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Collection de slides sur le Cloud Computing préparée pour l'animation d'un atelier de travail avec des partenaires [revendeurs, VAR, intégrateurs, éditeurs... de Best'Ware : Jargon, marché, usages, écosystème, risques, opportunités, étapes de démarrage... du Cloud Computing - Focus sur le rôle des revendeurs.
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Le Cloud pour les N…ouveaux !Jargon, marché, usages, écosystème, risques, opportunités, étapes de démarrage...
Pieds sur TerreTête au dessus des Nuages
Loic Simonloic_simon@fr.ibm.com
Octobre 2010
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www.forumcloudibm.com
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Banks use automated teller machines to improve service
and lower cost.
Manufacturers use robotics to improve quality and
lower cost.
Telcos automate traffic through switches to assure
service and lower cost.
Cloud = Industrialisation [automatisation] de l’Industrie Informatique
5
IBM’s definition of Cloud Computing
A user experience and a business model Cloud computing is an emerging style of IT delivery in which applications, data, and IT
resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible acquisition model.
An infrastructure management and services delivery methodology Cloud computing is a way of managing large numbers of highly virtualized
resources such that, from a management perspective, they resemble a single large resource. This can then be used to deliver services with elastic scaling.
Service Consumers
Services Catalog,Component Library
CloudAdministrator
DatacenterInfrastructure
Monitor & ManageServices & Resources
Component Vendors /Software Publishers
Publish & UpdateComponents,Service Templates
AccessServices
IT Cloud
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Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Servers Networking Storage
Middleware
Collaboration
Business Processes
CRM/ERP/HR
Industry Applications
Data Center Fabric
Shared virtualized, dynamic provisioning
Database
Web 2.0 ApplicationRuntime
JavaRuntime
DevelopmentTooling
There are a lot of “*-as-a-Service” models being discussed, but 3 major categories emerge
Computing on
Demand
Computing on
Demand
Private Test Cloud
Private Test Cloud
Market Examples
IBM Examples
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…. Mais on peut aussi y rajouter une 4èe couche, le BPaaS…
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Privé, Public, Communautaire, Hybride…
Third-partyoperated
Third-party hosted and operated
Enterprise data center
Enterprise data center
Private cloud Hosted private cloud
Managed private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Public cloud services
A
Users
B
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Attributs Clés des Services Cloud… selon IDC
Shared, standard service built for a market (public), not a single customer
Solution-packaged a “turnkey” offering, integrates required resources
Self-service admin, provisioning; may require some “on-boarding” support
Elastic scaling dynamic and fine-grained
Use-based pricing supported by service metering
Accessible via the Internet/IP ubiquitous (authorized) network access
Standard UI technologies browsers, RIA clients and underlying technologies
Published service interface/API e.g., web services APIs
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IT Analysts:- Variable pricing- No long term commitments- Hosted, on demand provisioning- Massive, elastic scaling- Standard Internet technology- Abstracted infrastructure- Service-oriented Platforms
Financial Analysts:- Utility pricing- Hosted, a-a-s provisioning- Parallel, on demand processing- Scalable- Virtualized, efficient infrastructure- Flexible
IT Customers:- Flexible pricing/business models- Outsourced, on demand provisioning- Unlimited scaling- SW developer platform- Flexible
Press:- Pay by consumption- Lower costs- On demand provisioning- Grid and SaaS combination- Massive scaling- Efficient infrastructure- Simple and easy
Globalization and Globally Available Resources
Billions of mobile devices accessing the World Wide Web
Real-time data streams and information sharing
Rise of collaborative technologies
Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations
Varying opinions on its definition, but some common attributes are emerging
Common Attributes of CloudsRapid provisioning
Elastic scalingStandardized OfferingsAdvanced virtualization
Flexible pricing
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« You can’t take computing out of the cloud and still call it cloud computing » [Phil Wainewright]
The whole point of cloud computing is to be able to operate in the cloud —
in that global, 24×7, connected universe where you can instantly reach and interact with your customers,
your partners and your mobile employees, as well as tapping into an expanding cornucopia of third-party
resources and services that can help you achieve business results faster, better and at
lower cost.[...]
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4 fondamentaux du Cloud selon Phil Wainewright
[1] Abstracted infrastructure [...] the underlying infrastructure isn’t tied to any specific hardware or operating software.
[...] Crucially, the abstraction provides elasticity to scale usage up or down without having to stop to upgrade the underlying infrastructure.
