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Creating an effective Questionnaire Media

Questionnaire prep

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Page 1: Questionnaire prep

Creating an effective QuestionnaireMedia

Page 2: Questionnaire prep

Research aims

My magazine is going to be an alternative/indie music magazine aimed at the demographic of 16-24 year old males and females with an interest in that genre of music. My initial idea is to use the design of existing music magazines such as NME, Q and DIY, this means I will use similar conventions to them in order to look professional, however I will add my own twist to it, as to maintain the attraction of a unique selling point. Steve Neale said that ‘repetition alone will not attract an audience’, therefore, I shall be unconventional with my use of ‘star appeal’ (Dyer), by using smaller, upcoming or local artists for my magazine. This will attract a younger audience than existing magazines such as NME, as smaller artists are not focused on as much in this magazine. I will have instances of repetition (Neale) in my magazine, this will include the layout of my front cover and double page spread. In my research I hope to find out specific details that I am currently unsure of. This includes: price, who to include in my interview, what color scheme to use and what to focus my stories on for the contents page. This will help me to design my magazine to best fit my target audience, as I will only ask people who fit my demographic.

Page 3: Questionnaire prep

Population and sample

Age: 16-24, as most fans of the indie scene are younger, often students.Gender: Male and Female, in order to appeal to the fans of the genre my magazine is based on, as both male and females like alternative/indie music.Race: Predominantly white, as that is who the music genre is often associated with. Nationality: UKClass: Lower middle due to the student target audience, not many have well paying jobs.Family: Not suitable for people under the age of 16Self-image: Yes, there will be a fashion section in the magazine in which the reader will be able to add to their own style.

Page 4: Questionnaire prep

Collecting replies

The questionnaire I will use in my research will take the form of a multiple choice hand out. I chose this format as it is easy to give out and collect for my target audience, as I work closely with them on a day to day basis. My questionnaire will have a focus group of my school peers, who fall into the demographic that my magazine is following. I have picked a group consisting of 60% males and 40% females, with the majority being white and all interested in alternative music.I believe that my results will be accurate due to the fact that I am using physical copies and not a surveying site such as Survey Monkey. This ensures a higher degree of accuracy, as it is less likely that data can be corrupted online due to technical glitches. I chose not to use a site like Survey Monkey in order to avoid such glitches. Also, I believe that it is important to analyse results in depth in order to understand them and apply them to my work. With a site like Survey Monkey this is made harder due to its automatic input of results into graphs (there is not as much flexibility if changes need to be made). Also it is harder to have a larger sample when using sites like survey monkey, as the link has to be sent to each person individually. A large group is important for a varied, non-biased set of results.

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Run a pilot survey

Below are pictures of my peers filling out my questionnaire. They are members of my demographic, liking the music which the magazine covers and within the age group. I handed this survey to several other people that fitted my demographic, both male and female.

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Analyse the data • Pie charts , bar graphs, Highlighting of the 5 key findings from

your results.

• How will they impact your design choices?

• Link to Katz uses and gratifications theory and Maslow’s hierarchy of needs

Page 9: Questionnaire prep

Question 1 - What feature stands out the most to you in a front cover?

40%

30%

20%

10%

Number of People

Short, snappy mastheadGood colour schemeStar Appeal' (Richard Dyer)Puff promotion

The majority of people said that a short, snappy masthead was important. As a result of this I chose to name my magazine inD magazine (pronounced indie), as a lot of alternative music magazines are abbreviations (e.g. Q, NME, DIY). The use of the ‘text talk’ is an example of my magazine ‘personally identifying’ (Katz) with my target audience, as it is made up of younger indie music.

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Question 2 - How much would you be willing to pay for a music magazine?

20%

20%50%

10%

Number of People

99p£1.99£2.99£3.99

Half of the sample I asked said that £2.99 was an acceptable price to pay for a magazine released monthly. This is the same price as more or less every music magazine (excluding the newly free NME and DIY), so I will price my magazine as £2.99. This price is affordable for the ABC1 socio economic demographic that my magazine is aimed at. Each category of the demographic has some sort of disposable income so they would be able to pay for the magazine.

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Question 3 - What would you prefer to receive with your music magazine?

70%

10%

10%

10%

Number of People

A free mixtape/EP download codeA free poster of an artistA limited edition guitar plectrumA wrist band with a band name on

This question was used to find out what to use in my puff promotion on my front cover. I will include a ‘free mixtape’ on my front cover to attract people within my demographic. The term ‘mixtape’ could create nostalgia amongst the older members of my target audience, as they may have grown up with cassette tapes. The downloadable aspect of this would appeal to the younger readers.

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Question 4 - Who would you rather see interviewed?

20%

30%

40%

10%

Number of People

Rat BoyJawsSlavesOther

The majority of people in my sample said that they would rather read an interview with slaves, which was why I chose to cover slaves in my double page spread and front cover. This decision should help to attract my desired target audience, as the majority of members of my demographic preferred the band over others of the genre.

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Question 5 - Which Masthead would draw the most attention to you as a customer looking for music magazines?

70%

10%

10%

10%

Number of people

inD magazineAlternative spinUnpluggedRhythm

Due to the successful response of ‘inD magazine’ as the masthead I will use this in my magazine. The reason I chose this name in the first place is due to the successful existing music magazines such as NME, DIY and Q. All of these have either abbreviations or short mast heads. By using a similar format for my masthead I will attract a larger audience as they will immediately know what genre of magazine it is just form seeing the masthead. Also, ‘inD’ is the text talk for ‘indie’, which would attract a younger audience, as they are a part of the social media generation.

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Question 6 - What colour scheme would you prefer to see in a music magazine?

20%

10%

10%

60%

Number of people

Red/Black/White/ GreyBlue/Purple/White/RedYellow/Green/Or-ange/WhiteOther

This question was left ambiguous and gave me freedom in which to choose my color scheme without prejudice. I will use a bright, almost neon color for my magazine, as it is synonymous with the band ‘slaves’. Slaves’ most recent album cover is bright pink, and the deluxe version a bright yellow.

Page 15: Questionnaire prep

Question 7 - What would you rather see the stories in the magazine focus on?

20%

10%

40%

30%

Number of People

Musician scandals/Controversyupcoming gigs & eventsNew bands on the sceneAlbum reviews

The mixed results of this question will influence my magazine as I will try to include a mixture of album reviews, new bands on the scene and implement the other two stories at some point. These stories will be seen in the contents oage and on the front cover.

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Question 8 - What shot type would work best for a double page spread?

20%

70%

10%

Number of People

Full body shotMid shotClose upOther

Most people answered mid-shot, which means I will use a mid-shot on my front cover. I was expecting this outcome, as the majority of music magazines use mid-shots on their front covers, but I wanted to ensure that it suited the needs of my demographic.

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Question 9 - Should the front cover have multiple smaller images on the front cover or not?

30%

70%

Number of People

YesNo

The majority of people said no when asked if they wanted smaller images on the front cover. Due to this response and the success of existing magazines like DIY and the new NME (as of 2016), which do not use smaller images I will not use smaller images in my magazine.

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Question 10 (extra comments)

“It is important to include bands/artists that are unknown on the front cover as well as bigger ones to attract a larger variety of audience”. I will take this advice on board, as the indie music genre is very reliant on smaller bands becoming bigger, my magazine will help to promote this value like other magazines of the same genre such as ‘NME’.“Keep the front cover simple, not too cluttered”. This will be achieved by not including multiple images on the front cover. This convention is seen within other alternative music magazines like ‘DIY’.