Summer Projet Presentation

8/9/2019 Summer Projet Presentation

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PRESENTATION ON

LOGISTICS BEST PRACTICES &SALES PERFORMANCE

BETWEEN VARIOUS CEMENT BRANDS

Name of The trainee :------- Sk Washim Raja.

Purpose :------- SIP underName of the course :-------- MBA(Marketing)

Name of the Institute :- Kolkata


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flow and storage of goods, services and related information from point of


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vvTransportation cost rose rapidly due to the rise in fuel prices

vvProduction efficiency was reaching a peakvvFundamental change in inventory philosophyvvProduct line proliferatedv

vComputer technologyvvIncreased use or computersvvIncreased public concern of products Growth of several new, largeretail chains or mass merchandise with large demands & verysophisticated logistics services, by pass traditional channel &distributionvvReduction in economic regulationvvGrowing power of retailersvv

Globalization


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c Logistics models in cement indust


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Todays Cement Supply chain


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Warehousing

The storing of products, includingraw materials, parts, goods-in-process, finished goods at andbetween point-of-origin and point-

of-consumption. Provides information on status of

goods.

.

.

Distribution centers are a type of warehouse whichhold minimum inventory of high-demand goods.

.

.

.

.

.


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Warehousing: Storage ofinventories all through logisticsprocess.

Physical supply Distribution

Warehouse

Warehouse

cluding raw materials, parts, goods-in-process, finished goods at and between point-of-origin

atus of goods.


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Warehouse

Supplier

Economies of scale

.

Transportationcarriers usually

give discounts .for bigger loads


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Transportation Economies

WarehouseSupplier

Economies of scale

.


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Achieves ProductionEconomies

Economies of scale

Warehouse

Assembly line


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Inventory in a WarehousingContext

Achieves transportation economies. Achieves production economies.

Quantity purchased discounts,

forward buy discounts. Maintain source of supply.

Support customer service policies..

.


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Movement

Warehouse

.

Receiving, putting away


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Movement

Warehouse

.



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Movement

Warehouse

.


Picking, staging, loading


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Movement

Warehouse

.



Cross-docking


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Movement

Warehouse

.



Cross-docking


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Movement

Warehouse

.



Cross-docking

Packaging


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Movement

Warehouse

.



Cross-docking

Packaging

Light assembly, blending, kitting

Vendorseek.com

*


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Movement

Warehouse

.



Cross-docking

Packaging


*Kits are how some manufacturers sell parts. By selling theparts in a kit, the manufacturer gains economies of scale inthings like transportation costs. It also saves administrative

costs because rather than billing for and keeping track ofeach part, the manufacturer only has to keep track of the kit.Kitting is also a light manufacturing technique in whichassembly workers, sometimes in a warehouse, get all thecomponent parts of what they are assembling in a singlekit so that time is not lost looking for parts.

Vendorseek.com

*


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Movement

Warehouse

.



Cross-docking

Packaging


Labeling, shrink wrapping

LabelLa

belLabelLa

bel


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Movement

Warehouse

.



Cross-docking

Packaging




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Movement

Warehouse

.



Cross-docking

Packaging



Breakbulk, consolidation


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Movement

Warehouse

.



Cross-docking

Packaging




Transportation


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Movement

Warehouse

.



Cross-docking

Packaging




Transportation

Import, export services(also an information function)

&WARE HOUSE Godown


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& WARE HOUSE Godown

H d d S b G d h i ?


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How many godown and Sub Go down you are having?(1)..(2).(3)(More than 3)


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What is the Area(..sq.ft) and total Storage Capacity (tn.) of your g= /Utilization area capacity


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vWhat is the area (sq ft ) of your warehouse (office area)?


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vWhat is the area (sq .ft.) of your warehouse (office area)?

..


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vStacking method in godown?


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vStacking method in godown?LIFOFIFO

No of sacks you maintain in a stack?No of sacks you maintain in a stack?


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No. of sacks you maintain in a stack?No. of sacks you maintain in a stack?

>15>20>25..>15>20>25..


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v Do you receive shortages or damaged items in a consignment?v ..Yes No

v

/ What is the method of disposal compensation of such items in your case

es , , Separate corner in the godown from where FIFO processcan be apply

vHow many use security personnels are working in your godown?


