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B YS H R E Y A S J A R A J A P U

A A K A S H V I J E E S HS H A A N J O S H I

Partnership with BusinessProject

Middleton High SchoolTampa, FL, 33626

T A B L E O F C O N T E N T S

Purpose...........................................................................................................................02

Business Overview................................................................................................04

Goals ................................................................................................................................03Goals to benefit members ........................................................... 03Goals to benefit partners .............................................................. 03

Planning .......................................................................................................................06

Development and Implementation ........................................................07

Benefits ........................................................................................................................08

Introduction

Planning, Development and Implementation

..........................................................................................09Goals Accomplished

Publicity.........................................................................................10Evidence of Publicity

AppendicesBreakdown of Hours ..........................................................................................11

Mentions.......................................................................................................................12

P A G E 0 1

Roles...............................................................................................................................05

Chapter Leader Responsibilities....................................................05

Business Responsibilities.....................................................................05

Evaluation

I N T R O D U C T I O N P A G E 0 2

Carpooling from home to

schools and vice versa has

always been a problem for

parents because they are

concerned with their child

getting home safely as well as

on time. There are many risks

and dangers with sending your

child home with another

individual. So, how exactly do

we eliminate these risks and

dangers and proceed forward

with safety precautions?

P U R P O S E

This is where PikMyKid comes in. For the

2018-2019 Partnership with Business Project,

Middleton High School partners with the

business PikMyKid, a business that is

dedicated to improving schools dismissal

systems and making sure that students are

safely escorted from their home to school

and back.

The PikMyKid team will meet with Mr. Pat

Bhava regularly in order to promote safety in

the transition from home to school and

upgrade the school's dismissal systems. The

PikMyKid app is designed in such a way

where there are many tools to use such as a

panic button, parent messenger, tip line, and

Kognition: a partner of PikMyKid working on

upgrading school cameras to identify any

threats and weapons. Project PikMyKid’s

purpose is to promote PikMyKid in order to

increase school safety.

School carline using PikMyKid

Pat Bhava winning Tampa Sboy Award

I N T R O D U C T I O N P A G E 0 3

G O A L S

In order to benefit and learn through thePartnership with Business Project, the

committee members created 4 goals thatbenefit the members which we plan to

achieve which cover the topics of presentingand advertising.

G O A L S T O B E N E F I T M E M B E R S

In order to benefit the Business PikMyKid, thecommittee members collaborated with Mr.Pat Bhava and established the following 4

goals to benefit the partner which cover thetopics of assisting the committee in their

events and picking and choosing schools.

G O A L S T O B E N E F I T P A R T N E R S

I N T R O D U C T I O N P A G E 0 4

R O L E S

C H A P T E R L E A D E RR E S P O N S I B I L I T I E S

1) Give business presentations representingPikMyKid in multiple schools2) Hold weekly meetings in order to discussprogression throughout the course of theproject3) Implement the PikMyKid system into atleast one school4) Provide group members with experienceand career development skills

After the Partnership with Business committee discussed among them-

selves about their duty in this project,the following roles were created which

consist of the job chapter leaders to successfully promote the business:

B U S I N E S SR E S P O N S I B I L I T I E S

1) Assist the chapter members in the presentations toschools2) Expand the range of the app to more schools 3) Designate and choose the schools to give presentto4) Create awareness about school safety to thecommunity

After the Partnership with Business committee discussed roles with the partner,

PikMyKid, a consensus was reached as to what thebusiness's responsibilities would be to help Middleton

FBLA;

Pat Bhava is the CEO of PikMyKid. He is also an entrepreneur, having built a couple startups He is an ex-Naval fighter pilot and deep-sea diver with an MBA and BS in Physics.

Jonathan Elliot specializes in taking software products from a napkin idea and executing a development strategy that ensures that product successfully makes it to market.

Michael Shupe is a software architect experienced in developing software and leading projects in all phases from inception to product release, crafting a better solution through innovation

and attention to the customer.

JJ Roberts is the director of public relations at PikMyKid. He met Pat as PikMyKid was just beginning. Soon his passion to again, be part of something important, took over and he joined PikMyKid full time.

I N T R O D U C T I O N P A G E 0 5

B U S I N E S S O V E R V I E W

.

Pat Bhava was influenced by his ownpersonal experiences to create PikMyKid fromwhen he was young in school. He isexperienced, holding an MBA and BS inphysics, and has spent some time as a navalfighter pilot and a deep-sea diver. He also hasexperience in entrepreneurship, having sold afew startups. Pat Bhava's previous projectsconsist of Sachi Ventures and SpicelineLogistics. PikMyKid is a business dedicated to abetter, safer, and smarter school dismissalsystem. PikMyKid is an app that incorporatestechnology with school dismissal, making iteasier to safely transport kids from and toschool, thus, allowing teachers to dedicatemore time to lesson plans and teaching ratherthan hustling around the carline, trying to getkids home. PikMyKid has been around foryears and has received outstanding awardssuch as TiE Business of the Year, and Indo-UScommerce business of the year. PikMyKid isan international business with schools all overthe world and has made school dismissaleasier than ever.

