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The Candidate Experience How to Improve Yours and Secure Better Talent Presented by Patricia A. Hampton, CSP Vice President/Managing Partner Presentation: June 24, 2015

The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

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Page 1: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

The Candidate Experience

How to Improve Yours and Secure Better Talent

Presented by Patricia A. Hampton, CSP

Vice President/Managing Partner Presentation: June 24, 2015

Page 2: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Learning Objectives/Takeaways

�  How an extraordinary candidate experience can help you build a pipeline of top talent

�  The importance of the candidate experience in shaping your organization's employment brand

�  How to ensure that your candidate experience is a genuine reflection of your organization's culture and employment experience

�  How to reshape your candidate experience to get results

�  Best Practices/Resources

Page 3: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

HOW DOES YOUR ORGANIZATION ENGAGE WITH CANDIDATES DURING THE EMPLOYMENT PROCESS?

Page 4: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

“Why has my application fallen into a black hole?”

Page 5: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

HOW / WHERE ARE YOU FINDING TOP TALENT?

Page 6: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Credited to: jobvite.com/blog/candidate-experience-infographic

HOW / WHERE ARE YOU FINDING TOP TALENT?

Page 7: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Top 10 Most Frequently Used Recruitment Resources

2015 Nonprofit Employment Practices Survey

Page 8: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Incorporating social media into your recruitment strategy – aligning with market trends

* 2015 Nonprofit Employment Practices Survey

Page 9: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Must haves for every position at every career level; even junior staff must demonstrate capacity to deliver in these areas

Profile of the Talent You Need Alignment with organizational values

Ability to lead, drive, and/or navigate change

Ability to enable teams Collaborative style; openness to diverse perspectives

Engagement with relevant network/learning community

Commitment to creativity/innovation

Ability to deliver sustainable results

Commitment to effective communications

Understanding of financial implications

Understanding of the individual role in the broader context of mission

Page 10: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Let’s Take a Few Questions

Page 11: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Why Should the Candidate Experience Matter?

Page 12: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Why Should the Candidate Experience Matter?

50% of nonprofits anticipate increasing staff size in

2015

14% of nonprofits expect voluntary

resignations would increase in 2014

68% nonprofits no formal

succession plan

* 2015 Nonprofit Employment Practices Survey

Page 13: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

What Really Matters The hiring team creates the experience

Your process, conversations and communicating next steps matter

Share expectations makes a difference

Think about the interviews, how many, is it a panel structured

Candidates are looking for a better opportunity than they have now

Evaluation of fit goes both ways – sometimes the “right” person requires work

Candidates interview us too

Candidates look at: How we invest in them The questions we ask The way we listen Transparency and honesty

Page 14: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Changing employers and getting a new job/career is a life changing event for candidates. How are they are treated REALLY MATTERS!

What Really Matters

CareerBuilder 2015 Candidate Behavior Study

Page 15: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

What Makes for an Effective Candidate Experience?

�  Fancy candidate packets?

�  A better employment brand tagline?

�  Sending candidates flowers?

�  Something else?

Page 16: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

A Solid Recruiting Process Influences the Candidate Experience

Candidates

Customers Stakeholders

Recruiter (Team)

Candidate generation

Response management

Screen & select

Need defined

Hire

Adapted from: Creating a Phenomenal Candidate Experience John Vlastelica, Founder & Managing Director Recruiting Toolbox, Inc.

Page 17: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Let’s Take a Few Questions

Page 18: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Critical Phases of the Candidate Experience

Page 19: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Critical Phases of the Candidate Experience

Brand Engage (beginning, middle, end)

Candidate Assessment

Candidate Selection & Onboarding

Talent Attraction

Page 20: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Critical Phases of the Candidate Experience

Brand Website 1st Impression Research/ Google

Engage Flow of

Application Process

Social Media &

Apps Mobile Ready

Candidate Assessment Interviews Evaluation

& Tools Disposition

Candidate Selection & Onboarding

Presentation of Offer Feedback Post

Placement

Page 21: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Optimizing the Candidate Experience

Page 22: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Optimizing the Candidate Experience �  Golden Rule: Treat every candidate the way

you’d like to be treated.

�  Avoid the “black hole” syndrome. No matter how many inquires you receive, acknowledge the receipt of a person’s submission or question.

�  Brand Identity, values, culture and organizational practices.

�  Give the candidates timely feedback!

Page 23: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Optimizing the Candidate Experience (cont’d) �  Describe the job and the organization candidly

and accurately.

�  Small things lead to big impressions! Be attuned to professional details and make sure the hiring team and especially the manager has a track record for hiring the best people.

�  Be authentic and transparent in your processes.

�  Create a truly unforgettable candidate experience to attract the best talent.

Page 24: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Let’s take any lingering Questions

Page 25: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Additional Resources

ü  http://goo.gl/YPpLnx (CandEs-2014-eBook)

ü  http://goo.gl/R4y4ni (CareerBuilder Study by Inaverno)

ü  http://careerbuildercommunications.com/candidatebehavior/

ü  http://goo.gl/WQKrE3 (Nonprofit HR 2015 Employment Practices Survey)

ü  http://www.jobvite.com/blog/candidate-experience-infographic/

ü  http://blessingwhite.com/

ü  http://goo.gl/PCLMqw (LinkedIn Talent Blog)

ü  http://prosper-strategies.com/ Communicate Impact. Drive Change. Measure Results.

Page 26: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

The CandE Awards �  The Talent Board, a nonprofit organization, places

emphasis on issues that relate to the corporate employment candidate experience.

�  The organization hosts an annual competition

§  Employers benchmark their candidate experience against peers

§  Their candidates participate in a third-party survey §  Participating employers receive confidential feedback

on how they can improve �  Insights collected from 95,000 candidates who applied to

approximately 173 organizations – candidates care about their candidate experience

CandEs 2014 eBook

Page 27: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Seal of Approval

This webinar has been approved for 3 (HR General)) recertification credit hours toward California, GPHR,

HRBP, HRMP, PHR and SPHR recertification through the HR Certification Institute.

For more information about certification or recertification, please visit the HR Certification Institute website at

www.hrci.org. “The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means

that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.”

Page 28: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

About the Presenter Patricia A. Hampton, CSP Nonprofit HR Vice President Patty Hampton is a seasoned HR professional and executive search consultant with a focus on talent acquisition, employee engagement, retention, transformational leadership, and communication in workplace. To that end, she has developed training programs and facilitated focus groups that result in an enriched employee/supervisor relationship, and presented workshops and webinars on strategic staffing and recruitment. Patty has been with the company since its inception, and has more than 23 years of human resources management experience working with nonprofit and for-profit organizations.

Prior to joining the firm, Patty served as Director of Human Resources with ASAE, The Center for Association Leadership formerly known as the American Society of Association Executives. Patty holds an undergraduate degree in Communications from Trinity University in DC and she is a Certified Staffing Professional. She is a member of the Society for Human Resources Management (SHRM) and her firm is a member of the American Staffing Association. Patty leads the day-to-day operations of Nonprofit HR’s recruitment and executive search practices.

Page 29: The Candidate Experience - Nonprofit HR · The importance of the candidate experience in shaping your organization's employment brand ! How to ensure that your candidate experience

Questions: Contact Patty Hampton, CSP E-mail: [email protected]

Phone: 202-785-2060 ext. 103