LUNETTES
AUTRES…………………………………………………………………………………………………………………………P. 14
- PUSH/PULL CARTS
- GPS/RANGE FINDERS
- PRISES
Page | 3
43%
24%
23%
6%
3%
1%
4%
BOIS DE DÉPART / DRIVERS
TaylorMade Callaway PING Acushnet Cobra/Puma Golf Cleveland/Srixon
34%
29%
25%
6%
5%
1%
6%
BOIS D'ALLÉES / FAIRWAY WOODS
TaylorMade Callaway PING Acushnet Cobra/Puma Golf Cleveland/Srixon
Page | 4
29%
24%
23%
19%
4%
1%
5%
HYBRIDES / HYBRIDS
Callaway TaylorMade Acushnet PING Cobra/Puma Golf Cleveland/Srixon
29%
25%
22%
19%
3%
2%
5%
FERS / IRONS
Acushnet TaylorMade PING Callaway Cobra/Puma Golf Cleveland/Srixon
Page | 5
58%
14% 14%
9%
5% 0.3%5%
WEDGES
Acushnet Callaway TaylorMade PING Cleveland/Srixon Cobra/Puma Golf
39%
26%
22%
11%
1.15%
0.62%
0.34%0.29%
1%
PUTTERS
Acushnet TaylorMade Callaway PING
Cleveland/Srixon Golf Trends Golf Supply House Wilson Sports
Page | 6
35%
35%
17%
7%
4%
2%
6%
BÂTONS JUNIOR / JUNIOR CLUBS
PING Cobra/Puma Golf Callaway Golf Trends TaylorMade Cleveland/Srixon
Page | 7
70%
18%
9%
2%
1%
3%
BALLES DE GOLF / GOLF BALLS
Acushnet Callaway TaylorMade Cleveland/Srixon MKRAK (VOLVIK)
57%
22%
11%
8%
1%
1%
2%
BALLES DE PRATIQUE / RANGE BALLS
Acushnet Callaway TaylorMade Cleveland/Srixon Golf Supply House Wilson Sports
Page | 8
24%24%
19%
17%
11%
2%
2%
1%
0.28%
0.21%3%
SACS DE GOLF / GOLF BAGS
Callaway PING Sun Mountain Acushnet TaylorMade Cobra/Puma Golf Golf Trends G & G Golf Company Cleveland/Srixon Wilson Sports
80%
11%
6%
2%
1%
3%
GANTS DE GOLF / GLOVES
Acushnet Callaway TaylorMade PING Nike
Page | 9
13%
12%
12%
11%
10%
7%
6% 6%5%
4%
4%
2%
2%2%
2%
1%1%
1%9%
POLOS HOMMES / MENS TOPS
Under Armour Accolade Group Adidas Nichols Group
Ralph Lauren Acushnet G & G Golf Company Nike
Cobra/Puma Golf Jonathan Wong Apparel Cutter & Buck PING
Trimark Alphi Rampion Entreprises Mint Green Group
Sunice Callaway Apparel
22%19%
12%
7%
7%6% 5%
5%
5%
5%
2%
2%
1% 1%
1%
1%8%
BERMUDA & PANTALONS HOMMES / MENS BOTTOMS
34 Heritage Adidas Acushnet Nichols Group Nike Under Armour Ralph Lauren Cobra/Puma Golf Jonathan Wong Apparel Mint Green Group PING Rampion Entreprises G & G Golf Company Callaway Apparel Sunice Accolade Group
Page | 10
26%13%
10%
8%
7%
7%5%
5%
4%
4%
3%2%1%1%
1%1%
0%
0%0.31%
0.22%
0.20%3%
BERMUDAS, PANTALONS, JUPES FEMMES / WOMENS BOTTOMS
Cutler Sports Swing Control Adidas Ralph Lauren
Duke & Company Cobra/Puma Golf Nike Cutter & Buck
Lanctôt Mint Green Group Dexim Golfwear Under Armour
Sunice Acushnet Callaway Apparel Accolade Group
G & G Golf Company Lacoste Jonathan Wong Apparel Rampion Entreprises
PING
17%
12%
10%
9%
8%
7%
7%7%
5%
5%
3%2%2%1%
1%1%
1%
1%
0.40%
0.39%
0.19%5%
POLOS FEMMES / WOMENS TOPS Cutler Sports Adidas Accolade Group Duke & Company
Cutter & Buck Ralph Lauren Nike Dexim Golfwear
Cobra/Puma Golf Lanctôt Under Armour Mint Green Group
Trimark Acushnet Lacoste Sunice
Callaway Apparel G & G Golf Company Rampion Entreprises Jonathan Wong Apparel
PING
Page | 11
29%
25%
16%
7% 5%4%
3%3%
2%2%1%1%
1%
1%
0.50%0.44%
0.42%
0.15%3%
VÊTEMENTS EXTÉRIEURE / OUTERWEAR
Jonathan Wong Apparel Sunice Acushnet Accolade Group
Cutter & Buck Trimark G & G Golf Company Cobra/Puma Golf
Adidas Cutler Sports Under Armour Rampion Entreprises
Nike Callaway Apparel Sun Mountain Mint Green Group
Lanctôt Lacoste
30%
22%
14%
11%
10%
9%
2%
2%13%
VÊTEMENTS JUNIOR / JUNIOR APPAREL
Under Armour Cobra/Puma Golf Adidas Nike Ralph Lauren Accolade Group Cutter & Buck Jonathan Wong Apparel
Page | 12
32%
29%
11% 7%
6%
5%
4%
3%
2%
1%
0.52%6%
CEINTURES / BELTS
G & G Golf Company MKRAK Adidas Cobra/Puma Golf Accolade Group Under Armour Mint Green Group Cutler Sports Callaway Lanctôt Lacoste
33%
27%
18%
10%
4%
3%
3%2%
8%
SOULIERS DE GOLF / GOLF SHOES
Acushnet Ecco Shoes Canada Adidas Skechers Nike Cobra/Puma Golf Under Armour G & G Golf Company
Page | 13
16%
15%
15%
14%
8% 7%5%
3%3%
3%
3%
2%
2%2%
2%11%
CASQUETTES & CHAPEAUX / HEADWEAR
Accolade Group New Era G & G Golf Company Acushnet
Ahead Callaway TaylorMade Nike
PING Under Armour Cobra/Puma Golf Sundog
Cutler Sports Adidas Trimark
82%
18%
LUNETTES / GLASSES
Maui Jim Sundog
Page | 14
48%
42%
7%
3%
0.35%
3%
PUSH/PULL CARTS
Goliath Cearus Brands Sun Mountain Golf Trends G & G Golf Company
53%
47%
GPS/RANGE FINDERS
MKRAK Bushnell
Page | 15
74%
23%
2%
1%
3%
PRISES / GRIPS
Golf Trends Golf Supply House Acushnet PING