Micro Entrepreneur - 'Taj' Velachery!

8/9/2019 Micro Entrepreneur - 'Taj' Velachery!

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Chai

Chai

Chai

Chai

Chai

ChaiChai

Chai!!!

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chai! Kaapi!

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Kappi!

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Kappi!

Ciggy! Ciggy!

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Kaapi!

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Chai

Coffee!

Coffee!

Coffee!

chai!

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Chai!!!Chai!!!

Chai!!!

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chai!Kaapi!

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aap

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Kappi!

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Ciggy!

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Ciggy!Ciggy!

chai!

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Coffee!

Coffee!


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INDEXINDEXINDEXINDEXINDEXINDEXINDEXINDEX Objective of the study.

History of Taj Velachery. The business.

Strate ies.

Cash Flow.

Future Plans.

Observations. Suggestions.

Exhibits.


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Study ObjectiveStudy ObjectiveStudy ObjectiveStudy ObjectiveStudy ObjectiveStudy ObjectiveStudy ObjectiveStudy Objective To understand the business model and the

cash flow a tea stall generates. To appreciate the difficulties a stall owner

oes throu h in eneratin revenue and to

maintain cash flow.

To venture into the possibilities of micro

financing the stall. To suggest ways to enhance his cash flows.


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TajTajTajTajTajTajTajTaj VelacheryVelacheryVelacheryVelacheryVelacheryVelacheryVelacheryVelachery Christened by CBS-ites 2009-10.

Established in 2006. Had another shop near Velachery railway

station.

Main proprietor Mr. Unnikrishnan. Number of employees 7.

The only tea stall which operates 24x7 inVelachery area.

A local goons shop, rented on a daily basis.


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Mr. Unnikrishnan. Proprietor.

Mr.Shaji Second in charge.


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The BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessProducts offered:

Beverages

ItemItemItemItem Rate/Serving (Rs.)Rate/Serving (Rs.)Rate/Serving (Rs.)Rate/Serving (Rs.)

Tea 5Coffee 6

Milk 5

Horlicks/Boost 10

Packaged water 1.50

Butter Milk 3


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The BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe Business contdcontdcontdcontdcontdcontdcontdcontd Eatables

ItemItemItemItem Rate/PieceRate/PieceRate/PieceRate/Piece (Rs.)(Rs.)(Rs.)(Rs.)

Biscuits (3 Varieties) 2 to 5

ece a e

Murukku 1

Peanut Sweets 1

Banana 2

Samosa 5

Bajjis 5

Bun 2.50


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The BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe BusinessThe Business contdcontdcontdcontdcontdcontdcontdcontd Intoxicants

ItemItemItemItem Rate/Packet (Rs.)Rate/Packet (Rs.)Rate/Packet (Rs.)Rate/Packet (Rs.)

Cigarettes 20 to 25

Beedi 4 to 8

Other Items

aan asa a s o

ItemItemItemItem Rate/Piece(Rs.)Rate/Piece(Rs.)Rate/Piece(Rs.)Rate/Piece(Rs.)

Candies (4 verities) 0.50

Mouth Fresheners 1 to 3


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StrategiesStrategiesStrategiesStrategiesStrategiesStrategiesStrategiesStrategies No excess stock.

o

Anticipates stock movement.o Goods delivered on order.

Customer is God.o Hearty smile.o Small talks.o Inquiry on preferred food items.

High Dependency on TCS and CBS.o Track the holidays.o Track the shift timings.

New good introduction.o Samples for a week.


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KSFsKSFsKSFsKSFsKSFsKSFsKSFsKSFs Service.

Friendly personality. Awareness of the environment.


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External factorsExternal factorsExternal factorsExternal factorsExternal factorsExternal factorsExternal factorsExternal factorsThe roadwidening has hit

the business badly.

The machine isarked where his

stall was before.

Uncertaintyover re-location.


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Cash FlowCash FlowCash FlowCash FlowCash FlowCash FlowCash FlowCash Flow Expenses Goods.

o Daily buying.o Stocks re-filled everyday at 9 AM.

o No credits.

o No default payments.


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Cash FlowCash FlowCash FlowCash FlowCash FlowCash FlowCash FlowCash Flow contdcontdcontdcontdcontdcontdcontdcontd Other Expenses

ItemItemItemItem Expense (Rs.)Expense (Rs.)Expense (Rs.)Expense (Rs.)

Rent (Daily) 500.

Gas cylinder (2 nos.) 3 days. 1400.

Wages etc. (daily for 7 people) 1500.Police (min. Monthly) Bribe*.

10,000.

Chennai Corporation(cleanliness) Bribe*.

100.

Political party goons(monthly)*

500 1000.

*Tea/Coffee, Cigarettes, Paan Masala extra.


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Cash FlowCash FlowCash FlowCash FlowCash FlowCash FlowCash FlowCash Flow contdcontdcontdcontdcontdcontdcontdcontd Earnings

Turnover approx Rs.18,000/day.* Rs.3000/- profits, after all expenses.

*Highly depended on the daily customer turnover.


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AccountsAccountsAccountsAccountsAccountsAccountsAccountsAccounts All entries made here


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Future PlansFuture PlansFuture PlansFuture PlansFuture PlansFuture PlansFuture PlansFuture Plans No plans of expansion. Too much to handle

already. Relocation depends on TCS and their plans.

,Velachery railway station area.


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ObservationsObservationsObservationsObservationsObservationsObservationsObservationsObservations The business model

o Debt / Credit free.o Less goods stocked.

Loans o Local money lender.o Lending rate Rs.100/- on Rs.1000/-

for 100 days. Works out to be approx 36% per

annum.o Credit period flexible. Thanks to his

good relationship.


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ObservationsObservationsObservationsObservationsObservationsObservationsObservationsObservations contdcontdcontdcontdcontdcontdcontdcontd Wages

o Wages form a major portion of his expenses,invariably affecting the profits.

o Generous person, gives work to the needy.

o Eg: A destitute person comes everydaymorning and evening to clean the premises.He gets a tea/snack or cash for lunch!

o I too got an offer - the post of accountsmanager!

o From a socialistic angle What a Man!!!


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SuggestionsSuggestionsSuggestionsSuggestionsSuggestionsSuggestionsSuggestionsSuggestions Replicable business model.

Stop making Samosa, Bajji etco Cost too high.

o High wastage.

o Outsourcing suggested. Items made by self help

groups etc

Expenses for gas cylinder humongous. Replace gas cylinder.

Refer Excel sheet


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Some interesting factsSome interesting factsSome interesting factsSome interesting factsSome interesting factsSome interesting factsSome interesting factsSome interesting facts Milk used for 24 hours 30 to 35 liters.

Milk water ratio (Tea) 1litre : 1.5 liters.(Other stores 1 : 2.5 3)

gare e sa es or ours o a esKings) Minimum 140 to 150 packets.

(Rs.45 per pack)


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ExhibitsExhibitsExhibitsExhibitsExhibitsExhibitsExhibitsExhibits


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Its tea time.!

THANK YOU.THANK YOU.THANK YOU.THANK YOU.THANK YOU.THANK YOU.THANK YOU.THANK YOU. BenoyBenoy Paul Jose.Paul Jose.Chennai Business School.Chennai Business School.

BFS.033.BFS.033.

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Micro Entrepreneur - 'Taj' Velachery!