MENA News, september2015

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  • UAE | SAUDI ARABIA | EGYPT | MOROCCO | IRAN | LEBANON

    KUWAIT | BAHRAIN | OMAN | YEMEN | TUNISIA | SYRIA | JORDAN | QATAR | IRAQ

    MENA NEWSMIDDLE EAST AND NORTH AFRICA

  • CONTENT03

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    EGYPT: Danish Embassy Helps Maersk in The New SuezThe new suez canal opened two years ahead of schedule

    MOROCCO: Vestas bids to supply Wind Project in MoroccoVestas visited Morocco and the Danish embassy in relation to a big tender

    UAE: Trade Council In Dubai Welcomes SponsorPeopleThe Danish sports sponsorship agency has great succes in Dubai

    KSA: Embassy Promotes Danish Vocational Education in Kingdom of Saudi ArabiaMercantec from Viborg is hoping to contribute with vocational education

    TC Events & ExhibitionsFuture exhibitions and events comming up in the MENA region

    CONTENT | MENA NEWS

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    MENA NEWS MENA NEWS

    We work for youSee the staff of the Danish representations in the MENA region14

  • CONTENT | MENA NEWS

    The Trade Council is the official Danish Export and Investment Organi-sation. Its purpose is to promote and help Danish companies with matters relatied to export and internationalisation.

    In the Middle East and North Africa, you can find Danish representations in Egypt, Iran, Morocco, Lebanon, Saudi Arabia, and the United Arab Emirates. These representations covers Iraq, Qatar, Kuwait, Jordan, Oman, Bahrain, Yemen, Syria, and Tunisia.

    The Middle Eastern and North African (MENA) region is a very diverse and complex area, but represents great opportunities and possibilities for Danish companies and businesses. The Trade Councils local knowledge, network and many years of expertise can help you enter the market in the MENA region. Our representations offer a wide range of commercial services from market surveys and feasibility studies to partner searches, alliance building and strategic sparring. For many years the Trade Coun-cil has assisted Danish companies based on extensive knowledge in the region, and we are ready to help you as well.

    With an ambition to inspire, inform and intriguie the reader about the business possibilities and development potential in the MENA region, MENA News features succes stories of Danish businesses in the MENA re-gion. It is published four times a year by the Head of TC Communication at the Consulate General in Dubai.

    MENA NEWS

    Iben Bjrgulf AntonsenHead of TC Communication

    Consulate General, Dubai

  • OVERVIEW | MENA NEWS

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    DANISH REPRESENTATIONS IN THE MENA REGION

    1 / MENA NEWS

  • OVERVIEW | MENA NEWS

    2 / MENA NEWS

    DANISH REPRESENTATIONS IN THE MENA REGION

  • Generally speaking, the Danish Trade Council spares no efforts to support our business need. The Danish embassy has played a tangible role during the inaugu-ration of the New Canal, which was made possible after a lot of preparation and coordination between Maersk Line and different stakeholders in Egypt.

    EGYPT | MENA NEWS EGYPT | MENA NEWS

    3 / MENA NEWS

    Generally speaking, the Danish Trade Council spares no efforts to support our business need. The Danish Embassy has played a tangible role during the inauguration of the New Canal, which was made possible after a lot of preparation and coordination between Maersk Line and different stakeholders in Egypt.

    Photo: Courtesy of Maersk A/S

  • EGYPT | MENA NEWS

    DANISH EMBASSY HELPS MAERSK IN THE NEW SUEZ

    After only one year of construction two years ahead of schedule - the new Suez Canal opened on Thursday 6th of August. The Suez Canal is a vital part of the Egyptian economy, and the expansion is expected to raise the revenue with 150% from USD 5.3bn in 2014 to USD13.3bn in 2023. The Da-nish shipping company Maersk applause the new expansion, and accentuate the Danish representati-ons role during the inauguration to the new canal.

    By: Jasmin Sharzad, Danish Embassy in Cairo

    Expansion of the Suez CanalThe expansion of the Suez Canal consists of a 35 kilometre long addition, together with the devel-opment of 37 kilometre existing shipping lanes. The expansion runs parallel with the old Suez Canal and is expected to cut down the sailing time through the strait to 11 hours.

    Prior to the extension, the northbound transit was 11 hours whereas the southbound transit took 18 hours. According to the Suez Canal Authorities the expansion of the canal is expected to increase the capacity of vessels sailing through from 49 to 97 per day in 2023.

    The new canal will make it significantly faster to transport goods between Asia and Europe, which will benefit a variety of companies. Among these are the Danish shipping line Maersk, who uses the Suez Canal to transport 40% of its total transpor-ted volumes.

