WOMEN ENTREPRENUER

Presented By: Debdatta Ghosh

Naincy Baranwal

Shrishti Giri

CONTENT

•INTRODUCTION

• Categories of Women Entrepreneurs in Practice in

India

•QUALITIES OF WOMEN ENTREPRENEURS

•STEPS TAKEN BY Govt.

•PROBLEMS

•THE INDIAN APPROACH

•Women Entrepreneurs

Me - I am the image of God, but I am only seen through the eyes of man.

Me- I am a woman, I am a mother, I am a sister, I am a daughter.

Me-I am created awesomely beautiful and wonderful

Me-I am part of society, but I am seen and not heard

Me- I am the pillar of the family, but not the head.

Me- I am central to productivity, but not a key beneficiary.

Me- I am the majority of society, but not a decision maker.

Me- I have a voice, but can only speak through second and third parties.

Me- I have values/ethics of solidarity, but I am the sad story of

development

Me- I am the producer but not the owner.

Me- I unite you all for the journey of hope for a just, peaceful and

sustainable society.

Release me, release me.

INTRODUCTION• Entrepreneur An entrepreneur is

someone who is a risk taker and is ready to face challenges.

• Women Entrepreneur It may be defined as a woman or group of women who initiate, organize and run a business enterprise.

Categories of Women Entrepreneurs in Practice in India

• First Category – Established in big cities – Having higher level technical & professional qualifications – Non traditional Items – Sound financial positions

• Second Category – Established in cities and towns – Having sufficient education – Both traditional and non traditional items – Undertaking women services beauty parlors, health clinic

etc.

Categories of Women Entrepreneurs in Practice in India (Contd.)

• Third Category – Illiterate women – Financially week – Involved in family business such as Agriculture,

Horticulture, Animal Husbandry, Dairy, Fisheries, Agro Forestry, Handloom, Power loom etc.

QUALITIES OF WOMEN ENTREPRENEURS

• Accept challenges• Ambitious • Hard work• Patience • Motivator • Adventurous• Intelligent

STEPS TAKEN BY Govt.

• Mahila Vikas Nidhi • District industries center • Rashtriya Mahila Kosh • Training Programs

PROBLEMS

• Dual role to play at workplace & at home place..

• Subordinate to men • Just that her being women • Non-awareness of facilities provided

by government • Competition with large scale units • Problems related to marketing

THE INDIAN APPROACH• When women move forward, the family moves, the village moves and the nation

moves..... -Pandit Jawaharlal Nehru

• Earlier there were 3 Ks• Kitchen• Kids• Knitting

• Then came 3 Ps• Powder• Papad • Pickles

• At present there are 3 Es • Electronics • Energy • Engineering

29%

13%20%

15%

12%7%4%

OVERALL PRODUCT SELECTION BY WOMEN ENTREPRENEURS

General Leather Textile ChemicalsPlastics Engineering Electronics

Women Entrepreneurs

Pankhuri Shrivastava, 24EntrepreneurCo-founder, Grabhouse.com, Mumbai