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Kevin McNeill Sales Executive (951) 291-2236 [email protected]

TKMKT Deck-Kevin McNeill.pptx

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Page 1: TKMKT Deck-Kevin McNeill.pptx

Kevin McNeillSales Executive

(951) 291-2236

[email protected]

Page 2: TKMKT Deck-Kevin McNeill.pptx

● Established in 2002● Represent several top 10 volume dealerships● Scalable without compromising dedicated attention to individual client needs

We help automotive dealerships generate more leads and sell more vehicles through Social, SEM/PPC, ORM, SEO and Direct Mail. We specialize in making Social, SEM/PPC, ORM and SEO work together for greater benefit to our clients. We offer both stand alone and fully

integrated options.

Who are we?

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Why Choose US?

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(Galpin Motors)Galpin Ford

Galpin HondaGalpin Premier, Galpin VW, Galpin Kia

• TANGIBLE RESULTS• TRANSPARENT REPORTING• HANDS ON DEDICATED ACCOUNT STRATEGIST• EXCEPTIONAL CUSTOMER SERVICE

(Metro Auto Group)Metro HondaMetro Acura

(John L. Sullivan Auto Group)Roseville ToyotaLivermore Toyota

John L. Sullivan ChevroletJohn L. Sullivan Chrysler Dodge Jeep

RAM

Huntington Beach Chrysler Dodge Jeep RAM

IT’S SIMPLE:

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NEWSPAPER DIRECT MAIL

WEBSITES SEO/SEM FACEBOOK

EVOLUTION OF AUTOMOTIVE ADVERTISING(abridged)

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THE FACEBOOK MARKET

Users in the USA spend an average of 50 minutes each day(source: Facebook May 2016)

50 Minutes1.13 Billion people login each day

(source: Facebook July 2016)

1.13 Billion

(source: Facebook October 2016)1 in every 5 Mobile Minutes is Spent on Facebook

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SOCIAL MEDIA MANAGEMENT

More People Engaged Monthly Avg.

Source: Facebook

More Impressions Monthly Avg.Source: Facebook

New Likes of MBEC Facebook PageSource: Facebook

80,388

3,658

0Competitors with More

EngagementSource: Facebook

7,458• Facebook, Instagram,Twitter, etc.• GMB, Edmunds, DealerRater, Yelp etc.• Likes, Comment and Shares constitute

engagement• Highly targeted

Objective: Reach new prospects and maintain the

relationship with existing clients through quality engagement.

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SOCIAL MEDIA MANAGEMENT

InstagramFacebook Post Example & Engagement

ExampleCustom Graphics & Page

Verification

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More Examples

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More Examples

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SOCIAL ADVERTISING

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SOCIAL ADVERTISINGMilestones Achieved

Sold Customers From Facebook AdsSource: Facebook

Number of form submissions using Lead Generation AdsSource: Google Analytics

Website Traffic Growth Since We Started

Source: Google Analytics

84.5%

62

31

156%Increase in People Reached

Source: Facebook

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Conquest owners of your brands(use enhanced targeting)

BEHAVIORAL/INTEREST/PARTNER

Conquest your competitorscustomers

CONQUEST

Your Database sold, current, lost and sold not serviced.

DATABASE

Declined ROsDECLINED

ROSTip: Getting to slim

on your targeting cancause your CPC to rise

& overall results to be lower.

TARGETING: 4 SEGMENTSTARGETING & TRACKING Keep it practical and measurable.

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TRACKING• Use a unique UTM code for each ad and

associated targeting

• Harness dynamic phone swapping with enhanced look up

• In Google Analytics edit “Social” channel segment to by inclusive of the multiple Facebook URLs

• Run data matching against lists and cross reference against standard frequency

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Facebook recognizes our clients

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SEARCH ENGINE OPTIMIZATION

Objective: Maximize the opportunity of getting in front

of available organic search traffic.

For those that are not #1, several well planned and strategically orchestrated

moves can close the gap.

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SEARCH ENGINE OPTIMIZATIONExamples of Actions Taken

Title Tag And Meta Description OptimizationAOI Conquest Directional

PagesVehicle Information

Pages

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SEARCH ENGINE OPTIMIZATIONMilestones Achieved

Increase in Organic LeadsSource: Google Analytics

Number of Keywords Ranking on First Page of Google

Source: Moz Google

Organic Traffic Growth Since We Started

Source: Google Analytics

96.50%

161

43.86%

YesConversational Search and “Near

Me” OptimizationSource: Search Console, Siri

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SEARCH ENGINE MARKETING

Objective: Reach targeted down funnel shoppers with ads to generate quality traffic and leads.

SEM generates traffic that comes to your site from a specifically placed ads on Google.

• Paid ads at the top and bottom of Google search engine results• Desktop, Tablet and Mobile platforms• Conversational search services such as Google Speak

Display Ad Example

Expanded Text Ad Example

Examples of Ads

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SEARCH ENGINE MARKETINGMilestones Achieved

Are New VisitorsSource: Google Analytics

Increase in CTR (eg. response rate)Source: Call Tracking, Google

Analytics

Avg. Number of SEM Phone Leads

Source: Google Analytics

211.96%

75.35%

1.9Average Ad Position

Source: Google Analytics

SEM Traffic Growth Since LaunchSource: Google Analytics

New Session Growth Since LaunchSource: Google Analytics

571

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Pricing?

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Questions?