TAPPI Sustainable Briefing · © Poteet PrintinPoteet Printing SSysteystemsms,, LL LLC C 22008 008 TAPPI Sustainable Briefing LL 2

©© Poteet Printing Systems, LLC Poteet Printing Systems, LLC 2008 2008

TAPPI Sustainable Briefing


Roger Poteet© Poteet Printing Systems, LLC 2008

Andy PiersonAndy Pierson

MidMid--Atlantic Atlantic PackagingPackaging




Sustainability?Sustainability?


SustainableSustainable

What does that mean?What does that mean?


Why Should We Develop a Sustainability Program?

1. Ethical & Responsible Environmental Concerns?

2. Customer Required? (Walmart)3. Good for Business?4. Increased Sales Opportunities?

We Want our Business and our Industry to Remain Strong & Healthy!


Why Should We Develop a Sustainability Program?

1. Ethical & Responsible Environmental Concerns?

2. Customer Required? (Walmart)3. Good for Business?4. Increased Sales Opportunities?

We Want our Business and our Industry to Remain Strong & Healthy!

Al Gore Al Gore started it!started it!



Why Sustainability?Why Sustainability?

Sustainability should be a Sustainability should be a journey that helps focus your journey that helps focus your ability to make good choices for ability to make good choices for yourself, your employees, your yourself, your employees, your business, and ultimately for the business, and ultimately for the planet.planet.



Why Sustainability?Why Sustainability?

??

Increasing global

Increasing global

population and

population and

consumption

consumption

Decreasing resources

Decreasing resources

Where are we headed? What is our future?Where are we headed? What is our future?Where are we headed? What is our future?


SustainabilitySustainabilityThere is no one definition for sustainability.

No right and no wrong definitions.

3 Legs: Environmental, Economic and Social (planet, profit and people)


SustainabilitySustainabilityLee Scott: “Anything not absolutely essential to the product is waste.”

If nothing else, sustainability is about the elimination of waste.

…"having enough for now, while not harming the future.


SustainabilitySustainabilityHow does Wal-Mart define Sustainability?“

“The actions that support quality of life now and for generations to come”

Lee Scott, CEO, Wal-Mart

www.wal-martfacts.com for Lee Scott’s 21st Century speech


Remove PackagingReduce PackagingReuse PackagingRenewable PackagingRecyclable PackagingRevenueRead

7 R7 R’’ss


RemoveReduceReuseRenewableRecyclableRevenueRead

7 R7 R’’ss


Basic Manufacturing ConceptsBasic Manufacturing Concepts

Thoughtful design ProductsFacilitiesProcesses


Basic Manufacturing ConceptsBasic Manufacturing ConceptsMaterials and energy

EliminationReduction and/orRe-use of

Responsible sourcingMaterialsenergy

Continuous improvementManufacturing technology


Basic Manufacturing ConceptsBasic Manufacturing Concepts

Empowerment and educationEmployeesCustomersSuppliersOur community


Success StorySuccess StoryProject Objective:

Convert all laundry detergent, both manufacturers and retailers, to a 2X or 3X concentrated formula.

Approach:Create singular vision and focus within the industry. Sold value of reduced raw material cost-savings, positive environmental impact and increased holding capacity on shelf.

Savings: 3 year estimateMaterial–

Plastic resin – 95 million lbs.Corrugate – 125 million lbs.

Water & Energy–Water – 400 million gallonsDiesel Fuel – 520,000 gallons


Sustainable Packaging?Sustainable Packaging?

Glass Plastic PaperboardGlass Plastic Paperboard




No No NoNo PartiallyPartially

Renewable Source?Renewable Source?




Yes Yes YesYes LimitedLimited

Recyclable?Recyclable?




Yes? Yes? NoNo NoNo

Reusable?Reusable?




PoorPoor GoodGood FairFair

Product to Package Ratio?Product to Package Ratio?




HighHigh LowLow ModerateModerate

Energy Consumption?Energy Consumption?




?? ?? ?? ?? ????

Best Package?Best Package?


Where Do We Begin with Sustainability? 1. A Sustainable Environment must

have Senior Management Leadership

2. Management must develop A Mission and/or Policy Statement


MAP MissionMAP Mission

We will be Responsible and Deliberate in our Packaging Sustainability efforts, both Internal and External, to promote Economic Viability, and Support Environmental Health for Future Generations.


What We DidWhat We Did1. Create Environmental Sustainability

Program & Sustainability Champion 2. Define Sustainability Approach,

Sustainability Goals, & Objectives3. Determine Personnel and Financial

Sustainability Commitments


The ChallengeThe Challenge


Energy ImpactEnergy ImpactEnergy to runEnergy to runEnergy / Energy / msfmsfResources to runResources to run

AirAirWaterWaterInkInkAdhesiveAdhesiveTrimTrimIdlingIdlingClimate controlClimate controlWaste managementWaste management


Decision ImpactDecision Impact

Ink MeteringInk MeteringMetering roll vs. bladesMetering roll vs. bladesSingle blade vs. chamberSingle blade vs. chamber

Vacuum transferVacuum transferEnergyEnergyDustDustDwellDwell


Energy ImpactEnergy Impact

Resources to maintainResources to maintainPartsParts

Local?Local?Shipping costs/resources?Shipping costs/resources?Environmental impact?Environmental impact?

