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Company Profile
Puma SE is a German multinational company
Today PUMA is a famous brand all over the world.
Jochen Zeitz is the CEO of the Sport & Lifestyle Group of PPR and Puma since 1993
The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn
The company was founded in the year 1948 and it distributes its products in more
than 120 countries
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Foundation of the Brand Puma
1924 Rudolf and Adolf(Adi) Dassler incorporated their first shoe company
In 1936 Owens went on to win four gold medals. That summer Dassler Brothers
athletic shoes were globally in demand
Both brothers joined the Nazi Party during World War II
After World war II, Adolf Dassler founded the company Adidas, Rudolf founded the
company Ruda
In 1948 Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler
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Extract ofSports Achievements
1952: Launch of the SUPER ATOM, the worlds first screw-in boot
1960: Football players Eusbio and Pl are equipped with PUMA boots and PUMA
develops the legendary PUMA KING football boot.
1985: Boris Becker wins the tournament in Wimbledon with a spectacular victory
wearing PUMA shoes and sporting a PUMA racket.
1982: Diego Armando Maradona sports PUMA boots during his first World Cup
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Companys development
1974: Armin A. Dassler, Rudolphs Dasslers son, takes over as CEO.
1986: Transformation into a stock corporation
In May 1989: Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent
stake in Puma to Swiss business Cosa Liebermann SA.
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Felix:Financial Difficulties and restructuring of puma In the early 1990s the company losses in sales and market share despite the
company's high profile and success.
In the US, the company had lost control of its licensees who operated in favor ofmaximizing returns and had no vested interest in maintaining the brand image of
the company.
1991: Swedish conglomerate Proventus AB becomes majority shareholder.
The company has losses through more frequent markdowns of older models
(Verstehe ich nicht, prfen ob das richtig ist) and cheap image
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Felix:1993: Jochen Zeitz is appointed Chairman and CEO,
Proventus/Aritmos B.V. becomes majority shareholder
Innovativ plan: At its core was the positioning of the Puma brand as an
international performance sports brand for high-quality athletic shoes, sport
textiles, and accessories
Several warehouses were replaced by a central distribution center, and all
departments became profit centers
PUMAs share price gain around 4000 percent in 13 years, from 8.6 Euros in his
first year as CEO to an all time high of 350 Euros..
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Felix:2007: Taking over by PPR
A Puma stock offering on the Frankfurt and Munich stock exchanges in June 1996
reduced the holdings of parent company Proventus Handels AB to 25 percent
1998: Puma acquired a 25 percent share in Logo Athletic, one of the leading
licensed suppliers for the American professional sports leagues
1999: Monarchy/Regency becomes Puma's biggest single shareholder.
17 July 2007: Voluntary public take-over by Pinault-Printemps Redoute. PPR owns
62.1 % of Puma stock. While PPR owns the majority of Puma's stock, Puma
remains an independent company.
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2011-2012: Conversion from German public limited company to SE, new
CEO
The company completed a conversion from an Aktiengesellschaft (German public
limited company) to a Societas Europaea.
The European Union-wide equivalent, changing its name from Puma AG RudolfDassler Sport to Puma SE.
Franz Koch replaced the long-serving Jochen Zeitz as the firm's CEO, with Zeitz
becoming chairman.
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Career Chance for student
Apprenticeship:
Internetship and thesis:
Thesis:
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II-Current activities , trends, plans, objectives,
perspectives
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II-Current activities , trends, plans, objectives,
perspectives
At the 2009 World Championships in Athletics, PUMA again writes sport history: sprint hero
Usain Bolt smashes the 100m and 200m world records
Launch of the new PUMA evoSPEED collection
2012: Puma announces partnership with BMW motorsport
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Handout: Company profile
Puma SE, officially branded as PUMA, is a
major German multinational company that
produces athletic shoes, footwear, and other
sportswear.
Today PUMA is a famous brand all over theworld.
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Handout
COMPANY HISTORY
1920: Rudolf Dasslerand his brother Adolf start making sports shoes.
1924: Foundation of GebrderDasslerSchuhfabrik, Herzogenaurach,Germany.
The 1950-1980s: Extract ofSports Achievements
1959: The company is transformed into a limited partnership named PUMA-
SportschuhfabrikenRudolf DasslerKG.
1986: Transformation into a stock corporation.
1992-1996: Financial Difficulties and restructuring of puma
1993: Jochen Zeitz is appointed Chairman and CEO, Proventus/Aritmos B.V. becomes majority shareholder
1994: The first profit since the company's IPO in 1986 is regeristered.
1998: Puma merges sports and fashion. The company starts a cooperationwith designer Jil Sander.
1999: Puma becomes an official on-field supplier of the U.S. NationalFootball League .