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0 © Nokia Siemens Networks Information and Communication Technology driving the efficiency - performance from partnering - Oulun Tulevaisuusfoorumi Tuesday, 20 April 2010, Oulu [email protected] Nokia Siemens Networks

Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

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Page 1: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

0 © Nokia Siemens Networks

Information and Communication Technology driving the efficiency

- performance from partnering -

Oulun Tulevaisuusfoorumi

Tuesday, 20 April 2010, Oulu

[email protected]

Nokia Siemens Networks

Page 2: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

1 © Nokia Siemens Networks

Agenda

Striking the right balance

Net positive impact

Similarity in challenges

Connecting next billion

Building windmills & bridges

Performance from partnering

ICT* and energy efficiency

* ICT = Information and Communication Technology

Page 3: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

2 © Nokia Siemens Networks

… with more than 600 Communications Service Provider customers in over 150 countries

CSP customers: Supplier to top-100 CSPs: Connections served: Countries: Service professionals:

> 600~ 75> 1.5bn> 150~ 28,000

Page 4: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

3 © Nokia Siemens Networks

Innovations drives growth by striking the right balance

Economic EnvironmentalSocial

Page 5: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

4 © Nokia Siemens Networks

Minimize

Life-cycle thinking

Combine

Environmentally sustainable business solutions

Maximize

Leverage the benefits of ICT in other industry sectors

We aim high – net positive impacton the environment

Page 6: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

5 © Nokia Siemens Networks

Nokia Siemens Networks Climate savers commitments

Improve the energy efficiency of its base station products and facilities

1. Improve the energy efficiency of their GSM/EDGE and WCDMA/HSPA base station products by up to 40% by 2012.

2. Decrease the energy consumption of their buildings by 6% by 2012.

3. Increase the use of renewable energy in company operations to 50% by the end of 2010.

The baseline for each of these commitments is 2007, and on completion, the actions will decrease the company’s CO2 footprint by approximately 2 million tons annually, compared to business as usual scenario.

Page 7: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

6 © Nokia Siemens Networks

SMART2020: Enabling the low carbon economy in the information age

A report by The Climate Group on behalf of the Global eSustainability Initiative (GeSI)

• ICT’s own sector footprint currently is two per cent of global emissions and will almost double by 2020

• this is countered by the sector’s unique ability to monitor and maximize energy efficiency both within and outside of its own sector

• ICT could cut CO2 emissions by up to five times ICT’s own footprint

• the biggest and most accessible opportunities identified: smart motors, smart logistics, smart buildings and smart grid.

Page 8: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

7 © Nokia Siemens Networks

Establishing sustainable role in the ecosystem

Keeping today‘s customers & adding value

Driving efficiency and environmental sustainability

Managing the traffic explosion

Reducing complexity & controlling cost

Utilities and ICT infrastructures have highsimilarity in future challenges & opportunities

Page 9: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

8 © Nokia Siemens Networks

From network efficiency to customer experience

Efficiency

Service

Network

Experience

Extreme

Network

Efficiency

Customer

today

tomorrow

Consumers will decide who gets the "business" based on the user

experience - They don't care how smart are the grids!

Page 10: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

9 © Nokia Siemens Networks

It’s not about towers but bridges

Page 11: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

10 © Nokia Siemens Networks

Composite power curve

Windfarm characteristics

Daily / monthly reports

Actionable alarms

KPI dashboardCustomized work flows

Open Element Management Suite (OES)

Windfarm Applications

SCADA**

*) ServusNet is Irish startup focusing on renewable energy management application

**) SCADA, Supervisory Control And Data Acquisition

Solution helps operators to

• Maximize energy production

• Reduce operating costs

• Enhance production planning accuracy

Fully utilizing proven Telco assets

• A common multi technology and multi vendor management system

• Fast time to market by decoupling integrations from applications

• In-built scalability and high availability

• Reduced risk with open mainstream IT technologies

Windmills get SmartSmart network management makes renewable generation affordable

Page 12: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

11 © Nokia Siemens Networks

eMobility fully utilizing Telco assets

Enable customer friendly and flexibleelectric vehicle user experience

Charging

Station

Charging Service backend

(Database, Rating / Billing …)

Smart Grid

Information

Services

Nokia Siemens Networks EMO with Fortum

at Geneva Motor Show 2010

Communication

Network

Page 13: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

12 © Nokia Siemens Networks

iMetrik and Nokia Siemens Networks win Global Telecoms Business (GTB) 2009 award for Business Service Innovation. Company wins for a pioneering range of "machine-to-machine" services powered by Nokia Siemens Networks’ subscriber data management solution

iMETRIK as one of the top 100 M2M companies for 2010 in the M2M magazine's 2010 M2M 100 list

Initial applications involve using

the iMetrik service to cost-

effectively track vehicles

Telco Subscriber Data Management

solution helps utilities to unlock the

value of data that is communicated

between machines

Proof of concept with iMetrik for the

NSN’s SDM solution’s applicability to

serve machines after serving 1 billion

Telco subscribers in 48 countries

Connecting next billion… thingsWith utility in control of their most valuable asset – subscriber data

Page 14: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

13 © Nokia Siemens Networks

Field force optimization across utilitiesNew business model and cloud service

Page 15: Information and Communication Technology driving the ... · WCDMA/HSPA base station products by up to 40% by 2012. ... KPI dashboard Customized work flows Open Element Management

14 © Nokia Siemens Networks

RFIDtags

smartmeters

surveillancedevices

monitoring devices

vehicles

Sensor networks

Object ctrl.

and

Remote mgt.

e Energy

e Security

ITS

e Health

e Payment

Tracking

& Tracing

Remote

Maintenance

and Control

Environment

Monitoring

Ap

plic

atio

n S

erv

ice

s in

mu

ltiple

ve

rtica

ls

Data

collection

and

processing

Service

creation

and

management

Data Connectivity

Wireless POS

ConnectedSmart Objects Service Enablement

Man

ag

ed

CS

P S

erv

ice

s &

Pro

fessio

nal S

erv

ices

Data Communication

management & ctrl.

23B€

CAGR 20%

16B€

CAGR ~20%

40B€

CAGR 36%

204B€

CAGR 38%

Source: Market figure (2013) source – Harbour Research 2009, PIMF

Vendor addressable

3.6-5B€CAGR 36%

But you ain't seen nothing yetHorizontal enablement will trigger massive M2M service growth and capture values

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15 © Nokia Siemens Networks

Conclusion

Information and Communications Technology (ICT) could cut CO2 emissions by up to five times ICT’s own footprint

ICT assets and capabilities can play essential role in improving

efficiency, reducing energy consumption and emissions

Multi-dimensional challenge call for effective cross-effective industry

collaboration to meet scale, cost and fast-to-market targets

NSN innovations, Oulu: Seppo Yrjölä, [email protected]

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16 © Nokia Siemens Networks

"When the wind of change blows,

some people build walls,

others build windmills."

Old Chinese proverb