[2] As-a-service infrastructure The pairing of virtualization with automated provisioning and management has been a crucial
element in enabling the on-demand, pay-as-you-go nature of public cloud [...] [...] Taking existing platforms and applications and implementing them on a pay-as-you-go, virtual machine is not cloud computing [...]
[3] Multi-tenancy
[...] it’s the only way to really achieve cloud scale. [...] the value of having all of that infrastructure constantly tuned and refreshed to keep pace with the demands of its diverse user base across hundreds or even thousands of tenants.The most conservative among them will constantly probe for potential risks and weaknesses. The most progressive will clamor for new functionality to be brought into production as rapidly as possible. Every tenant benefits from sharing the collective results of those two extremes and all points in-between, keeping the shared infrastructure both battle-hardened and future-proofed. Every tweak and enhancement is instantly available to every tenant as soon as it’s live.
[4] Cloud scale [...] Cloud scale consists of all of this globally connected operational capacity, coupled with the
bandwidth and open APIs required to effortlessly interact with other resources and opportunities and platforms as they become available in the global public cloud[...]”
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Place des Services Cloud [IT] dans la dépense IT Mondiale… selon IDC… en Septembre 2009…
IT Cloud Services
On-Premise IT
5%
10%
CAGR
26%
4%
44
17
0
100
200
300
400
500
600
2009 2013
Wor
ldw
ide
IT S
pen
ding
($
billi
on)
359
416
Source: IDC, September 2009
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Un marché en très forte croissance… de $ 70B en 2010 à $ 175B en 2015
Notes: Includes both direct providers of cloud services and components suppliers, Data represents a worldwide view across both LE and SMBSource: IBM (MI), IDC, CIO magazine, BCG analysis
Business processes and software as service delivered as horizontal and industry vertical solutions
Platform and Infrastructure as a service offerings that deliver flexibility & cost savings to clients
Sales of Cloud-enabling, hardware, software and services to enterprises and service providers
$47B
2008
$126B
2012
($B
)
27%
40%
23%
CAGR0
50
100
Cloud Spending by Sub-Market
Business Services
Infrastructure Services
Components Supply
$47B market in 2008 growing at 28% CAGR will reach $126B in 2012
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Evolution du Marché SaaS:
SaaS revenues from enterprise application market has increased 14.1 percent in 2010 compared to 2009 Gartner – Juillet 2010
SaaS market will reach $40.5 billion by 2014, representing a compound annual growth rate of 25.3% IDC – Juillet 2010
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Editeurs, intégrateurs et SaaS
By 2012, nearly 85% of net-new software firms coming to market will be built around SaaS service composition and delivery
By 2014, about 65% of new products from
established ISVs will be delivered as SaaS services
Source : Etude IDC – Juillet 2010
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Les DSI se posent plein de questions !
Comment planifier et démarrer ?
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Une majorité de [plutôt grands] Clients disent préfèrer le Cloud Privé Opportunités et menaces ?
Overall, how appealing are the public, private and hybrid delivery
models for your company?
64%
30%Public
Private
64%
38%Hybrid
Private
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
Public vs. Private trade-off considerations
Benefits•Increased Speed•Lower Cost
Security•Insecure or incomplete data deletion•Isolation failure•Malicious Insiders•Management infrastructure compromise
Governance•Resiliency•Level and source of support•Architectural & management control•Compliance
Customization / specialization
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Percent rating the factor as a significant barrier (4 or 5)
Respondents could select multiple items
Concerns about data security and privacy are the primary barriers to public cloud adoption
69%
54%
53%
52%
47%
Security/privacy of company data
Service quality/performance
Doubts about true cost savings
Insufficient responsiveness over network
Difficulty integrating with in-house IT
What, if anything, do you perceive as actual or potential barriers to acquiring public cloud services?
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
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Cloud : Bénéfices perçus…
Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009
(Scale: 1 = Not at all important 5 = Very Important)
54.0%
63.9%
64.6%
67.0%
68.5%
75.3%
77.7%
77.9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Seems like the way of the future
Sharing systems with partners simpler
Always offers latest functionality
Requires less in-house IT staff, costs
Encourages standard systems
Monthly payments
Easy/fast to deploy to end-users
Pay only for what you use
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Propension à vouloir recourir au Cloud par domaine :
(Scale: 1 = Very Unlikely 5 = Very Likely)
Source: IDC Enterprise Panel, 3Q09, n = 263, September 2009
48.6%
49.1%
49.8%
50.6%
51.3%
52.9%
54.8%
55.1%
55.6%
59.4%
66.9%
67.3%
0% 10% 20% 30% 40% 50% 60% 70% 80%
IT/Information Security
Application dev/test/deploy platform
Business Intelligence/Analytics
Server capacity on demand
IT Management software
Storage capacity on demand
Data/Content Distribution services
Personal productivity apps
Business apps (CRM, HR, ERP)
Data Back-up or Archive services
Web applications/Web serving
Collaboration applications
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La proposition de valeur du SaaS !