ServiceServiceLocal?Local?Transportation?Transportation?

Implications for Corrugated Manufacturers


WalWal--MartMart’’s Packaging Mandates Packaging Mandate


Our BusinessOur Business




Supplier Example


Ink Formulation BasicsInk Formulation Basics

Water

Resin

Filler

Color

Water

Resin

Filler

Color

Water

Resin

Color


Ink Formulations BasicsInk Formulations Basics

Water

Resin

Filler

Color Mined or Mined or OrganicOrganic

Petroleum or Petroleum or Plant BasedPlant Based

Mined or Mined or OrganicOrganic


Ink Formulations BasicsInk Formulations Basics

Water

Resin

Filler

Color

Resin SolidsResin Solids1010--30% of a water ink30% of a water ink

Resin SolidsResin SolidsMajor part that Major part that

can use renewable can use renewable materials!materials!


FilterFilter

ChipsChipsSodium HydroxideSodium Hydroxide

Sodium SulfideSodium SulfideDigesterDigester

To Resin ProcessingTo Resin Processing

Wood Wood PulpPulp

ReactorReactor

PitchPitch RosinRosin DistilledDistilledTallTall oiloil

Sulfuric AcidSulfuric AcidWaterWater

Plant (tree rosin) Based ResinsPlant (tree rosin) Based Resins


Plant (tree rosin) Based ResinsPlant (tree rosin) Based Resins

ReactorReactor TurpentineTurpentine

Gum Gum RosinRosin

WashWash

Extract Crude Extract Crude GumGum

Often ImportedOften Imported


Soy OilSoy Oil

Harvest Soy Harvest Soy Bean CropBean Crop

Often ExportedOften ExportedClean Clean Crack Crack

DeDe--HullHull

Plant (Soy) Based ResinsPlant (Soy) Based Resins

Process Process RefineRefine

Soy Soy ProteinProtein

Soy Soy MealMeal

Soy Soy FlakesFlakes

Roll/PressRoll/Press


Carbon FootprintCarbon Footprint

Water

Resin

Filler

Color

Acrylic Acrylic ResinsResins

Tree Tree ResinsResins

Soy Soy ResinsResins


Reduce over ordering of inkReduce over ordering of inkReduce Reduce ““ObsoleteObsolete”” inksinksReduce inventory costsReduce inventory costs

Ink Dispenser AdvantagesInk Dispenser Advantages


Ink Dispenser AdvantagesInk Dispenser AdvantagesRight ink for jobRight ink for jobMake only what is requiredMake only what is requiredAdjust to changing parametersAdjust to changing parametersConvert press returns to new inkConvert press returns to new ink


Additional Details





Your ChallengeIf you sell sustainable solutions…

What will you say when they ask…

…What is the status of yoursustainable initiatives in your plant?


Your ChallengeYour Challenge

New Materials, and New Ways Of Applying Old Materials Should Be Investigated.New Innovations; Operating Systems, Machinery, Methodologies Alternative Energy Sources Should Be Investigated


Your ChallengeYour Challenge

Interview And Encourage Input From Employees Throughout All Levels Of Your Organization For Unique Views.Vendors, Industry Associations Like The AICC, FBA, TAPPI, And Others Can Provide Valuable Resources To Their Members


Comprehensive Approach is Needed for Productivity Improvements

Global cooperation is the keyBox makersEquipment makersMaterials manufacturersUniversities ConsortiaIndustry labsIndustry organizationsGovernments


Know better than that!Know better than that!





Sustainability Requires Global Collaboration at All Levels


OpportunitiesOpportunities

AdhesivesAdhesivesLightingLightingLandscaping Landscaping Climate ControlClimate Control


One more point..One more point..



Magnificent SevenStronger BusinessWork BetterContinued GrowthMeasure SavingsMarket AdvantagePositive ImpactJourney Cornerstones


Magnificent 7Magnificent 7How does this decision make my business How does this decision make my business better and stronger?better and stronger?How does this (machine / system / product) How does this (machine / system / product) allow me to work more efficiently and allow me to work more efficiently and effectively?effectively?Six months from now, will the results of Six months from now, will the results of this decision still be helping me grow my this decision still be helping me grow my business?business?Can I measure how this (machine / system / Can I measure how this (machine / system / product) will save me time / money / product) will save me time / money / energy?energy?


Magnificent 7Magnificent 7Can I measure how this (machine / system / Can I measure how this (machine / system / product) will help me develop a more product) will help me develop a more unique and marketable value proposition?unique and marketable value proposition?Does this decision have a positive impact Does this decision have a positive impact on my employees, my customers, our on my employees, my customers, our environment, and the world?environment, and the world?Are the benefits of this decision shortAre the benefits of this decision short--lived, lived, or are they cornerstones of my sustainable or are they cornerstones of my sustainable journey?journey?


Magnificent SevenStronger BusinessWork BetterContinued GrowthMeasure SavingsMarket AdvantagePositive ImpactJourney Cornerstones

Wasn’t I smart

More details on any specific area can be More details on any specific area can be addressed by contacting us.addressed by contacting us.

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TAPPI Sustainable Briefing · © Poteet PrintinPoteet Printing SSysteystemsms,, LL LLC C 22008 008 TAPPI Sustainable Briefing LL 2