Maison et Objet Janvier 2016 - Conférence "Comment développer votre activité grâce aux médias sociaux?"

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  • 01/2016 Copyright Valrie MARCH - POACEA 2

    Valrie MARCH

    Auteur

    Comment dvelopper votre activit grce aux mdias sociaux - 2me dition - Editions Dunod Janv 2015

    Author

    How to develop your business thanksto social media

    Prsentation tlchargeable

    Slides available for download

  • 1. Parlons le mme langage

    2. Quel rseau pour quel objectif

    3. Facebook

    Facteurs cls de succs

    Quelles publications

    Comment obtenir des fans

    Publicits

    4. Instagram

    5. Pinterest

    Au sommaire | Agenda

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    1. Lets talk the samelanguage

    2. Which network for which goal

    3. Facebook

    Key success factors

    Which posts

    How to get fans

    Facebook ads

    4. Instagram

    5. Pinterest

  • Parlons le mme langageLets talk the same language

    4Copyright Valrie MARCH - POACEA01/2016

  • Panorama des mdias sociauxSocial Media Landscape

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    1 milliard de membres actifs dans le monde

    30 millions en France

    1 billion active members (world)

    30 millions in France

    Pour des points de vente | For retailers

    Media prioritaire | Media 1st tier

    Vos clients sont sur Facebook

    Your customers are on Facebook

  • Panorama des mdias sociauxSocial Media Landscape

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    Pour des points de vente | For retailers

    Media secondaire | Media 2nd Tier

    Media visuels | Visual media

  • Panorama des mdias sociauxSocial Media Landscape

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    Choisir entre

    Instagram et Pinterest

    O sont vos clients ?

    Instagram :

    Generation Y

    Pinterest :

    Gen X + jeunes baby boomers

    Femme

    Catgorie : dcoration

    Encore faible en France

    How to choose between Instagram and Pinterest

    Where are your customers

    Instagram :

    Millenials

    Pinterest :

    Gen X + young boomers

    Women

    Decoration

    Used in the US and the UK

  • Des mdias utiles pour

    Fidliser vos clients

    Vous faire connaitre

    Faire dcouvrir vos produits et services

    Panorama des mdias sociauxSocial Media Landscape

    01/2016 Copyright Valrie MARCH - POACEA 8

    Media prove usefull to

    Build loyalty

    Recognition

    Get your productsand services discovered

  • RUSSIR SUR FACEBOOKHOW TO SUCCEED ON FACEBOOK

    Copyright Valrie MARCH - POACEA 901/2016

  • Ide cl : Facebook = outil de fidlisation

    Russir | Succeed

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    Fairerevenir

    Faire acheter

    +

    Faire recom

    manderFidliser

    Key idea : Facebook = to build loyalty

    Fairerevenir

    Faire acheter

    +

    Faire recommander

    Fidliser

  • Conqurir de nouveaux clients vient par ricochet

    Getting new clients through existing ones

    Russir | Succeed

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  • Crer une page pas un profil

    Create a business page do not use a personal profile

    Russir | Succeed

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    PROFIL

    PAGE

  • Russir | Succeed

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    Facteurs cls de succs

    1. Publications intressantes

    2. Timing

    3. Rgularit

    4. Recruter des fans (abonns)

    Key success factors

    1. Interesting posts

    2. Post timing

    3. Regularity

    4. Be able to get followers

  • PUBLICATIONS INTERESSANTESINTERESTING POSTS

    Copyright Valrie MARCH - POACEA 1401/2016

  • Facebook

    Publier entre 3 et 5 fois / semaine

    A minima 1 fois / semaine

    Facebook

    You should post 3 to 5 times / week.

    At minima, once a week.

    Poster sur Facebook | What to post

    01/2016 Copyright Valrie MARCH - POACEA 15

  • Poster sur Facebook | What to post

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    Les nouveautsWhat s new in store

    https://www.facebook.com/www.colette.fr/photos/a.327056425265.192659.295245890265/10153441777845266/?type=1&theaterhttps://www.facebook.com/www.colette.fr/photos/a.327056425265.192659.295245890265/10153441777845266/?type=1&theaterhttps://www.facebook.com/134018166636513/photos/a.244989745539354.58308.134018166636513/946200882084900/?type=1&theaterhttps://www.facebook.com/134018166636513/photos/a.244989745539354.58308.134018166636513/946200882084900/?type=1&theater

  • Poster sur Facebook | What to post

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    Retombes Presse | In the news

    https://www.facebook.com/permalink.php?story_fbid=925785727474239&id=104462879606532https://www.facebook.com/permalink.php?story_fbid=925785727474239&id=104462879606532

  • Poster sur Facebook | What to post

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    Changement de photo de couverture New cover picture

  • Poster sur Facebook | What to post

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    Informations utiles | Usefull informations

    https://www.facebook.com/134018166636513/photos/a.244989745539354.58308.134018166636513/897294763642179/?type=1&theaterhttps://www.facebook.com/134018166636513/photos/a.244989745539354.58308.134018166636513/897294763642179/?type=1&theaterhttps://www.facebook.com/permalink.php?story_fbid=511099319047890&id=194376580720167https://www.facebook.com/permalink.php?story_fbid=511099319047890&id=194376580720167

  • Poster sur Facebook | What to post

    Promotions (encore mieux quand ddies aux fans de la page)Special offers (even better when reserved to Facebook fans)

    Copyright Valrie MARCH - POACEA 2001/2016

    https://www.facebook.com/134018166636513/photos/a.244989745539354.58308.134018166636513/914362245268764/?type=1&theaterhttps://www.facebook.com/134018166636513/photos/a.244989745539354.58308.134018166636513/914362245268764/?type=1&theater