Avec le SaaS, vous ne louez PAS un LOGICIEL, vous souscrivez à l’expertise d’un prestataire de SERVICE !
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# de # de clienclientsts
Diminution des barrières à Diminution des barrières à l’entrée grâce à la l’entrée grâce à la diminution des coûts de diminution des coûts de ventes et des coûts ventes et des coûts d’opérationsd’opérations
CA M€CA M€
2010
Les PME ont accès aux Les PME ont accès aux mêmes fonctions que mêmes fonctions que les Grandes les Grandes EntreprisesEntreprises
Avec le SaaS, les PME ont accès aux Solutions des grandes entreprises
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Le Cloud Computing transforme le Business
An Evolution of Information Technology
Changing the economics of IT Automating service delivery Radically exploiting standardization Rapidly deploying new capabilities
An Enabler of Business Transformation
Creating new business models Enabling speed and innovation Re-engineering business processes Supporting new levels of collaboration
Improve
operationaleffi
ciency
Support industry
transformation
Inte
rnal
IT
cent
ric
Busi
ness
& p
roce
ss
cent
ric
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Infrastructure
Systems Mgmt.
Lower Gain From External Cloud
Higher Gain From External Cloud
Lower Pain To Cloud Delivery
Higher Pain To Cloud Delivery
Web Serving
Numerical
[Low Data/Compute] Mail & Collaboration
conferencing
Application Dev’t. & Test
Virtual Desktop
Start Here
Business Applications ERPs,
Specific apps
Transaction Processing and DatabaseDB, Data warehouse
Transaction,Batch
CRM
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Workloads : Offres du MARCHE délivrées dans un modèle cloud
Poste de Travail
Test et développement
Training
Traitements transactionnels
complexes
Applications propriétaires ou fort besoin de paramétrage
Backup et restoreArchivage
Disaster recovery
Collaboration et e-mail
Web conferencing
Données hautement sensibles
En cours de mutation Pas encore prêt
CRM(salesforce mgt)
Early ERP
Infrastructure
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Définir une stratégie cloud et une feuille de route
Evaluer les modèles de déploiement, les options de service et le type d’application
Plan stratégique cloud et feuille de route
Choisir un projet initial
IBM recommande une approche pragmatique vers le cloud computing
Commencer par le déploiement d’un cloud privé isolé
Choisir un type d’application à faible risque tel que le test et développement
Standardiser les applications et les systèmes
Déployer un portail self-service
Utiliser des services cloud public pour compléter les capacités du data center
Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS)
Tester et Déployer
Etendre et évoluer
Planifier et Préparer
Préparer l’infrastructure existante au cloud
• Virtualiser et automatiser les systèmes existant
• Ajouter la gestion des services, définir un catalogue de service
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Consolidation physique
Amélioration du taux d’utilisation
Virtualisation
Simplification de l’architecture
Automatisation de la gestion des charges de travail
ServiceManagement
Définition d’un catalogue de services
Visualisation, automatisation, contrôle et mesure des ressources informatiques
Cloud
Provisionnement automatique
Facturation à l’utilisation
Flexibilité
Exemple d’Etapes vers le Cloud Computing
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Source: Gartner, Slicing the Cloud vertical, ‘Cloud Computing will reshape the Vendor Landscape’
« Cloud Computing will reshape the Vendor Landscape » [Gartner]
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Exemples
SaaS / Cloud : Une variété d’acteurs et encore beaucoup de Canada Dry !
35
Le Cloud et ses Acteurs clés menacentles modèles de business des hébergeurs
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Tsunami pour les Revendeurs et les Intégrateurs !
3737
Show me the Money !
