Dr. Lorraine Justice at Queretaro

LorraineJustice

en Querétaro

Dr. Lorraine Justice

Directora de la Escuela de Diseño de la Universidad Politécnica de Hong Kong

Ex-Directora de Diseño Industrial en Georgia Institute of Technology (Georgia Tech)

Experta en Diseño para el Desarrollo

Organizadora de la Conferencia Internacional “Design & Emotion”

Consultora para: Apple, Microsoft y CompuServe

Education Award by Industrial Designers Society of America (IDSA)

Jurado en el concurso IDEA (International Design Excellence Award)

Quotes

“All of the countries in Asia are now mobilized around design.

Governments are putting up huge amounts of money, including grants

for designers”

http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

No. 1 – Singapore

No. 2 – South Korea

No. 6 – Hong Kong

No. 8 – USA

No. 9 – Japan

No. 21 – Malaysia

http://images.businessweek.com/ss/09/03/0312_innovative_countries/index.htm

Quotes

“Chinese designers are feeling pride about their heritage and

feeling that it's OK to be creative... there's a new Asian aesthetics

emerging”

http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

Quotes

If the U.S. and Europe do not support their design schools, not

only will China become an emerging strength in design, it will

surpass the rest of the world

http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

Quotes

The Chinese government knows that design is the answer.

They know that after awhile, if you have good manufacturing, the same price points,

the same functions, the only thing left to compete with is design –the aesthetics and

functionality of a product. They get it

http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

http://english.gov.cn/2009-03/17/content_1261443.htm

Quotes

When you look at the emerging products in Asia, there’s a sensuality that the U.S. does not have. When I Iook at a very modern piece of Asian design, I can see the spirituality of

their culture reflected in it.

http://www.innovationlab.eastman.com/InnovationLab/Insights/Example/Lorraine_Justice.htm

http://dandelion.idasia.org/

Quotes

We educators can provide the best design students, but it won't make any difference in

many of the companies.

The creativity is often stopped at middle management. Senior management needs to send the signal to middle management that

innovation through the design process, crazy as it can be, is effective.

http://www.nextd.org/02/05/02/index.html

http://business.newsfactor.com/story.xhtml?story_id=101009BUMAJ6&full_skip=1

Quotes

I do acknowledge that designers may not be the best people to explain their worth, but we

now have business people telling business people the value of design.

I do have to say that the "ego-based" designers have not helped the design field at all. They have put their arrogant and crazy

personas out there, and many people believe all designers are difficult to work with.

http://www.nextd.org/02/05/02/index.html

http://swindlemagazine.com/images/karim-rashid.jpg

http://static.novate.ru/files/novate/philip-stark-1.jpg

Quotes

I believe underneath it all the tired and weary corporate or academic person may not want to

undertake a new inclusion such as design processes in their work day. It is something

else to learn. It is similar to the older generation of workers who had to embrace computers or become obsolete themselves. Design may be perceived this way in some organizations and

can be met with resistance, even if subtle.

http://www.nextd.org/02/05/02/index.html

http://www.flickr.com/photos/27620885@N02/2655218248/

Quotes

Design is not just about making an object. It goes much further than that. Designers can

revamp systems, systems that involve humans.

I am talking about the designer who wants to change the world to be a better place, object by object or process by process or environment by environment. I am not relegating design to just

"cool products".

http://www.nextd.org/02/05/02/index.html

http://designigniteschange.org/

Quotes

How do we move these 18-year-old students, or 21-year-old students into the

frame of mind of leadership? Is it an ethics course? Is it a leadership course? Is it a planning for change course? Is it "how to take down the big picture, turn it over and start to draw a new life" course? Is it "new

thought" courses?

http://www.nextd.org/02/05/02/index.html

http://www.flickr.com/photos/bonesy/411986871/

Quotes

We have it backwards now: design a product that people think they want, and it will make them feel good (for about an hour), and then

we look around for another product to purchase. In the short-term, that is so good for the economy. In the long run, we all will suffer if

we keep focusing on objects.

http://www.nextd.org/02/05/02/index.html

http://www.flickr.com/photos/m-c/3304677547/

Quotes

The major change about this effort is it wrestled the "designer as artist and expresser" designer into the "I now design for other human beings"

designer. This is a huge mental shift and it is not to be taken lightly.

http://www.nextd.org/02/05/02/index.html

http://www.flickr.com/photos/santoposmoderno/3299068198/http://www.flickr.com/photos/27620885@N02/3005160472/

Quotes

Ten years from now, we will see fabulous products and processes from

China that will enrich our lives, probably in ways we cannot yet imagine. That is the hope, at least. We have been so dominated by Western thought, I am

looking forward to a type of balance in the world.

http://www.nextd.org/02/05/02/index.html

http://www.businessweek.com/magazine/content/05_31/b3945407.htm

Quotes

“People like new ideas, but often don't like

change”

http://www.nextd.org/02/05/02/index.html

Programa Lunes 23 marzo

10 a 12 hrs reunión con profesores (centro de medios) 17 a 18 MSM (sala de juntas DICI) 18 a 20 Proyectos seleccionados (sala de juntas DICI)

Martes 24 marzo 10 a 11 Taller V (salón ) 16 a 17 Diseño estratégico (salón ) 17 a 18 CCI e incubadora (11004) 18 a 19 Proyectos seleccionados (11004)

Miércoles 25 marzo 19 a 21 Conferencia Magistral (Congresos)

Jueves 26 marzo

10 a 12 Reuniones bajo agenda (sala de juntas DICI)