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TAT DE LA NATION INTERACTIVEcomScore Canada

Lunivers numrique canadien est en FEU!

10 Choses savoir!!

#10..Les canadiens naviguent sur le Web en plusieurs langues et partir de plusieurs endroits

Source: comScore Media Metrix Canada, All Locations- June 2006Canadiens en ligne Fr/Ang Univers total (visiteurs uniques)

Nombre de Canadiens en lignePopulation totale domicile et bureau+ 54 % depuis juillet 2001Source: comScore Media Metrix, population canadienne, octobre 2004 juin 2006+12.5% Dans la dernire anne

+ 24 % depuis 2001Nombre de canadiens franais en lignePopulation totale (domicile)La maturit est atteinteSource: comScore Media Metrix, population canadienne francophone, juin 2001 juin 2005

#9..Quelles catgories sont les plus importantes? O se retrouve la croissance en temps et en pages?

16.5%19.5%22.2%16%20%17.5%Catgories en croissance tendance visuelle

#8..Qui est sur Internet aujourdhui, et qui y sera demain?

Source: comScore Media Metrix Canada, Aug 2006, All LocationsSource: Statistics Canada, July 04 Census, Canadian Pop. No.s include N. W. Territories, Nunavut and Yukon Canadiens en ligne porte par groupe dge

Chart2

6319.9854343.8868.7

7475.6316393.98285.5

9960.28050.44180.8

7527.73172.142.1390331708

Population canadienne

Canadiens en ligne

Porte en ligne

Unique Visitors (000)

% Reach

Groupes d'ges en ligne au Canada

Age Demos

Items 1 - 131 of 131Total Unique Visitors (000)% Reach% Composition Unique VisitorsComposition IndexAverage Daily Visitors (000)Total Minutes (MM)Average Minutes per Usage DayTotal Pages Viewed (MM)Average Pages per Usage DayAverage Minutes per PageAverage Usage Days per VisitorAverage Minutes per VisitorAverage Pages per Visitor% Composition Pages% Composition Minutes

Persons: 2-17406010021.81002,1355,33583.37,600118.70.715.81,313.901,87213.214.8

Persons: 18-242975100161002,2036,02891.28,604130.20.722.22,026.002,8921516.7

Persons: 25-34339110018.21002,9747,50984.213,429150.50.626.32,214.303,96023.420.9

Persons: 35-44399110021.51003,6918,67478.314,228128.50.627.72,173.703,56524.824.1

Persons: 45-54274810014.81002,5316,04079.59,668127.30.627.62,197.703,51816.816.8

Persons: 55-6410791005.81009121,89869.43,106113.50.625.41,759.602,8785.45.3

Persons: 65+3401001.810025651667.2784102.10.722.61,518.202,3071.41.4

Stats Can data

Persons: 2-176,320

Persons: 18-243,095

Persons: 25-344,381

Persons: 35-445,154

Persons: 45-544,806

Persons: 55-643,387

Persons: 65+4,141

AgePopulation canadienneCanadiens en lignePorte en ligne

2-176,3204,34469

18-347,4766,39486

35-549,9608,05081

55+7,5283,17242

2004

CanadaMaleFemaleCanadaMaleFemale

Age groupPersons (thousands)% of total of each group

Total31,946.3015,816.5016,129.80100100100

041,695.90868827.95.35.55.1

591,915.20980.4934.866.25.8

10142,117.201,085.101,032.006.66.96.4

15192,125.901,090.401,035.506.76.96.4

20242,223.201,136.401,086.8077.26.7

25292,157.701,092.701,065.006.86.96.625-344,381.10

30342,223.401,121.501,101.9077.16.8

35392,408.401,210.401,198.007.57.77.435-445,154.30

40442,745.901,379.101,366.708.68.78.5

45492,570.101,280.301,289.8088.1845-544,805.90

50542,235.801,106.601,129.20777

55591,929.50955.5973.966655-643,386.70

60641,457.20714.6742.64.64.54.6

65691,170.90563.3607.63.73.63.865+4,141.00

70741,042.00487.5554.63.33.13.4

7579849.1367.3481.82.72.33

8084611.3234.6376.71.91.52.3

8589305100.2204.710.61.3

90 and over162.742.6120.10.50.30.7

GeographySexAge group (Persons)(5)2004divided by 1000

CanadaBoth sexes0 years329904330

CanadaBoth sexes1 year332891333

CanadaBoth sexes0 to 17 years69827806,983

CanadaBoth sexes18 to 24 years30945313,095

add these 2329904330

332891333

662795663

take the total 0-1769827806,983

subtract 0,1 year olds662795663

63199856,320

2-17 year olds63199856,320

18 to 24 years30945313,095

Age Demos

6319.985335353.0539233875

7475.631683491.4170322211

9960.2756375.9322101966

7527.7194825.8777581466

Canadian Population

Canadians Online

Online Reach

Person's Age

(000)

(%)

Canadian's Online Age Demographics

super rough - age demos


Persons: 2-17406010021.81002,1355,33583.37,600118.70.715.81,313.901,87213.214.8

Persons: 18-242975100161002,2036,02891.28,604130.20.722.22,026.002,8921516.7

Persons: 25-34339110018.21002,9747,50984.213,429150.50.626.32,214.303,96023.420.9

Persons: 35-44399110021.51003,6918,67478.314,228128.50.627.72,173.703,56524.824.1

Persons: 45-54274810014.81002,5316,04079.59,668127.30.627.62,197.703,51816.816.8

Persons: 55-6410791005.81009121,89869.43,106113.50.625.41,759.602,8785.45.3

Persons: 65+3401001.810025651667.2784102.10.722.61,518.202,3071.41.4

Stats Can data

Persons: 2-176,319,985

Persons: 18-243,094,531

Persons: 25-34

Persons: 35-44

Persons: 45-54

Persons: 55-64

Persons: 65+

2004

CanadaMaleFemaleCanadaMaleFemale

Age groupPersons (thousands)% of total of each group

Total31,946.3015,816.5016,129.80100100100

041,695.90868827.95.35.55.1

591,915.20980.4934.866.25.8

10142,117.201,085.101,032.006.66.96.4

15192,125.901,090.401,035.506.76.96.4

20242,223.201,136.401,086.8077.26.7

25292,157.701,092.701,065.006.86.96.625-344,381.10

30342,223.401,121.501,101.9077.16.8

35392,408.401,210.401,198.007.57.77.4

40442,745.901,379.101,366.708.68.78.5

45492,570.101,280.301,289.8088.18

50542,235.801,106.601,129.20777

55591,929.50955.5973.9666

60641,457.20714.6742.64.64.54.6

65691,170.90563.3607.63.73.63.8

70741,042.00487.5554.63.33.13.4

7579849.1367.3481.82.72.33

8084611.3234.6376.71.91.52.3

8589305100.2204.710.61.3

90 and over162.742.6120.10.50.30.7

GeographySexAge group (Persons)(5)2004divided by 1000

CanadaBoth sexes0 years329904329.904

CanadaBoth sexes1 year332891332.891

CanadaBoth sexes0 to 17 years69827806982.78

CanadaBoth sexes18 to 24 years30945313094.531

add these 2329904329.904

332891332.891

662795662.795

take the total 0-1769827806982.78

subtract 0,1 year olds662795662.795

63199856319.985

2-17 year olds63199856319.985

18 to 24 years30945313094.531

Regions

Persons (thousands)

20002001200220032004

Canada30,689.0031,021.3031,372.6031,660.5031,946.30

Newfoundland and Labrador528522519.4518.4517

Prince Edward Island136.5136.7136.9137.3137.9

Nova Scotia933.9932.4934.5936.2937

New Brunswick750.5749.9750.3750.9751.4

Quebec7,357.007,397.007,445.707,492.307,542.80

Ontario11,685.4011,897.6012,102.0012,256.6012,392.70

Manitoba1,147.401,151.301,155.601,161.601,170.30

Saskatchewan1,007.801,000.10995.9994.4995.4

Alberta3,004.903,056.703,116.303,158.603,201.90

British Columbia4,039.204,078.404,115.404,152.304,196.40

Yukon30.430.130.130.631.2

Northwest Territories40.540.841.542.242.8

Nunavut27.528.128.729.129.6

MM 2.0STATS CANONLINE REACH

Region CA:Atlantic13122343.356.0

Region CA:Quebec48437542.864.2

Region CA:Ontario691612392.755.8

Region CA:Prairies29905367.655.7

Region CA:British Columbia25244196.460.1

Total18,58431842.8

Comp %

Region CA:Atlantic7.17.4

Region CA:Quebec26.123.7

Region CA:Ontario37.238.9

Region CA:Prairies16.116.9

Region CA:British Columbia13.613.2

online Reach July 04

Atlantic56.0

Quebec64.2

Ontario55.8

Prairies55.7

British Columbia60.1

Canadian PopulationCanadians OnlineCanadian Online Reach

Atlantic2343.3131256.0

Quebec7542.8484364.2

Ontario12392.7691655.8

Prairies5367.6299055.7

British Columbia4196.4252460.1

Regions

2343.355.9894166347

7542.864.20692581

12392.755.8070476974

5367.655.7045979581

4196.460.1467924888

Population (000's)

