Rei kawakubo & comme des garcons

Sijia Zhao (Charity); Guanyi Wang; Siyu Lou

French for ‘Like a Boy’, established in 1973, is a Japanese fashion label headed by Rei Kawakubo, who own the company with her husband Adrian Joffe.

Main Product: Apparel, Accessories, and Perfumes

Based in Tokyo + Prestigious Place Vendome, Paris

They show their main collections during Paris Fashion Week + Paris Men’s Fashion Week

Since 2004, Comme des Garcons has developed a market-based department store concept, stocking its SHIRT, PLAY, and a wide rang of International designers.

Comme des Garçons

Spring Summer 2016 7th October 2015

7:00 PM Tate Modern- Turbine Hall Bankside, London SE1 9TG

Huge Background Lightbox

virtual glass wall

3D Holographic Projection

T stage

Start:

Left: female modelRight: male model

The virtual glass wall symbols the barrier between men and women

Exchange sides through two doors Exchange clothes at the same timeUnisexualChange freely

Anti-fashion Unisex Deconstructed asymmetry garments,

mainly in black, dark grey or white “Hiroshima Chic” Street Art Artist collaboration Blurring further line between fashion design and art Finding something through the mere art of living daily

life

“I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.”

From Rei KAWAKUBO

For

Londo

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spac

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Technology & Multi-sensory Celebrities (Beyoncé) Location: Because Rei Kawa Kubo organized her first exhibition

in

CENTER GEORGES POMPIDU, same style and feeling with Tate

Modern

“There is unbelievable power in ownership, and women should own their sexuality.” Beyoncé

Emotion & Attitude to promote customer to desire our products

Social media power Mini Samples of garments Pre-Order after fashion performance