View
69
Download
0
Category
Preview:
DESCRIPTION
Index july 2013
Citation preview
July 2013
International ecommerce index
Content:
Page 1: Sevylos Kajak Pointer K1
Page 2: Philips HD 7854/60
Page 3: Cube Aerium Pro
Page 4: Bond no.9 High Line 100 ml
Page 5: ipad sena schwarz
Page 6: Hammock stand ca. 4 m in length, wood
Page 7: Methodology
[search keywords are to be found under “Methodology”]
Product group Outdoor
Sevylos Kajak Pointer K15
Overview strongest market
Market situation : mixed
Market prices in € : 242.50 – 289.00 (Ø 277.17) France
Marketing costs in € : 0.13 – 0.37 (Ø 0.24) Italy
avg. range in figures : 73 – 4,400 (Ø ca. 1,946) Germany
Cost-turnover-ratio4 in % : 1.8 – 5.1 (Ø 3.5) Italy
Recommendation by Salesupply AG
Analyse France and Spain in more detail, taking shipping into account.
Product group Coffee machine
Philips HD 7854/606
Overview strongest market
Market situation : mixed
Market prices in € : 107.00 – 133.00 (Ø 120.35) France, Sweden
Marketing costs in € : 0.14 – 0.63 (Ø 0.36) Poland
avg. range in figures : 590 – 301,000 (Ø ca. 76.309) France
Cost-turnover-ratio4 in % : 4.7– 18.9 (Ø 12.1) Poland
Recommendation by Salesupply AG
Analyse France and the Netherlands concerning range/search.
Product group Bikes
Cube Aerium Pro7
Overview strongest market
Market situation : mixed
Market prices in € : 1264,00 – 1670,00 (Ø 1438,15) Sweden
Marketing costs in € : 0,10 – 0,34 (Ø 0,21) Poland
avg. range in figures : 880 – 40,500 (Ø ca. 12,788) Germany
Cost-turnover-ratio4 in % : 0.4 – 0.9 (Ø 0.6) Italy
Recommendation by Salesupply AG
Nearly all examined countries are relevant.
Product group Perfume
Bond no.9 High Line 100 ml8
Overview strongest market
Market situation : mixed
Market prices in € : 118.00 – 187.00 (Ø 156.83) Sweden
Marketing costs in € : 0.23 – 0.56 (Ø 0.34) Italy
avg. range in figures : 58 – 3.600 (Ø ca. 819.78) UK
Cost-turnover-ratio4 in % : 4.9 – 14.1 (Ø 8.7) Italy
Recommendation by Salesupply AG
Analyse Italy in more detail, possibly France and Spain as well.
Product group Accessoires mobile phones
ipad sena schwarz9
Overview strongest market
Market situation : very mixed
Market prices in € : 31.90 – 34.10 (Ø 33.18) Germany
Marketing costs in € : 0.20 – 0.65 (Ø 0.45) Poland
avg. range in figures : 2,400 – 210,000 (Ø ca. 34,556) UK
Cost-turnover-ratio4 in % : 25.1 – 78.5 (Ø 54.5) Poland
Recommendation by Salesupply AG
Definitely analyse France, the Netherlands and Italy in more detail. UK and Poland are also worth a look in
regard of good market conditions.
Product group Outdoor
Hammock stand ca. 4 m in length, wood10
Overview strongest market
Market situation : very mixed
Market prices in € : 78.00 – 220.00 (Ø 144.31) Netherlands
Marketing costs in € : 0.11 – 0.66 (Ø 0.40) Poland
avg. range in figures : 260 – 9,900 (Ø ca. 2,394) Germany
Cost-turnover-ratio4 in % : 3.2 – 28.2 (Ø 11.1) Poland
Recommendation by Salesupply AG
Analyse the Netherlands and UK in more detail.
Methodology
1. Calculation market price
The market prices correspond to the average selling prices in the particular country.
Data retrieved: Beginning of month of publication
2. Calculation CPC
Average cost per click of a Google adwords campaign for the product.
Data retrieved: Beginning of month of publication
3. Calculation monthly searches
Based on the corresponding search keywords you find below.
4. Cost turnover ratio
It determines the quality of a marketing measure. The lower this factor is, the more efficient is the marketing
measure. Calculation: Costs / turnover * 100%
Assumption for the international ecommerce index: Conversion rate Ø = 2,5%
5. Search keywords for Sevylos Kajak Pointer K1
Germany: Kajak kaufen / France: acheter un kayak / Netherlands: kajak kopen / Denmark: købe kajak / Italy:
comprare kayak / Spain: comprar kayak / UK: buy kayak
6. Search keywords for Philips HD 7854/60
All countries: senseo
7. Search keywords for Cube Aerium Pro
All countries: cube bike
8. Search keywords for Bond no.9 High Line 100 ml
All countries: bond no. 9
9. Search keywords for ipad sena Schwarz
All countries: ipad case
10. Search keywords for Hammock stand ca. 4 m in length, wood
Germany: Hängematte Ständer / France: hamac structure / Netherlands: hangmat standaard / Poland: stojak
na hamak / Italy: supporto amaca / Spain: soporte para hamaca / UK: free standing hammock
Recommended