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Managerial Communication

Dr. Neera Singh

Faculty

MBA

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CommunicationThe process of the exchange of information between asender and a receiver through a medium (channel)which results in shared feedback.

The word is derived from Latin word

³Communis´ meaning Common

George Vardaman in his book has defined as

³purposive interchange , resulting in workableunderstanding and agreement between the sender 

and receiver of the message.´

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Communication

Purpose of Communication is

To inform - Expository Communication

directed by the desire to expose ,develop andexplain the subject. It explains on the subjectof Communication.

To Persuade ± seek primarily to persuade thereader . All communication are reader centric

and are intentional

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Classification of 

Communication

Intrapersonal Communication

Interpersonal Communication

Group Communication

Mass Communication

Verbal Communication

Non- Verbal Communication

Meta- Communication

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Channels of Communication

FORMAL CHANNELS

Downward Communication

Upward Communication

INFORMAL CHANNELS

Horizontal Communication

³Management by Walking Around´

Grapevine

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Communication Management

Conceptual Skill--Ability to solve problemsand demonstrate decision-making skills

Technical Skill--Ability to demonstrateknowledge through tactile techniques

Human Skill--Ability to interact with people

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Process of Communication

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Communication Networks

Chain Network--Traditional organizationalstructure (Layered)

Wheel Network--Very centralized, autocratic Circle Network--Participative organization

Star Network--Laissez-faire ³free rein´organization

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Ethics

Guidelines which help to identify what is rightand what is wrong behavior.

Acting responsibly for the common good Telling the truth

Avoiding misleading others

Sharing vital information

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Five Steps in the

Communication Process` The sender has an idea (encoding)

The message is planned, organized, and sent

The message (type) is sent through a channel(medium)

The receiver reacts to the message(decoding)

Effective communication results in sharedfeedback

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Communication Signals

Sign language: All symbols

Action Language: Kinesics, gestures

Object Language: Intentional andunintentional displays

The meaning may be construed in many waysby the sender and receiver.

Ex: the sign of victory, the ³ok´ sign, the words³sorry, torch, buns,´ the biggest rock.

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The written message

Writing style

Format

Message (Purpose--Why)

Audience (Who)

Content (What)

Timeliness (When)

Medium (How) Tone

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The C¶s of Writing

Completeness--Providing all the info neededto promote effective communication

Conciseness--Providing all the info in a clear,brief manner 

Courteousness--The tone of the message(empathy with the reader)

Clarity--Delivering the message in the manner intended.

Considerately--Using language the reader willunderstand

Correctness--The facts, spelling, grammar,and essential details add to the sender¶scredibility.

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The two-fold process Build or create goodwill

Get the desired response

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Nonverbal Communication

Eye contact

Proxemics

Greetings

Colors and dress

Status

Gender Differences

Time attitudes Decision-making

Food and eating habits

Grooming

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Written/oral Differences

Business correspondence

Advertising

Regional accents

Word usage