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vHow many use security personnels are working in your godown?>2.>3..>5..>10

What is the regular daily working hour at your godown?


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What is the regular daily working hour at your godown?=8hrs.=12hrs.16hrs20hrs..


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f l b h d i & h t ff


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from labour, how many godown supervisors & ware house staffs wor


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avg. yearly inventory time.?


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avg. yearly inventory time.?300 days330days340days


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Tot Dealer capacity


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Tot. Dealer capacity


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Per day avg. despatach


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Per day avg. despatach> > > ..> > .10 15 20 25


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th f iliti id t l b


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are the facilities you provide to your laboElectricity Drinking water Canteen

Toilet Rest room.Safety measures ..

(%)despatching via from Plant to


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( ) p g railGodown


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Prev. year approx supply from your ware


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y pp pp y yhouse


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Security Deposit amount with the company


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y p p y

.50 lakh

.20 lakh

.25 lakh

.30 lakh

20 lakh

Security Deposit amount with the dealer


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y p


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v Time lag between order and supply?Time lag between order and supply?


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6-12hr 136-12hr 13...24...24 hrshrs 25.3625.36 hrshrs 37.-37.-4848hrs 4hrs 4872872hrshrs..

a to find COMPARE the LOGISTICS PERFORMANCE among various b


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Do you have a home delivery system from yours counter/ Godown oryour customer picks up himself (in % of quantity sold)?


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your customer picks up himself (in % of quantity sold)?

1. Pickup 2. Delivery ..

vHow much does cement contributes to yourHow much does cement contributes to your

totaltotal t it (i %)?t it (i %)?


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totaltotal storage capacity (in %)?storage capacity (in %)?

You are the Authorized Dealer for:


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lease give a brief on present and past sales(%) performance Brand wilease give a brief on present and past sales(%) performance Brand wi

2006 20092006 t 2009


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2006 to 20092006 to 2009


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What factor is more important to you ?Brand Logistic Support Sales Force


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g ppIncentives Credit Support

packaging and labeling quality of cement as copackaging and labeling quality of cement as co


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p g g g q yp g g g q y

ind of support you are getting from the CFAs? Rate


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pp y g g

MiniMini

PlantsPlants


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Insurance provide by any brand:-


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MiniMini

PlantsPlants

Please mark according to marketing supportPlease mark according to marketing supportby the various brandby the various brand


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by the various brandy


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MENT COMPANY GENERALLY GIVES GOOD


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Plstell me something about quantity distribution


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i.e %................stock transfer%.......direct sale

g under your bannaer (Own/Hired)


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g under your bannaer (Own/Hired) i) Ten/ iv) Sixteen ./..v)Eighteen wheeler/

Under Load and Over load capacity of trucks

Y axis == tns


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Y axis == tns.


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Y axis == tns.

How many points of delivery trucks has to cover for a singleHow many points of delivery trucks has to cover for a single 2 but


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How many checking points or police stations have to face in yourFor long...................For short


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the ideal detention time (gate in &gate out) for the vehicles plying u >6 hrs>8>12>24


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-:Questionnaire for Truck drivers:-


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Name:- .Address:- ..

Mobile no. :- .What is the preferred article you want to carry, which doesnt involve hassles?

Do you deliver cement for any company? YesNo

If yes please tell the name of the company..Name of the transporter/transporting agency under which

you are working

What type of truck you are generally drivei)Si ii)Ei h iii) T i ) Si )Ei h h l


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i)Six .ii)Eight iii) Ten.. iv) Sixteen .. v)Eighteen wheeler..

Do you carry license to drive all types of carriage vehicles?

i)Six .ii)Eight iii) Ten.. iv) Sixteen .. v)Eighteen wheeler..Day / Night plying preference..

Fuel consumption per trip ?>20lit..>40lit.>50lit

Regular servicing of the vehicle frequency

2 weeks4 weeks.Duration of tyres

In case of normal truck loadIn case of truck overload

How many times you have to conduct weigh-bridge assessment for the goods carried

by you on a single trip?............................Do you carry Driving license.


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What is the average transit outflow of fund per trip you make for transportation?

For carrying load over 20 Metric Tonnes

For Carrying a load under 20 Metric Tonnes Whether you are covered by accidental insurance?............................................If yes, is that sponsored from your transporter or self-initiated?

Comment :-.

