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Millward Brown Top 100 BrandZ 2010 - Présentation événement TF1-LCI

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Text of Millward Brown Top 100 BrandZ 2010 - Présentation événement TF1-LCI

  • Paris, le 4 mai 2010 en partenariat avec

  • Valeur des Marques du Top 100 : +4%* $ tr = 1000 milliards de $

  • BRANDZ Portfolio Performance vs. S&P 500As of 16th April 2010

    2007200820092010Le Top 100 performe mieux financirement$1,000BRANDZ PortfolioS&P 500*- 13.9%+ 18.5%Pour 1000$ investis en avril 2006 = 1185$ (mars 2010) / 861$ (mars 2010)

    Chart1

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    BrandZ Strong Brands Portfolio

    S&P 500

    Sheet1

    BrandZ Strong Brands PortfolioS&P 500

    0%0%

    0%-0%

    2%1%

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    -5%-4%

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    -7%-5%

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    -6%-4%

    -3%-2%

    -3%-3%

    -8%-6%

    -5%-4%

    -2%-2%

    -2%-2%

    -2%-3%

    1%-1%

    0%-0%

    2%0%

    0%-1%

    2%1%

    4%1%

    5%2%

    6%3%

    8%5%

    10%5%

    11%5%

    13%5%

    13%6%

    14%7%

    12%6%

    14%8%

    14%8%

    15%9%

    15%8%

    17%8%

    17%8%

    18%9%

    18%9%

    18%9%

    18%11%

    18%10%

    21%11%

    21%11%

    14%5%

    18%8%

    18%7%

    21%10%

    21%9%

    22%10%

    24%11%

    24%12%

    25%13%

    26%14%

    26%14%

    27%15%

    27%15%

    28%16%

    25%13%

    28%16%

    26%13%

    29%15%

    30%14%

    32%17%

    30%14%

    27%10%

    27%12%

    24%8%

    23%10%

    25%8%

    30%13%

    28%11%

    30%15%

    34%15%

    39%17%

    41%19%

    40%17%

    42%15%

    47%16%

    43%15%

    37%12%

    34%9%

    34%8%

    37%11%

    38%12%

    32%10%

    36%13%

    34%11%

    26%5%

    21%5%

    14%-1%

    19%3%

    17%1%

    17%2%

    18%2%

    20%5%

    16%0%

    15%0%

    14%1%

    19%2%

    22%4%

    22%3%

    19%1%

    23%4%

    26%5%

    28%7%

    26%6%

    27%7%

    25%5%

    26%4%

    23%3%

    23%2%

    17%-0%

    14%-3%

    13%-4%

    9%-8%

    16%-3%

    15%-4%

    18%-3%

    19%-2%

    14%-4%

    14%-4%

    15%-3%

    11%-7%

    8%-8%

    8%-10%

    5%-12%

    -8%-25%

    -8.2%-24.4%

    -14.6%-27.7%

    -18.5%-28.8%

    -11.1%-23.8%

    -20.3%-31.9%

    -25.0%-34.9%

    -24.1%-35.1%

    -24.7%-35.7%

    -19.9%-32.7%

    -17.8%-30.8%

    -21.3%-34.6%

    -19.8%-32.5%

    -16.0%-29.2%

    -22.9%-34.0%

    -29.2%-39.0%

    -26.9%-35.9%

    -26.4%-36.5%

    -24.8%-37.3%

    -28.8%-40.2%

    -30.4%-41.4%

    -34.3%-47.3%

    -32.7%-45.5%

    -27.1%-41.1%

    -23.5%-38.9%

    -24.1%-39.6%

    -20.1%-38.2%

    -17.1%-36.3%

    -16.9%-35.6%

    -15.5%-35.2%

    -12.3%-32.7%

    -14.2%-33.7%

    -12.1%-34.1%

    -10.5%-32.7%

    -7.3%-30.1%

    -7.6%-29.9%

    -11.1%-31.8%

    -10.5%-31.7%

    -11.3%-33.5%

    -12.4%-34.5%

    -6.8%-30.2%

    -2.9%-27.5%

    -1.0%-26.8%

    -0.3%-26.0%

    0.6%-24.8%

    0.2%-25.2%

    2.1%-23.5%

    -0.1%-25.5%

    5.6%-22.5%

    7.3%-20.9%

    6.5%-22.0%

    5.1%-23.6%

    8.4%-20.9%

    10.1%-18.6%

    10.6%-18.9%

    8.5%-20.9%

    9.3%-20.8%

    12.1%-19.3%

    12.7%-18.7%

    12.9%-17.6%

    13.7%-18.4%

    12.1%-18.2%

    11.1%-18.7%

    13.5%-16.4%

    12.9%-17.2%

    12.9%-17.2%

    0.1-0.2

    15.4%-15.7%

    11.3%-19.0%

    9.5%-20.3%

    7.4%-20.9%

    9.2%-20.2%

    10.9%-17.7%

    11.0%-18.0%

    14.7%-15.5%

    17.8%-14.7%

    18.5%-13.9%

    18.5%-13.4%

    18.6%-12.6%

    18.5%-11.4%

    18.5%-11.5%

    To resize chart data range, drag lower right corner of range.