% of Canadians Online

Canadians Online By Region

MM 2.0

000

000

000

000

000

Canadian Population

Canadians Online

Canadian Online Reach

Popluation (000's)

Reach (%)

Canadian Regions Online

DEMOGRAPHIC PROFILE REPORTGeography: CanadaMyMetrix

Total InternetLocation: All LocationsMedia Metrix 2.0

Time Period: September 2004 2004 comScore Networks

Media: Total Internet

Report Generated: 11/1/2004


Total Audience18,58410010010014,70236,00081.657,418130.20.623.71,937.103,090100100

Persons - Age

Persons: 18+14,52410078.210012,56730,66581.349,818132.10.6262,111.403,43086.885.2

Persons: 35+8,15810043.91007,39017,12877.327,785125.30.627.22,099.703,40648.447.6

Persons: 50+2,68110014.41002,3315,14273.58,344119.30.626.11,918.103,11214.514.3

Persons: 55+1,4191007.61001,1682,41468.93,8891110.624.71,701.802,7416.86.7

Persons: 2-6411000.2100.................................

Persons: 2-111,7881009.61007021,17555.81,84587.60.611.8657.11,0323.23.3

Persons: 2-174,06010021.81002,1355,33583.37,600118.70.715.81,313.901,87213.214.8

Persons: 6-121,99510010.71008141,48160.62,27893.30.612.27421,14244.1

Persons: 6-142,87310015.51001,3803,17176.64,868117.60.714.41,103.801,6958.58.8

Persons: 9-142,34610012.61001,2002,89680.44,436123.20.715.31,234.601,8917.78

Persons: 12-172,27210012.21001,4334,16096.85,755133.90.718.91,830.902,5331011.6

Persons: 12-245,24710028.21003,63610,18793.414,359131.60.720.81,941.502,7362528.3

Persons: 12-348,63810046.51006,61017,69689.227,787140.10.6232,048.603,21748.449.2

Persons: 12-4914,1151007610011,66929,68284.847,229134.90.624.82,102.903,34682.382.5

Persons: 13-172,06410011.11001,3173,84997.45,313134.40.719.21,865.302,5759.310.7

Persons: 15-202,61210014.11001,8145,42599.77,025129.10.820.82,077.002,68912.215.1

Persons: 18-242,975100161002,2036,02891.28,604130.20.722.22,026.002,8921516.7

Persons: 18-346,36610034.31005,17713,53687.222,032141.90.624.42,126.303,46138.437.6

Persons: 18-4911,84310063.710010,23625,52283.141,474135.10.625.92,155.103,50272.270.9

Persons: 21-344,94010026.61004,11410,27083.217,730143.60.6252,078.803,58930.928.5

Persons: 21-4910,41710056.11009,17422,25680.937,172135.10.626.42,136.503,56864.761.8

Persons: 25-343,39110018.21002,9747,50984.213,429150.50.626.32,214.303,96023.420.9

Persons: 25-498,86810047.71008,03319,49580.932,870136.40.627.22,198.403,70757.254.2

Persons: 25-5410,13010054.51009,19622,22380.537,325135.30.627.22,193.803,6856561.7

Persons: 35-443,99110021.51003,6918,67478.314,228128.50.627.72,173.703,56524.824.1

Persons: 35-495,47710029.51005,05911,9867919,441128.10.627.72,188.603,55033.933.3

Persons: 35-546,73910036.31006,22314,71478.823,8961280.627.72,183.503,54641.640.9

Persons: 35-647,81810042.11007,13516,61277.627,002126.20.627.42,125.003,4544746.1

Persons: 45-542,74810014.81002,5316,04079.59,668127.30.627.62,197.703,51816.816.8

Persons: 45-643,82710020.61003,4437,93876.812,774123.70.6272,074.203,33822.222.1

Persons: 55-641,0791005.81009121,89869.43,106113.50.625.41,759.602,8785.45.3

Persons: 65+3401001.810025651667.2784102.10.722.61,518.202,3071.41.4

Males - Age

All Males9,46510050.91007,45318,19181.428,708128.40.623.61,921.803,0335050.5

Males: 18+7,57010040.71006,48915,83381.325,2991300.625.72,091.503,34244.144

Males: 35+4,37410023.51003,9279,13677.614,6101240.626.92,089.003,34125.425.4

Males: 50+1,6371008.81001,4083,10473.55,180122.60.625.81,895.703,16498.6

Males: 55+8861004.81007131,42966.82,327108.80.624.21,613.902,6274.14

Males: 2-6391000.2100.................................

Males: 2-118901004.810035253550.783278.80.611.9601.69351.41.5

Males: 2-171,89510010.21009642,35881.53,408117.90.715.31,244.001,7985.96.5

Males: 6-129911005.310040168356.81,07689.50.612.16891,0861.91.9

Males: 6-141,29810071006221,29969.62,063110.60.614.41,000.401,5893.63.6

Males: 9-149471005.11005031,11874.11,791118.70.615.91,180.701,8923.13.1

Males: 12-171,0061005.41006121,82399.32,576140.40.718.31,812.202,5624.55.1

Males: 12-242,65410014.31001,8215,06192.76,836125.20.720.61,906.502,57511.914.1

Males: 12-344,20210022.61003,1758,51989.413,265139.30.622.72,027.303,15723.123.7

Males: 12-496,93810037.31005,69314,55185.222,696132.90.624.62,097.203,27139.540.4

Males: 13-179031004.91005601,67099.42,323138.30.718.61,849.102,57244.6

Males: 15-201,4231007.71009523,050106.83,687129.10.820.12,143.502,5916.48.5

Males: 18-241,6491008.91001,2093,23889.34,259117.50.8221,964.002,5837.49

Males: 18-343,19610017.21002,5636,69687.110,6891390.624.12,095.003,34418.618.6

Males: 18-495,93310031.91005,08112,72983.520,1201320.625.72,145.603,3913535.4

Males: 21-342,36910012.71001,9504,70080.38,338142.50.624.71,983.903,51914.513.1

Males: 21-495,10510027.51004,46810,73380.117,769132.60.626.32,102.203,48030.929.8

Male: 25-341,5481008.31001,3543,45885.16,430158.30.526.22,234.604,15511.29.6

Males: 25-494,28410023.11003,8729,49181.715,860136.50.627.12,215.503,70227.626.4

Males: 25-545,03610027.11004,56811,16581.518,713136.60.627.22,217.303,71632.631

Male: 35-442,00110010.81001,8064,32679.96,776125.10.627.12,161.903,38611.812

Males: 35-492,73610014.71002,5186,03379.89,431124.80.627.62,204.703,44616.416.8

Males: 35-543,48810018.81003,2147,70779.912,284127.40.627.62,209.603,52221.421.4

Males: 35-644,13710022.31003,7508,7697814,045124.90.627.22,119.603,39524.524.4

Males: 45-541,48710081001,4083,381805,508130.40.628.42,273.903,7059.69.4

Males: 45-642,13610011.51001,9444,44276.27,269124.70.627.32,079.903,40312.712.3

Male: 55-646491003.51005361,062661,762109.60.624.81,635.702,7143.12.9

Male: 65+2371001.310017736869.2565106.30.722.51,554.202,38911

Females - Age

All Females9,11910049.11007,24917,80981.928,7101320.623.81,953.003,1495049.5

Females: 18+6,95410037.41006,07814,83281.324,518134.50.626.22,132.903,52642.741.2

Females: 35+3,78410020.41003,4647,99276.913,175126.80.627.52,112.103,48222.922.2

Females: 50+1,0441005.61009232,03973.63,164114.30.626.51,953.403,0325.55.7

Females: 55+5331002.910045598572.21,563114.50.625.61,847.802,9322.72.7

Females: 2-621000100.................................