PikMyKid is currently working with otherbusinesses such as Kognition in order to increasesecurity measures in schools by implementinghigh-quality security cameras in order toimmediately identify threats and weapons whichresults in higher student and staff safety.

PikMyKid team

Choosing the right business would be the most important partof the project. The team was looking for a business that would notonly help them face issues in their school but also expand toother schools. Through this, our planning phase was initiated.

P L A N N I N G , D E V E L O P M E N T A N DI M P L E M E N T A T I O N

P A G E 0 6

P L A N N I N G

In a search for a business topartner with, Middleton FBLAwanted to partner with a businessthat would help solve a problemthat is seen in not only in our schoolbut also our community. We spentsome time to think about thebiggest issue in our school. Then, ithit us. Every day students spendhours standing in the car linewaiting for their parents, and theadministration has to run back andforth to moderate dismissal.Teachers spend hours of their timetrying to handle the uncontrollablemess of the car line and bus linewhen they would rather spend theirtime developing lesson plans. Evenwith the teacher's assistance, theschool dismissal is a long and tiringprocess. Parents often have to waitfor hours in the car line andstudents often reach home late.Then, the Partnership with Businessteam came up with a perfect issueto face: the Dismissal Fiasco.

There were not many solutionsto this problem, but then camePikMyKid. Founded by parent,Saravana (Pat) Bhava, PikMyKid is asafe and reliable solution to thedismissal problem. Incorporatingtoday's technology into our schools,PikMyKid makes school dismissal aquick and efficient process. Startingas a local Tampa business,PikMyKid has grown to be aninternational phenomenon withhundreds of schools around theglobe. PikMyKid was such a strong forcethat elevated schools dismissalsystems to be above and beyondevery expectation, even the FloridaDepartment of Transportationendorsed PikMyKid and agreed topay for the first year for any schoolusing the app. With many schools serving asexemplary testimonials, MiddletonFBLA reached out to PikMyKidlooking for a partnership. ThePartnership with  Business teamagreed to partner with PikMyKid byassisting in getting schools to usethe app.

PikMyKid team at Educational Convention

P L A N N I N G , D E V E L O P M E N T A N DI M P L E M E N T A T I O N

P A G E 0 7

D E V E L O P M E N T A N DI M P L E M E N T A T I O N

Now that the partnership hasbeen made, the Partnership with Business team had to work ongetting Middleton on board withusing PikMyKid. PikMyKid's mostused technique was to go toschools and directly pitch theproduct. So, we decided to do that.We approached the administrationteam, including our principal Dr.Moore and our assistant principalMs. Burton, and pitched the app. Atfirst, they denied the app, becausethey didn't truly understand thecapabilities of the app and how itcould be applied to the dismissalsystem.  Then, we had to find a way todescribe the effect PikMyKid had onschools, so what we did was createan Instagram with a video thatincludes a testimonial from multipleschools and a post that has adescription of the app. This was anefficient way to spread the wordabout PikMyKid. Through consistentposts and asking students andFBLA members to talk to theirparents about PikMyKid, within afew weeks, parents were asking theadministration about PikMyKid andif Middleton could get it.

After creating the Instagramaccount, we approachedadministration again, except thistime they were already beingpressured by parents about gettingPikMyKid. So, after showingadministration a few videos oftestimonials and demonstrations ofhow PikMyKid can be used, theywere eager to implement thePikMyKid system. We then invited the PikMyKidteam over to help do a live demofor the parents and administration.Within weeks, PikMyKid is fullyintegrated into Middleton'sDismissal System.

PikMyKid startup team

After the project was established and PikMyKid was implementedinto Middleton's car line, the Partnership with Business committeeevaluated their project by analyzing the benefits gained and how thegoals were accomplished.

E V A L U A T I O NP A G E 0 8

B E N E F I T S

Throughout the course of thisproject, there were many peopleand events which had benefits thatheavily contributed to the overallgoals of this project. Whether it wasjust a tip to help us or presentingthe idea in front of the countyofficials, every person and eventwas beneficial and is greatlyappreciated. These benefitsextended past us and werebeneficial to our partner andimpacted schools.     Mr. Pat Bhava and ChitraKanagaraj, the CEOs of PikMyKid,were very helpful and supportivefrom start to end. Throughout thisjourney, not only did they partnerwith us and act as CEOs, but theywere mentors, teaching us aboutadvertising skills, business andmarketing strategies, and publicspeaking skills. They alsoinfluenced us to look closer intoaspects of school safety, but theyhelped us with other life skills suchas advertising, public speaking, andlooking at things from allviewpoints, making us open-minded. There were many learningopportunities such as learning fromour mistakes in order to perfectourselves for similar futuresituations. The benefits of PikMyKidwere also present. PikMyKidexpanded their range from Georgiaand Tulsa to Tampa and the systemwas implemented into additionalschools.

