parle company overview

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Business Ethics And CSR 2011

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BHAVANS COLLEGE

T.Y. B.M.S.-B

BUSINESS ETHICS AND CSR

TOPIC: PARLE-G

GROUP NUMBER-691 - SAURABH TANDEL.

92 - OLIVER RODRIGUES.

93 - PRIYANKA PARMAR.

94 - CRAIG NORONHA.

95 - BHUMIT GALA.

96 - SHIVALI DEVALKAR.


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ACKNOWLEDGEMENT

We are heartily thankful to our Professor, Mr. Sameer, whoseencouragement, guidance and support from the initial to the final levelenabled us to develop an understanding of the subject.

Lastly, we offer our regards to all of those who supported us in any respect

during the completion of the project.


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INDEX

SR.NO

TOPIC

1 INTRODUCTION TOETHICS AND CSR

2 ABOUT PARLE-G

3 OVERVIEW OF PARLE-G

4 MY GREEN PLANET

5 SARASWATI VANDANA

6 GOLU GALATA


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PARLE G

About the company

A cream colored yellow stripped wrapper with a cute baby photo

containing 10 12 biscuits with the companys name printed in Red and

you know these are Parle G biscuits. Times changed, variety of biscuits

did come and go but nothing has changed with these biscuits. Yes, the

size of their packing has definitely changed but for the consumers

good as these are money savers pack. The Parle name conjures up fond

memories across the length and breadth of the country. After all,

since 1929, the people of India have been growing up on Parle

biscuits & sweets.


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Initially a small factory was set up in the suburbs of Mumbai city, to

manufacture sweets and toffees. For around 75 years, Parle have been

manufacturing quality biscuits and

confectionery products. Over the years Parle has grown to become a

multimillion-dollar company with many of the products as market

leaders in their category. The recent introduction of Hide & Seek

chocolate chip biscuits is a product of innovation and caters to a new

taste, being Indias first ever chocolate-chip biscuits.

All Parle products are manufactured under most hygienic conditions.

Great care is exercised in the selection and quality control of rawmaterial and standards ensured at every stage of the manufacturing

process.


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"Corporate Social Responsibility is the continuing commitment by

business to behave ethically and contribute to economic developmentwhile improving the quality of life of the workforce and their families

as well as of the local community and society at large"

Overview

Since 1929, Parle products, with its wide platter of biscuits and sweets

are also actively engaged in changing and uplifting the social face of

India. As a part of corporate social responsibility policy, Parle is keenly

involved in overall development of the younger generation, with a

focused endeavor to build the new face of India and spread happiness

and joy all over.

Parle Centre of Excellence-an institution dedicated to enrich

The lives of people through conducting various culturalprograms across all regions to facilitate the all round

development of the children.

Every year Parle organizes Saraswati Vandana in the state of west

Bengal during the festival of saraswati puja, inviting schools from allacross the state to participate. The event is one of much fanfare and

celebration, keeping alive the cultures and traditions. The involvement

of cultural activities has seen the inception of Golu Galata in Tamil

Nadu, held during Navratri. It provides all the members of a household a platform to showcase their creativity and be judged by eminentpersonalities. Thousands of families participate and celebrate the

occasion on a grand scale.


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This event gives Parle a chance to interact with children on a one-to-one basis, and promote their belief of fun and health for the whole

family.

My Green planet

Imagine the world full of trees, birds and animals.

Parles products have been trusted by mothers and childrenacross age groups as a nutritious snack that has helped them

grow healthy and strong. It is but natural that Parle products

would like to return the favour to a generation that has helped it

grow. Parle products feel this is the best gift that they can give.

A cleaner greener planet that they can treasure for generationsto come.

My green planet is an initiative that takes definitive steps

towards conserving our eco system. Parle products is contributingin its own way by taking up various initiatives like planting more

trees around India, conserving water, power and recycling waste.My green planet works across levels- from school students to

environmentalists to media professionals and through them


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occasion. Performances by popular artistes make it a night toremember for every invitee present there. The awards and adulation

makes it unforgettable for the winners.