Females: 2-118991004.810035064060.91,01396.50.611.7712.11,1281.81.8

Females: 2-172,16510011.61001,1712,97784.84,192119.30.716.21,375.201,9367.38.3

Females: 6-121,0041005.410041379864.41,202970.712.3794.41,1972.12.2

Females: 6-141,5741008.51007581,87282.32,805123.40.714.41,189.201,7824.95.2

Females: 9-141,3991007.51006971,778852,645126.50.714.91,271.001,8904.64.9

Females: 12-171,2661006.81008212,33794.93,178129.10.719.41,845.802,5105.56.5

Females: 12-242,593100141001,8155,12794.27,523138.20.7211,977.402,90213.114.2

Females: 12-344,43610023.91003,4359,17789.114,522140.90.623.22,068.803,27425.325.5

Females: 12-497,17610038.61005,97615,13184.424,533136.80.6252,108.403,41942.742

Females: 13-171,1601006.21007582,17995.92,990131.60.719.61,877.802,5765.26.1

Females: 15-201,1891006.41008632,37691.83,3381290.721.81,997.302,8065.86.6

Females: 18-241,3271007.11009942,79093.54,344145.60.622.52,103.003,2757.67.7

Females: 18-343,17010017.11002,6146,84087.211,344144.60.624.72,157.903,57919.819

Females: 18-495,91010031.81005,15512,79382.721,354138.10.626.22,164.603,61337.235.5

Females: 21-342,57110013.81002,1645,56985.89,392144.70.625.32,166.203,65316.415.5

Females: 21-495,31110028.61004,70511,52381.619,403137.50.626.62,169.503,65333.832

Female: 25-341,8431009.91001,6204,05083.36,9991440.626.42,197.303,79712.211.3

Females: 25-494,58410024.71004,16110,00480.117,010136.30.627.22,182.503,71129.627.8

Females: 25-545,09410027.41004,62911,05779.618,6111340.627.32,170.603,65332.430.7

Female: 35-441,98910010.71001,8864,34876.97,452131.70.628.42,185.603,7461312.1

Females: 35-492,74010014.71002,5415,95378.110,011131.30.627.82,172.503,65317.416.5

Females: 35-543,25110017.51003,0097,00777.611,612128.60.627.82,155.403,57220.219.5

Females: 35-643,68110019.81003,3857,84477.212,956127.60.627.62,131.003,52022.621.8

Females: 45-541,2621006.81001,1232,65978.94,160123.40.626.72,107.803,2987.27.4

Females: 45-641,6911009.11001,5003,49677.75,504122.40.626.62,066.903,2549.69.7

Female: 55-644301002.310037683774.21,344119.10.626.31,946.703,1272.32.3

Female: 65+1031000.61007914862.821992.60.722.91,435.902,1180.40.4

HH Income (CA)

HHI CAD:Less than 15,000671000.410010140213329798.41.4305,958.004,4110.51.1

HHI CA: Under $25K1,3791007.41002,5457,06592.610,6901400.7305,123.707,75218.619.6

HHI: Under $60K8,183100441007,46119,43286.830,753137.40.627.42,374.703,75853.654

HHI CA: $60K+10,401100561007,24116,56776.326,665122.70.620.91,592.902,56446.446

HHI CA: $75K+7,35810039.61005,04211,72677.518,168120.10.620.61,593.702,46931.632.6

HHI CAD:15,000 - 24,9991,3121007.11002,4446,66490.910,393141.80.6305,080.807,92418.118.5

HHI CAD:25,000 - 39,9992,36410012.71001,6544,366887,2451460.6211,846.603,06512.612.1

HHI CAD:40,000 - 59,9994,44010023.91003,2628,00181.812,8181310.6221,802.102,88722.322.2

HHI CAD:60,000 - 74,9993,04310016.41002,1994,84173.48,497128.80.621.71,590.902,79214.813.4

HHI CAD:75,000 - 99,9993,45610018.61002,3915,34374.58,065112.40.720.81,545.702,3331414.8

HHI CAD:100,000 or more3,901100211002,6516,38380.310,1031270.620.41,636.202,59017.617.7

Region (CA)

Region CA:Atlantic1,3121007.11001,0472,36975.43,452109.90.723.91,805.702,63166.6

Region CA:Quebec4,84310026.11003,9449,57880.916,662140.80.624.41,977.703,4412926.6

Region CA:Ontario6,91610037.21005,47214,07185.722,949139.80.623.72,034.603,3184039.1

Region CA:Prairies2,99010016.11002,2595,14275.97,5201110.722.71,719.702,51513.114.3

Region CA:British Columbia2,52410013.61001,9814,84081.56,8351150.723.51,918.002,70811.913.4

Children

Children:No8,32110044.81007,92019,56382.330,6431290.628.62,351.103,68353.454.3

Children:Yes10,26310055.21006,78216,43680.826,775131.60.619.81,601.502,60946.645.7

HH Size

HH Size: 12,39710012.91003,3378,74287.313,524135.10.6303,646.605,64123.624.3

HH Size: 22,85710015.41002,2815,27577.18,524124.60.623.91,846.302,98414.814.7

HH Size: 34,80110025.81003,4928,15777.913,383127.80.621.81,699.002,78723.322.7

HH Size: 44,49510024.21002,9406,96078.911,003124.70.619.61,548.602,44819.219.3

HH Size: 5+4,03410021.71002,6536,86586.310,9841380.619.71,701.802,72319.119.1

HH Size: 1-25,25410028.31005,61714,01783.222,048130.80.6302,667.704,19638.438.9

HH Size: 3+13,33010071.71009,08521,98380.735,370129.80.620.41,649.202,65361.661.1

HOH Education (CA)

Education CA:Some high school5261002.810035278073.81,107104.80.720.11,482.402,1041.92.2

Education CA:High school degree2,03210010.91001,3573,16677.85,435133.50.6201,557.902,6759.58.8

Education CA:Some college/univ.3,74110020.11002,6536,14877.210,051126.30.621.31,643.102,68617.517.1

Education CA:College/Univ. degree2,601100141001,9684,29472.76,977118.20.622.71,651.002,68312.211.9

Education CA:Graduate school degree1,0891005.91007601,81779.72,846124.90.620.91,669.002,61455

Education CA:Unknown8,59510046.31007,61219,79686.731,002135.80.626.62,303.103,6075455

Connection Speed

Connection Speed:BroadbandN/AN/AN/AN/A...26,460...43,024...0.6.........74.973.5

Connection Speed:Dial-upN/AN/AN/AN/A...9,540...14,394...0.7.........25.126.5

Media Metrix 2.0 Legend

[P]Property

[M]Media Title

[C]Channel

[S]Subchannel

[E]Custom Entity

[N]Ad Network

[G]Group

[SG]Sub-Group

*Indicates that the entity has assigned traffic to certain pages in the domain to other entities.

**Indicates that the entity is an advertising network.

...Indicates data used fell below minimum reporting standards.

N/AIndicates data is not available in the data set for reporting for the specified time period.

#Caution - small base may result in unstable projection.

##Directional purposes only - base too unstable for reliable projection.

Details on minimum reporting standards are located at:http://mymetrix.comscore.com/mmx/definitions_minreportingstandards.asp.

...

...

...

...

...

...

...

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...

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...

...

...

...

...

...

...

...

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...

...

...

...

...

...

...

...

...

...

N/A

N/A

N/A

N/A

...

...

...

...

...

...

N/A

N/A

N/A

N/A

...

...

...

...

...

...

Indicates that the entity has assigned traffic to certain pages in the domain to other entities.

Details on minimum reporting standards are located at:http://mymetrix.comscore.com/mmx/definitions_minreportingstandards.asp.

comScore Media Metrix, Q4, 2004 & Q4 2005, Avg. +6.1% +8.5% +10.5%

+14%

+37.9%Canadiens en ligne Les 55+ en forte croissance

#7..La haute vitesse est l pour rester, utilisons l pour propulser le contenu et sa distribution

La vitesse! Plus de Canadiens utilisent la haute vitesse comparativement aux tats-UnisSource Qubec: NETendances 2005, Source Canada et tats-Unis : comScore Media Metrix, Q3 2005 moyenne domicile seulementQuest-ce qui alimente la croissance?

Usagers haute vitesseDpensent 224 $ par mois en ligne (vs. 167 $)Passent deux fois plus de temps en ligne par moisEffectuent 1.3x plus de recherches par moisConsomment 2.3x plus de pages par moisVisitent Internet deux fois plus souventSource: comScore Marketing SolutionsLes usagers haute vitesse valent plus cher

#6..Les canadiens cherchent beaucoup sur Internet!Cest la conversion qui compte, peu importe o et quand

Searches Per Searcher Searcher Conversion Searches Per Search Visit Source: comScore qSearchCanadian Surfers Are Heavy Search Users

Conversions en ligneConversion directe: Un consommateur qui cherche Vacances Hawaii sur Yahoo! Clique sur un rsultat de ExpediaAchte son billet davion sur le champConversion directe = achat bas sur un clique provenant dune session de rechercheConversion Latente : Un consommateur qui cherche Vacances Hawaii sur Yahoo! Clique sur un rsultat de Orbitz.comDbarque dInternet pour en parler avec son/sa conjoint(e)Retourne sur Orbitz.com directement 8 jours plus tardAchte le forfait Vacance MauiConversion latente = achat bas sur une navigation directe mais reli un comportement de recherche au pralable80 % des transactions en ligne sont ralises dans les jours et semaines suivant la recherche initialeTotal U.S. Travel Searchers, June 2005 Across 347 Supplier/Agency Sites as defined by ComScore Media MetrixPeu de transactions rsultent du premier clique dune recherche

Le calcul du ROI doit inclure les conversions hors-ligneSource: comScore Marketing Solutions; Total US Internet October 2005

Taux de conversion total = 7 %Prs de 40 % desconversion se produisent hors ligneEn ligneHors lignetude de cas: Yahoo! Local et Ford Rental rsultats de conversion

#5..Internet dans nos quartiers Soyons LOCAL!

