LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Comment valoriser la Marque Employeur d’une
PME sur les médias sociaux ?
Avril 2012
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
• 10 ans d’expérience Recrutement & accompagnement
• Expert Réseaux Sociaux pendant 2 ans à l’Apec
• Conseil en Recrutement innovant
• Blogueur
• Enseignant et Conférencier
• Co-organisateur d’Evènements 2.0
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Programme
• De nouveaux comportements, de nouveaux enjeux, de nouveaux métiers
• Le Marketing Employeur : une philosophie, une stratégie !
• Comment intéresser vos cibles ? Des exemples concrets !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
De nouveaux comportements !De nouveaux enjeux pour les
Entreprises !De nouveaux métiers !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Vos collaborateurs sont présents sur les médias sociaux !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Vos Collaborateurs échangent avec leurs pairs !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Vos (ex)Collaborateurs s’expriment sur votre entreprise !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Les Candidats savent tout de l’Entreprise et du Recruteur !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
To be or not to be sur les Médias Sociaux ?Les Ressources Humaines n’ont plus le choix !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Marque Commerciale et Marque Employeur :Les deux faces d’une même pièce : la Marque !
MarqueEmployeur
Marque Commerciale
Humain
Contenu Conversation
Réel
Stratégie : Investissement dans le temps !
Community Manager Community Manager RH
Clients Candidats
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Marketing Employeur : Vers 1 évolution Marketing de la fonction
RH !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Le Marketing Employeur !Une Définition Une PhilosophieUne Stratégie
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Le Marketing Employeur : 1 définition !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Les 4 éléments de la Marque Employeur
14
1_Ce qu’est l’entreprise
4_Ce que le public dit de l’entreprise
3_Ce que les collaborateurs disent de l’entreprise
2_Ce que l’entreprise dit d’elle
Marque Employeur : Définition de Franck La Pinta
Responsable Marketing Web et RH 2.0 à la Société Générale
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Les 2 composantes d’une Marque : Identité numérique et e-Réputation (par Franck La
Pinta)
15
LA COMMUNICATION
LA REPUTATION
CONTENUS PRODUITSPAR L’ENTREPRISE
CONTENUS
PRODUITS
PAR LES
INTERNAUTES
L’expérienceclient / candidat
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
De la Marque institutionnelle à la Marque conversationnelle !
De la Communication RH au Marketing Employeur !
L’Entreprise
Le Client / Candidat
L’Entreprise Le Client / CandidatSite web
ATAWAD !Choix !LieuMomentCanal
Imagemaîtrisée
Perte de contrôle
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Le Marketing Employeur : 1 philosophie !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Marketing Employeur : De l’urgence à l’anticipation !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Marketing Employeur :Ce qui est beau à l’intérieur se voit à
l’extérieur !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Marketing Employeur : Produire du contenu et engager la
conversation !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Marketing Employeur : Les RH sont les premiers
ambassadeurs !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Le Marketing Employeur : 1 Stratégie !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
2. Qui ?Quelles cibles ?
3. Où ?Où engager la conversation ?
4. Quoi ?Quel contenu ?Quelle histoire raconter ?Quelles infospartager ?
1. Pourquoi ?Quels objectifs viser ?
5. Comment ?Quelles ressources solliciter ?
6. Comment mesurer les résultats ?ROI
Le Marketing Employeur : 1 Stratégie !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Comment intéresser et séduire vos cibles ?
Des exemples concrets !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En harmonisant les profils de vos collaborateurs RH !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En soignant votre image !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En partageant du contenu de qualité !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En présentant votre entreprise et vos métiers en vidéo !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En faisant de vos collaborateurs les ambassadeurs de votre marque !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En animant des communautés d’experts !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En faisant jouer les candidats !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En adoptant les codes de vos cibles !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En étant créatif et malin !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
En jouant la transparence totale !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Sur vos espaces ou sur des plateformes externes !
LINKHUMANS: Social Recruiting, Recruitment 2.0 and employer brandingLINKHUMANS: Social Recruiting, Recruitment 2.0 and employer branding
Merci !
Jean-Christophe Anna
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