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vous présente: Devenez-vous fou? Have you gone mad? LES RÉSEAUX SOCIAUX DANS LE MONDE DES AFFAIRES SOCIAL MEDIA FOR BUSINESS

Social Media Event

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Page 1: Social Media Event

vous présente:

Devenez-vous fou?Have you gone mad?

LES RÉSEAUX SOCIAUX

DANS LE MONDE DES AFFAIRES

SOCIAL MEDIA FOR BUSINESS

Page 2: Social Media Event

5 great speakers who will demystify the social media scene

• Ouistiti, Jonathan Bergeron: Les médias sociaux

• Hebdo du Suroît, Stéphane Bougie: La vidéo d’entreprise

• Bjmédia, Antoine Bonicalzi : Bloguer ou ne pas bloguer?

• Skyline, Karina Pepin : Les médias sociaux

• Google, Nectarios Economakis : Urgence numérique

Page 3: Social Media Event

What is social media?

So does golf…

Social media brings people together, as well as, bringing a brand to the people!It’s about creating, sharing, exchanging information and ideas!

Marise Côté, 2013 - image: www.addbucket.com

Page 4: Social Media Event

Traditional Marketing versus new social media marketing

• Consumers adapt to a brandA brand adapts to consumers

• Cold calls

• Direct mail

• Networking

Blogging, tweeting, link building, engaging…

Direct mail & print is attached to a code that is attached to a phone application

Social networking virtually and face to faceMarise Côté, 2013 – Image: Twitter

Page 5: Social Media Event

4 P’s

Product

Price

Promotion

Place (distribution)

To summarize, the traditional marketing mix

Which is still current today, however

Marise Côté, 2013 – Image: Twitter

Page 6: Social Media Event

Marise Côté, 2013

4 P’sFor the NEW marketing mix

PeoplePeoplePeoplePeople