The school administration and staffmembers were encouraging of ourpresentations and gave us tips andpointers on how to improve ourpresentation skills. Middletonprincipal, Dr. Moore, was especiallyhelpful since she would spendhours and hours with us in order toperfect our presentations beforeadvertising the business to schools.This was also benefitting to ourschool administration since theyfound PikMyKid to be beneficial andimplemented it into their ownschool system. Mr. Akinrefon andthe Middleton FBLA membersplayed a huge role in giving usbenefits. They helped us organizedates and events to learn about theadvertising and presenting processand gain publicity. We also receivedmany donations from memberswho were very helpful to fund ourtransportation and equipmentneeded for our project goals to befulfilled.

Pat Bhava deploying PikMyKid at a school

E V A L U A T I O NP A G E 0 9

G O A L S A C C O M P L I S H E D

At the beginning of this report, we stated 8goals which would help both FBLA membersand our business partner. As we come to aconclusion in this project, here is how thefollowing goals have been fulfilled:

Goal 1: Enhance members advertisingand presenting abilities. This goal wasachieved by presenting our idea tomany schools in order to get moreexperience in the advertising andmarketing aspects of a business.Goal 2: Learn research strategies thatmay be useful in the workplace. Thisgoal was accomplished throughlistening to Pat Bhava's advice on howto effectively present your idea in frontof others. We went to his office andhad discussions on different aspects ofpublic speaking and how to effectivelycommunicate with other people.Goal 3: Engage in social medianetworking to help grow the business.This goal was established by making asocial media account on Instagram.We titled the account name“pikmykidfbla” and all Middleton FBLAmembers and additional peopleinterested in the business followed theaccount in order to learn more aboutthe app and how it works.Goal 4: Provide group members withexperience and career development.This goal was completed by actuallyimplementing the app into multipleschools. Presenting the idea in front ofso many school boards helped us toget better each time we presentedand gain a lot of experience.

Goal 5: Expand the range ofPikMyKid. This goal was establishedby implementing the app intonumerous schools which expandedthe worldwide range to Tampa.Goal 6: Improve app through workingwith more schools. This goal wasaccomplished by listening to theschool administration’s feedbackafter each presentation. The app wasmodified in order to better certainfeatures to increase the number ofschools that use this app.     Goal 7: Progress in the use oftechnology in schools to increasesafety measures. Through acquiringschools and integrating PikMyKid intothem, they are elevating the school'sinteraction with technology whilepromoting and ensuring safety. Goal 8: To help teachers dedicatemore time to lessons and serve astestimonials, rather than handle thecarline. By automating the dismissalsystem, the teachers now have timeto focus on their lessons and serve astestimonials for PikMyKid to helpthem deploy in more schools.

PikMyKid Team discussing tactics to integrate PikMyKid intoschools during live demo

P U B L I C I T Y P A G E 1 0

E V I D E N C E O F P U B L I C I T Y

Parent testimonial andreview of PikMyKid

PikMyKid's first FBLApost

Instagram PikMyKidFBLA reviews

PikMyKid FBLA InstagramAccount

Online PikMyKid articles

We included a breakdown of hours. The breakdown of hours serves as a way to look backreflect on the time and effort put into this project. The appendices serves as way to showthe breakdown of hours and reflect and thank everyone who helped us.

A P P E N D I C E S P A G E 1 1

B R E A K D O W N O F H O U R S

Below is a list of time in hours spent in chapter involvement:

Working with PikMyKid officials28.3%

Interacting with school administration24.5%

Implementation18.9%

Planning16.5%

Publicity11.8%

0%

Total Hours: 212 hours

This Partnership with a Business was very successful in terms of helping schools allaround Hillsborough County, increasing the publicity and effectiveness of PikMyKid, andallowing students to be transported from home to school and back in a safer, faster way.

Each and every member of Middletons FBLA was valuable and contributed toaccomplishing this goal. Without all of our sponsors, parents, members, advisers, and

teachers, this would not have been possible.

35 Hours

40 Hours

52 Hours

35 Hours

60 Hours

A P P E N D I C E S P A G E 1 2

M E N T I O N S

This project would not have been possible as it was without the help of manypeople and staff members, whom we would now like to thank. We would like to thank the following:

Mr. Akinrefon for giving us the opportunity to do this project and guiding usalong the way. Pat Bhava and Jonathan Elliot for allowing us to partner with their business andhelping us to gain business experience.Middleton High School Administration for implementing the PikMyKid systeminto their everyday car line procedure. Dr. Moore for giving us the time of day,even throughout her busy schedule, to allow us to explain our ideas and receivefeedback.Hillsborough County Public School district for giving the schools a grant to helpease them into the process of using PikMyKid.Middleton FBLA for helping us progress forward in our business careers andsupporting us along the way.

Middleton FBLA chapteradvisor, Mr. Akinrefon

PikMyKid CTO, Jonothan Elliot

PikMyKid Founder and CEO, PatBhava