    In the case of the Suez canal expansion, as a heavy user of the canal approximately 1400 tran-sits in 2014, Maersk Line perceives the project as an impressive engineering undertaking which has been concluded within a very ambitious timeline, says Amr El Bibany, General Manager of Maersk.

    Danish representations play a significant roleAccording to Mr. Bibany, the practical impacts of the new canal, such as the reduced transit time, improved safety by avoiding anchoring in Great Bitter Lakes, and avoiding having to sail via Cape of Good Hope, will be positive for the company. Mr. Bibany emphasizes the importance of the involvement by the Danish Embassy and Trade Council in Cairo:

    Generally speaking, the Danish Trade Council spares no efforts to support our business need. The Danish Embassy has played a tangible role during the inauguration of the New Canal, which was made possible after a lot of preparation and coordination between Maersk Line and different stakeholders in Egypt.

    Ceremonial openingThe importance of the New Canal as a commercial route and an Egyptian prestige project was emp-hasized by the festivities of the opening ceremony. The Egyptian President Abdel Fattah El-Sisi hosted the celebrations, which was attended by more than 120 world leaders and high ranking officials. Among those at the ceremony were the French president, Franois Hollande, Greek prime mini-ster, Alexis Tsipras, King Abdullah of Jordan and King Hamad bin Isa al-Khalifa of Bahrain.

    Denmark was represented by Prince Joachim, and the official Danish delegation also included Claus V. Hemmingsen, CEO of Maersk Drilling, and the Danish ambassador to Egypt Pernille Dahler Kar-del. It was the first official royal visit in 10 years, and highly appreciated by the Egyptian govern-ment.

    4 / MENA NEWS3 / MENA NEWS

  • MOROCCO | MENA NEWS

    VESTAS BIDS TO SUPPLY WIND PROJECT IN MOROCCO

    5 / MENA NEWS

    The work done by the Danish Embassy was well timed, planned, executed, and has supported Vestas engagement in the Moroccan tender process. We look forward to a continued close coordination with the Embassy as wind energy takes on a greater role in the Moroccan energy mix.

  • In what way did the Danish embassy in Morocco help you in relation to the tender?For emerging wind markets like Morocco that employs a tender system for new wind energy projects, inclusion of the right stakeholders is key to being competitive. In this regard, the Danish Embassy helped identify key stakeholders and organise meetings, while incorporating the promo-tion of Vestas participation in the tender into their daily diplomatic action.

    How important is this tender for Vestas?According to the Global Wind Energy Council, Africa is expected to install more than 1GW of wind energy in 2015, with the growth being driven primarily by South Africa, Egypt and Morocco. The Moroccan tender is an important element in the countrys energy strategy, and thus also impor-tant for Vestas as we continue building our presen-ce there and in Africa overall.

    MOROCCO | MENA NEWS

    In 2014, Vestas installed 158 MW in South Africa and was chosen as the supplier for the 310 MW Lake Turkana Wind Project in Kenya, so Vestas already has a solid presence in Africa. But with the size of the Moroccan tender in mind and Vestas ambition to grow faster than the market in emer-ging and established wind energy markets, the ten-der is obviously a high priority for Vestas in Africa.

    How would you describe the work done by the Embassy? It was well timed, planned, and executed, and has supported Vestas engagement in the Moroccan tender process. We look forward to a continu-ed close coordination with the Embassy as wind energy takes on a greater role in the Moroccan energy mix.

    6 / MENA NEWS

    Photo: Courtesy of Vestas Wind Systems A/S

  • UAE | MENA NEWS

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    I dont think that we could have done it without the help and corpora-tion with the Consulate. Often you dont realise how much work it takes to do all of the things that they have done, and it has been amazing to have the Consulate to help us in this regard. The Consulate is one of the primary reasons to why we are doing business in Dubai today.Photo: Colourbox

  • TRADE COUNCIL IN DUBAI WELCOMES

    SPONSORPEOPLE

    The Trade Council in Dubai has worked with SponsorPeople for al-most a year and is pleased to welcome the company to the UAE. Spon-sorPeople was established in 2003 and can pride itself as being the largest independent sponsorship agency in Scandinavia. In October last year the company started looking towards international markets and found its way to Dubai in the United Arab Emirates. Less than a year after its first encounter with the Consulate General in Dubai, SponsorPeople has been able to establish good and promising relations to businesses, and to register itself as a company in Dubai.

    By: Iben Bjrgulf Ant