Presentation skills for 21st century global business

Louise StansfieldMetropolia Business School

Helsinki Metropolia University of Applied Sciences Finland

Presentation given in La Rochelle Business School February 2015

#Let’s decide

@Finnfield

‘

We have a challenge

Listening habits

Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas BrealeyInternational reproduced with the author’s permission

Audience’s expectations during presentations

Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission

Audience’s expectations during presentations

Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission

Audience analysis

Neutral

Young

StudentsFrench

International

Tired

Tourism & Hospitality

Business

Language issues

Group size 47 - 20

Engaged

Bored

3rd year

Previous work experience/internship

Employability

Strangers

Will work in France

Will work abroad

Heard many presentations

Death by PPt

Previous presentation skills training

Want a good career

Solution?

PRESENTATIONS

Let’s brainstorm

https://edu.flinga.fi/NM6V

Audiences today have higher expectations of their involvement

in presentations which makes several demands of the presenter.

Audience

Your content

How Your skills as a presenter

Audience expectations

Your focus

3 key factors

AudienceAudience

Presenters today must plan their content and presentation style

taking into account their primary audience, their global audience

and their secondary audience via the backchannel.

Audience expectations

From then to today20th centuryCompany speakStructureContentBusiness likeListening

PowerPoint

21st centuryCollaborationEngagementCharisma/passionEstablishing rapportShorter concentration spans

Visual

Embracing diversityTechnology drivenSpeed

From Death by PowerPoint by Alexei Kapterev in SlideShare

Primary audience

SECONDARY AUDIENCE

YOUR GLOBAL AUDIENCE

‘THE BACKCHANNEL’

“In the theater of presentations, the audience is the hero and the presenter

is the mentor.” Nancy Duarte

The only reason to give a speech or a presentation is to change the

worldNick Morgan (Working the Room)

Principles

Audience

Content Your focus

Presenters today must filter their information to find the focus of their content for their audience.

http://www.garrreynolds.com/preso-tips/

What makes a good presentation in today’s world?What are the three most important things for a great presentation?What do all the inspiring public speakers have in common?Do we learn presentation skills at school?How can presenters overcome their anxiety?Do business students really need presentation skills?What is the single greatest advantage of presentation skills?What are the differences between informing and inspiring presentation?Death by bullet points has been discussed much, why?What is presentation Zen?Is presentation Zen the only way to make great presentations?What other tools can be used than PowerPoint?

Good presentation keeps the audience interested and offers them something they can remember and use later on.Knowing the audience expectations, knowing the topic and great delivery.They use repetition, pauses and suspense to build audience interest and stress important points. Remember “I have a dream”.Yes, but only if we pay attention to the presentation itself and not just the content.Confidence through 3 principles: analyze the audience, know your topic and practice.Yes, although business students do not normally give presentations to audiences of 150 people or in a group of 5-7 people. Leaders are expected to inspire people to action and some of us become leaders and managers. In business the third type of presentations, persuading, is also needed. Being able to effectively deliver the intended messageInforming presentations do not inspire the audience to action, which is the purpose of inspiring presentations. Informing presentations are forgotten faster, because they do not normally connect emotionally with the audience.

Ask questionsFilter out

Photo by desertdutchman - Creative Commons Attribution License https://www.flickr.com/photos/10271343@N00 Created with Haiku Deck

Listening styles

Expectations

STRUCTUREHow presentations have been Introduction/Hook

Main body

1

2

3

End

STORY

Anecdotes

A funny thing happened to me …

STORYEvery company has a great story to tell.

http://theonecentre.com/bar/blog/coca-cola-expands-strategy-to-corporate-storytelling http://supercell.com/en/our-story/#beginning

NOWChallenge the

audience faces

Where do the audience

want to be at POINT B?

HOW does the audience

get from POINT A to

POINT B

POINT B

POINT A

Audience as main

character

How can you plan your content?

Point A

Point B

The 4 tweet presentation

Audience

Your content

How How are you going to present?

Presenters today need to listen to and build rapport with their

audience. They need to be open and to connect.

HOW? Your skills as a presenter

Voice

Body language

Language

Connecting with your audience

Enthusiasm /passion for topic

Voice

http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html

2 presentation styles

Reactive presenter Proactive presenter

Reactive audience Reactive audienceProactive audience Proactive audience

#

HOW

CONTENTAUDIENCE

“An ounce of practice is worth more than tons of preaching.”

And one more thing …

Recap

What did we do today and how did we do it?

#PRIZES

EVERY PRESENTATION IS AN ADVENTURE

BE ADVENTUROUS!

Thank you!

ReferencesAtkinson Cliff 2010 The Backchannel New RidersDignen B 2007 Fifty ways to improve your Presentation Skills in English SummertownDuarte Nancy http://www.duarte.com/great-presentations-the-audience-is-the-hero/Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey InternationalMorgan Nick http://publicwords.com/who-we-are/nick-morgan/Reynolds Garr Presentation Zen Blog and website http://www.garrreynolds.com/preso-tips/

VideosReynolds Garr The of storytelling TedX https://www.youtube.com/watch?v=YbV3b-l1sZsWSJ The secret behind a CEO’s success may be in the voice http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html