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● Established in 2002● Represent several top 10 volume dealerships● Scalable without compromising dedicated attention to individual client needs
We help automotive dealerships generate more leads and sell more vehicles through Social, SEM/PPC, ORM, SEO and Direct Mail. We specialize in making Social, SEM/PPC, ORM and SEO work together for greater benefit to our clients. We offer both stand alone and fully
integrated options.
Who are we?
Why Choose US?
(Galpin Motors)Galpin Ford
Galpin HondaGalpin Premier, Galpin VW, Galpin Kia
• TANGIBLE RESULTS• TRANSPARENT REPORTING• HANDS ON DEDICATED ACCOUNT STRATEGIST• EXCEPTIONAL CUSTOMER SERVICE
(Metro Auto Group)Metro HondaMetro Acura
(John L. Sullivan Auto Group)Roseville ToyotaLivermore Toyota
John L. Sullivan ChevroletJohn L. Sullivan Chrysler Dodge Jeep
RAM
Huntington Beach Chrysler Dodge Jeep RAM
IT’S SIMPLE:
NEWSPAPER DIRECT MAIL
WEBSITES SEO/SEM FACEBOOK
EVOLUTION OF AUTOMOTIVE ADVERTISING(abridged)
THE FACEBOOK MARKET
Users in the USA spend an average of 50 minutes each day(source: Facebook May 2016)
50 Minutes1.13 Billion people login each day
(source: Facebook July 2016)
1.13 Billion
(source: Facebook October 2016)1 in every 5 Mobile Minutes is Spent on Facebook
SOCIAL MEDIA MANAGEMENT
More People Engaged Monthly Avg.
Source: Facebook
More Impressions Monthly Avg.Source: Facebook
New Likes of MBEC Facebook PageSource: Facebook
80,388
3,658
0Competitors with More
EngagementSource: Facebook
7,458• Facebook, Instagram,Twitter, etc.• GMB, Edmunds, DealerRater, Yelp etc.• Likes, Comment and Shares constitute
engagement• Highly targeted
Objective: Reach new prospects and maintain the
relationship with existing clients through quality engagement.
SOCIAL MEDIA MANAGEMENT
InstagramFacebook Post Example & Engagement
ExampleCustom Graphics & Page
Verification
More Examples
More Examples
SOCIAL ADVERTISING
SOCIAL ADVERTISINGMilestones Achieved
Sold Customers From Facebook AdsSource: Facebook
Number of form submissions using Lead Generation AdsSource: Google Analytics
Website Traffic Growth Since We Started
Source: Google Analytics
84.5%
62
31
156%Increase in People Reached
Source: Facebook
Conquest owners of your brands(use enhanced targeting)
BEHAVIORAL/INTEREST/PARTNER
Conquest your competitorscustomers
CONQUEST
Your Database sold, current, lost and sold not serviced.
DATABASE
Declined ROsDECLINED
ROSTip: Getting to slim
on your targeting cancause your CPC to rise
& overall results to be lower.
TARGETING: 4 SEGMENTSTARGETING & TRACKING Keep it practical and measurable.
TRACKING• Use a unique UTM code for each ad and
associated targeting
• Harness dynamic phone swapping with enhanced look up
• In Google Analytics edit “Social” channel segment to by inclusive of the multiple Facebook URLs
• Run data matching against lists and cross reference against standard frequency
Facebook recognizes our clients
SEARCH ENGINE OPTIMIZATION
Objective: Maximize the opportunity of getting in front
of available organic search traffic.
For those that are not #1, several well planned and strategically orchestrated
moves can close the gap.
SEARCH ENGINE OPTIMIZATIONExamples of Actions Taken
Title Tag And Meta Description OptimizationAOI Conquest Directional
PagesVehicle Information
Pages
SEARCH ENGINE OPTIMIZATIONMilestones Achieved
Increase in Organic LeadsSource: Google Analytics
Number of Keywords Ranking on First Page of Google
Source: Moz Google
Organic Traffic Growth Since We Started
Source: Google Analytics
96.50%
161
43.86%
YesConversational Search and “Near
Me” OptimizationSource: Search Console, Siri
SEARCH ENGINE MARKETING
Objective: Reach targeted down funnel shoppers with ads to generate quality traffic and leads.
SEM generates traffic that comes to your site from a specifically placed ads on Google.
• Paid ads at the top and bottom of Google search engine results• Desktop, Tablet and Mobile platforms• Conversational search services such as Google Speak
Display Ad Example
Expanded Text Ad Example
Examples of Ads
SEARCH ENGINE MARKETINGMilestones Achieved
Are New VisitorsSource: Google Analytics
Increase in CTR (eg. response rate)Source: Call Tracking, Google
Analytics
Avg. Number of SEM Phone Leads
Source: Google Analytics
211.96%
75.35%
1.9Average Ad Position
Source: Google Analytics
SEM Traffic Growth Since LaunchSource: Google Analytics
New Session Growth Since LaunchSource: Google Analytics
571
Pricing?
Questions?
