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SUBMITTED BY :- JAYANT BHAMBANI
BTA-3
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LOCATION
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SOME FAST FACTS
AREA : 329,758 SQ KMS
POPULATION : 27.17 MILLION
CAPITAL : KUALA LUMPUR
CURRENCY : RINGGIT MALAYSIA ( 1USD = 3.30 RM)
TIME ZONE : 8 HRS AHEAD OF GMT
AIRPORTS: KUALA LUMPUR , PAHNANG
NATIONALCARRIER : MALASYIAN AIRLINES
PRIME MINISTER : NAJIB TUN RAZAK
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MAJOR TOURIST ATTRACTIONS IN THE COUNTRY
Kuala Lumpur, affectionately known
as KL, is an amazing cultural melting
pot. Here, you will wander through
communities ofChinese, Malays,
South Indians, East Malaysian ethnic
groups, Thais, Indonesians, Sikhs and
a huge community of expats. Each
community offering its own festivals,food, music, art and fashion while
influencing each other's cultures
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PEHNANG
The state of Penang consists of the island ofPenang and a strip of land on the mainland
known as Seberang Prai.The Penang Bridge,
one of the longest in Asia at 13.5 km, links the
two land masses. Penang is also connected by
a ferry service to the mainland.
On Penang Island sits the capital,
Georgetown, a city steeped in history and
tradition yet sparkling with progress and
modern development. Certain sections of
Penang present a quaint picture from the
past where narrow side streets, trishaws,temples and traders plying their goods, seem
to belong to a forgotten era. Penang is a
shopper's paradise for goods old and new, at
bargain prices.
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GUNUNG ULUNATI NAL ARK
Mulu Caves National ark is home to
one of the longest networks of caves in
the world. Here lies the worlds largest
underground chamber, the Sarawak
Chamber, capable of accommodating
forty Boeing 747 airplanes.In Mulu, you will also find the worlds
biggest cave passage, Deer Cave, which
can fit five cathedrals the size of Saint
aul in London.Another key attraction
is Clear Water Cave, the longest cave in
SoutheastAsia. The massive caves hereare home to millions of bats and cave
swiftlets that swarm out into the jungle
in great clouds every evening at dusk!
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Malaysia is a fascinating holiday destination offering something for everyone toenjoy.
There are three distinct destinations in the country-Peninsular Malaysia and theEast Malaysia states of Sabah and Sarawak on the island of Borneo.
Visitors are often surprised to discover how developed the country is, yet richand
varied in cultural tradition.
Malaysia is a modern country where English is widely spoken.
It is safe and sure with well administered public services and health care.
Malaysia has many exciting places of interest and during a holiday of just twoweeks, visitors will get a mere glimpse. One things for certain; everyone wants toreturn to discover more of Malaysia.
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THE CAMPAIGN : MALAYSIA TRULY ASIA
-The campaign was launched in 2004 by malaysian
government..
- The campaign focuses on the activities that the
country offers visitors. Images of Malaysian people
and the natural beauty of the country are matchedwith slogans such as "multi-cultural harmony", "king
of fruits", "shoppers' paradise", "one the of the
world's best dive sites", and "130 million-year-old
rainforest".
Malaysia, according to the World Tourism Organisation barometer, made it into the top
10 countries in terms of international tourist arrivals in 2009.
The Prime Minister, Y.A.B. Datuk Ahmad Badawi has mentioned that through the"Malaysia: Truly Asia" campaign, Malaysia has become one of the world's prime
must-visit destinations.
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MAIN FEATURES OF THE CAMPAIGN
1. THE CAMPAIGN WAS PROMOTED ALL OVER THE WORLD IN THE
REGIONAL LANGUAGES OF VARIOUS COUNTRIES AND REGIONS.
2. THE CAMPAIGN WAS PROMOTED THROUGH VARIOUS ROAD SHOWS
,ADVIRTISMENTS , CONCERTS.
3. THE CAMPAIGN WAS AWARDED BY MANY INTERNATIOANL
ORGANISATIONS.
4. IN SEP 2008 THE TOURISM BOARD LAUNCHED THE ONLINE
ADVIRTISIING CAMPAIGN AND HAS TIED UP WITH MAJOR SEARCH
ENGINES LIKE MSN,YAHOO,GOOGLE AS A PLATFORM TO INCREASE
THE SHOWCASING OF THE CAMPAIGN.
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BRANDING OF THE CAMAPIGN
Malaysia TrulyAsiaisa tourism destination brand. It tells the story ofMalaysia,
highlighting the blend of different Asian cultureslocated in one country. It isalso
a country that embraces the traditionaland the modern. Many place branding
campaigns come with brand stories. In the logo with 5 women representing the
different culturesactually tries tellingastory to the world about the cultural
richness of the place.Malaysia the TrulyAsia campaign, on the back of tiger economy development
and a handy geographic location on the route to Australia and New Zealand,
is helping turn the countryinto one of Asias highlights. The TrulyAsia
brandingisa perfect description for the country. It says everything without
actuallysayinganythingMid ninetiessaw Malaysia embark on the A Shopping Paradisedrive, selling
itselfasa value-
for-money destination, after realizing that shoppingis one of the mainactivities
that generate
realincome for the economy
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10.2M
12.8M13.3M
10.6M
15.7M
16.4M17.5M
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BOMBING BALI BOMBINGSARS/IRAQ
WAR TSUNAMI
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
ARRIVALS
MILLION
20.9M22.1M 23.6M
H1N1
TOURIST ARRIVALS IN MALAISYA IN PAST RECENT YEARS.
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Top Ten Tourist Arrivals 2009
Country Residence
Tourist Arrivals
2007 2008 2009
Singapore 10,492,692 11,003,492 12,733,082
Indonesia 1,804,535 2,428,605 2,405,360
Thailand 1,625,698 1,493,789 1,449,262
Brunei 1,172,154 1,085,115 1,061,357
China (incl HK and Macau) 789,783 949,864 1,019,756
India 422,452 550,738 589,838
Australia 320,363 427,076 533,382
Philippines 327,140 397,884 447,470
United Kingdom 276,213 370,591 435,091
Japan 367,567 433,462 395,746
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AWARDS WON BY THE CAMPAIGN IN THE INTERNATIONAL
MARKET
-WON GOLD IN TRAVEL ADVIRTISMENT & PRINT MEDIA
CATEGOREY AT THE PATA GOLD AWARDS 2009.
-WON GOLD IN BEST LONG-TERM ADVIRTISING & MARKETING
CAMPAGIN AT UNWTO AWARDS IN 2008.
-THE CAMPAIGN HAS WON THE TITLE OF GLOBAL AGENCY OF
THE YEAR 2009.THE AWARD WAS GIVEN BY THE USA BASED
BUSINESS MAGAZINE ADWEEK AND ADVIRTISING AGE.
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A VIEW OF ADVIRTISMENT WHICH IS BEEN PUBLISHED IN NEWESPAPERS.
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