Source: 2010 State Of The Market: 10 Things You Need To Know – Channel Web (CRN)
38
Les nouvelles Missions du Channel dans le Cloud
Consulting Cloud
Revente de capacités
Cloud
Revente de composants
Cloud
Construction de Clouds
Opérateur de Clouds
Réalisation de services Cloud
Bouquet d’applications
Saas
Fourniture via le cloud d’un bouquet applicatif sélectionné autour d’une industrie verticale ou d’un domaine métier
Revente de capacités de traitement facturées en pay-per-use à partir d’un cloud public
Hosting et administration de clouds
Prestation de conseils aux clients sur la stratégie, la conception et la maîtrise d’oeuvre de clouds
Planification, construction, intégration et gestion de services cloud pour les clients
Revente de serveurs, stockage, réseau, middleware et appliances pour construire une infrastructure cloud
Mise en oeuvre de clouds privés et hybrides
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Modèle économique Cloud pour un Revendeur - Intégrateur
OpportunitéCloud
Computing
Client
Revendeur Intégrateur
“J’ai besoin de composants
pour bâtir mon Cloud.”
“Aidez-moi à développer un Cloud privé.”
“Aidez-moi à utiliser les
services d’un Cloud public.”
Revente HW & SW
• CA Infra
• Marge Infra
MEO de Solution Cloud
• CA Services - Projets
• Marge Services à valeur
Sélection de Services Cloud
Revente de Services Cloud
• CA upfront (conseil/intégration)
• CA périodique (abonnement)
CA / Marge récurrentsCA / MargeUpfront
40
Tsunami pour les Editeurs : le Client leur repasse la Patate Chaude !
La responsabilité passe du client au fournisseur
Vendeur de Logiciel/Matériel--> Prestataire de Service
Le CLIENT est responsable de :
1. Définition de l’Architecture
2. Opérations informatiques
3. Mises à jour du Logiciel ou du Matériel
Le FOURNISSEUR est responsable de :
1. Infrastructure de la Solution
2. Niveau de Service [SLA]
3. Evolutions de la Solution
41
Pour un Editeur, mettre en place un Business SaaS nécessite d'adresser au moins 5 aspects clés :
Délivrer une Solution
[Opérer]
Intégrer une Solution chez le
Client[Installer]
Intégration
Gestion du Changement
BusinessConsulting
Architecturede l’Infrastructure
Plateforme dedéveloppement
[PaaS]
Architecturede l’Application
Infogérance
Plateforme opérationnelle
[PaaS]
Architecture deDélivrance du
Service
Développer le Business
[Vendre]
Générationd’Opportunitéset Avant-Vente
Recrutement et Formation des
Partenaires
StratégieMarketing
Packager une Solution
[Packager]
Opérations SaaSet Services aux
Clients
Canaux de Marketing et
de Distribution
Packagingde la Solution
IBM, ses Partenaires Plateformes SaaS et le Club Alliances vous apportent :de l’Expertise [Conseil, Modèles, Meilleures pratiques…]
& des Services [Support, Compétences, Ressources, Plateformes…]
HCM
Développer une Application
[Créer]
42
Pour surfer le Cloud, Mouillez-vous, MAINTENANT !
Démarrez Testez Essayez Apprenez Révisez !
44
Appuyez-vous sur l’expérience et l’expertise de partenaires clés pour :
Penser & Formaliser Votre Business Model Vos Solutions Avec vos Briques de
Solutions et celles de vos partenaires.
Marketer & Vendre Business Development Visibilité & Credibilité au
sein d’un Ecosystème Délivrer & Opérer
Vos Services Cloud « powered by… »
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“Now, in 2010, as the global economy begins to recover, we must accelerate
the execution of our strategies, continue to drive productivity and return
to revenue growth. This is primarily about four key plays: smarter planet; analytics and optimisation; cloud and next generation data centers; and
growth markets.”Sam Palmisano, IBM CEO - January 2010
47
L’Offre Cloud IBM est en plein Essor !
BI / Décisionnel
CollaborationDéveloppement
& Test
Desktop & PDA
InfrastructureStockage
InfrastructureCapacité de traitement
ProcessusBusiness
Lotus Live
Smart Business Dev & Test
Smart Business Expense Reporting
Smart Analytics Cloud
Computing on Demand
CloudBurst
BuildCloud Services
Desktop Cloud
Deliver Cloud Services
Smart Storage Cloud
48
IBM Cloud ServicesOfferings
Virtualization,Consolidation
& MigrationServices
Transition /On-boarding
ServicesConnectivity
ServicesProof ofConcept
Asset / DataDisposalServices
AssetDiscovery &
Mgmt
Image &License Mgmt
Cloud ReadinessAssessment
Level 1Help Desk forInfrastructure
Services
HealthcheckServices
Exemples de Services possibles autour des offres Cloud de fournisseurs comme IBM GTS.