Source: qSearch Search Engine Share Tracking, IYP/ Local Report Base includes all single-box search + local double-box search Total US Internet Users+0.8pts+1.3pts+1.0pts+1.6ptsLa recherche verticale crot, mais demeure une fraction du march totalCela suggre que le dveloppement de produits est en avance sur le consommateur moyen80 % du march des recherches en ligne sont de nature gnrale ou locale

MaisLe consommateur se rattrape rapidement!

Source: comScore IYP, All Locations+152%+131%+202%Croissance de la recherche locale et pages jaunes

Chart1

299174821.801159210698720.12466288486839.5077

324730400.436684223131701.819115101598698.617572

368585382.633383258060657.857164110524724.776214

357582189.781547256395471.905443101186717.876104

350495656.135181251687355.9524798808300.1827139

413775708.858646292252800.81859121522908.040054

435103535.109886305965314.884694129138220.225192

456290524320957443135333080.212623

466093401.57669336611511.740778129481889.835914

462058546.088259327717436.620482134341109.467781

481830996.993788335881711.588317145949285.405474

506681532.15763340841698.967272165839833.190352

537656171.024154374954822.22173162701348.802431

609716116.34336421169583.176471188546533.166885

665765163.172964456466276.659369209298886.513589

653735692.352541435498346.382279218237345.97026

684531821.710972452922453.6884231609368.022574

684898534.539234443966124.783502240932409.755729

662700229.34585436715088.779486225985140.566382

679508142.087083447829789.978347231678352.108718

627023188.633252412132981.096713214890207.536537

626224045.276899405616055.733292220607989.543598

589497577.465528379090884.091907210406693.373606

589703698.844066367798176.737099221905522.106954

595208186.144793352800913.44125242407272.703543

671617619.194829420684177.543896250933441.650936

753285264.443035485846904.99517267438359.447866

Local & GPJ combin

Local

GPJ

Sheet1

INTERNET YELLOW PAGES & LOCAL WEB SEARCH TRACKING

2006 comScore Networks

Summary View

Detail View

SearchesDec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99

Jan-04Feb-04Mar-04Apr-04May-04Jun-04Jul-04Aug-04Sep-04Oct-04Nov-04Dec-04Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05Nov-05Dec-05Jan-06Feb-06Mar-06

[P]Yahoo! Sites90,656,74399,271,814110,364,627112,311,144100,395,519122,523,909132,325,953139,135,887141,573,539145,658,524151,545,099156,212,267163,003,706177,174,343192,235,567182,471,081195,747,795194,737,339185,830,088190,167,972179,565,569174,277,728165,083,489164,747,927168,888,430188,856,881216,005,512

[P]Google Sites74,685,55080,709,98296,858,15297,436,21597,857,025104,846,230110,584,568126,310,710124,482,280124,074,810127,217,150130,913,945143,254,203174,238,895189,604,339203,755,422214,437,857214,062,959209,746,540222,740,119195,728,583197,533,938187,322,963189,705,739168,256,153194,035,856215,410,410

[P]MSN-Microsoft Sites29,813,23634,287,32740,804,87040,935,84837,401,29742,810,25145,580,75943,161,34849,882,73047,152,58246,283,40747,128,85853,419,71063,207,59767,467,77060,201,02559,640,95660,944,99159,114,95361,548,83858,923,97562,087,66157,245,51954,665,39070,870,40383,857,88796,589,907

[P]Verizon Communications Corporation18,858,19520,639,27519,512,22018,174,80614,345,95121,696,28522,106,42023,210,20023,985,11336,355,58837,953,23843,866,34340,123,50144,045,70451,841,25550,441,31851,232,77856,137,98858,232,75759,137,83053,673,11651,752,75449,576,14752,770,19252,983,84957,232,99960,769,742

[P]Time Warner Network45,239,61344,450,36147,332,32041,338,20049,952,74447,482,20946,757,49944,469,65242,438,73441,868,51645,531,47750,518,51754,421,31955,954,09762,369,49257,366,13858,726,26554,025,91654,422,06951,092,57747,976,38847,970,17042,813,07041,631,33341,569,18648,118,83955,245,213

[P]YELLOWPAGES.COM4,019,8155,417,4745,596,6626,225,7177,281,0696,561,2676,676,1997,462,2316,808,1167,195,5438,694,55310,229,04312,144,55915,767,10216,557,16815,630,60916,049,98518,029,91016,482,08717,851,65117,169,62816,295,65120,904,07825,963,93526,872,86026,309,75226,058,652

[P]Ask Network19,906,630

[P]InfoSpace Network9,622,6589,511,62011,874,5347,175,6318,614,98912,599,36212,329,38014,278,50015,275,21314,487,61614,852,13515,809,75315,645,00218,902,58920,018,59520,016,98220,641,99118,552,17418,789,42520,361,42618,160,21717,905,15615,230,42716,425,42715,484,52015,277,67516,346,815

[P]LOCAL.COM10,949,73411,099,80112,403,015

[P]DEXONLINE.COM3,455,6214,359,6685,190,2804,709,7693,933,8535,101,5476,315,2376,094,7586,328,2046,802,6867,377,1798,282,8908,285,06310,685,39310,430,00210,546,02811,483,48211,873,13010,658,78911,526,00410,555,35911,167,74610,241,4749,558,65410,151,4709,843,84312,087,841

[P]Yellow Book Network5,872,0716,707,7885,710,4536,383,3566,212,0896,715,5167,855,139

[P]Citysearch3,910,0504,345,6274,516,2644,907,6184,782,6894,215,0894,757,1905,238,7346,217,1795,496,5954,789,8465,316,2525,874,7035,358,7755,387,6715,792,8645,449,932

Search Type: Local

[P]Total Internet210,698,720223,131,702258,060,658256,395,472251,687,356292,252,801305,965,315320,957,443336,611,512327,717,437335,881,712340,841,699374,954,822421,169,583456,466,277435,498,346452,922,454443,966,125436,715,089447,829,790412,132,981405,616,056379,090,884367,798,177352,800,913420,684,178485,846,905

[P]Google Sites74,685,55080,709,98296,858,15297,436,21597,857,025104,846,230110,584,568126,310,710124,482,280123,904,247126,950,037130,739,341143,012,770172,913,087186,681,031183,788,600191,299,372188,851,841185,357,996195,790,534170,572,486173,305,488164,839,918164,542,190138,537,892162,080,143182,798,764

[P]Yahoo! Sites61,618,65063,713,68672,621,77376,236,57567,966,67481,676,10688,448,76391,516,72999,067,985100,285,807106,970,022109,220,914116,470,294123,958,466132,946,712124,343,627131,642,029129,486,379125,797,071126,243,837120,921,569116,972,967111,766,366106,850,427110,297,060127,726,024150,238,115




[P]Comcast Corporation2,033,9182,805,0603,079,924

[P]BellSouth1,087,2341,450,9411,848,067


Search Type: YP

[P]Total Internet88,486,840101,598,699110,524,725101,186,71898,808,300121,522,908129,138,220135,333,080129,481,890134,341,109145,949,285165,839,833162,701,349188,546,533209,298,887218,237,346231,609,368240,932,410225,985,141231,678,352214,890,208220,607,990210,406,693221,905,522242,407,273250,933,442267,438,359

[P]Yahoo! Sites29,038,09335,558,12737,742,85436,074,56932,428,84540,847,80343,877,19047,619,15842,505,55345,372,71744,575,07746,991,35246,533,41253,215,87759,288,85458,127,45464,105,76665,250,96160,033,01763,924,13558,644,00057,304,76153,317,12357,897,49958,591,36961,130,85665,767,397


[P]Google Sites170,562267,113174,604241,4341,325,8082,923,30819,966,82223,138,48425,211,11924,388,54426,949,58525,156,09724,228,44922,483,04525,163,54929,718,26131,955,71232,611,647




[P]LOCAL.COM10,949,73411,099,80112,403,015

[P]DEXONLINE.COM3,455,6214,359,6685,190,2804,709,7693,933,8535,101,5476,315,2376,094,7586,328,2046,802,6867,377,1798,282,8908,285,06310,685,39310,430,00210,546,02811,483,48211,873,13010,658,78911,526,00410,555,35911,167,74610,241,4749,558,65410,151,4709,843,84312,087,841

