Muhammad Asad

Email: m.asad83@gmail.com

Contact # +92-345-8203244

Address: C-43, Block-D, North Nazimabad, Karachi.

OBJECTIVE

To be a part of a dynamic and aggressive team of a growing organization where I can create opportunities to contribute towards

organization’s growth and enhance my career.

PROFILE

An accomplished, results driven and dynamic professional with an extensive experience of 10 years in Telecom and FMCG multi-national companies.

Expertise in Key Accounts, Corporate/Strategic Account Management and Project Management with focus on GSM, IoT, Enterprise and Fixed Line Solutions and Data Centers.

Exceptional communicator with demonstrated success, building professional relationships with middle and C-Level management of Corporate/Strategic and Government sector customers.

Ability to interface with relevant stakeholders within the organization to ensure product solutions meets customer requirements.

Experienced in project management of Automation & Digitization projects in the private and public sector.

Track record of consistently exceeding sales, customer servicing & retention targets.

PROFESSIONAL SYNOPSIS

Organization Position Period

Telenor Pakistan Corporate Account Specialist – Enterprise Solutions August 2012 - Present

Telenor Pakistan Additional Portfolio: Projects

Telenor Pakistan Corporate Account Executive – GSM June 2008 – July 2012

Tetley Clover Business Development Executive September 2006 – May 2008

CORE COMPETENCIES

Project Management Customer Retention Technical Products Selling Business & Technical liaising Strategic Account Management Customer Relationship Management Need assessment and solutions selling RFP and Tender sales (Government and Private) New Account Development / Business Development

SKILLS AND ABILITIES

Team Player Presentation skills People Management Coaching and Mentoring Contract Negotiation skills Result Oriented & Self Motivated Fluent in English (written and spoken) Relationship building with C-level of strategic accounts Forecasting, planning, organizing and execution ability

CORE JOB FUNCTIONS

TELENOR PAKISTAN

Corporate Account Specialist

Manage portfolio of 5-10 existing and new Large/Strategic accounts as per set KPIs.

Ensure achievement of PKR 10 Million revenue target through GSM, Devices, Enterprise Solutions, Fixed Line Solutions and Data Centers.

Develop strong business relationships with Middle tier/C-Level of Large Corporate Accounts, Government sector and Trade associations.

Understand the Value chain & Business needs of the customer related to their ICT Strategy.

Design customized Business & Enterprise solutions, targeting strategically high revenue private and government customers.

Coordinate with Marketing, Enterprise Solutions Planning, Technology/Infrastructure Deployment & Product Development team for product pricing, Bid/RFP/Tender preparation.

Market intelligence activities i.e. competitor analysis, customer’s changing business needs, latest products and developments in the ICT Sector.

Explore New Market Verticals, identify the potential and capitalize on it through Solution and consultative selling.

Develop a healthy sales pipeline and maintain high level of company’s exposure in Strategic Accounts.

Retain 95% accounts through development of strong business relationships with key decision makers/project managers.

Ensure resolution of customer complaints regarding Business Solution products within the defined SLA as per set KPIs.

Ensure that data and statistics related to customer complaints, requirements and inquiries are well updated with the management.

Project Management

Explore, Identify and Conceptualize new product verticals for the Enterprise, IoT and ICT Markets.

Work on creating synergies with potential business partners for new Enterprise and ICT products.

Identify the need for Automation and Digitization at Large SMEs/Corporate/Strategic Accounts.

Educate the customers for the need of Automation and Digitization in their Business processes and operations.

Understand the problem statement in customer’s current Business processes and operations and deliver on ideas, methodologies and modalities to develop a complete digital eco-system.

Work closely with Enterprise Solutions, Technology, Software Engineering and Product Development departments for smooth execution of the projects.

Liaison between the customer/business partner and the relevant internal stakeholders for planning and execution of the projects.

TETLEY CLOVER (LAKSON GROUP)

Development of Department SOPs

Managed the Business Development Division with a regional scope.

Lead a team of 5 members nationwide responsible for OOH and B2B market penetration.

Coach, Mentor and motivate the sales team in improving on selling skills and inculcate the right skill set to deliver desired results.

Ensure achievement of SKU wise volume based targets for South region with high focus on Tea Bag sales.

Support growth in sales with forecasting, planning, organizing and execution of Sales.

Maintain record and management reporting of all sales and sales promotion activities.

Develop strong business relationships with Distributors and key decision makers at customer end.

SKU-wise pricing, designing and effective utilization of promotional schemes.

Liaising with supply chain, ensuring optimum stock levels and timely order generation at distribution centers.

Adhering to credit policies of the company and ensuring timely payments from the customers.

Efficient management of company assets in trade.

ACHIEVEMENTS

TELENOR PAKISTAN

Best Seller revenue-wise (PKR 40 Million) in an industry vertical (News and Entertainment TV Channels) Total Revenue achievement of PKR 120 Million. Automation / IoT / ICT Projects

Department of Police (Government of Sind)

Project Scope: Automation of Criminal Record Management System, Human Resource Management System of Police officers

province-wide, VSAT connectivity for Drone surveillance, Metro Fiber and Long Haul Fiber connectivity for Video Conferencing and secure data transmission. This project eliminates manual record keeping and enables Digital management of HR records and Criminal bookings remotely at every Police station across Sind province and Police Head Quarters.

Data Center & Cloud Solutions (JBS) Project Scope: Adding a new revenue stream to Telenor’s Enterprise solutions product portfolio. Partnering with Pakistan’s

largest ICT Company for launching of Data Center & Cloud Services. This project will enable Telenor and JBS to club their Co-location and Data Center solutions respectively and pitch a comprehensive product portfolio of Disaster Recovery, Co-hosting, IaaS and Cloud. This sort of partnership is an industry first in the ICT and Enterprise sector in Pakistan and will be a milestone achievement once commercially launched.

Solar Pay As You Go (Nizam Energy) Project Scope: Partnering with one of Pakistan’s largest Solar Energy equipment provider at consumer, commercial and

industrial level. This project will enable Telenor and Nizam Energy to club their IoT Platform, Easy Paisa and House hold solar energy equipment respectively and pitch an industry first solar energy Pay As You Go product on monthly installments powered by Telenor IoT platform and Micro finance facility for the under-privileged and off grid masses of Pakistan. This sort of partnership will be industry first in the solar energy sector and will be a milestone achievement once commercially launched.

TETLEY CLOVER (LAKSON GROUP)

Department attained profitability within 6 months of starting operations (Year 2006)

Highest Ever Sales Volume: 50% contribution to Region’s Total Sales Volume (Year 2007) Corporate & Institutional Sales Performance

Achieved sales growth of 250% (Year 2007) 33% contribution to total national Teabag sales (Year 2007) Contributing 50% of the total Region’s sales consistently for 6 months – single handedly (Year 2007)

Department Building Initiatives Developed SOP’s of the department.

Distributor alignment for effective market coverage Developed SOPs for management of company assets in trade. Developed SOPs for planning and execution of promotional activities.

Market Development

Managed increase in number of customers by 33% (Year 2007)

CERTIFICATES AND MERITS

Training on Microsoft Excel “Excel Advance 2007” Training on presentation skills “Present with Impact” Workshop on Selling skills “Sell More, Sell Smarter” Workshop on Selling skills “High Impact Selling” “Train the Trainer” on Systems, Processes, Policies and Products.

Conducted in-house trainings and workshops at Telenor Pakistan on Systems, Processes, Policies and Products.

EDUCATION

Degree Educational Institution Year of Completion BBA – Sales & Marketing

(4 years program) Institute of Business Administration (IBA) 2006