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L’offre de développement IBM & le Cloud
Vers Le Cloud Comprendre la stratégie Analyser les charges du SI Etablir le modèle de fonctionnement Définir l’architecture Construire le plan d’action Sécuriser le Cloud
Pour le CloudPour le Cloud Conception & Développement Assurance qualité (test) Sécurité et conformité Gestion du cycle de
développement Déploiement & Optimisation
Sur le CloudSur le Cloud Services de développement Services d’assurance qualité Services de définition collaborative
des exigences Services d’assemblage et
déploiement Services de gestion des actifs
Construire + Livrer
Développement et Test Développement et Test
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Possible additional Business Partner services surrounding the IBM Smart Business Dev / Test and Production Workloads on the IBM Cloud
Image ManagementImage Management
Level 1 helpdeskLevel 1 helpdesk
PersistentStorage
PersistentStorage Readiness reviewReadiness review
NetworkingNetworking
Business ContinuityBusiness Continuity
52
Possible additional Business Partner services surrounding the IBM Smart Business Desktop on the IBM Cloud
Assist the client with help and support challenges with a chargeable level 1 helpdesk
Only applications that can be virtualised can be hosted on a cloud, so help your client identify and virtualise selected applications
Manage the virtualized access and the images
Enable business and IT availability and continuity, for both normal day-to-day and unusual/crisis operations using IBM’s BCRS servicesOffer your client the right
software licenses for the virtualised environment
Supply the thin clients
Establish client security and access policies
Support services to maintain and improve the availability of the IT infrastructure.
Level 1 helpdeskLevel 1 helpdesk
Desktop Virtualization Consultancy
Desktop Virtualization Consultancy
Image Management
Image Management
Business ContinuityBusiness Continuity
Software LicensingSoftware Licensing
HardwareHardware
SecuritySecurity
Maintenance and Technical SupportMaintenance and
Technical Support
IBM subject matter experts to undertake an assessment review to design a roadmap and help the client build their own business case
IBM Assessment Review *
IBM Assessment Review *
Following on from your desktop virtualisation consultancy, you perform if going to the cloud is the right path forward
Readiness review *Readiness review *
NetworkingNetworking
IBM is “supplying the dialtone” so you can supply the networking services
* Under consideration
53
Problème : comment intégrer moyens internes et cloud ?
?
5454
?
Thousands of Customer Integrations Connecting Cloud & Enterprise
IBM Cast Iron
Enterprise
Applications
Infrastructure
Platforms
55
IBM aide ses partenaires Cloud à développer leur Business
56
Le Club Alliances, un Incubateur SaaS & Cloud d’IBM en France
www.cluballiances.com
57
Solutions-as-a-Service Métier
« Powered by IBM », les éditeurs, intégrateurs &
consultants du Club Alliances allient leurs
compétences pour apporter aux entreprises des Solutions Métier en
mode « as-a-service »
www.cluballiances.com
58
Des Solutions Business Pour des Métiers & des Fonctions…
Métier
BANQUEMEDIA SANTE DISTRIB Etc…
DAF
Démat
DSI
Etc…
Vente Marketing
Fonction
DRH
INDUSTRIE Etc…
59 59
Le Club Alliances aide ses membres à :
Créer des partenariats et Alliances pertinentes Co-formaliser, co-promouvoir, co-vendre, co-
délivrer des solutions-as-a-service innovantes à forte valeur ajoutée.
Mutualiser et partager les meilleures pratiques dans les domaines du « as a service » [SaaS, BPO, Externalisation, Infogérance, Cloud…]
Avoir accès aux technologies, aux services à la puissance informatique fournie par IBM, à la demande, en mode « as-a-service » !
www.cluballiances.com
60
http://leblogducluballiances.blogspot.com
61
http://www.ibm.com/ibm/cloud/
62
www.forumcloudibm.com
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Contact !
The best way to predict the future is to invent it - Alan Kay
Loic SimonLoic_simon@fr.ibm.com +33 6 76 75 40 71linkedin.com/in/loicsimonibmtwitter.com/cluballiancescluballiances.comleblogducluballiances.blogspot.comBusiness Development Executive Club Alliances Business Partner OrganizationIBM France
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