[P]MSN-Microsoft Sites7,030,5178,989,1708,145,7139,823,3839,275,7938,990,140


[P]Citysearch3,910,0504,345,6274,516,2644,907,6184,782,6894,215,0894,757,1905,238,7346,217,1795,496,5954,789,8465,316,2525,874,7035,358,7755,387,6715,792,8645,449,932

SearchesDec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99


[P]Local & GPJ combin299,174,822324,730,400368,585,383357,582,190350,495,656413,775,709435,103,535456,290,524466,093,402462,058,546481,830,997506,681,532537,656,171609,716,116665,765,163653,735,692684,531,822684,898,535662,700,229679,508,142627,023,189626,224,045589,497,577589,703,699595,208,186671,617,619753,285,264151.7876537564

[P]Local210,698,720223,131,702258,060,658256,395,472251,687,356292,252,801305,965,315320,957,443336,611,512327,717,437335,881,712340,841,699374,954,822421,169,583456,466,277435,498,346452,922,454443,966,125436,715,089447,829,790412,132,981405,616,056379,090,884367,798,177352,800,913420,684,178485,846,905130.5884462458

[P]GPJ88,486,840101,598,699110,524,725101,186,71898,808,300121,522,908129,138,220135,333,080129,481,890134,341,109145,949,285165,839,833162,701,349188,546,533209,298,887218,237,346231,609,368240,932,410225,985,141231,678,352214,890,208220,607,990210,406,693221,905,522242,407,273250,933,442267,438,359202.2351808877

Sheet1

Local & GPJ combin

Local

GPJ

LOCAL + IYP SEARCHES

Sheet2

mars-06

LOCAL + IYP SEARCHES

Sheet3

Sample Base:Machine

INTERNET YELLOW PAGES & LOCAL WEB SEARCH TRACKINGGeography:Total US

Time Period:January 2004 - March 2006

2006 comScore NetworksReport Generated:5/12/06

Summary View

Detail View

Unique SearchersDec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99


Search Type: Local & YP Combined

[P]Total Internet49,116,24549,836,90552,246,31352,579,03253,824,57758,818,72661,086,90162,017,69264,811,66167,691,53971,776,48474,010,82977,669,94780,166,68381,565,31779,032,69181,423,04179,187,20782,306,06282,324,73881,992,21282,056,57782,673,59583,749,50090,111,33092,007,238100,012,652

[P]Yahoo! Sites17,847,42017,884,11919,105,20619,572,20019,021,66021,441,04222,671,34223,068,82824,031,26426,538,28327,948,82628,873,45130,318,28630,687,42930,947,47429,314,67031,040,22130,468,21331,564,32531,565,38230,814,55430,671,43330,640,71831,008,81633,600,76733,779,55637,320,849

[P]Google Sites15,010,08915,637,26916,948,46418,068,93218,303,66718,990,01919,763,16120,990,76022,191,36622,451,95623,602,77424,454,19226,986,83730,737,96531,489,32231,816,36632,205,45532,028,73833,374,22434,676,58733,618,74433,965,73635,107,05735,447,22837,225,74338,107,59242,848,137







[P]LOCAL.COM7,184,1836,686,6877,863,432

[P]DEXONLINE.COM1,219,6561,002,0991,169,5091,166,8461,121,9331,292,6341,463,1541,416,1241,517,3161,566,3611,723,6661,931,4492,176,4622,541,7022,347,6492,170,4602,304,2222,445,1242,473,4552,515,6852,392,8172,314,7482,386,9972,167,7052,173,4521,984,1282,475,538


[P]Citysearch1,475,5551,587,1581,591,3821,699,3291,870,3801,628,2981,908,8242,084,7032,472,7032,303,8091,928,2262,215,1312,411,6572,437,4142,489,8042,258,8432,108,836

Search Type: Local

[P]Total Internet42,331,49942,645,37245,205,18746,021,29447,149,05251,583,09953,714,73854,249,59458,031,53758,182,28760,515,28461,455,75265,542,95170,144,03171,187,90468,464,13770,221,95568,236,61770,988,60671,659,08670,823,72670,351,50170,445,05170,099,79977,478,32579,928,02988,791,291

[P]Google Sites15,010,08915,637,26916,948,46418,068,93218,303,66718,990,01919,763,16120,990,76022,191,36622,418,49823,561,73124,420,27026,943,07830,542,85631,175,63330,564,17730,841,63930,753,37631,969,06733,221,17032,046,78832,233,77233,311,72233,170,01235,654,52336,704,31541,379,041

[P]Yahoo! Sites15,581,70715,431,57116,608,15017,021,03016,592,34018,862,39220,083,63020,293,36921,812,66822,449,07623,961,66324,491,31126,033,81627,089,76926,938,74525,558,21827,229,58626,341,54327,445,55527,113,13926,374,27226,123,40826,256,58026,101,25329,120,10929,465,98033,164,918




[P]Comcast Corporation661,685800,890933,535

[P]BellSouth454,010515,554642,342

[P]InfoSpace Network978,8581,013,2991,004,974971,0761,018,397963,6901,061,2851,055,0361,218,848989,2641,175,6781,099,8821,297,9041,306,5781,149,6991,272,7551,174,0141,172,7641,147,8411,191,0921,184,0411,160,2231,033,529800,729766,187643,348835,097

Search Type: YP

[P]Total Internet19,304,35820,078,39321,453,56420,460,24920,323,01123,022,87624,064,14224,937,67124,439,41926,218,69430,265,33231,493,92431,325,59236,217,46338,889,79542,004,52244,031,64645,708,49146,509,11446,254,16345,242,80046,604,48546,544,68848,765,15553,550,55852,302,67357,383,973

[P]Yahoo! Sites5,761,0696,332,0036,945,5076,862,0906,448,7347,191,5497,765,6557,976,8187,650,7499,325,1729,640,6879,916,6269,899,18311,247,38712,427,87412,177,36113,160,60513,821,94214,254,38114,586,15914,257,85514,151,44413,844,54714,543,95115,348,88914,894,59416,126,155


[P]Google Sites82,98787,93863,95897,128632,2541,602,3608,707,4209,438,5299,817,54410,188,19510,784,05210,450,01510,405,34110,482,06811,124,01112,700,59412,267,63213,678,670


[P]Time Warner Network2,732,0395,271,6066,945,2846,226,6368,222,9688,685,2857,540,4877,402,6467,967,1587,486,8206,836,7966,375,2447,241,1445,954,5447,125,2677,645,0567,455,9439,350,415


[P]LOCAL.COM7,184,1836,686,6877,863,432

[P]DEXONLINE.COM1,219,6561,002,0991,169,5091,166,8461,121,9331,292,6341,463,1541,416,1241,517,3161,566,3611,723,6661,931,4492,176,4622,541,7022,347,6492,170,4602,304,2222,445,1242,473,4552,515,6852,392,8172,314,7482,386,9972,167,7052,173,4521,984,1282,475,538

[P]MSN-Microsoft Sites2,748,1292,920,1042,701,5793,350,9713,196,9003,812,562


[P]Citysearch1,475,5551,587,1581,591,3821,699,3291,870,3801,628,2981,908,8242,084,7032,472,7032,303,8091,928,2262,215,1312,411,6572,437,4142,489,8042,258,8432,108,836

Notes

YP data is now being reported using Client Focus Dictionary definitions starting with October 2004 data

Local data follows qSearch business rules:

- Search must originate and result at the same site

- Excludes YP hosts (e.g., yp.yahoo.com)

YP data includes all searches served by IYP provider, regardless of origination

Geographic refinements in IYP search are captured in Results Pages; geographic refinements in qSearch are captured in both Searches and Results Pages


Indicates data is not available in the data set for reporting for the specified time period.

