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The Global Pharmaceutical Industry. Pufan Li Cathrine Roulet Emmanuel Lejeune. Flora Coffin Gaëlle Combeau. Key drivers / Major trends. Discovery of Penicilin. Dyestuffs were found to have antiseptic properties. - PowerPoint PPT Presentation
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Flora CoffinGaëlle Combeau
Pufan LiCathrine RouletEmmanuel Lejeune
The Global Pharmaceutical
Industry
Political Pressure on margins offer tax or cost advantagesPrice or reimbursement controled by the government
Economic
Mergers between BiothecsMature markets emerging onesTighter regulatory controls on clinical trialsNiche areas are becoming crowdedFree tradePatented drugs : 18% => 8%Generic increase 40%Health care spending boomed
Socioculturel Life expectency in developed countries increase by over 20 yearsAgeing population
Technological
High levels of R&D spendingMore creative and efficientMore expensive hight technology solutionsPenicilin = major discoveryThalidonide tragedyComputers can print prescriptionsBiopharmaceuticals became mainstream
LegalStringent government regulationsLegislation = fixed period on patent protection
Key drivers / Major trends
Legislation on patent protection led to the appearance of generic medecines
Discovery of Penicilin
Dyestuffs were found to have antiseptic properties
Mergers, consolidation and globalisation of domestic companies
Key strategic capabilities are R&D, sales and marketing
Health search is one of the top reasons for searches on Internet which increases patient demands on therapies
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