Objective1. Make a Parle biscuit a part of a childs life by seeding the

brand value of a world of happiness through a ritualistic

social event.

2. Own a sustainable property in schools.

Approach1. Identify relevant events for brand association.2. Enmesh brand values with the event for synergy3. In effect build a strong bond with consumer.

Insights1. For an Indian student, being blessed by saraswati, the

Hindu goddess of learning when she visits his/her school is

the single most auspicious event.

2.The festival of saraswati puja is a collective celebrationamong students and teachers marked by spontaneity, color,

passion and fun.


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Promotional strategy1. Institute an inter school contest Parle Saraswati Vandana

Between schools based on parameters of celebrating the

ritual.

2. Run up press ad, letters to schools, TVCs on local network,press conference and announcement of scholarships.

3. Event-collaterals, TV coverage, jury visits to school,product sampling at the venue and event telecast.

4. Awards ceremony- TV infomercial promos, ceremony,concerts and thanksgiving.

5. All media coverage at minimal costs; TV channel as mediapartner.

Results

1.Overwhelming response from 200 schools.2. Participation of 75000 students from 109 schools.

3. Complete experiential communication- ongoing annual event.4. Re-inforcement of brand image among students school

bodies, government and media.


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devotional hymns and shlokas are chanted. After performing the puja,

the food items that have been prepared, are offered to the goddesses.

In the evening of "Vijayadasami", any one doll from the "Golu" is

symbolically put to sleep and the Kalasam is moved a bit towards North

to mark the end of that year's Navaratri Golu. Prayers are offered to

thank God for the successful completion of that year's Golu and with a

hope of a successful one the next year! Then the Golu is dismantled

and packed up for the next year.

The dolls are usually handed down from generation to generation,

mother to daughter. Family heirlooms handed to the next in the family

line.

The Golu Galata Contest By PARLE G

Navratri is one of Indias most celebrated festivals and this year

PARLE-G wanted to take it to the next level. In its sixth year running,

the Parle Golu Galata Contest wished to give its participants a biggerplatform to work its magic.

With this in mind, it was decided that going digital seemed like the

next best move. Thus giving participants all over the opportunity to


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showcase their Golus and compete on a larger scale.

They believe in keeping tradition alive.

All families find comfort in their festival traditions, and many look to

grandparents as the guardians of rituals that unite all generations.

With todays generation taking influence from various other global

cultures, our own seem to fade away so effortlessly. For most, its a

family get-together to celebrate the coming festivities. But for some,

it gives them good reason to meet up with family members whom they

might only meet on big holidays due to geographical reasons or

demanding schedules.

For the past five years it has been our endeavor to keep the Indian

festivities alive and kicking. To keep the festival of Golus from

changing with the times. Come together as a family or even a circle of

friends to make your Golu Galata stand out from the rest.

Other initiatives

Installation Of Hand Pumps. [Sankhol Village] Installation Of Ceiling Fans. Painting Poles And Cycles With Florescent Paint.[June10] Distribution Of Lunch Boxes, Spoons, Notebooks, Pens Interaction And Distribution Of Gifts To Children From Mother

Teressa Foundation.


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Distribution Of Stationary To Students. Organizing Competitions And Distributing Gift And Prizes To

Students.


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Bibliography

Business Ethics & CSRAnita Bobadewww.parleproducts.com

www.google/parle.com

www.wikipedia.comwww.yahoo.com
http://www.parleproducts.com/http://www.parleproducts.com/http://www.google/parle.comhttp://www.google/parle.comhttp://www.wikipedia.com/http://www.wikipedia.com/http://www.yahoo.com/http://www.yahoo.com/http://www.yahoo.com/http://www.wikipedia.com/http://www.google/parle.comhttp://www.parleproducts.com/


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