INTERNET YELLOW PAGES & LOCAL WEB SEARCH TRACKING

2006 comScore Networks

Summary View

Detail View

Share of Searches Within Search TypeDec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99Dec-99


Search Type: Local & YP Combined

[P]Total Internet100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%

[P]Yahoo! Sites30.3%30.6%29.9%31.4%28.6%29.6%30.4%30.5%30.4%31.5%31.5%30.8%30.3%29.1%28.9%27.9%28.6%28.4%28.0%28.0%28.6%27.8%28.0%27.9%28.4%28.1%28.7%

[P]Google Sites25.0%24.9%26.3%27.2%27.9%25.3%25.4%27.7%26.7%26.9%26.4%25.8%26.6%28.6%28.5%31.2%31.3%31.3%31.7%32.8%31.2%31.5%31.8%32.2%28.3%28.9%28.6%

[P]MSN-Microsoft Sites10.0%10.6%11.1%11.4%10.7%10.3%10.5%9.5%10.7%10.2%9.6%9.3%9.9%10.4%10.1%9.2%8.7%8.9%8.9%9.1%9.4%9.9%9.7%9.3%11.9%12.5%12.8%

[P]Verizon Communications Corporation6.3%6.4%5.3%5.1%4.1%5.2%5.1%5.1%5.1%7.9%7.9%8.7%7.5%7.2%7.8%7.7%7.5%8.2%8.8%8.7%8.6%8.3%8.4%8.9%8.9%8.5%8.1%

[P]Time Warner Network15.1%13.7%12.8%11.6%14.3%11.5%10.7%9.7%9.1%9.1%9.4%10.0%10.1%9.2%9.4%8.8%8.6%7.9%8.2%7.5%7.7%7.7%7.3%7.1%7.0%7.2%7.3%

[P]YELLOWPAGES.COM1.3%1.7%1.5%1.7%2.1%1.6%1.5%1.6%1.5%1.6%1.8%2.0%2.3%2.6%2.5%2.4%2.3%2.6%2.5%2.6%2.7%2.6%3.5%4.4%4.5%3.9%3.5%

[P]Ask Network2.6%

[P]InfoSpace Network3.2%2.9%3.2%2.0%2.5%3.0%2.8%3.1%3.3%3.1%3.1%3.1%2.9%3.1%3.0%3.1%3.0%2.7%2.8%3.0%2.9%2.9%2.6%2.8%2.6%2.3%2.2%

[P]LOCAL.COM1.8%1.7%1.6%

[P]DEXONLINE.COM1.2%1.3%1.4%1.3%1.1%1.2%1.5%1.3%1.4%1.5%1.5%1.6%1.5%1.8%1.6%1.6%1.7%1.7%1.6%1.7%1.7%1.8%1.7%1.6%1.7%1.5%1.6%

[P]Yellow Book Network0.9%1.1%1.0%1.1%1.0%1.0%1.0%

[P]Citysearch0.8%0.9%0.8%0.8%0.7%0.6%0.7%0.8%0.9%0.8%0.8%0.8%1.0%0.9%0.9%0.9%0.7%

Search Type: Local

[P]Total Internet100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%

[P]Google Sites35.4%36.2%37.5%38.0%38.9%35.9%36.1%39.4%37.0%37.8%37.8%38.4%38.1%41.1%40.9%42.2%42.2%42.5%42.4%43.7%41.4%42.7%43.5%44.7%39.3%38.5%37.6%

[P]Yahoo! Sites29.2%28.6%28.1%29.7%27.0%27.9%28.9%28.5%29.4%30.6%31.8%32.0%31.1%29.4%29.1%28.6%29.1%29.2%28.8%28.2%29.3%28.8%29.5%29.1%31.3%30.4%30.9%

[P]MSN-Microsoft Sites14.1%15.4%15.8%16.0%14.9%14.6%14.9%13.4%14.8%14.4%13.8%13.8%14.2%15.0%14.8%13.8%13.2%13.7%13.5%13.7%14.3%13.6%12.7%12.6%17.3%17.7%18.0%


[P]Ask Network4.0%

[P]Comcast Corporation0.6%0.7%0.6%

[P]BellSouth0.3%0.3%0.4%


Search Type: YP

[P]Total Internet100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%100.0%

[P]Yahoo! Sites32.8%35.0%34.1%35.7%32.8%33.6%34.0%35.2%32.8%33.8%30.5%28.3%28.6%28.2%28.3%26.6%27.7%27.1%26.6%27.6%27.3%26.0%25.3%26.1%24.2%24.4%24.6%

[P]Verizon Communications Corporation21.3%20.3%17.7%18.0%14.5%17.9%17.1%17.2%18.5%27.1%26.0%26.5%24.7%23.4%24.8%23.1%22.1%23.3%25.8%25.5%25.0%23.5%23.6%23.8%21.9%22.8%22.7%

[P]Google Sites0.1%0.2%0.1%0.1%0.7%1.4%9.1%10.0%10.5%10.8%11.6%11.7%11.0%10.7%11.3%12.3%12.7%12.2%

[P]YELLOWPAGES.COM4.5%5.3%5.1%6.2%7.4%5.4%5.2%5.5%5.3%5.4%6.0%6.2%7.5%8.4%7.9%7.2%6.9%7.5%7.3%7.7%8.0%7.4%9.9%11.7%11.1%10.5%9.7%



[P]LOCAL.COM4.5%4.4%4.6%

[P]DEXONLINE.COM3.9%4.3%4.7%4.7%4.0%4.2%4.9%4.5%4.9%5.1%5.1%5.0%5.1%5.7%5.0%4.8%5.0%4.9%4.7%5.0%4.9%5.1%4.9%4.3%4.2%3.9%4.5%

[P]MSN-Microsoft Sites3.2%4.3%3.7%4.1%3.7%3.4%

[P]Yellow Book Network2.7%3.0%2.7%2.9%2.6%2.7%2.9%

[P]Citysearch2.7%2.6%2.8%2.6%2.3%1.9%2.1%2.2%2.8%2.4%2.2%2.4%2.8%2.4%2.2%2.3%2.0%

Notes

YP data is now being reported using Client Focus Dictionary definitions starting with October 2004 data

Local data follows qSearch business rules:

- Search must originate and result at the same site

- Excludes YP hosts (e.g., yp.yahoo.com)

YP data includes all searches served by IYP provider, regardless of origination

Geographic refinements in IYP search are captured in Results Pages; geographic refinements in qSearch are captured in both Searches and Results Pages


Indicates data is not available in the data set for reporting for the specified time period.

#4..Internet est une source privilgie dinformations Y tiez-vous quand les canadiens vous cherchaient?

Quel mdia prfrez-vous utiliser pour chaque type dinformation?Internet est maintenant la source prfre dinformations pour la majorit des sujets de tous les joursSource: comScore Survey among US primary grocery shoppers in October 2005, base size = 916

MagazineJournalRadioTl4%3%1%2%4%3%1%4%8%5%2%8%13%2%1%6%20%5%1%5%

#3..Internet est un outil gnial pour les ventes et promotions. Cest aussi un autre moyen pour vous de rejoindre vos consommateurs vous devez lavoir dans votre mixe mdia

Source: comScore Media Metrix Canada, All Locations , Jan 05 Jan 06I-COKEBE THE FIRST TO PLAYCoca-Cola vs. Pepsi visiteurs uniques (000)

#2..Le Canada mne mondialement en pntration per capita menons aussi en innovation!

Canada un leader mondial en pntration per capita: 62 % des canadiens utilisent Internet mensuellement

Chart1

59.557919772119538

56.8743701713169315

48.271159473828883

43.701798550336024

34.504317103520929

29.174319380617056

20.902200120129978

Porte en ligne%

Visiteurs uniques totaux

% Porte en ligne

Visiteurs uniques totaux (000)

Sheet1

Canada.-U.R.U.AllemagneFranceItalieRussie

Porte en ligne%60574844352921

Visiteurs uniques totaux19,538169,31528,88336,02420,92917,05629,978

Sheet1

&A

Page &P

Porte en ligne%

Visiteurs uniques totaux

% Online Reach

Total Unique Visitors (000)

LE VRAI #1

LE CONSOMMATEUR

Lintrt dun message non sollicit diminue

Et peu importe ce que vous faites vitez CECI:

Marketing interactif > Cest GRANDIOSE

PMBNADBANKCOMSCORETLVISION R A D I O MAGAZINE QUOTIDIENS INTERNET1,00080060040020001,409

1,004

487nana1,924

nana362naA18+ Par Capita

TVRADIOINTERNETQUOTIDIENSMAGAZINETOTAL831719

484232172INTERNET se maintient 3e La part dInternet monte 20 % en 2004 (18 % en 2003) TOUS les autres mdias se maintiennent ou DIMINUENT

Pour les 18-24 ans, Internet est #1!BBM RADIO RTSIAB Canada revue des sondages mdia

BE SAUCY Case Study

SYNERGY, The Integrated Ideas Group

Desired outcome: Get Moms to incorporate VH Sauces and VH-produced recipes into the familys weekly repertoire of meals and meal planning, by showcasing its hero recipe as a practical and tasty alternative to regular meals.

