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1© 2014 Ruth Sherman. All Rights Reserved
WEBINAR ONE:
DEVELOP YOUR STORY
© 2014 Ruth Sherman. All Rights Reserved
Content journal Swipe file
Don’t let the good ones get away!
It takes discipline.
3© 2014 Ruth Sherman. All Rights Reserved
BusinessReadingDinner parties & social occasionsFamily & kidsSports events Air travelLinesMeetingsChurch/Synagogue/MosqueKids’ activities
Stories Happen Every, Single Day
Interesting things happenevery single day.
Be observant.
© 2014 Ruth Sherman. All Rights Reserved
Make your mess your message.
Speakret®
© 2014 Ruth Sherman. All Rights Reserved
Make your mess your message
Tory JohnsonGood Morning AmericaWorkplace Expert, Creator of “Spark & Hustle”
Barbara Corcoran Real Estate Mogul and Shark Tank Investor
© 2014 Ruth Sherman. All Rights Reserved
The Inmates Have Taken Over the Asylum
© 2014 Ruth Sherman. All Rights Reserved
Essential components of your story
1. What keeps me up at night dreaming & scheming & planning?
2. What was my lowest point and greatest challenge?
3. What do I love to do most and why (passion and happiness)
4. If I had only one thing to share with the world, what would it be and why?
5. What’s my greatest success and accomplishment?
© 2014 Ruth Sherman. All Rights Reserved
Essential components of your story
6. What is my greatest shame?
7. What frustrates me most/what have I never been able to get over?
8. What’s at stake? What’s the cost of not doing this now to me, my clients/customers and society?
9. Am I angry at the status quo in my field and do I want it to change?
© 2014 Ruth Sherman. All Rights Reserved
Essential components of your story
10. What big problem do I have a solution for? How do I make a difference?
11. What was my big turnaround, aha moment, exciting moment?
12. How did I finally make the choice to do what I’m doing?
13. What am I most proud of?
© 2014 Ruth Sherman. All Rights Reserved
Timing = words per minute
We speak at about 120-140 words per minute*
20-minute speech = 2400-2800 words 15-minute speech = 1800-2100 words 10-minute speech = 1200-1400 words 5-minute speech = 600-700 words
*approximate
© 2014 Ruth Sherman. All Rights Reserved
Homework
1. Start a content journal and/or swipe file for stories and ideas. • Write down everything that pops into your mind. Make
sure you include context, e.g., why this interested you at the time.
2. Write your signature story (Due Monday, 5/12; email to me):• Write it down, say it out loud and then revise it to reflect
spoken v. written language.
3. Watch videos (be prepared to discuss next week).
12© 2014 Ruth Sherman. All Rights Reserved
NEXT WEEK: DEVELOP
YOUR VIDEO MESSAGES