6 SEO process can be divided into two stages. On-site/On Page
Search Engine Optimization Off-Site/Off Page Search Engine
Optimization Both types of SEO are compoulsary for your website.
WWW.ABOLSITSOLUTIONS.COM
The first stage is Onsite Search Engine Optimization. On-Page
optimization is an important part of SEO. If on page optimization
of a website is done carefully, then you will have good chance of
getting a high search engine ranking. On-site optimization has
anything to do with your actual website. When people talk about
on-site optimization, they are referring to a few things. It needs
to be coded correctly and pass w3c validation. a proper title
description on your pages. Meta tags and descriptions for each
page. proper image tags. good content. The proper key words. fresh
content being a blog, news updates, photo updates, forums etc. Keep
in mind that content is king when it comes to on-site optimization.
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On-site optimization includes the following major components
Title Meta Tags Heading Tags Keywords Content Image Optimization
Image Title Tag Anchor Text SiteMaps Coding Standards SEO Header
and Footer 8WWW.ABOLSITSOLUTIONS.COM
Title tag plays an important role in SEO. Title tag not only
provides the overall description of a web page but also it is the
sentence, which appears on the search results. Title tag is the one
that is linked to your website in the search engine results. We
optimize title tag for home page and every sub page to get the
maximum benefit Syntax: Important Keyword of the Page Secondary
Keywords | Brand 1. Keyword Keywords still play an important role
in the SEO. We carefully select main keyword for every page in the
website and optimize the pages for those keywords. Syntax: 2.
Description Description Meta tag is the sentence, which appears
below the title in the search engine results and gives an overall
description of the page. We optimize each page's description tag,
which are more relevant to the page. Syntax:
9WWW.ABOLSITSOLUTIONS.COM
Heading tags Another important on-page optimization factor is
Heading Tag. Search engine considers it mostly when indexing a Web
page. Header tag is important for visitors also, since heading tag
tells both search engine and visitors what the content is all
about. Heading tags are represented as to . is considered the most
important tag by search engine and , the smallest, and the least
important. Syntax: Most Important Keyword 2nd Important Keyword
keyword placement Search engine keyword placement allows a website
to rank higher with search engines (SE) and draws traffic to the
site. Placement, density, and ranking are all very important issues
when it comes to keywords and keyword phrases. The amount of times
that words are repeated can make a difference as to how a SE views
the content. Quality content with strategically placed words and
phrases can make a site rank higher with search engines.
10WWW.ABOLSITSOLUTIONS.COM
Content is the king. Content must have to unique. It must
content the keywords which we have to target for SEO. No Stuffing
of keywords Optimizing images is becoming more and more important
in for websites. The ALT attribute is an important step that is
often overlooked. This can be a lost opportunity for better
rankings. Optimize your images using descriptive keyword rich ALT
text. Dont stuff the ALT attribute. Make it short and to the point.
The keyword rich ALT text for your images could be the tiebreaker
over who gets the top spot, so always use it. Image Title Tag Image
title (the element name speaks for itself) should provide
additional information and follow the rules of the regular title:
it should be related, short, memorable, and summarizing (a title
offers advisory information about the element for which it is set).
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Site Maps- Site Map is 2 Types 1. HTML site Map 2. XML Sitemap
We use XML site map for SEO which is useful for Spiders. W3C Markup
Validation The W3C Markup Validation Service by the World Wide Web
Consortium (W3C) allows Internet users to check HTML documents for
conformance to HTML or XHTML standards. It also provides a quick
method for web page authors to check their posted pages for mark-up
errors. 12WWW.ABOLSITSOLUTIONS.COM
Off-site optimization includes the following major components
1. Directory Submission 2. Social Bookmarking 3. Article Submission
4. Forum and Blog Posting 5. Blog Creation 6. Comment Posting 7.
Press Releases 8. Social Networking 9. RSS Feeds 10. Video
Submission 11. Social Networking 12. Classified ads
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Why We submit in directories? To get your website indexed One
way links The targeting of keywords and phrases Traffic (not such
an advantage with most directories) Most directories are free to
submit to 14WWW.ABOLSITSOLUTIONS.COM
In today's world there are infinite websites and to make your
website popular is a difficult task, this task of making your
website popular is helped by Directory submissions. Directory
submission is one of the best methods to get popularity for your
website. Keyword placements and effective marketing efforts to make
your site gain popularity and traffic. Through directory
submissions your website services are exposed to wider range.
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Directory services use SEO techniques to improve your page rank
over time. Site traffic is directly proportional to the site rank.
Site popularity does not depend upon directory submission alone; it
also depends on appropriate link building.
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Directory submission Process Selection of Web Directory 1. The
first step is to select website directories which accept
submission. 2. There are three kind of directories Free, Reciprocal
and Paid directories. 3. Quality of Internet directory is also
important factor as submission to low quality or spam directory can
have negative affect on site submitted. 4. The best selection is
niche specific directories. 17WWW.ABOLSITSOLUTIONS.COM
Search for Website URL - Directory editors hate multiple
submissions and will likely remove your site if it is already in
their listings. Selection of Proper Category Browsing to an
appropriate category e.g Computer and Internet > Internet >
Web Promotion > SEO Services. Web site submission to proper
category has more chance of approvals. The best way is to see other
site listed in category selected by you. If they are similar to
your website it means you have reached at right category.
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Creation of Valid Email Account Valid Email is required so that
directory editor can notify you of any issues with your submission.
Filling of Directory Submit Form Next step is filling of form after
selecting category. 19WWW.ABOLSITSOLUTIONS.COM
Checking of title, and description of other website listed
there to access what is editor view regarding title and description
length. Checking of Directory Listing Approval Last but not least
to check the approval of website submitted. Checking back in a few
weeks to see if the site has been added to the directory. This is
necessary as in many cases directory editor do not inform about the
accepting of website submission. 20 WWW.ABOLSITSOLUTIONS.COM
It save time and energy you spend in filling add form, search
for directories and there categories. It provides one way inbound
links to your website from theme based category. It drives relevant
traffic to your site which converts into sale. It helps in fast
indexing of your site in search engines. It helps in improving you
search engine ranking. 21WWW.ABOLSITSOLUTIONS.COM
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