Campaign ObjectivesGenerate national awareness of the in-store promotionCreate an in-store connection to encourage trial and repeat purchaseDrive traffic to website for entry - Chance to win a BIG SAUCY prizeProvide consumers with opportunity to share feedback / ideas with other momsBE SAUCY: CAMPAIGN


Online45 second Vignettes featuring Food Networks Sandi RichardGo On-line

VH sponsorship of FoodTV Meal Planner

View hero and season recipes

CommunicateVarietyFlavour Unique

Print a recipe

Enter the Be Saucy Contest

CommunicatesFastSimpleVariety

Opportunity to share how made the recipe saucier

Email to a friend

CommunicatesCustomizationUniqueTrustWinner is announced

Receives Grand Prize

CommunicatesFunUniqueCreate awareness of the Be Saucy programOn-airRetail & PRProduct integration in Food Network programmingBE SAUCY: CAMPAIGN APPROACH


SYNERGY, The Integrated Ideas GroupBE SAUCY: CAMPAIGN ONLINE

Investment In The Channel Is Growing!LES INVESTISSEMENTS MDIA EN LIGNE AUGMENTENT

IAB Canada:Investissements publicitaires Internet Canadiens 1999-2006 IAB 1999 -2005rel et estim 2006de 801 $ millions Croissance 2002 2005 de 219 %

Rsultats sommaires2006 estestim 801 $ millions 2006, estim 801 $ millions, reprsente une croissance de 43 %versus les 562 $ millions raliss en 2005 Les investissements rels de 562 $ millions en 2005reprsentent une croissancede54 %versus les364 $ millions raliss en 2004 Les investissements publicitaires Internet en langue franaise taient de 124 $ millions en 2005, soit 22 % du march total Les investissements francophones rels de124 $ millions en 2005reprsentent une croissancede89 %versus les65,5 $ millions raliss en 2004

Segmentation des catgories d'investissementspublicitaires Internet selon IAB Canada Publicit graphique:230 $ MMPublicit de recherche:197 $ MMAnnonces classes/annonces-annuaires: 124 $ MMCourriel:11 $ MM562 $ MM

Sauf que U.S.12 500 $ M= 71.43 $562 $ M= 25.55 $175 M usagers22 M usagers

What Does The U.S. Know That We Dont?QUE SAVENT LES AMRICAINS QUE NOUS IGNORONS?

Les tudes XMOS ont fait toute une diffrence

Mais les tudes CMOST canadiennes sont toutes aussi persuasives

Lajout de la publicit en ligne la publicit tl a augment de 35% lassociation la commandite de lvnement Association la commandite de lvnement Indice par rapport au groupe tmoin

RsultatsVs. groupe cible:

La campagne a gnr une amlioration de 53 % auprsde la cible dans limpressionque Assurances RBS offre une expertise en assurances.Pour chacune des marques suivantes en assurances, indiquez quel nonc la dcrit le mieux.% daccord que RBC Offre une expertise en assurancesGroupe cible expos index vs groupe contrle(indice: contrle=100)

+16.7%+5.9%Control = 100La combinaison dInternet et de la radio semble particulirement efficaces auprs des femmes.

La campagne rsonnait plus auprs des femmes malgr un message pertinent au march adulte en gnral.

TV AffichageInternet Magazine Total Moyenne NA Indice0% 100% Mixte Mdia100% 0% 0% 100% Mixte Mdia 44% 44% 6% 6% 100% 35% 35% 15% 15% Mixte Mdia 20% 25% 40% 15% 100% Mixte Mdia 96 100 102 106 47% 49% 50% 52% Basse dpense, tous RelTV/Aff #1 Lger transfert #2 Plus dInternet Maximisation de la notorit publicitaire assisteUn transfert des dpenses de la tl et de laffichage vers Internet aurait potentiellement augment la notorit publicitaire assiste de 49 % 52 %Analyse des scnarios de mixe mdiaNote : ces scnarios doivent tre utiliss SEULEMENT en tant que guides directionnels en vue dajuster les futurs budgets mdia puisque les composantes cratives (qui ne sont pas mesures dans cette analyse) contribuent aussi la notorit assiste de la publicit.

Notorit publicitaire assisteIndice versus groupe contrle

Mdias enrichis Vs. formats standardsIndice: Impact des mdias enrichis vs. publicits standards Indice dune pub standard = 100Indique une diffrence significative avec un degr de confiance 90 %

VIRGIN MOBILE tude de cas

tude de cas : lancement du plan Nuit blanche de Virgin Mobile un partenariat entre le Groupe Virgin de Richard Branson et de Bell Mobilit

Message de la campagne : bon rapport qualit-prix, excellente qualit, service la clientle exceptionnel, innovation, esprit de dfi comptitif, plaisir.

Objectifs : faire connatre le plan Nuit blanche et ses appels gratuits commenant 18 h. Rehausser la notorit de la marque Virgin Mobile et la prise en considration de l'achat de Virgin Mobile. Cible : gens gs de 13 34 ans Dure de la campagne : 4 semaines

La stratgie : Virigin Mobile a utilis des publicits volantes comme units publicitaires pour 100 % de la campagne. La campagne a circul dans la section Divertissement de Sympatico.MSN.ca et a circul en association avec des activits hors ligne au mois davril, autant en anglais quen franais.

LES RSULTATSSympatico / MSN a men une recherche en collaboration avec Dynamic Logic et voici les rsultatsLa campagne fut un succs au niveau de la notorit de la marque et fut plus performante que les autres campagnes des fournisseurs de service de tlphonie mobile au point de vue de la notorit de la marque, de la notorit spontane et de la prise en considration de l'achat de ses produits.Le message de Virgin Mobile a t capable de gnrer une augmentation de la notorit spontane parmi le principal public cible (13-34 ans), cependant linfluence a t plus grande parmi le public plus g (35+).La publicit a t plus influente et persuasive parmi les rpondants suivants :hommeayant un revenu en dessous de 40000 $ la recherche dun fournisseur de tlphonie mobileutilisateurs existants de Bell Mobilit et Roger Sans-Filutilisateurs existants de plan de service Sans-fil prpay Virgin Mobile

CONCLUSIONLa campagne en ligne de Virgin Mobile a permis de prouver le succs des efforts fournis en vue daugmenter la notorit de la marque, spcialement en ce qui concerne laccomplissement de ses objectifs principaux qui taient damener de la notorit au nouveau plan Nuit blanche. En plus, il y a eu aussi une augmentation considrable au niveau de la notorit de la marque non sollicite, de la notorit spontane et de la prise en considration d'achat rsultant de laffichage de la campagne.

Agence: Wills & Co Media StrategiesContact : Jeff Wills, prsidentClient de ltude de cas : Virgin MobileMdia : Sympatico.MSN.caContact : Brett Pearson, directeur, ventes publicitaires

Promotions + Email: Whats Old Is New AgainPROMOTIONS + COURRIEL:Faire du nouveau avec du vieux

Taux de livraison, douverture, et de click canadiens

MAZDA: 7 DAYS Case Study

CanWest and Mazda 7 Days CampaignHOW do you get noticed when youre the newcomer to a well-established market?Make a BIG splash with CanWest Interactive!OverviewTeamed with Mazda to launch the CX-7 SUV with a cross platform local/national campaign.Launched 7 Days campaign with a contest in TV, Print and Online media. Offered consumers the chance to win one of 7 wonders of the world vacation prizes.Hosted microsite on driving.ca; CanWests auto-focused vertical.

Campaign Live: May 29th June 26th, 2006

ObjectivesGenerate awareness of the new Mazda CX-7 SUV across Canada.Build EXCITEMENT and break-through the noise in the SUV market. Encourage consumers to visually imagine themselves behind the wheel of a Mazda CX-7.

Target Males/Females, college/university educated and have an annual HHI of $100,000+.These individuals are $ wise, looking for a different kind of SUV. (looking for an SUV which wont guzzle gas like Uncle Teds 76 Monte Carlo - no offence).

CanWest and Mazda - 7 Days CampaignStrategyLeverage the incredible reach & integration of CanWest media platforms. Crank up awareness with a media roadblock across all CanWest mediums.Host the contest on driving.ca (featured on Driving TV) perfect fit for folks in the SUV market.Offer virtual tour offer consumers the opportunity to get inside the vehicle and role-play.

ApproachNational/local campaign with executions on Global, 10 print dailies, N-Post and canada.com. Aired dot spots and squeezebacks during primetime TV. 750 line full 4-colour insertions featuring performance elements of the CX-7 in targeted print. Roadblocked canada.com with over 7 million impression online campaign. Reached +290,000 canada.com members via bi-weekly newsletter and daily headline news.Reached National and local audiences via ROS placements and in local city index pages.Built and hosted the multi-media contest microsite with virtual tour. Consumers could not enter the contest without taking the tour.Added viral component encouraging consumers to refer-a-friend to the contest.

CanWest and Mazda - 7 Days CampaignResults:

Seven Days was an incredible cross platform success for Mazda and CanWest. Helped generate tremendous awareness, excitement and interaction with the CX-7 brand.

The Numbers:Over 90,000 consumers entered the contest.Over 7,551 consumers opted-in to receive further info from MazdaOver 1,000 consumers referred a friend.*

CanWest will continue its strong history of delivering results and ROI for Mazda.