  • *Valeur des Marques par catgoriesCATEGORIES

    BanquesBiresTechnologieFast Food

    Oprateurs mobileSoft DrinksDistributionEauxLuxeSpiritueuxConsoles de jeuxHygine beautHabillement

    CafsAssurancesAutomobilesEVOLUTION

    + 12%+ 10%+ 6%+ 1%

    - 1%- 1%- 1%- 2%- 3%- 3%- 3%- 4%- 4%

    - 6%- 7%- 15%

  • Methodologie

  • *BrandZ mesure la relation Marque/ConsoFamiliaritPertinencePerformanceAttachementSupriorit

  • *BrandZ mesure la relation Marque/ConsoMoyenne Marques*BrandZ Top 100*Source: BrandZ Global Database 2008 (8,268 brand measures, 24 countries)FamiliaritPertinencePerformanceAttachementSupriorit25%40%48%57%72%11%55%41%52%4%

    Chart1

    484

    37.525

    32.535

    29.541

    2452

    Sheet1

    484

    37.525

    32.535

    29.541

    2452

    Chart1

    44.511

    3040

    2648

    21.557

    1472

    Sheet1

    44.511

    3040

    2648

    21.557

    1472

  • *BrandValue($Mds)=XXProfits entreprise$$$%Etape 1:

    Les profits des marquesEtape 2:

    Contribution de la MarqueEtape 3:

    Dynamisme de la marqueMProfitsMarqueProfits Marque immatrielsSources:Source:Sources:

  • Rsultats et enseignements majeurs

  • *Le Top 10 BrandZ 2010 vs 2009 7. +15%9. -25%3. +32%2. +30%5. + 1%4. = 1. +14%8. -14%10. -17%6. - 1%

  • *Parmi les plus fortes croissances +29%+80%+62%+57%+32%+30% +23% +21% +21%

  • *BrandZ Top 100 : 6 enseignements majeursDes marchs mergents qui continuent leur progressionUne opportunit pour les Marques de monter en gammeUne addiction renforce et renouveleLa recommandation, partie intgrante de la confianceUne prime au leadership incarn par les CEOsDes Marques qui investissent les rseaux sociaux

  • Chine 7Russie 2Brsil 2Inde 1Mexique 1Des marchs mergents qui continuent leur progression*

  • *Une opportunit de monte en gammeImportance de la Marque dans l'achatLes grandes Marques qui continuent crer du DESIR peuvent soutenir un positionnement prix haut de gamme, mme en temps de rcession

  • *Une addiction renforce et renouvele#7 57,05$Mds+ 15%Le tabacLa croissance double dans les pays mergents vs pays traditionnelset le tlphone mobileLa croissance attendue des applications mobiles de $4.2 Mds $29.5 Mds entre 2009-2013** Source; Gartner Dataquest Insight: Application Stores; The Revenue Opportunity Beyond the Hype, Dec. 2009

    # top 100MarqueValorisation($M)8China Mobile52,61610Vodafone44,40420Verizon Wireless24,67522at&t23,71450Orange14,01855T-Mobile13,01057NTT DoCoMo12,96960Movistar12,43469Telcel10,85070O210,59372MTS9,72392Beeline8,160100TIM7,280

  • *La recommandation partie intgrante de la confiancePuissance des Marques et nouvelle mesure de la confiance (TrustR)Les Marques du Top 100 sont soit de confiance Trust Score = 115 vs 100

    soit fortement recommandesRecommendation Score = 110

  • *Une prime au leadership incarn par les CEOs

    Carlos SlimTELCELTodo Mexico es territorio Telcel

    Steve JobsAPPLEIndividual creativity & Self expression

    Sam PalmisanoIBMSmarter Planet

    Yves CarcelleLOUIS VUITTONCreateurs

    Chanda KochharICICI Breaking down hierarchies

    Howard SchultzSTARBUCKSHuman Connections

    Mark HurdHPLets Do Amazing

    Choi Gee-SungSAMSUNGDesign and creativity

  • *Des Marques qui investissent les rseaux sociaux**

  • *Des Marques qui investissent les rseaux sociaux**

  • Cls de succs des Marques fortesThe Best Brand Builders

  • *Quelles marques ont cr le plus de valeur financire sur les sept dernires annes?

    Quels sont les facteurs de succs derrire les 'Best Brand Builders'?

  • *Parmi les meilleures Marques, quelques surprises

  • *"It is not what people buy, but what people buy into"Des marques inspires par desidaux humains

  • *Think Different

  • *Soyez fabuleux

  • *Donne des aiiiles

  • *Clbrer les diffrences

  • *'A happy, healthy home'

  • *Des marques inspires par desidaux humainsHritage Design Culture & organisation'Brand Artist'

  • *Hritage Design Culture & organisation'Brand Artist'Idaux humains

  • *Idaux humainsHritage Design Culture & organisation'Brand Artist'

  • *Idaux humainsHritage Design Culture & organisation'Brand Artist'

  • *Idaux humainsHritage Design Culture & organisation'Brand Artist'

  • *"The purpose of our company has been to touch and improve lives.

    We've now turned that purpose into a strategy that provides guidance to every employee and partner..."

    -Bob McDonald's, P&G CEO

  • Les Marques franaises

  • *Top 10 des Marques franaises$5.0bn (-)$8.5bn (86e)$7.8bn (96e)$14.0bn (50e)$5.4bn (-)$5.5bn (-)$19.8bn (29e)$15.0bn (42e)$14.1bn (49e)1.2.3.4.5.6.7.8.9.10. et au niveau des $4.0bn$5.5bn (-)

  • *Top 10 des Marques de Luxe au Monde 7. 9. 3. 2. 5. 4. 1. 8. 10. 6. $19.8bn$8.5bn$2.4bn$3.2bn$4.0bn$4.3bn$5.4bn$4.7bn$5.5bn$7.6bn

  • La Table ronde

  • *AACC: Laurent Habib, Directeur Gnral Havas France et Vice- Prsident AACCORANGE : Florence Njamfa, Directrice Pub, Sponsoring et Performance de la MarqueTF1 PUBLICITE: Laurent Bliaut, Directeur Gnral Adjoint

    Table ronde avec

  • en partenariat avec

    ***

    * *

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