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  • 7/31/2019 ma Partie de la Prsentation 2.1

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    Company Profile

    Puma SE is a German multinational company

    Today PUMA is a famous brand all over the world.

    Jochen Zeitz is the CEO of the Sport & Lifestyle Group of PPR and Puma since 1993

    The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn

    The company was founded in the year 1948 and it distributes its products in more

    than 120 countries

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    Foundation of the Brand Puma

    1924 Rudolf and Adolf(Adi) Dassler incorporated their first shoe company

    In 1936 Owens went on to win four gold medals. That summer Dassler Brothers

    athletic shoes were globally in demand

    Both brothers joined the Nazi Party during World War II

    After World war II, Adolf Dassler founded the company Adidas, Rudolf founded the

    company Ruda

    In 1948 Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler

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    Extract ofSports Achievements

    1952: Launch of the SUPER ATOM, the worlds first screw-in boot

    1960: Football players Eusbio and Pl are equipped with PUMA boots and PUMA

    develops the legendary PUMA KING football boot.

    1985: Boris Becker wins the tournament in Wimbledon with a spectacular victory

    wearing PUMA shoes and sporting a PUMA racket.

    1982: Diego Armando Maradona sports PUMA boots during his first World Cup

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    Companys development

    1974: Armin A. Dassler, Rudolphs Dasslers son, takes over as CEO.

    1986: Transformation into a stock corporation

    In May 1989: Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent

    stake in Puma to Swiss business Cosa Liebermann SA.

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    Felix:Financial Difficulties and restructuring of puma In the early 1990s the company losses in sales and market share despite the

    company's high profile and success.

    In the US, the company had lost control of its licensees who operated in favor ofmaximizing returns and had no vested interest in maintaining the brand image of

    the company.

    1991: Swedish conglomerate Proventus AB becomes majority shareholder.

    The company has losses through more frequent markdowns of older models

    (Verstehe ich nicht, prfen ob das richtig ist) and cheap image

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    Felix:1993: Jochen Zeitz is appointed Chairman and CEO,

    Proventus/Aritmos B.V. becomes majority shareholder

    Innovativ plan: At its core was the positioning of the Puma brand as an

    international performance sports brand for high-quality athletic shoes, sport

    textiles, and accessories

    Several warehouses were replaced by a central distribution center, and all

    departments became profit centers

    PUMAs share price gain around 4000 percent in 13 years, from 8.6 Euros in his

    first year as CEO to an all time high of 350 Euros..

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    Felix:2007: Taking over by PPR

    A Puma stock offering on the Frankfurt and Munich stock exchanges in June 1996

    reduced the holdings of parent company Proventus Handels AB to 25 percent

    1998: Puma acquired a 25 percent share in Logo Athletic, one of the leading

    licensed suppliers for the American professional sports leagues

    1999: Monarchy/Regency becomes Puma's biggest single shareholder.

    17 July 2007: Voluntary public take-over by Pinault-Printemps Redoute. PPR owns

    62.1 % of Puma stock. While PPR owns the majority of Puma's stock, Puma

    remains an independent company.

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    2011-2012: Conversion from German public limited company to SE, new

    CEO

    The company completed a conversion from an Aktiengesellschaft (German public

    limited company) to a Societas Europaea.

    The European Union-wide equivalent, changing its name from Puma AG RudolfDassler Sport to Puma SE.

    Franz Koch replaced the long-serving Jochen Zeitz as the firm's CEO, with Zeitz

    becoming chairman.

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    Career Chance for student

    Apprenticeship:

    Internetship and thesis:

    Thesis:

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    II-Current activities , trends, plans, objectives,

    perspectives

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    II-Current activities , trends, plans, objectives,

    perspectives

    At the 2009 World Championships in Athletics, PUMA again writes sport history: sprint hero

    Usain Bolt smashes the 100m and 200m world records

    Launch of the new PUMA evoSPEED collection

    2012: Puma announces partnership with BMW motorsport

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    Handout: Company profile

    Puma SE, officially branded as PUMA, is a

    major German multinational company that

    produces athletic shoes, footwear, and other

    sportswear.

    Today PUMA is a famous brand all over theworld.

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    Handout

    COMPANY HISTORY

    1920: Rudolf Dasslerand his brother Adolf start making sports shoes.

    1924: Foundation of GebrderDasslerSchuhfabrik, Herzogenaurach,Germany.

    The 1950-1980s: Extract ofSports Achievements

    1959: The company is transformed into a limited partnership named PUMA-

    SportschuhfabrikenRudolf DasslerKG.

    1986: Transformation into a stock corporation.

    1992-1996: Financial Difficulties and restructuring of puma

    1993: Jochen Zeitz is appointed Chairman and CEO, Proventus/Aritmos B.V. becomes majority shareholder

    1994: The first profit since the company's IPO in 1986 is regeristered.

    1998: Puma merges sports and fashion. The company starts a cooperationwith designer Jil Sander.

    1999: Puma becomes an official on-field supplier of the U.S. NationalFootball League .