Sign

:-names of the cement companies you deliver


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Longibilityof tyresIn case of normal truck load


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In case of truck overload

rry Driving license


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y g

nduct weigh-bridge assessment for the good

Almost 100% truck driver carry driving license

Twice ..1stin plant then

targeting point

rage transit outflow of fund per trip you make for


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Whether you are covered by accidental insurance?


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If yes, is that sponsored from your transporter or self-initiated?

Day / Night working preferrence


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vRegular servicing of the vehicle frequency2 times/months4 times/months.

Fuel consumption per trip ?> ..> .> 20lit 40lit 50lit


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ugh the limits of bengal sikkimand onwards )of cement industry generallent .ith affective and time bound cement trafficking (both Road and Rail

bility of small and medium size vehicles where ACC should be

marketshave sufficient numbers of cement storage points whichensures regularity in cement dispatch schedule where


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ensures regularity in cement dispatch schedule whereACC needs to satisfy its channel partners in a better

waywith having sufficient emergency stock .

The ACC ware houses of SU Asansol require regular

andbetter maintenance with requisite safety and protectivemeasures for storing cement and having a better workenvironment .

ACC should work competitive and profitableincentivemodel and reasonable credit support for the relatedstakeholders and ensure actions being taken as per the

b d it i d i d i t


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g brand equity index ,price responses and price management

r coordinated action and communication amongst the sales andmarket share in the said market places.

-: :-CONCLUSIONS


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The cement industry in SU Asansol markets is said to haventered in an era of price war , demand forces supplyimparity and mainly towards an industry based on

customer satisfaction ,So all the major brands of cementhas agreed on formulation of customized strategies indealing with this issues The Logistics support is veryimportant in that strategy so ACC should also move

around with the market trend and ensure customersatisfactions at its level best. We know the dealers arethe pillers of any business So ACC should take moreresponsibility with them.

ANNEXURE:-


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repared questionnaire for better understand the existing logistics system,ich is given to the dealers, Transporters, C&F agents .

e duty of logistician does not ends here it also takes into consider thestomer service and there valuable feed back because at any point of timestomer is valuable to the company ,so to better understand them I alsoade visit to the dealers.

llowings are the points I tried to find out: ------

vThe Critical Symptoms of logistics problem DCW presentlyexperiencing.

vThe keys economic, Technological, Social, Regulatory forces drivithe logistics management environment in the cement industry.

v


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vHow do the above factors affecting the companys practi

in logistics management now and in the near future?

vHow does the company get access to information aboutcustomer purchase patterns for the forecast?

vWhat other sources of market information do company uto better pin point future demand for their product?

vHow the company rates the accuracy in predicting demaspikes or others unusual market events?

-:Questionnaire for warehouses:-Name:-.......................................................Address: Mob:


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Address:-.Mob:-vHow many godown and Sub Go down you are having?

(1)..(2).(3)(More than 3)Area:sq.ft Total Storage Capacity

vHow old is your warehouse?


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>15>20>25..vIs your warehouse is totally safe & protected from climatic adversities?

vDo you receive shortages or damaged items in a consignment?

..vWhat is the method of disposal/compensation of such items in your case?

.....................................................................................................vDo you use security personnel in godown? Please tell me the no

>5.>10..>15..>20vWhat is the regular daily working hour at your godown?

=8hrs.=12hrs.16hrs20hrs..vApart from labour, how many warehouse supervisors you have?

20>25.

vWhat are the facilities you provide to your labours?

Electricity Drinking water Canteen Toilet Rest room.Safety measures ..

vHave you any Insurance policy for your warehouse/godown


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vHave you any Insurance policy for your warehouse/godown..name of the company v

vHave you offered any insurance facility to yours worker under any insurancecompany :-.Name of the company.

v

vWhat are the voluntary services followed by you which contributes to the societin a big way?

1)2)

3)

Comment:-...................

Sign..

-: & - :-Questionnaire for Dealer Sub DealerName of the firm :-.


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Name of the firm : .Ownership Type & Name :-Contact Details:-..

Mobile No:-..

vHow many years you have spent in this cement business


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a) Trucks b) Two Whilllers c) VANd )Thela e)AUTO ..f)Other...

vDo you have a home delivery system from yours counter/ Godown or your customer picks uphimself (in % of quantity sold)?

