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UNE PRESENTATION REUSSIE
Une présentation réussie• Présentation des intervenants, de leur background, de
leur expertise, de leur entreprise• Comment nous avons préparé cet exposé, les contraintes
auxquelles nous étions soumis et la façon dont nous les avons pris en compte
• Analyse de vos difficultés actuelles dans les présentations que vous réalisez dans le cadre de vos projets
• Quelques pistes pour faire mieux dans vos prochaines présentations
• 15 mn
• 30 mn
• 30 mn
• 15 mn
STOP
THE ART OF PITCH
WHY ARE YOU HERE?
WHY ARE WE HERE?
PITCHING AS A SCIENCE
WHY ARE YOU HERE?
MISSED OPPORTUNITIES
WORKFRUSTRATION X
WHAT IS A PITCH?
P I T C H
Elevator pitch ?• Dale Carnegie ELEVATOR PITCH
WORKLOAD TIME TO PITCHX
CONCISE
CONCISE
CATCHY
CONCISE
CATCHY
CALL-TO-ACTION
CONCISE
CATCHY
CALL-TO-ACTION
CASE STUDY:THE FIRST
ELEVATOR PITCH
SHORT SHOWSTRAIGHT
_CONTENT: WHAT DO YOU WANT TO SAY?
_PERSUASION: HOW DO YOU SAY IT?
_CONTENT: WHAT DO YOU WANT TO SAY?
_PERSUASION: HOW DO YOU SAY IT?
S O W H A T ?
KNOW
KNOW FEEL
KNOW FEEL DO
LET’S PRACTICE:PITCH TO PIERRE / FLORIS WHAT YOU THINK ABOUT THIS SESSION
WHAT DO YOU THINK ABOUT THIS SESSION
_GROUPS OF 3 PERSONS
_30 SECONDS PITCH
_WRITE YOUR IDEASWHAT DO I WANT HIM TO KNOW?WHAT DO I WANT HIM TO FEEL?WHAT DO I WANT HIM TO DO?
_YOU HAVE 5 MINUTES
WHAT’S IN IT FOR THEM?
TRIGGERACTION
BENEFITS AND RISK OF CHANGING
BENEFITS AND RISK OF NOT CHANGING
NO
CHAN
GECH
ANGE
BENEFITS RISKS++
--
NO
CHAN
GECH
ANGE
BENEFITS RISKS++
--
CLARITY
_THE CONTENT: WHAT DO YOU WANT TO SAY?
_THE PERSUASION: HOW DO YOU SAY IT?
_BE UNIQUE
I SLEEPI LISTEN
COBUILD
ETHOS
PATHOS
LOGOS
WHO ARE YOU?
REPUTATION
LEGITIMITY
SENTIMENTAL AFFECT
WHAT’S OUR STORY
GET INTO PEOPLE’S MIND
MAKESENSE
GET INTO PEOPLE’S MIND
EURÊKAMOMENT
EURÊKAMOMENT
THE ULTIMATE PITCH TOOLBOX
ONE WORD
SEARCH
J’ADORE
PRICELESS
PRICELESS
THINK DIFFERENT
DAS AUTO
? PITCH
INFORM
ONE LINE MAKES YOU STAND OUT
PITCH ADVICE
THE RHYMING
PITCH
"IF IT DOESN'T FIT, YOU MUST ACQUIT"
QUESTION
INFORM
PROMOTE
FAIRY TALE
ONCE UPON A TIME
ONCE UPON A TIME
EVERYDAY
ONCE UPON A TIME
EVERYDAY
ONE DAY
ONCE UPON A TIME
EVERYDAY
ONE DAY
BECAUSE OF THAT
ONCE UPON A TIME
EVERYDAY
ONE DAY
BECAUSE OF THAT
BECAUSE OF THAT
ONCE UPON A TIME
EVERYDAY
ONE DAY
BECAUSE OF THAT
BECAUSE OF THAT
UNTIL FINALLY
LET’S PRACTICE:PITCH PIERRE / FLORIS ABOUT
PLEASE ORGANIZE MORE OFTEN SUCH TRAININGS
_GROUPS OF 3 PERSONS
_30 SECONDS PITCH
_WRITE YOUR IDEASWHAT DO I WANT HIM TO KNOW?WHAT DO I WANT HIM TO FEEL?WHAT DO I WANT HIM TO DO?
_YOU HAVE 5 MINUTES
_THANKS FOR SENDING A MAIL TO bruno.delezenne@fridaylink.com _GRADE OUT OF 10
_ONE WORD TO DESCRIBE THE OUTCOME
THANK YOU
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