  • Poster sur Facebook | What to post

    Ajouter de lhumain | Add a human touch

    Copyright Valrie MARCH - POACEA 2101/2016

    https://www.facebook.com/permalink.php?story_fbid=834875319924618&id=382027955209359https://www.facebook.com/permalink.php?story_fbid=834875319924618&id=382027955209359

  • Poster sur Facebook | What to post

    Copyright Valrie MARCH - POACEA 2201/2016

    Des nouvelles de votre entreprise | Business news (ex sourcing trip)

    https://www.facebook.com/382027955209359/photos/a.473200159425471.1073741824.382027955209359/816609071751243/?type=1&theaterhttps://www.facebook.com/382027955209359/photos/a.473200159425471.1073741824.382027955209359/816609071751243/?type=1&theater

  • Poster sur Facebook | What to post

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    Evenements | Events

    https://www.facebook.com/events/1045989102098105/https://www.facebook.com/events/1045989102098105/https://www.facebook.com/events/1045989102098105/https://www.facebook.com/events/1045989102098105/

  • Poster sur Facebook | What to post

    Vos clients et des achats faits chez vousYour clients and your pieces

    Copyright Valrie MARCH - POACEA 2401/2016

  • Ides cls

    Privilgiez photos et vidos

    Publiez au moins une fois par semaine

    Pensez ce qui intresse vos clients

    Variez vos publications

    Et analysez pour optimiser

    Poster sur Facebook | What to post

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    Key Ideas

    Post photos and videos

    At least once a week

    Think about whatinterest your clients

    Vary type of posts

    And analyze to optimize

  • Truc et astuce

    > Tester les nouveaux formats

    Poster sur Facebook | What to post

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    Tip

    > Try new publication types

  • Quand publier

    Dpend de votre gographie

    En France privilgier entre 13h et 16h

    Lundi vendredi

    Mais tester le samedi matin aussi (dans un temps 2)

    Poster sur Facebook | When to post

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    When to post

    Depends on yourgeography

    In France between1pm and 4pm

    Monday through Friday

    But you can also test Saturday morning

  • STATISTIQUES FACEBOOKFACEBOOK INSIGHT

    Copyright Valrie MARCH - POACEA 2801/2016

  • Statistiques Facebook Insights

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  • Statistiques Facebook Insights

    01/2016 Copyright Valrie MARCH - POACEA 30

  • Statistiques Facebook Insights

    01/2016 Copyright Valrie MARCH - POACEA 31

  • http://barometer.agorapulse.com/page

    Outil utile / Usefull tool

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  • RECRUTER DES ABONNS GET MORE FOLLOWERS

    Copyright Valrie MARCH - POACEA 3301/2016

  • Votre priorit : inviter vos clients vous suivre sur les mdias sociaux

    Your priority : get your clients to follow your store on social media.

    Recruter des abonnsGet more followers

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  • Recruter des abonnsGet more followers

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    Dans lespace de vente (vitrine / comptoir)In your store (window / at the cashier)

  • Recruter des abonnsGet more followers

    Copyright Valrie MARCH - POACEA 3601/2016

    Sur ce que vous imprimezOn printed material

  • Recruter des abonnsGet more followers

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    Sur votre site InternetOn your website

    http://www.lamaisonpernoise.com/http://www.lamaisonpernoise.com/http://www.letre-ange.fr/#!concept/c1rfshttp://www.letre-ange.fr/#!concept/c1rfs

  • Recruter des abonnsGet more followers

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    De Facebook vers Instagram ou Pinterest

  • En personne

    Dans le point de vente, leur demander de

    In store ask them to follow

    Par email (base de donnes email)

    Emailing (if possible)

    Recruter des abonnsGet more followers

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  • PUBLICIT SUR FACEBOOKFACEBOOK ADS

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  • Publicit sur FacebookFacebook Ads

    01/2016 Copyright Valrie MARCH - POACEA 41

  • Publicit sur FacebookFacebook Ads

    01/2016 Copyright Valrie MARCH - POACEA 42

  • Publicit sur FacebookFacebook Ads

    01/2016 Copyright Valrie MARCH - POACEA 43

  • INSTAGRAM | PINTEREST

    01/2016 Copyright Valrie MARCH - POACEA 44

  • Points communs

    Trs visuels

    Facilitent la dcouverte

    Ne pas limiter vos publications vos seuls produits

    Instagram | Pinterest

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    In common

    Highly visual

    Enable discovery

    Do not limit yourposts to your ownproducts

  • Instagram

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  • # (hashtag)

    Instagram

    01/2016 Copyright Valrie MARCH - POACEA 47

  • Truc

    Crer des photos sous Instagram (filtres) pour les rutiliser dans dautres mdia.

    Tip

    Take and improve pictures with Instagram (filters) to use them in other media.

    Instagram

    01/2016 Copyright Valrie MARCH - POACEA 48

  • Ne vous limitez pas vos produits

    Do not limit yourself to your products

    Pinterest

    01/2016 Copyright Valrie MARCH - POACEA 49

  • EN CONCLUSION

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  • Conclusion

    o Concentrez vos efforts

    o Priorit Facebook

    o Outils de fidlisation

    o Importance de lanimation

    o Testez et ajustez

    o Stay focus

    o Facebook 1st

    o Loyalty tools

    o Publishing is key

    o Test and learn

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  • Presentation hberge sur mon blog

    Presentation on my blog

    http://www.mediassociauxpourentrepreneurs.com/

    Pour aller plus loin

    01/2016 Copyright Valrie MARCH - POACEA 52

    Le livre 2me dition

    Comment dvelopper votre activit grce aux mdias sociaux - 2me dition - Editions Dunod Janv 2015