July 2013

International ecommerce index

Content:

Page 1: Sevylos Kajak Pointer K1

Page 2: Philips HD 7854/60

Page 3: Cube Aerium Pro

Page 4: Bond no.9 High Line 100 ml

Page 5: ipad sena schwarz

Page 6: Hammock stand ca. 4 m in length, wood

Page 7: Methodology

[search keywords are to be found under “Methodology”]

Product group Outdoor

Sevylos Kajak Pointer K15

Overview strongest market

Market situation : mixed

Market prices in € : 242.50 – 289.00 (Ø 277.17) France

Marketing costs in € : 0.13 – 0.37 (Ø 0.24) Italy

avg. range in figures : 73 – 4,400 (Ø ca. 1,946) Germany

Cost-turnover-ratio4 in % : 1.8 – 5.1 (Ø 3.5) Italy

Recommendation by Salesupply AG

Analyse France and Spain in more detail, taking shipping into account.

Product group Coffee machine

Philips HD 7854/606

Overview strongest market

Market situation : mixed

Market prices in € : 107.00 – 133.00 (Ø 120.35) France, Sweden

Marketing costs in € : 0.14 – 0.63 (Ø 0.36) Poland

avg. range in figures : 590 – 301,000 (Ø ca. 76.309) France

Cost-turnover-ratio4 in % : 4.7– 18.9 (Ø 12.1) Poland

Recommendation by Salesupply AG

Analyse France and the Netherlands concerning range/search.

Product group Bikes

Cube Aerium Pro7

Overview strongest market

Market situation : mixed

Market prices in € : 1264,00 – 1670,00 (Ø 1438,15) Sweden

Marketing costs in € : 0,10 – 0,34 (Ø 0,21) Poland

avg. range in figures : 880 – 40,500 (Ø ca. 12,788) Germany

Cost-turnover-ratio4 in % : 0.4 – 0.9 (Ø 0.6) Italy

Recommendation by Salesupply AG

Nearly all examined countries are relevant.

Product group Perfume

Bond no.9 High Line 100 ml8

Overview strongest market

Market situation : mixed

Market prices in € : 118.00 – 187.00 (Ø 156.83) Sweden

Marketing costs in € : 0.23 – 0.56 (Ø 0.34) Italy

avg. range in figures : 58 – 3.600 (Ø ca. 819.78) UK

Cost-turnover-ratio4 in % : 4.9 – 14.1 (Ø 8.7) Italy

Recommendation by Salesupply AG

Analyse Italy in more detail, possibly France and Spain as well.

Product group Accessoires mobile phones

ipad sena schwarz9

Overview strongest market

Market situation : very mixed

Market prices in € : 31.90 – 34.10 (Ø 33.18) Germany

Marketing costs in € : 0.20 – 0.65 (Ø 0.45) Poland

avg. range in figures : 2,400 – 210,000 (Ø ca. 34,556) UK

Cost-turnover-ratio4 in % : 25.1 – 78.5 (Ø 54.5) Poland

Recommendation by Salesupply AG

Definitely analyse France, the Netherlands and Italy in more detail. UK and Poland are also worth a look in

regard of good market conditions.

Product group Outdoor

Hammock stand ca. 4 m in length, wood10

Overview strongest market

Market situation : very mixed

Market prices in € : 78.00 – 220.00 (Ø 144.31) Netherlands

Marketing costs in € : 0.11 – 0.66 (Ø 0.40) Poland

avg. range in figures : 260 – 9,900 (Ø ca. 2,394) Germany

Cost-turnover-ratio4 in % : 3.2 – 28.2 (Ø 11.1) Poland

Recommendation by Salesupply AG

Analyse the Netherlands and UK in more detail.

Methodology

1. Calculation market price

The market prices correspond to the average selling prices in the particular country.

Data retrieved: Beginning of month of publication

2. Calculation CPC

Average cost per click of a Google adwords campaign for the product.

Data retrieved: Beginning of month of publication

3. Calculation monthly searches

Based on the corresponding search keywords you find below.

4. Cost turnover ratio

It determines the quality of a marketing measure. The lower this factor is, the more efficient is the marketing

measure. Calculation: Costs / turnover * 100%

Assumption for the international ecommerce index: Conversion rate Ø = 2,5%

5. Search keywords for Sevylos Kajak Pointer K1

Germany: Kajak kaufen / France: acheter un kayak / Netherlands: kajak kopen / Denmark: købe kajak / Italy:

comprare kayak / Spain: comprar kayak / UK: buy kayak

6. Search keywords for Philips HD 7854/60

All countries: senseo

7. Search keywords for Cube Aerium Pro

All countries: cube bike

8. Search keywords for Bond no.9 High Line 100 ml

All countries: bond no. 9

9. Search keywords for ipad sena Schwarz

All countries: ipad case

10. Search keywords for Hammock stand ca. 4 m in length, wood

Germany: Hängematte Ständer / France: hamac structure / Netherlands: hangmat standaard / Poland: stojak

na hamak / Italy: supporto amaca / Spain: soporte para hamaca / UK: free standing hammock