Social, Web & All Things Digital

Creating Engaging Content for Digital Communications

CONTENT STRATEGY

Every message we craft should be:

� Engaging

� Consistent

STYLE GUIDE – Which is correct?

� 9:00 a.m. OR 9 am

� We will study “The Art of Incorrectly Putting a Period After Quotes”. ORWe will study “The Art of ALWAYS Putting a Period Inside the Quotes.”

� Children’s Ministry OR Children’s Ministries

cor.org/communications

WEBSITE

ENEWS REDESIGN

� More visual

� Less text

� Link to website

� Examples

� Your thoughts?

THE BAD NEWS

33 percent decline in affiliation with the UMC

“The future of the church depends upon young adults saying yes to God’s

call. When we step into the pulpit we represent God. We become the

instrument through which God speaks.”

Pastor Adam @ Young Preachers Festival

REACHING MILLENNIALS

SOCIAL IS WHERE MILLENNIALS ARE

For those who are out of reach of that voice coming from the pulpit,

social media can be the communication tool through which

Resurrection helps to share the message of God’s love and grace.

SOCIAL MEDIA

� 76% US adults are on it – GO WHERE PEOPLE ARE!

� Global Living Room - CONVERSATION!

SOCIAL MEDIA is…

� Participative – not one way

� Connection

� Transparency (Authentic!)

� Immediate

Social Media allows brands not only to participate in the lives of others,

but also to “invite them to invest in your story.”

Phil Cooke, Unique – Telling Your Story in the Age of Brands and Social Media

RESURRECTION’S SOCIAL MEDIA PRESENCE

� Facebook

� Instagram

� Twitter

� Pinterest

FACEBOOK

� 74% of adult internet users are on it

� Facebook new algorithm?? designed to connect user to content that matters to them

� Overly promotional content can cause organic distribution to drop

� 80/20 (not a bulletin board)

Facebook is a story board

Algorithm? Algorhythm? Al Goreithm?

Ask yourself: Would I share this post?

ENGAGING POSTS

BTS prayer Sermon quotes Scripture Adam in Buck O’Neil legacy seat

Stained glass window progress Adam on radio Sluggr at VBC

Pokemon Go Scott named Business Journal leader Building prayer walk

Conversations with Adam Shared a KC Star article about homosexual pastor

Adam JOCO of the year Calls for prayers (General Conference, Orlando, Paris)

Bldg. video Adam in the Holy Land Cary Mock singing O Holy Night

Questions asking for 1-word answers Holidays National Days

VISUALS

� Majority of posts, other than a response or comment, should have a picture or video

� Visual content 40x more likely to be shared

� Content with relevant images gets 94% more views

Facebook Groups for MinistriesConnects people with similar interests to share ideas & insights

� Facebook algorithm favors group posts

� Groups create community

� Members can contribute content

� Groups are invitational

� Start a discussion

� Can create events and polls

� Members can receive notifications

� Encourage members to share content on their personal profiles

� Can promote events, classes, activities to targeted audience

INSTAGRAM

� 500 million active monthly users

� #s act as keywords

� Posts with #s and location tags get more engagement

� Photos & videos of events, contests, behind-the-scenes

� Tag @churchoftherez

IDEAS??

MORE IDEAS

Top 10 list (people love lists)

Testimonials

Recap a worship service, event, serving op, a week at Resurrection

Quotes from a class, Resurrection authors’ books & studies, etc.

Guide for your ministry

Praying for ____________ (small group leaders, serve trip, worship experience…)

Q&A

How-to posts

Behind the scenes photos and videos

Helpful info from Live Forward, Live Well, etc.

TWITTER

� Virtual water cooler

� Followers are indicating they are interested in your brand

� 4-1-1 (same as 80/20)

� #RezKC, #RezGoDo

� @mentions (use sparingly)

� <100 characters receive 17% higher engagement

� Retweets are AWESOME!

PINTEREST

� Team of volunteers ready to go!

� Want to help? Email donna.karlen@cor.org

EXPLORING…

� Developing team of Rez Advocates to engage with church’s social media

� Instagram stories (or Snapchat)

� Facebook Live – engage audience in the moment