ecommerce introduction

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<ul><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>ECOMMERCEIntroduction28/04/2012</p></li><li><p>Bonjour</p></li><li><p>?</p></li><li><p>Marc</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Contenu- Prsentation </p><p>- Attentes </p><p>- Dfinition et types</p><p>- Avantages</p><p>- Pr-requis</p><p>- Business model</p></li><li><p>Attente ?</p></li><li><p>Exprience ?</p></li><li><p>Le commerce lectronique ou vente en ligne, dsigne l'change de biens et de </p><p>services entre deux entits sur les rseaux informatiques, notamment </p><p>Internet.</p></li><li><p>Quels e-commerces connaissez-vous ?</p></li><li><p>Pour combien avez-vous achet sur Internet les </p><p>12 derniers mois ?</p></li><li><p>Exemples</p></li><li><p>Classer</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Par acteurs- Qui commande le produit ou service</p><p>- Qui vend et avec quel type de transaction</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Who 2 Who</p><p>B2C</p><p>G2C</p><p>B2G</p><p>B2B</p><p>C2C</p></li><li><p>B2C</p><p>G2C</p><p>B2G</p><p>B2B</p><p>C2C</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Types de biens- Produits- Physiques- Virtuels</p><p>- Services</p><p>- Abonnements</p></li><li><p>Service</p><p>Produit</p><p>VirtuelRel</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Type de marchant- Avec point(s) de vente</p><p>- Virtuel</p></li><li><p>Chiffres</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Dates6% des achats sont effectus en ligne</p><p>Amazon.com</p><p>Commande de Pizza Hut en ligne</p><p>Tim dfini le WWW</p><p>Invention de le-commerce par Michael Aldrich</p><p>2011</p><p>1995</p><p>1994</p><p>1990</p><p>1979</p></li><li><p>En Suisse : 80% des internautes ont dj achet sur Internet</p></li><li><p>0250</p><p>500</p><p>750</p><p>1000</p><p>2010</p><p>2011</p><p>20122013</p><p>Milliard de $$$</p><p>Progression des ventes en ligne (mondial)19% par anne</p><p>Source: Goldman Sachs</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>e-Nol 2011 au USA- Les e-consommateurs achtent 50% de leurs cadeaux en ligne </p><p>- Ils dpensent 22% de</p><p>plus que le consommateur moyen</p><p>Source: Internet Retailer</p></li><li><p>Plus de 50% de la population suisse a fait un achat sur Internet </p><p>ces 3 derniers mois </p></li><li><p>2010 : 8 milliards de CHFSource : OFS 2010</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>ECOMMERCEEn rsum</p></li><li><p>Avantages ?</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Avantages de lecommerce- Disponibilit 24/7</p><p>- Extensibilit</p><p>- Absence de frontires</p><p>- Espace illimit</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Avantages pour le client- Gain de temps</p><p>- Comparaison des prix facilite</p><p>- Plus de choix</p><p>- Moins cher</p><p>- Achat depuis chez soi</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Avantages pour le marchant- Nouveaux marchs</p><p>- Prsence o se trouve les clients</p><p>- CRM informations sur les clients</p><p>- Automatisations, gains de temps</p></li><li><p>Des inconvnients ?</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Inconvnients- Prsentation des produits</p><p>- Conseils</p><p>- Aspect humain</p></li><li><p>People think e-commerce is just people browsing, but there's more to it than that. More and more </p><p>people are using programs and agents to shop for the best deal, and that's how they're going to be </p><p>getting to your site.</p><p>~ Tim Berners-Lee</p></li><li><p>Pr-requis</p></li><li><p>tapes pour le lancement dun eshop</p></li><li><p>Quelles sont-elles ?</p></li><li><p>Produits</p><p>Gestion</p><p>PromotionBusiness</p></li><li><p>Business model</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?</p><p>ATeT]dTBcaTP\b</p><p>Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?</p><p>For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? </p><p>2WP]]T[b</p><p>2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb</p><p>RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.</p><p>!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].</p><p>"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.</p><p>#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.</p><p>$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.</p></li><li><p>T1 La communication digitale et le Ecommerce /ES302</p><p>Prochain cours- Choix de l'outil</p><p>- Requis techniques</p><p>- Solutions de paiement</p><p>- Rdaction d'un cahier des charges</p><p>- Choix d'un prestataire</p><p>- Mise en place d'une solution</p></li></ul>