1. Pickup 2. Delivery ..

vHow much does cement contributes to your total storage capacity (in %)?>80%>60%.>50%..........>30%...........>20%..........

vYou are the Authorized Dealer for:i) Ambuja iii) Ultra-tech iii) ACC iv) Birla Samrat.

v). Lafarge vi) Birla Gold vii) Konark

viii) Others. if two/three brand together then ....

vPlease give a brief on present and past sales performance Brand wise:No.bags 2006 % 2007% 2008% 2009%

Lafarge


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vHow many Sub Dealers you are supplying to at this time?>5 >10..>15..>20..>25

v What factor is more important to you ?Brand.Logistic Support ..Sales Force ..Incentives Credit Support.

Ambuja

Ultra-Tech

Birla Gold

ACC

Konark

Durgapur cement

Others

Total

vPlease mark the packaging and labeling quality of cement as compared toothers.v

v

v

NAME OF BRAND SCORES (out of 5)

Konark

Ambuja


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v

v

v

v

vv

v

v

v

v Please mark the order delivery system of the companyi) Excellent: 5 ii)Very Good.: 4. iii)Good :3 iv)Avg:2 v) Poor:1.

j

Ultra-Tech

Birla Plus

Lafarge

Durgapur Cement

ACC

Total


Konark

Ambuja

Ultra-Tech

Birla Plus

Lafarge

Durgapur Cement

ACC

Total

vWhat kind of support you are getting from the CFAs? Ratethem :-v


Konark

Ambuja


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v

v

v

v

v

vInsurance provide by any brand?

v

Ambuja

Ultra-Tech

Birla Plus

Lafarge

Durgapur Cement

ACC

Total


Konark

Ambuja

Ultra-Tech

Birla Plus

Lafarge

Durgapur Cement

ACC

Total

vPlease mark according to marketing support by the following brand :-v

v


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v

v

v

vv

v

Comment:-

Sign

-: :-Questionnaire for Transporters


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Name:- .Address:- ..Mobile no. :- .

Are you directly associated with any cement company ?........ Name of the company

How many trucks do you have your own?........................

No.of own trucks operating/hired under yours bannersi) Six .../...... ii) Eight/ iii) Ten/

iv) Sixteen ./.. v)Eighteen wheeler/Informations of Trucks and supply :-

Type of Trucks. CarryingCapacity

OverloadingCapacity

Mileageshipping cycle time ( im e&n between gate in gate)ut

Six wheelerEight wheeler

Ten wheeler

Sixteen wheeler

Eighteenwheeler.

How many points of delivery trucks has to cover for a single order?2 but 4 but


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How many checking points or police stations have to face in your route?( 2)..(4).(6)(8)..

What should be the ideal detention time (gate in &gate out) for the vehicles plying under yourbanner? >6 hrs>8>12>24

Have you received the Agreement and Security deposits from the company?

What are the precautions you are taking during transporting the consumer durable products/ fragile goods?(i.e Rain, damp weather )

Pls tell me something about quantity distribution(%)Direct sale. ii) Stock transfer

10) How you generally fix the freight..And amount /Km. is .

-:Questionnaire for Truck drivers:-


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Name:- .Address:- ..

Mobile no. :- .What is the preferred article you want to carry, which doesnt involve hassles?

Do you deliver cement for any company? YesNoIf yes please tell the name of the company..Name of the transporter/transporting agency under which

you are working

What type of truck you are generally drivei)Six .ii)Eight iii) Ten.. iv) Sixteen .. v)Eighteen wheeler..


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Do you carry license to drive all types of carriage vehicles?

i)Six .ii)Eight iii) Ten.. iv) Sixteen .. v)Eighteen wheeler..Day / Night plying preference..

Fuel consumption per trip ?>20lit..>40lit.>50lit

Regular servicing of the vehicle frequency

2 weeks4 weeks.Duration of tyres

In case of normal truck loadIn case of truck overload

How many times you have to conduct weigh-bridge assessment for the goods carried

by you on a single trip?............................Do you carry Driving license.


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What is the average transit outflow of fund per trip you make for transportation?For carrying load over 20 Metric Tonnes

For Carrying a load under 20 Metric Tonnes Whether you are covered by accidental insurance?............................................If yes, is that sponsored from your transporter or self-initiated?Comment :-.

Sign


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Documents

Summer Projet Presentation