PATEK PHILIPPE LEEDS & SON EINE

EWEEERS

The current Patek Philippe collection

Presented by Interview with Terry Weiner

euroDgstar THE WORLD'S MOST INFLUENTIAL WATCH MAGAZINE SPECIAL

PATEK PHILIPPE & LEEDS & SON

Could you tell us about the background of your company?

Since 1947, Leeds & Son Fine Jewelry has been a family owned business.

My parents Edward and Eleanore Weiner founded Leeds & Son. As a second-generation jewelry store owner with a passion tor watches, I understand the importance of tradition, something I share with the family behind Patek Philippe.

Interview with Terry Weiner

What have been the most recent developments within the store?

In 2006, we purchased a building to house our new 6,300 square toot flagship store, which features a beautiful Patek Philippe selling area. Most recently, we expanded our watch service department to accommodate three specially trained watch technicians.

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How long have you been working with Patek Philippe? Leeds & Son has been an authorized Patek Philippe dealer

since 1984.

In which way do you share the same core values as Patek Philippe? Like Patek Philippe, our heritage is very important to us. Leeds & Son has been privately held and family owned tor three generations. We are dedicated to providing our clients with the very best quality products and services. Since the beginning, integrity has played a crucial part in the success of our business and today we strive to maintain that same level of Integrity that my parents first established.

What special services do you provide for your clients? The new store otters us a great deal more space to provide our clients superior service. We have a state-ot-the-art Service Center featuring three WOSTEP (Watchmakers ot Switzerland Training & Education Program) Certified Master Watchmakers Ret. 5960P

PATEK PHILIPPE GENEVE

Patek Philippe display an

who pride themselves on exceeding customer expectations. These experts otter a combined 20 years ot experience, use only genuine parts and their work is guaranteed. Within the new store, we also otter two private viewing rooms tor select customers and hold special watch events throughout the year.

Which are the key classic pieces from the Patek Philippe collection? Ret. 5960, a stylish selt-winding Annual Calendar chronograph. Also the Calatrava collection, In particular Ret. 5119, this Is a classic gentleman's watch. Simple in design, the round case and elegant dial are symbolic ot the Patek Philippe style.

Which are the key pieces from the new 2008 collection? We are extremely pleased with the new 2008 collection. The Aquanaut Ret. 5167/1A with the stainless steel bracelet is fantastic. The watch is sporty yet casually elegant at the same time. In addition, the new World Time featuring a hand-made cloisonne dial is a real showstopper. The watch epitomizes Patek Philippe's attention to detail.

Which are your best sellers? Leeds & Son does very well with the Calatrava Collection. Our clients appreciate the tact that this collection is a true expression ot artistic ingenuity at its very finest. The watches are extremely elegant tor both men and women, and they are Impervious to short-lived trends. Ret. 5119 in this collection is a classic gentleman's watch, representing artistic ingenuity at its finest. I can't say enough about this watch. It showcases sleek lines and subtle elegance, a combination our customers always look tor when purchasing quality timepieces. There is also the gorgeous Travel Time watch In this collection. Ret. 5134, with a dual time zone mechanism, silvery gray dial and gold-applied hour markers and numerals. For ladles timepieces, the Twenty-4® Collection Is a popular watch tor our clients. In particular. Ret. 4910/11R with Its rose gold case set with 34 diamonds, a chocolate brown dial, diamond hour markers and gold-applied Roman numerals is a dress watch tor ali occasions. This timepiece accents casual wear and business attire just as brilliantly as it compliments a dazzling evening gown.

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What do your clientele normally look tor in time­pieces? When looking for a timepiece, men's watches are usually a self-purchase and ladies dress watches are typically gifts. Although, we are finding that more women are buying watches tor themselves.

What tend to be the styles most preferred by your clientele? The Leeds & Son clientele represents a variety ot tastes. As a whole, our clients are interested In unique finely crafted time­pieces. Patek Philippe otters them the very best In this category. The popular Nautilus Collection really stands out as casual, elegant watches. In a short period ot time, they have become a cult tavorite among watch collectors. Ret. 5712 series has become quite popular with our customers, who are drawn to the moon phase and power reserve Indicator features. These watches are truly works ot art that discerning watch aficionados seek. Complicated watches are also ot great Interest. The Perpetual Calendar Ret. 5159 with retrograde date and an officer style case Is a watch that customers admire; the contemporary dial and complications help separate this timepiece from any other. Another popular timepiece tor men Is the Ret. 5146, also refer­red to as the Annual Calendar, endowed with tunctlons such as an am/pm Indicator and moon phase display.

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Ret. 4910/11R

Patek Philippe is known for producing timeless time­pieces, what is your definition of the perfect timepiece? The perfect watch should be functional, elegant, classic, depend­able and accurate. Additionally, It should maintain Its value. Here at Leeds, we view each Patek Philippe timepiece as a potential classic: something that will always retain true value.

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Leeds & Son otters an unprecedented selection of exquisite jewelry and elegant timepieces.

Leeds & Son Fine Jewelers

73-670 ElPaseo Palm Desert, CA 92260 Phor^e: (760) 568-5266

Fax: (760) 773-2109 sales@leedsandson.com

www.leedsandson.com