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2014 Ruth Sherman. All Rights Reserved 1 WEBINAR ONE: DEVELOP YOUR STORY

CE 2014 Webinar 1 Slides v2

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Page 1: CE 2014 Webinar 1 Slides v2

1© 2014 Ruth Sherman. All Rights Reserved

WEBINAR ONE:

DEVELOP YOUR STORY

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© 2014 Ruth Sherman. All Rights Reserved

Content journal Swipe file

Don’t let the good ones get away!

It takes discipline.

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3© 2014 Ruth Sherman. All Rights Reserved

BusinessReadingDinner parties & social occasionsFamily & kidsSports events Air travelLinesMeetingsChurch/Synagogue/MosqueKids’ activities

Stories Happen Every, Single Day

Interesting things happenevery single day.

Be observant.

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© 2014 Ruth Sherman. All Rights Reserved

Make your mess your message.

Speakret®

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© 2014 Ruth Sherman. All Rights Reserved

Make your mess your message

Tory JohnsonGood Morning AmericaWorkplace Expert, Creator of “Spark & Hustle”

Barbara Corcoran Real Estate Mogul and Shark Tank Investor

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© 2014 Ruth Sherman. All Rights Reserved

The Inmates Have Taken Over the Asylum

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© 2014 Ruth Sherman. All Rights Reserved

Essential components of your story

1. What keeps me up at night dreaming & scheming & planning?

2. What was my lowest point and greatest challenge?

3. What do I love to do most and why (passion and happiness)

4. If I had only one thing to share with the world, what would it be and why?

5. What’s my greatest success and accomplishment?

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© 2014 Ruth Sherman. All Rights Reserved

Essential components of your story

6. What is my greatest shame?

7. What frustrates me most/what have I never been able to get over?

8. What’s at stake? What’s the cost of not doing this now to me, my clients/customers and society?

9. Am I angry at the status quo in my field and do I want it to change?

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© 2014 Ruth Sherman. All Rights Reserved

Essential components of your story

10. What big problem do I have a solution for? How do I make a difference?

11. What was my big turnaround, aha moment, exciting moment?

12. How did I finally make the choice to do what I’m doing?

13. What am I most proud of?

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© 2014 Ruth Sherman. All Rights Reserved

Timing = words per minute

We speak at about 120-140 words per minute*

20-minute speech = 2400-2800 words 15-minute speech = 1800-2100 words 10-minute speech = 1200-1400 words 5-minute speech = 600-700 words

*approximate

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© 2014 Ruth Sherman. All Rights Reserved

Homework

1. Start a content journal and/or swipe file for stories and ideas. • Write down everything that pops into your mind. Make

sure you include context, e.g., why this interested you at the time.

2. Write your signature story (Due Monday, 5/12; email to me):• Write it down, say it out loud and then revise it to reflect

spoken v. written language.

3. Watch videos (be prepared to discuss next week).

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12© 2014 Ruth Sherman. All Rights Reserved

NEXT WEEK: DEVELOP

YOUR VIDEO MESSAGES