Sources: CanWest internal site metrics and ad served campaign results.

Rich MediaQuoi de neuf? Mdias enrichis:Lengagement , plus de donnes analyser

Ctait une fois deux super bannires Campagne automobileSuper bannire version 1Pas extensible : taux de clic = 0,14 % Super bannire version 2Pub extensible : taux de clic = 0,64 %14 % des impressions ont gnr au moins une action de lusagerMoyenne de 7,3 secondes dinteraction avec la pub agrandiePerformance des lments de la pub :Freins : 7 %Scurit : 8 %Style : 9 %Consommation dessence : 8 %Performance : 26 %Son : 42 %

Ctait une fois deux gros carrs Campagne tourismeGros carr version 1Pub FlashMC ordinaire : taux de clic = 0,42 %

Gros carr version 2Vido en transit FlashMC : taux de clic = 0,88 %Le bouton Jouer est activ 53 035 fois25 333 ont t vus 50 % (15 secondes)20 974 ont t vus 100 % (30 secondes)359,8 heures dcoute au total 100 % demandes par lusager

Limportance du placement et ciblageUne tude sur le cratif publicitaire ou le placement mdia de Atlas Institute/Digital Marketing Insights Placement dmontre que bien que les deux soient importants, le placement mdia (le ciblage) a une plus grande influence sur la performance de la publicit en ligne que le cratif. Le taux de conversion varie beaucoup plus sur des pubs identiques paraissant sur diffrents environnements que sur des pubs diffrentes paraissant sur des environnements similaires.

Limportance du placement et ciblage

Best Buy: A Day-part Targeting Case StudySeptember 2006Best Buy | Day-parting Case Study September 2006

Best Buy Canada | Day-parting CampaignCampaign Overview:For the Early Bird Campaign, the special was targeted towards early risers, and offered customers different product and category discounts each day.

Yahoo! Canada Confidential not for Distribution Objectives: Total Sales volume Conversion Lift Click Through LiftMeasure response to Daily Special campaign format. The early bird campaign performance measured on:

Best Buy Canada | Day-parting Campaign Campaign Details:This 3 week campaign ran Run of Network with the following key components:Day part targeting Ads ran M-F 5-11am

Rich media Real time countdown clock in ads

Geographic targeting Offer in Ontario & Quebec only

Media Placements LeaderboardSkyscraperBig Box

Yahoo! Canada Confidential not for Distribution

Best Buy Canada | Day-parting Campaign Results:Campaign showed a 200% conversion rate lift over past campaigns on Yahoo! CanadaClick through rates were above the average.

Key Takeaways:Creative is key: The creative created a sense of urgency which lead to an increase in CTR & conversion.Relevant Ad placement drives results: Placement across the Yahoo! network while the offer was active played a key role in attracting customers.

Jeff Veldhuizen, Online Marketing Manager, Best Buy Canada: The combination of the right products, right media placements, creative design and timing are crucial to the success of campaigns. Its certainly proven it has an effective and positive impact on ROI for an online campaign.Yahoo! Canada Confidential not for Distribution

Whats New?VideoQuoi de neuf? VIDO

Investissement mdia vido interactiveSource: eMarketer, 2005$0$200$400$600$800$1,000$1,200$1,400$1,60020052006200720082009In millionsSource: AdRelevance 2005 YTD *Based on Klipmart and Eyewonder (Only Video Exclusives)Investissement mdia - vido interactive

Formats publicitaires vido83 % des qubcois ont visionn un vido sur Internet le mois dernier (NETendances 2005)

La publicit vido fonctionne!

La publicit vido fonctionne

PLATEFORMES MERGENTES

Ce nest pas pour la masseCest propos dun auditoire qui attire votre contenu vers luiCest engageant et commande lattentionCest du temps pass avec votre marqueRSS, Blogues et Baladodiffusion

Cest de faire partie du dialogue

MICROSOFT tude de cas

Le dfi marketing:Communiquer efficacement aux gestionnaires et dcisionnaires du milieu des TI, les avantages dcoulant des solutions daffaires Microsoft.Communiquer de faon innovatrice, tout en attirant lattention par le biais du programme qui prend avantage des spcificits communicationnelles dans lunivers en ligne

LObjectif:Concevoir un programme cots rduits qui moussera la reconnaissance et lengagement avec les Solutions DAffaires Microsoft. Le tout ralis dans un environnement.

MICROSOFT TUDE DE CAS

MICROSOFT TUDE DE CASLa Stratgie: Fournir une plateforme multiple axe sur du contenu tout en livrant un leadership de pense par le biais dinformations dveloppes avec laide dune tierce partie. Rassembler le contenu dans le but dattirer lattention de notre public cible tout en encourageant linteraction avec ce dernier.

LApproche: Partenariat avec lagence planificatrice M2 Universal pour la portion Online. Le contenu est cr par IDC Leader en recherche IT. Une srie hebdomadaire de six parties a t dveloppe sur un microsite sur globeandmail.com

La Campagne: Le programme de six semaines inclus;Demi-pages publicitaires dans la section Report on Business du Globe & Mail sur une base hebdomadaire.Titre divulgu quotidiennement sur le site globetechnology.comBannire accentuant les visites internet sur globeandmail.com.Interviews hebdomadaires avec les experts dIDC traitant de sujet IT pertinents. (Ex: Scurit). Celles-ci ont t lances sur le le site Web.Les utilisateurs peuvent couter leurs baladodiffusions via leur ordinateur ou tlcharger pour une coute ventuelle. Ces baladodiffusions sont galement accessibles par dautres site de Microsoft rejoignant ainsi une clientle plus tendue.. Un scrutin dutilisateurs interactif a galement gnr une activit au microsite.

MICROSOFT TUDE DE CASLes Rsultats:17,870 interactions avec la baladodiffusion ont fourni des rsultats au-del des attentes pour ce qui a trait au nombre de clique, les tlchargements et le trafic sur Microsoft.ca. Le dveloppement dun contenu approfondi et bas sur le web a t assez suprieur pour remettre en question le contenu imprim. Ceci pour la spcificit et lintrt des dcisionnaires qui interagissent avec le Globe & Mail et par le fait mme, les annonceurs.

Crez votre propre jeux avec votre marque mise en vedetteDispendieux, mais adaptable lextrme Placez des pub dans une communaut de jeu ou un titre jouable par InternetDes communauts comme Habbo Hotel permettent une varit dopportunit dintgration de marque.La pub dans les jeux vidos de console se compare laffichage extrieur, mais avec un beaucoup plus long temps dexposition.Quoi de neuf? Les jeux en ligne: des choix

See http://www.fuelgames.com/casestudies/Jeux dvelopps par annonceurs

Une recherche tripartite indique que les usagers de Habbo Hotel ont augment de 75 % leur consommation de Sprite vs ceux qui nont pas t exposs la campagneVoir aussi www.secondlife.com Jeux communautaires en ligne

Massive Inc. est le seul pouvoir livrer des publicits dynamiquement dans des espaces prvus sur divers jeux de console, par Internet.

Le modle tarifaire est bas sur le CPM.

Mais les publicits qui ne sont pas servies ne sont pas comptes, tant et aussi longtemps que le joueur ny a pas t expos pour plus de 10 secondes. Le temps pass avec votre marque est excellent.Publicit dans les jeux vido

Affichage extrieur et placement de produit, abordable en ligneRogers & Jeep

Exemple dune pub servie en temps reltout comme commanditer une quipe de la LNH

Online media> Its BIGGER!!Vous voulez en savoir plus?

Interactif au max - BigDay!

24 octobre, 2006Paramount, Montral

2 novembre, 2006Paramount Theatre, Toronto

www.interactivetothemax.com

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Through the use of econometric modeling, we were able to test multiple media mix scenarios (10 or so), with the goal of identifying a mix that would maximize aided advertising awareness (in this case, we chose aided advertising awareness as the target variable).The actual level of aided advertising awareness generated by the campaign was 49% (i.e. 49% of the sample saw or heard a Dove Sensitive Essentials ad).In the Low Spend scenario, we put all the media weight into TV, this resulted in a modeled aided advertising awareness level of 47%. In the #1 Slight shift scenario, we shifted some weight from TV and out of home (OOH) to online and magazine. This scenario produced a modeled level of awareness of 50%. In the final scenario shown in the slide #2 More Online, we increased the weight of online advertising to 40% of the media mix. Reducing TV to 20% from the actual 44%, OOH from 44% to 25%, and magazine from 6% to 15%. This scenario produced the greatest modeled lift in aided advertising awareness (52%). While the modeling suggested a weight of 40% for online, in it is in fact only a directional exercise. While it does suggest that an increase in Online media weight will increase aided advertising awareness, we have not yet been able to pinpoint the exact media mix spend level that will maximize awareness.

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